SEO for Established Entrepreneurs: The Basic B

Brittany Herzberg | SEO Coach & Lead Gen Strategist
  • 5.0 (24)
  • Marketing
  • Updated Weekly

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

  1. 2d ago

    The Best Way to Approach SEO as a Small Business Owner

    I’ve been talking about my Summer SEO Challenge & my August SEO Sprint, which means I’ve been in my DMs. A LOT! Getting a LOT of questions. Lots of: Where should I start? What do I do first? Which option is best for me? The short of it is: get in the SEO Sprint & I’ll guide you from there! But this podcast episode is the longer answer. Because I want you to have a clear idea of where to start, where to go next, & roughly the amount of time it takes to do all these things—and do them WELL. Plus what you can expect after doing all of said things! → Go through the 3-Day Summer SEO Challenge: https://copybyb.mvsite.app/products/courses/view/1196724 → Save a seat for the August 10th SEO Sprint: https://brittanyherzberg.com/seo-sprint → Get the full show notes here: https://brittanyherzberg.com/blog/the-best-way-to-approach-seo-as-a-small-business-owner —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— DM Brittany → Instagram, Threads, LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

    The Best Way to Approach SEO as a Small Business Owner

  2. Jul 24

    Update: My 2026 SEO Glow Up to Get Found on Google

    I talk about SEO all day long for my clients. But my own? It was on the back burner. And the burner wasn't even on. In this episode, I’m sharing an update! What I’ve been doing to improve my SEO in 2026, what's working, what’s not, & what's up next! A BIG theme throughout is just how impactful those ‘tiny’ steps are. Let this be a reminder that it is NEVER too late to get started with SEO. Lessgo! → Join the Summer SEO-ification Challenge 🏖️ ($33 // starts 7/28/26): https://copybyb.mvsite.app/products/courses/view/1196724/ → Get the full show notes here! https://brittanyherzberg.com/blog/update-my-2026-seo-approach-to-get-found-on-google-and-ai —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— DM Brittany → Instagram, Threads, LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

    Update: My 2026 SEO Glow Up to Get Found on Google

  3. Jul 17

    How to Pick Keywords That Match Your Vision—Not Your Competition

    Copying your competitors' keywords may seem like a smart shortcut, but… it's not. This comes up a lot in my DMs & on discovery calls. And every time, it leads to the same problem: keywords that don't actually reflect YOUR vision, YOUR offers, or YOUR clients. In this episode, I'm breaking down why competitor-based keyword research keeps you stuck & what to do instead so you can build a better bat signal and finally get found online by aligned clients! → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-do-keyword-research-to-match-your-vision-not-your-competitors —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— DM Brittany → Instagram, Threads, LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

    How to Pick Keywords That Match Your Vision—Not Your Competition

  4. Jul 10

    What's the Best Way to Improve SEO for a Website?

    One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time… Because SEO does not in fact get more difficult. It gets easier.  But you need to move through things thoughtfully, strategically, and they simply work out better if you go in a specific order. So that's what I'm going to be sharing with you today.  Thing 1: is what my SEO client realized. Thing 2: the fastest way to improve SEO for your website. → SEO Sprint (Aug): https://brittanyherzberg.com/seo-sprint → SEO Sprint (async): https://copybyb.mvsite.app/products/courses/view/1196357  → Get the full show notes here! https://brittanyherzberg.com/blog/the-best-way-to-improve-seo-for-a-website —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— DM Brittany → Instagram, Threads, LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

    What's the Best Way to Improve SEO for a Website?

  5. Jul 3

    SEO vs. Instagram Marketing: You Don't Have to Choose

    You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy.  That's exactly where so many of my clients are when they find me.  → Either Instagram isn't working at all, or it's working just fine & they're just SO over it. They’re looking for a marketing strategy that will bring clients TO them! In this episode, I'm sharing what happened when I took an 18-month break from posting on the ‘gram, how SEO supported me, & what it looked like for my client Elli, too! (Spoiler: her website & blogs are now doing the heavy lifting while she builds out a van with her hubby.) → Get the full show notes here: https://brittanyherzberg.com/blog/seo-vs-instagram-marketing-you-do-not-have-to-choose —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— DM Brittany → Instagram, Threads, LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

    SEO vs. Instagram Marketing: You Don't Have to Choose

  6. Jun 26

    How to Optimize Blogs for SEO & Still Sound Like You

    "SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it! In this episode, I'm pushing back on that take AND giving you a doable workflow you can use to optimize your blog posts for SEO without sounding robotic or dry. Whether you've got existing posts to refresh or you're starting fresh, this one's packed with practical steps & a few hot takes. → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-optimize-blog-posts-for-seo-and-still-sound-like-you ——— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— DM Brittany → Instagram, Threads, LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

  7. Jun 19

    Results You Can Expect With Good SEO (and How Fast)

    "SEO takes 6 months." You've heard it. I've said it. You’ve gotten discouraged by it. But that’s not my answer anymore—because it's not what I've seen happen with my clients. In this episode, I'm breaking down what SEO results actually look like, why the "6 months" rule doesn't apply when you start from the right place, & I’m sharing 2 client stories that'll have you rethinking everything you thought you knew about an SEO timeline. Spoiler: one of them even went from "I'm not a blogger" to making digital product sales from her blog. 👀 → Join the next SEO Sprint (starts June 22): https://brittanyherzberg.com/seo-sprint → Get the full show notes here! —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— DM Brittany → Instagram, Threads, LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

    Results You Can Expect With Good SEO (and How Fast)

  8. Jun 12

    How to Get Started With SEO (The Right Way)

    Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see. In this episode, I'm breaking down exactly how to get started with SEO the right way—including the 3 questions you have to answer before you touch a single keyword. This is literally the order of operations I walk people through in the SEO Sprint! Whether you're brand new to SEO or you've tried it before and it didn't stick, this one's for you. → Join the next SEO Sprint (starts June 22): https://brittanyherzberg.com/5-day-seo-sprint-intensive  → Keysearch (*affiliate link): https://keysearch.co/?via=copybyb → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-get-started-with-seo-the-right-way —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— DM Brittany → Instagram, Threads, LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

    How to Get Started With SEO (The Right Way)
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5
out of 5
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About

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

Information

  • Creator
    Brittany Herzberg | SEO Coach & Lead Gen Strategist
  • Years Active
    2024 - 2026
  • Episodes
    169
  • Rating
    Explicit
  • Copyright
    © 2026 SEO for Established Entrepreneurs: The Basic B
  • Show Website
    SEO for Established Entrepreneurs: The Basic B

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