Her Faith at Work | How To Fuel Business Growth with Faith-Led Marketing

Jan Touchberry - Christian Business Consultant & Digital Marketing Expert
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Feeling stuck in your small business and craving growth that doesn’t burn you out or compromise your faith? Her Faith at Work is your faith-forward solution for real business growth. Hosted by marketing strategist and small-business consultant Jan Touchberry, this podcast is the go-to resource for Christian entrepreneurs who want to grow their business with strategy and surrender. From email marketing and digital funnels to messaging clarity and mindset shifts, Jan brings straight-talk encouragement and practical tools to help you build a business that actually works—without losing sight of who you are or Who you serve. Whether you’re launching your first offer, refining your website, or figuring out why your email list isn’t growing, this show delivers the clarity and conviction you need to take the next step in business and in faith. What You’ll Get Inside Every Episode Proven digital marketing strategies designed for small business growth without the tech overwhelm Website, funnel, and email marketing tips that make selling feel natural, not salesy Interviews with faith-driven leaders who have walked the same road of building businesses that honor God Straight talk on hustle culture vs. holy obedience, so you don’t lose your soul while chasing success Messaging clarity and brand breakthroughs that position your business to grow authentically Jan knows the tension Christian entrepreneurs face—balancing profit with purpose, marketing with ministry, and ambition with alignment. That’s why every episode blends practical strategy with Biblical perspective—so you leave with tools you can use right now and encouragement to keep God at the center of it all. The Questions This Podcast Answers If you’ve ever wondered: “Why isn’t my business growing the way I thought it would?” “How can I grow my email list without spamming people?” “What kind of lead magnet actually converts for faith-based audiences?” “Why do I feel so stuck when I’m doing all the right things?” “How do I automate my marketing and still sound like me?” …you’re in the right place. Her Faith at Work gives you honest answers and actionable steps, without sugar-coating or hype. Who This Show Is For This podcast is for Christian small business owners, coaches, consultants, and entrepreneurs who: Want to market their business with clarity and integrity Need proven systems that make growth sustainable, not overwhelming Long to build a business that reflects their faith and values Are ready to stop Googling for answers and start growing with confidence About the Host Jan Touchberry is the founder of The Brand Collaborative, a consultant, marketing strategist, and multi-brand entrepreneur. She’s built her career helping faith-driven business owners align their systems, messaging, and offers so they can grow without spinning their wheels. With a voice that’s straightforward, seasoned, and faith-rooted, Jan equips you with both the tactical strategies and spiritual encouragement to lead your business well. Why Her Faith at Work Is Different Unlike typical business podcasts that focus only on hustle, or faith shows that don’t get into the weeds of digital marketing, Her Faith at Work bridges both. It’s where: Strategy meets surrender Marketing meets ministry Clarity meets conviction Every episode is crafted to help you not just run a business, but run it with integrity, confidence, and God’s guidance. Ready to Build a Business That Works and Worships? If you’re tired of feeling stuck, burned out, or unsure of your next step, this podcast will give you both the practical tools and spiritual perspective to grow your business faithfully and sustainably. Subscribe now to Her Faith at Work and start building the business God has called you to lead. Visit JanTouchberry.com or follow @jantouchberry on Instagram for more resources.

  1. 1D AGO

    106: KPIs Small Business Owners Should Track in 2026 for Business Growth

    In 2026, small business owners have access to more data than ever—but not all metrics deserve your attention. In this episode of Her Faith at Work, Jan breaks down the KPIs that actually matter for service providers and coaches, especially if you’re growing a business with a podcast or blog. You’ll learn which metrics drive real growth, which ones are simply vanity metrics, and how to steward your business numbers without letting them steal your peace. This conversation goes beyond dashboards and analytics, starting with alignment—asking the Lord whether the work you’re building honors Him—then moving into the practical KPIs you should review weekly, monthly, and quarterly. If you’ve ever felt overwhelmed by analytics, unsure what numbers truly matter, or caught yourself tying your worth to your stats, this episode will bring clarity, focus, and freedom. What You’ll Learn in This EpisodeWhat KPIs actually mean—and how to tell the difference between useful data and noiseThe most important KPIs for service providers and coaches in 2026Which podcast and blog metrics predict growth (and which don’t)Why email list growth matters more than followers or downloadsCommon vanity metrics to stop obsessing overA simple KPI review rhythm you can actually stick toHow Jan tracks her KPIs monthly using EnjiWhy alignment with God should always come before analytics Key TakeawaysKPIs are tools—not a measure of your worthIf a metric doesn’t change your decisions, it’s not a true KPIConversion and retention matter more than visibilityOwned platforms (like your email list) are critical for sustainable growthClarity reduces anxiety—fragmented data creates overwhelmStrategy and obedience are meant to work together Resources MentionedTrack your KPIs in one place:Jan uses Enji to monitor leads, conversions, and content performance without juggling multiple dashboards.👉 Start a free trial at jantouchberry.com/marketing Reflection QuestionsTake these into prayer this week: Am I tracking numbers that lead to wise decisions—or just emotional reactions?Which three KPIs actually matter most in my business right now?Where might God be inviting me to shift from striving to...

    18 min

  2. 4D AGO

    105: Monday Devo | Exodus 33 - Meeting with the Lord

    This episode marks the beginning of something new. Jan shares a personal moment of conviction and clarity—an invitation from the Lord to return this podcast to its faith-first foundation. Instead of starting the week with strategies and to-do lists, these short Monday episodes are designed to reset your heart, your focus, and your leadership by meeting with God first. Drawing from Exodus 33:7–11, Jan reflects on the Tent of Meeting—a place where Moses met with the Lord face to face, as one speaks to a friend. The reminder is simple but confronting: too often, we watch from a distance or seek human guidance before seeking God’s direction ourselves. This episode is an encouragement to stop outsourcing spiritual discernment and to step into intentional, personal time with the Lord—especially as a business owner navigating decisions, clarity, and direction. Jan closes by praying over you, your business, and the work of your hands as you commit it to God first. Key Takeaways Why this podcast is shifting to short, faith-forward Monday devotionalsThe danger of watching others “meet with God” instead of going yourselfWhat the Tent of Meeting teaches us about leadership, intimacy, and clarityWhy seeking God first matters before hiring coaches or making big decisionsHow stillness and proximity create space to hear God clearlyA prayer over your week, your business, and your obedience Scripture Referenced Exodus 33:7–11 Closing Encouragement Before you open your calendar… Before you make a decision… Before you pay someone else to help you get clarity… Go meet with the Lord. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    8 min

  3. FEB 4

    104: Sales Is Serving: Why Christian Women Entrepreneurs Need to Stop Avoiding Selling

    What if sales didn’t have to feel pushy, manipulative, or uncomfortable? In this episode of Her Faith at Work, Jan sits down with business relationship strategist Lindsay Fletcher to unpack why sales is actually an act of service—and how Christian women entrepreneurs can build meaningful business relationships rooted in trust, psychology, and stewardship. If you’ve ever struggled with networking, selling your offers, or knowing whether your marketing efforts are actually working, this conversation will shift your perspective and give you practical tools you can apply immediately—without compromising your faith or your integrity. WHAT YOU'LL LEARN:Why sales is not manipulation—but serviceHow understanding buyer psychology can completely change the way you sellThe three things Lindsay wishes she knew before starting multiple businessesWhy having a clear, God-led vision is essential for sustainable business growthHow to identify who your real buyer is (and why talking to the wrong person kills conversions)What to do when a client says, “I need to talk to my husband / partner first”The four main buying styles and how to sell ethically to each oneWhy ROI is a stewardship issue, not just a numbers gameHow to evaluate whether your marketing is actually producing fruit—or just noise KEY TAKEAWAYS:1. Sales Is Serving—Period.If you have a solution to someone’s problem and you don’t tell them about it, you’re not being humble—you’re withholding help. Sales done right is generosity, not pressure. 2. Vision Is Your GPSWithout a clear, prayed-through vision, you’ll chase every shiny object and wonder why nothing sticks. Write it down. Revisit it. Ask God often, “Is this still aligned?” 3. You Might Be Talking to the Wrong BuyerSometimes the person who loves your offer isn’t the one making the decision. Knowing who actually signs the check changes everything about your messaging and sales conversations. 4. ROI Is About StewardshipYour time, money, marketing, and energy are all resources God has entrusted to you. Tracking what’s working—and what’s not—isn’t unspiritual. It’s wise. LINKS:How to Grow Your Small Business – Lindsay Fletcher’s podcast (highly recommended if you sell high-ticket offers or lead through relationships)Lindsay's episode on Buyer Styles is here. THIS EPISODE IS FOR YOU IF...li...

    32 min

  4. JAN 28

    103: Answer Engine Optimization (AEO): How AI Is Changing Business Visibility

    If you’ve felt uneasy about how visibility works lately, you’re not imagining it. People aren’t browsing the internet the way they used to. They’re asking full questions — and increasingly, they’re being given one clear answer instead of a list of options. Tools like Google’s AI results, voice assistants, and ChatGPT are quietly reshaping how businesses are discovered. In this episode, we’re unpacking Answer Engine Optimization (AEO) and what it means for small business owners who want visibility without being dependent on social media. This conversation isn’t about trends or tech jargon. It’s about clarity — how clearly you explain what you do, who you help, and how you help — and why that clarity is now one of the most important visibility assets your business has. You’ll learn how AI tools actually decide which explanations to surface, why your podcast and website matter more than social platforms for long-term discovery, and how to start adjusting your content so it’s understandable to both people and answer engines. In this episode, we cover:Why search is shifting from browsing results to receiving answersThe difference between traditional Google search and AI-generated answersWhy Siri and other voice assistants are increasingly routing questions to ChatGPTWhat Answer Engine Optimization (AEO) actually is — without the hypeHow AI uses podcast content (and why audio alone isn’t enough)Why clarity in episode titles and content matters more than clevernessHow Christian entrepreneurs can think about visibility as stewardship, not self-promotionA simple, actionable strategy to improve discoverability without posting on social media Key takeaway:Visibility today isn’t about being everywhere. It’s about being clear enough to be understood when someone is searching for help. Businesses that explain things well are the ones being surfaced. Free Resource Mentioned:If you want help evaluating whether your content is actually clear and discoverable, download the Visibility Checklist here: 👉 jantouchberry.com/visibilitychecklist CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact...

    20 min

  5. JAN 21

    102: How Your About Page Can Drive Real Business Growth

    How Your About Page Can Drive Real Business GrowthYour About page is one of the most powerful — and most underutilized — pieces of your website. In this episode, Jan Touchberry breaks down what a high-converting About page actually needs to do, why most of them miss the mark, and how to rewrite yours so it connects, builds trust, and leads your ideal client to take action. If your website isn’t bringing in inquiries, your About page might be part of the problem. This episode gives you a clear framework to fix it. WHAT YOU'LL LEARN:1. The Purpose Shift: From Bio → Bridge Why the traditional “all about me” bio is outdated and ineffectiveHow to reposition your About page as a bridge between your story and your client’s struggleWhy connection — not credentials — is what builds trustHow Jesus modeled presence and empathy (and what that means for your website) 2. The Anatomy of an About Page That ConvertsA simple, high-performing structure you can use today: Lead with your reader, not yourselfOpen with empathy, not “Hi, I’m [Your Name].”Share your story — with restraintOnly include details that create trust and relevance.Highlight your values (and faith, if it’s core to your brand)Let your convictions show up naturally, not preachy.Establish credibility with specificityReplace vague claims with concrete examples and results.End with a clear CTA (always)Make the next step obvious: book a call, view services, or download a resource. What to Cut from Your About Page (Immediately)Third-person writing (unless you’re a corporate brand)Random fun facts that don’t serve the clientGeneric phrases like “empowering women”Credential dumpingNo clear call-to-actionToo much backstory — focus on the turning point instead Quick test: If you get bored reading it out loud, your reader will too. Your 30–60 Minute About Page Audit (Action Steps)Ask yourself: Does my first sentence speak directly to my ideal client?span class="ql-ui"...

    19 min

  6. JAN 14

    101: Website Strategy for Christian Entrepreneurs — Growth Tips from a Real-Life Rebrand

    If you're a Christian entrepreneur navigating business growth and wondering when (and how) to level up your digital presence — this one’s for you. In this behind-the-scenes episode of Her Faith at Work, host, Jan Touchberry, sits down with powerhouse business leader Kelley Johnson to talk about the process of launching her new website, IAmKelleyJohnson.com. But spoiler alert: this wasn’t just about w new website. This was a faith-growth moment for her business and her obedience. Whether you're dreaming about a brand refresh or are knee-deep in digital marketing decisions, this episode is packed with encouragement and strategy for small business owners ready to walk out their next assignment with clarity. WHAT WE COVER:How to know when it’s time for a brand or website overhaulWhy DIY isn’t always the faithful (or strategic) option for growthThe power of collaboration in kingdom entrepreneurshipPractical tips for writing strong website copy (yes, even if you’re not a writer)How to use AI in a faith-aligned business without losing your voice You’ll walk away with clarity, inspiration, and some permission to stop playing small. CONNECT WITH KELLEY: Explore Kelley’s site: iamkelleyjohnson.comLearn about RAYAH Circles: kelleyjohnson.com/rayahBooks by Kelley: EMERGE! & INFINITE available on AmazonKelley's podcastConnect on InstagramConnect on LinkedIn READY FOR YOUR OWN REBRAND? Let’s talk CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com a href="https://www.instagram.com/jantouchberry/" rel="noopener noreferrer"...

    28 min

  7. JAN 7

    100: Why 2026 Is the Year to Start Your Podcast — Faith, Purpose & Platform

    In this milestone 100th episode of Her Faith at Work, Jan Touchberry delivers a power-packed conversation for Christian entrepreneurs and small business owners who have felt the nudge to start a podcast — but haven’t pulled the trigger… yet. If God has placed a message in your heart and a mission in your hands, podcasting might be your next faithful step. Jan shares how podcasting has transformed her own business, opened doors, built trust, and become a vital part of her marketing strategy and ministry. This episode is equal parts encouragement and action — loaded with real talk, business growth tips, and a faith-first framework for launching your voice into the world in 2026. What You’ll Learn in This Episode:Why podcasting is not oversaturated — and why 2026 is the perfect time to launchHow starting a podcast supports your business growth strategy and online marketingThe power of long-form content in building trust and visibilityHow a podcast fits seamlessly into your digital funnelTips to overcome excuses like “I’m not techy” or “I don’t know what to say”Step-by-step guidance to start your show with clarity, confidence, and faithThe spiritual impact of using your voice for God’s glory in the marketplaceWhy podcasting is the secret weapon for Christian small businesses and entrepreneurs This Is For You If…You’re a Christian entrepreneur or faith-based business owner feeling called to speakYou want a profitable business built on Kingdom valuesYou’re craving a platform that grows your email list, nurtures leads, and serves deeplyYou’re ready to stop overthinking and start obeying Resources Mentioned:Visibility Blueprint Workshop: For businesswomen ready to amplify their voice and message Quotes:“God doesn’t measure fruitfulness by algorithms. He measures faithfulness.”“Your voice will attract your people. Period.”“If He gave you the idea, He’s already made a way.”Don’t Forget:If this podcast has encouraged you over the past 100 episodes, would you take 30 seconds and leave a review on Apple Podcasts? 🙌 Your review helps this faith and business podcast reach more Christian women leaders like you. HOW TO SUPPORT THE SHOW: - Follow "Her Faith at Work" on your favorite podcast platform - Leave a review on ⁠Apple Podcasts⁠ - Share this episode with a fellow entrepreneur who needs to hear

    24 min

  8. 12/31/2025

    99: How to Be Visible for Business growth Without Using Social Media

    Are you tired of the social media hamster wheel? You’re not alone. In this episode of Her Faith at Work, Jan is giving you permission to break up with the algorithm and build a business that doesn’t rely on being constantly “on.” If you've been wondering how to grow a faith-based business and maintain small business growth without dancing on reels or battling the latest changes on Instagram — this episode is for you. Jan walks you through 7 proven visibility strategies that don’t require social media — all while staying faithful, strategic, and sustainable. Because guess what? You can still run a profitable business and grow your audience without posting every day. In This Episode, You’ll Learn:Why online marketing doesn’t have to mean social mediaThe difference between virality and visibility — and why only one actually grows your businessHow to make your website work harder for you (hello SEO!)Why your email marketing list is your most valuable asset in 2026Creative ways to get seen through partnerships, podcasts, local events, and referralsHow to hear from God on where to focus your efforts nextEncouragement to step off the hustle train and into the Kingdom strategy that honors your pace and purpose Resources Mentioned:Visibility Blueprint WorkshopFlodesk (Get 50% Off)Free Funnel AuditBeginner SEO Episode (Link to past SEO-focused episode if available) Connect with JanWebsite: jantouchberry.comInstagram: @jantouchberrySign up for emails: Get Inspired Weekly Her Faith at Work is the podcast for Christian women entrepreneurs ready to grow their businesses with clarity, confidence, and Kingdom-rooted strategy. New episodes drop every Wednesday.

    19 min
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About

Feeling stuck in your small business and craving growth that doesn’t burn you out or compromise your faith? Her Faith at Work is your faith-forward solution for real business growth. Hosted by marketing strategist and small-business consultant Jan Touchberry, this podcast is the go-to resource for Christian entrepreneurs who want to grow their business with strategy and surrender. From email marketing and digital funnels to messaging clarity and mindset shifts, Jan brings straight-talk encouragement and practical tools to help you build a business that actually works—without losing sight of who you are or Who you serve. Whether you’re launching your first offer, refining your website, or figuring out why your email list isn’t growing, this show delivers the clarity and conviction you need to take the next step in business and in faith. What You’ll Get Inside Every Episode Proven digital marketing strategies designed for small business growth without the tech overwhelm Website, funnel, and email marketing tips that make selling feel natural, not salesy Interviews with faith-driven leaders who have walked the same road of building businesses that honor God Straight talk on hustle culture vs. holy obedience, so you don’t lose your soul while chasing success Messaging clarity and brand breakthroughs that position your business to grow authentically Jan knows the tension Christian entrepreneurs face—balancing profit with purpose, marketing with ministry, and ambition with alignment. That’s why every episode blends practical strategy with Biblical perspective—so you leave with tools you can use right now and encouragement to keep God at the center of it all. The Questions This Podcast Answers If you’ve ever wondered: “Why isn’t my business growing the way I thought it would?” “How can I grow my email list without spamming people?” “What kind of lead magnet actually converts for faith-based audiences?” “Why do I feel so stuck when I’m doing all the right things?” “How do I automate my marketing and still sound like me?” …you’re in the right place. Her Faith at Work gives you honest answers and actionable steps, without sugar-coating or hype. Who This Show Is For This podcast is for Christian small business owners, coaches, consultants, and entrepreneurs who: Want to market their business with clarity and integrity Need proven systems that make growth sustainable, not overwhelming Long to build a business that reflects their faith and values Are ready to stop Googling for answers and start growing with confidence About the Host Jan Touchberry is the founder of The Brand Collaborative, a consultant, marketing strategist, and multi-brand entrepreneur. She’s built her career helping faith-driven business owners align their systems, messaging, and offers so they can grow without spinning their wheels. With a voice that’s straightforward, seasoned, and faith-rooted, Jan equips you with both the tactical strategies and spiritual encouragement to lead your business well. Why Her Faith at Work Is Different Unlike typical business podcasts that focus only on hustle, or faith shows that don’t get into the weeds of digital marketing, Her Faith at Work bridges both. It’s where: Strategy meets surrender Marketing meets ministry Clarity meets conviction Every episode is crafted to help you not just run a business, but run it with integrity, confidence, and God’s guidance. Ready to Build a Business That Works and Worships? If you’re tired of feeling stuck, burned out, or unsure of your next step, this podcast will give you both the practical tools and spiritual perspective to grow your business faithfully and sustainably. Subscribe now to Her Faith at Work and start building the business God has called you to lead. Visit JanTouchberry.com or follow @jantouchberry on Instagram for more resources.

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