The Flower Files: The Wildly Native Podcast

Liza Goetz
  • 5.0 (2)
  • HOME & GARDEN
  • UPDATED WEEKLY

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life. Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.

  1. 1D AGO

    Ep 102 - What Does It Mean To Amend Your Soil?

    Soil doesn’t need more products—it needs the right support at the right time. In this episode, we replace guesswork with a simple system for building beds that breathe, drain, and deliver nutrients when plants actually need them. We break down what amendments really are (and how they differ from fertilizers), plus what compost, manure, minerals, and pH tools actually do—and when they help or hurt. We dig into biology beneath the surface, from worm castings to mycorrhizae, and share a decision-making flow that starts with testing and one clear goal. No magic bullets, no endless shopping lists—just grounded, practical soil strategy that quietly does the heavy lifting for your garden. 🌱 The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    17 min

  2. FEB 10

    Ep 101 - Im Engaged! Questions To Ask Your Florist

    Planning wedding flowers is more complex than it looks. In this episode, we share the exact questions that turn inspiration into a calm, resilient plan—from a florist’s capacity and sourcing style to substitutions, design philosophy, and how movement and scale translate from mood board to real life. We break down what local vs. imported blooms mean for your day and how strong systems protect your vision when weather or supply shifts. We also unpack the hidden logistics and true costs behind florals—installations, candles, transport, strike, insurance—and what real backup plans should sound like. From contracts and communication to creative alignment, this is a guide to choosing a florist who keeps the process smooth and the results unmistakably you. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    17 min

  3. FEB 5

    Ep 100 - What It's Like To Do 100 Podcast Episodes

    One hundred episodes in, the data surprised us—in the best way. You wanted real garden know-how, small business strategy, and farmer-level honesty, so we followed the signal. In this episode, we share how the show evolved, from messy multi-app workflows to a grounded content plan rooted in real farm life: greenhouse tours, harvest routines, bouquet builds, and zero fluff. We talk metrics, missteps, winter farming realities, and where we’re headed next—short-form education, better visuals, and deeper connection over polish. If you’re a grower, florist, or creative building something honest, this is about choosing consistency over perfection and value over vanity—and keeping the gates open as you grow. 🌱🎙️ The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    35 min

  4. FEB 3

    Ep 99 - Starting Late, Starting Small, or Starting Over In The Garden Is All OK

    Ever feel like you missed your moment? We’ve been there—late starts, tiny plots, messy notes, and one very neglected tray of lisianthus that somehow became a star on the farm. Today we unpack why timing myths hold us back and how nature’s rhythm can carry you forward, whether you’re juggling a flower business, a backyard bed, or a long-paused dream. If this resonated, tap follow, share it with a friend who needs a nudge, and leave a quick review to help more growers find the show. What’s the one small step you’ll plant this week? The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    17 min

  5. JAN 27

    Ep 98 - How to Make My Wedding More Me - Turning Your Ideas Into Reality

    So you have a bunch of photos saved for wedding inspo, some invites picked out, and a favorite place setting that is on your non-negotiable list... how do you turn those ideas into a cohesive wedding design that matches your style? Listen in as we talk to event designer Julie Comfort from The Experiential Wedding about the concept of feelings-first design. We dig into choosing color stories rooted in real places and memories, using scent and texture to deepen the narrative, and shaping flow so the timeline feels natural, not choppy.  We talk everything from budget clarity to whether you really need that over-the-top installation, planners to catering, and everything in between - especially how we fit into the mix as wedding florists! Subscribe, share with a friend who’s planning, and tell us: what feeling do you want your wedding guests to carry home? The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    35 min

  6. JAN 20

    Ep 97 - Wedding Trends For 2026 - What Are We Seeing?

    Wedding flowers are shedding the script and growing wild again. Think whites with nuance, stems that curve instead of behave, blooms chosen for season, heat, light, and how a room actually moves. From peony look-alikes that keep the feeling alive to ceremony flowers that wander into the reception and then out into the community, this is farm-to-aisle design rooted in intention, texture, and timing. Softer, smarter, a little untamed—and very much alive. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    28 min

  7. JAN 13

    Ep 96 - Seasonal Cut Flower Varieties: What to Grow, When, Why (and What to Skip)

    Seed catalogs make it too easy to fall for every pretty bloom. We zoom out and show you how to choose cut flowers that truly fit your space, season, and goals—so your garden gives you usable stems, steady color, and fewer disappointments. Joined by Kenley, we break down vase behavior (hello, “dirty” stems), conditioning tricks for sappy flowers, and why some favorites are stunning in the field but disastrous in a mixed bouquet. You’ll hear where single-stem showstoppers shine, when cut-and-come-again workhorses save your schedule, and how harvest windows can make or break your week. Most of all, we want you to enjoy your field—less burnout, more confidence, more time to stand among blooms and breathe. Ready to choose with intention and grow flowers that actually perform? Subscribe, share this episode with a garden friend, and leave a review telling us your most dependable cut flower this season. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    38 min

  8. JAN 6

    Ep 95 - How Do I Set Goals For My Garden

    If you’ve ever walked out of a garden center with a cart full of pretty plants and no idea where they’ll go, this conversation is your turning point. We break down how simple, clear goals turn scattered beds into a garden that feels cohesive, low stress, and deeply satisfying. Ready to grow with intention instead of impulse? Tap play, then grab our Garden Guide from the link in your app or at Wildly Native Flower Farm to map your goals and build a plan you’ll actually use. If this helped, subscribe, leave a review, and share the episode with a friend who’s one plant away from a cartful. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    13 min
See All (102)

Ratings & Reviews

5
out of 5
2 Ratings

About

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life. Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.

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