Front Row Back Row Podcast: Presented By PhysioGrowth

Dr. Owen Campbell, DPT and Dr. Brian Wolfe, DPT
  • 5.0 (2)
  • Entrepreneurship

The Front Row Back Row Podcast is a show started by two college classmates who went on to start their own physical therapy businesses. Brian started his entrepreneurship journey early and has grown his company to 6 clinics. Owen climbed the corporate ladder and managed over 40 employees generating $5 million in annual revenue before starting his own mobile physical therapy company. Together they started PhysioGrowth, and talk shop providing weekly tips and tricks to level up your side gig, solo practice, or multi-clinic company.

  1. Aug 14

    Marketing Part 1: How to Attract More Patients to Your PT Practice

    Most physical therapy practices don’t have a lack-of-marketing problem. They have a lack-of-clarity problem. If your target patient is simply “anyone with a pulse and a wallet,” it becomes difficult to build a focused, repeatable client acquisition system. In Part 1 of our Client Acquisition series, we break down how to attract the right patients by getting specific about who you want to serve, understanding where those people spend their time, and creating messaging that speaks directly to the problems they want solved. Brian and Owen walk through the PhysioGrowth Perfect Patient framework and explain why two clinics offering similar services may need completely different marketing strategies based on geography, demographics, lifestyle, business model, and the type of patient they want to attract. They also discuss the differences between cash-pay and insurance-based practices, why trust matters at the provider, company, and service level, and how your stage of business should influence which acquisition channels you pursue. Key takeaways: Why “everyone” is not a useful target marketHow to define your perfect patientWhy your best current patients can reveal where to marketHow geography, demographics, and lifestyle shape your strategyWhy your messaging should focus on solving a specific problemThe three areas of trust patients evaluate before choosing a providerHow cash-pay and insurance-based clinics differ in conversionHow to think about physician referrals, community events, corporate relationships, sponsorships, and paid advertisingWhy lower-cost relationship strategies matter when you’re starting outHow better lead generation gives you more control over who you serve and how you growThis episode is Part 1 of our client acquisition series: Attract: Generate consistent leads from the right prospective patients. Convert: Turn those leads into scheduled evaluations. Scale: Build a predictable acquisition system that supports continued growth. Resources mentioned: Book a free strategy call: https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsultingJoin the PhysioGrowth Mentorship Group: https://www.skool.com/physiogrowth-mentorship-group/aboutMore from Dr. Brian Wolfe & Dr. Owen Campbell: Blog: https://www.drbrianwolfe.com/blogPhysio Growth: https://www.physio-growth.comFront Row Back Row Podcast: Spotify: https://open.spotify.com/show/108ZxAjtdBE5HflGD6FUR1?si=MBsSU1x0Rw-BznTXfxIjxAApple Podcasts: https://podcasts.apple.com/us/podcast/front-row-back-row-podcast-presented-by-physiogrowth/id1723760895YouTube: https://www.youtube.com/@physiogrowth

  2. Aug 7

    Hiring Part 5: Why Great PTs Leave—and How Strong Leaders Retain Them

    Hiring a great physical therapist is only the beginning. The bigger challenge is building a clinic where strong employees want to stay, grow, and contribute. In the final episode of our hiring series, we discuss how leadership, communication, career development, and accountability shape employee retention. We also explain why clinic owners cannot rely on compensation alone to compete for great physical therapists. Brian and Owen break down how to create meaningful growth opportunities for employees who want to lead, as well as clinicians who want to develop their expertise without moving into management. They also discuss the importance of addressing employees who negatively affect the team, the patient experience, and the clinic’s performance. Key takeaways: Retention problems are often connected to leadership and culture.Clear communication, transparency, and recognition help employees stay engaged.Career paths should support both future leaders and clinically focused therapists.Strong employees want autonomy, accountability, and opportunities to contribute.Poor performers can damage team morale, patient retention, and revenue.Visits per evaluation and early patient drop-offs can help identify performance concerns.Smaller practices can compete with hospitals and large chains by creating a more purpose-driven workplace.Building a team that stays requires strong leadership, honest feedback, meaningful growth opportunities, and a commitment to protecting the clinic’s culture. Resources mentioned: Book a free strategy call: https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsultingJoin the PhysioGrowth Mentorship Group: https://www.skool.com/physiogrowth-mentorship-group/aboutMore from Dr. Brian Wolfe & Dr. Owen Campbell: Blog: https://www.drbrianwolfe.com/blogPhysio Growth: https://www.physio-growth.comFront Row Back Row Podcast: Spotify: https://open.spotify.com/show/108ZxAjtdBE5HflGD6FUR1?si=MBsSU1x0Rw-BznTXfxIjxAApple Podcasts: https://podcasts.apple.com/us/podcast/front-row-back-row-podcast-presented-by-physiogrowth/id1723760895YouTube: https://www.youtube.com/@physiogrowth

  3. Jul 31

    Hiring Part 4: How to Onboard Physical Therapists and Build High Performers

    Hiring the right person is only the beginning. What happens during the first few days, weeks, and months can determine whether a new employee becomes a long-term high performer or starts looking for another opportunity. In part four of the PhysioGrowth hiring series, Brian Wolfe and Owen Campbell break down the systems they have used to onboard physical therapists across multi-location organizations, private practices, and growing clinical teams. They explain why structure matters more than information overload, how owners and clinical directors can create a strong first-day experience, and why new hires need to understand the purpose behind your policies, expectations, and culture. The conversation also explores the value of a structured two-week onboarding plan, 30-, 60-, and 90-day reviews, recurring check-ins, mentorship, appreciation, and clearly defined career paths. Whether you are hiring your first clinician or managing several locations, this episode provides a practical framework for helping new employees feel supported, understand what success looks like, and grow into valuable members of the organization. Key takeaways Why the owner or clinic leader should be present during the first days of onboardingHow a structured two-week onboarding plan reduces confusion and builds confidenceWhy new hires should learn your systems, EMR, expectations, values, and career opportunitiesHow to create a first-day experience that reassures employees they made the right decisionWhy every policy and process should be connected to a clear purposeHow to address cultural misalignment before it becomes a larger problemWhy performance conversations should feel structured rather than unexpectedHow recognition and appreciation can improve engagement and retentionWhy mentorship should be adjusted to the needs of each employeeHow career-path conversations help employees avoid feeling stuckWhy most onboarding and retention problems are often leadership problemsHow strong people systems reduce the need to constantly recruit and replace staffResources mentioned: Book a free strategy call: https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsultingJoin the PhysioGrowth Mentorship Group: https://www.skool.com/physiogrowth-mentorship-group/aboutMore from Dr. Brian Wolfe & Dr. Owen Campbell: Blog: https://www.drbrianwolfe.com/blogPhysio Growth: https://www.physio-growth.comFront Row Back Row Podcast: Spotify: https://open.spotify.com/show/108ZxAjtdBE5HflGD6FUR1?si=MBsSU1x0Rw-BznTXfxIjxAApple Podcasts: https://podcasts.apple.com/us/podcast/front-row-back-row-podcast-presented-by-physiogrowth/id1723760895YouTube: https://www.youtube.com/@physiogrowth

  4. Jul 24

    Hiring Part 3: Before You Hire a Physical Therapist, Know These Numbers

    Hiring a physical therapist is not simply about finding the right candidate. You also need a compensation structure your employee will value and your clinic can sustain. In Part 3... The post Hiring Part 3: Before You Hire a Physical Therapist, Know These Numbers appeared first on Simplify Motion.

  5. Jul 17

    Hiring Part 2: How to Find and Hire Great Physical Therapists for Your Clinic

    Finding great physical therapists has become one of the biggest challenges for clinic owners. It is no longer enough to post a job online and hope the right candidate appears.... The post Hiring Part 2: How to Find and Hire Great Physical Therapists for Your Clinic appeared first on Simplify Motion.

  6. Jul 10

    Hiring Part 1: How to Know When It’s Time to Hire Your Next PT

    Hiring your next physical therapist can either unlock growth or create chaos. In Part 1 of this hiring series, we break down one of the biggest questions PT clinic owners... The post Hiring Part 1: How to Know When It’s Time to Hire Your Next PT appeared first on Simplify Motion.

  7. Jul 3

    How PTs Can Sell Without Feeling Like a Used Car Salesman

    Selling physical therapy should not feel sleazy. But for a lot of PTs, it does. In this episode, we break down why so many physical therapists feel uncomfortable with sales,... The post How PTs Can Sell Without Feeling Like a Used Car Salesman appeared first on Simplify Motion.

  8. Jun 26

    AI in Physical Therapy: What’s Useful and What’s Overhyped?

    AI is everywhere—but how should physical therapists actually use it? In this episode, Dr. Brian Wolfe and Dr. Owen Campbell discuss the practical applications of AI inside physical therapy businesses.... The post AI in Physical Therapy: What’s Useful and What’s Overhyped? appeared first on Simplify Motion.

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About

The Front Row Back Row Podcast is a show started by two college classmates who went on to start their own physical therapy businesses. Brian started his entrepreneurship journey early and has grown his company to 6 clinics. Owen climbed the corporate ladder and managed over 40 employees generating $5 million in annual revenue before starting his own mobile physical therapy company. Together they started PhysioGrowth, and talk shop providing weekly tips and tricks to level up your side gig, solo practice, or multi-clinic company.

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