The Flower Files: The Wildly Native Podcast

Liza Goetz
  • 5.0 (2)
  • HOME & GARDEN
  • UPDATED WEEKLY

Join this podcast team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything in between including fieldwork, and floral design all the way to the day of event execution. A weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective based in a small town but close enough to reach big cities. This women-run business features a mother-daughter team with a best friend to keep them all balanced and includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics or ramble on about other things… Depending on where the seasons take us! 

  1. 3D AGO

    Seasonal Cut Flower Varieties: What to Grow, When, Why (and What to Skip)

    Seed catalogs make it too easy to fall for every pretty bloom. We zoom out and show you how to choose cut flowers that truly fit your space, season, and goals—so your garden gives you usable stems, steady color, and fewer disappointments. Joined by Kenley, we break down vase behavior (hello, “dirty” stems), conditioning tricks for sappy flowers, and why some favorites are stunning in the field but disastrous in a mixed bouquet. You’ll hear where single-stem showstoppers shine, when cut-and-come-again workhorses save your schedule, and how harvest windows can make or break your week. We also get practical about layout and traffic: pairing heights without creating a wall of foliage, avoiding bushy neighbors that tangle and snap, and planning turnover from spring to fall without guilt. Climate reality checks matter—overwintering that “should” work may flop in a cold snap, hoop house or not—and we share how to pivot without feeling like you failed. Safety gets attention, too. We explain why ranunculus has no place on cake, the risks of baby’s breath near food and drink, and how to verify what’s truly edible before you garnish. Throughout, we map a simple framework: define the job of each plant, pick by productivity and timing, balance faces, fillers, and greens, and order early so the plan drives the purchase. If you crave fast wins, we suggest reliable, forgiving options; if you love specialty blooms, we outline the maintenance trade-offs and vase expectations. Most of all, we want you to enjoy your field—less burnout, more confidence, more time to stand among blooms and breathe. Ready to choose with intention and grow flowers that actually perform? Subscribe, share this episode with a garden friend, and leave a review telling us your most dependable cut flower this season. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    38 min

  2. JAN 6

    How Do I Set Goals For My Garden

    If you’ve ever walked out of a garden center with a cart full of pretty plants and no idea where they’ll go, this conversation is your turning point. We break down how simple, clear goals turn scattered beds into a garden that feels cohesive, low stress, and deeply satisfying. We start with the why: what do you want your space to do for you—cut flowers for the table, a quiet nook to unwind, pollinator habitat, or a yard that asks less every weekend? From there, we translate purpose into practical choices: planning before planting, mapping sun and shade, testing soil, choosing the right amendments, and installing the groundwork that keeps weeds from stealing the show. You’ll hear how thinking across seasons—spring pop, summer stamina, autumn texture, winter structure—creates progression instead of one-hit wonders, and why a few well-chosen evergreens, perennials, shrubs, and annuals can carry beauty all year. We also get honest about comparison fatigue. Admiring a neighbor’s flawless borders can inspire, but it can also derail. We show you how to anchor decisions in your own time, budget, and microclimate, so each bed has a job and every plant has a place. Expect practical examples: tall bloomers for the back, drought-tolerant workhorses for hot strips, paver prep that keeps crabgrass out, and a lightweight plan you’ll reuse each season. The result is a garden that gives back more than it takes—more color, more calm, more confidence. Ready to grow with intention instead of impulse? Tap play, then grab our Garden Guide from the link in your app or at Wildly Native Flower Farm to map your goals and build a plan you’ll actually use. If this helped, subscribe, leave a review, and share the episode with a friend who’s one plant away from a cartful. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    13 min

  3. 12/31/2025

    How to Make Changes as a Flower Farm

    The turn of the calendar doesn’t demand reinvention; it invites better rhythm. We’re kicking off a fresh season by trading pressure for practicality and choosing the kinds of small, steady shifts that make farms and creative businesses hum. Think sunflower rotations you can actually maintain, dahlia plans that prevent May meltdowns, and a smarter mix of varieties that reduce waste while boosting joy at the workbench. We unpack what went right—stellar communication on weddings—and what dragged us down, like starting late after a busted tractor and chasing tasks all season. From there, we map tangible changes: weekly direct-seeding for sunflowers, clearer rotation strategy for dahlias, and ruthless editing of crops that don’t serve our climate or time constraints. Godetia bows out. Campanula stays—with better deer protection. Tulips lose their monopoly as we diversify spring so we’re not knee-deep in mud pulling one-and-done stems. Boundaries are the backbone of all of this. We talk honestly about saying no to work that doesn’t fit our capacity or brand, and how that single choice opens space for better design, calmer weekends, and more present lives. On the design side, we pass on cookie-cutter network recipes and lean into personal, seasonal arrangements that feel human: unique containers, textures that tell a story, and color choices that match the person on the receiving end. Even holiday volume gets the bespoke treatment, because creativity deserves room to breathe. If you’re standing on the edge of your own new beginning—farm, studio, or life—you don’t need permission, perfect timing, or a flawless plan. Plant the first seed. Take one honest step, then another when you’re ready. We’ll be here cheering you on. If this conversation speaks to you, follow the show, share it with a friend who needs a nudge, and leave a review so others can find it too. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    23 min

  4. 12/23/2025

    Our Year In Bloom - Spotify does it, why shouldn't we?

    Press pause with us for a clear-eyed look at a year that was beautifully full and not always easy. We walk through the harvest days that stretched long, the wedding installs that stretched our creativity, and the moments when the weather, timelines, and plans simply refused to cooperate. Along the way, we return to the heartbeat of Wildly Native: place, seasonality, and doing work with intention even when it takes the harder road. We talk candidly about the layers most people skip: the emotional weight of events, the behind-the-scenes decisions that shape design and operations, and the quiet reality of burnout and boundaries. The mail we treasure most came from listeners who said, “I thought I was the only one.” That response pushed us deeper into honest conversations about pricing, saying no, simplifying workflows, and choosing sustainability over speed. Flowers reminded us of a stubborn truth—timing matters. You can’t rush a bloom, a business, or a person; some things need rest before they can flower. We share three lessons we’re carrying forward: growth isn’t always loud, consistency beats doing everything, and seasonality teaches patience that pays off. There’s gratitude, too—real thanks to a team that shows up with grit, to clients who trust us with milestone moments, and to a community that listens, writes, and meets us at the market. Looking ahead, we’re building more education, more real talk, and more tools to help you grow flowers, grow a business, and grow confidence. If you value practical insight wrapped in honesty and rooted in place, you’re in the right garden. Subscribe, share with a friend who needs a grounded reset, and leave a review to help others find us. Tell us: what will you slow down to protect this year? The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    10 min

  5. 12/17/2025

    Wed Society Unveiling Night - What it was Like To Be There for the First One!

    A refined room, a hand-lettered name tag, and a flow that gently pushed us toward conversation rather than noise—this recap traces a night at King Cole Farm that reminded us why weddings are a craft, not a commodity. We walked through the Wed Society Unveiling with eyes on intention: curated vendor vignettes, a photo setup designed for story, and space that let florists, planners, designers, and makers actually talk. No rush, no hustle theater—just substance. We share what made this gathering feel different for working creatives. From swapping foam-free mechanics tips to comparing contract approaches, the evening turned quiet expertise into open collaboration. Our Petal Pantry stole a few hearts, too: culinary-safe petals, two styles of floral sugar, and a savory floral salt that transformed cocktails with a fragrant, color-rich rim. It’s where farm-grown detail meets guest experience, and it created a tactile memory people could taste. There’s strategy here as well as sparkle. With Wed Society expanding to Delaware and the Eastern Shore, curation becomes a practical advantage for couples and pros. Selection signals standards, cuts through noise, and assembles teams that share values—originality, craftsmanship, and reliability. We also share the moment we met the founder and heard the vision firsthand, which clarified how this platform keeps intention at the center while scaling across regions. You’ll hear the human side—the wardrobe scramble, the team chemistry, the relief of walking in with your people—and the professional takeaways that matter on Monday morning. If you care about wedding design, floristry, vendor relationships, and the guest experience, this story offers a grounded look at how curated events can lift an entire community. Enjoy the recap, then jump into the conversation with us. Subscribe, share with a friend who’s planning or building a creative business, and leave a quick review to tell us what intentional community looks like in your world. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    17 min

  6. 12/09/2025

    Inside The World’s Most Precious Spice: Growing, Harvesting, And Using Saffron

    A few crimson threads can change a dish and a farm plan, but what does it really take to grow, pick, and protect the world’s most valuable spice? We sit down with saffron grower and educator Khalil to unpack the full journey: how quality corms set your season, why sandy loam and drainage beat heavy soils every time, and what the flowering bell curve means for labor, timing, and your bottom line. If you’ve ever wondered why saffron is expensive, the answer lives in those peak harvest days when every bloom demands careful hands and quick decisions. We break down the essentials in plain language. You’ll learn the difference between outdoor and controlled environments, the minimal irrigation schedule that still keeps plants thriving, and the precise techniques that preserve thread quality from field to drying rack. Khalil shares practical ways to spot real saffron versus fakes—avoid powders, watch for slow, even color release, and trust your nose for that honeyed aroma—along with storage habits that protect flavor chemistry. For new growers, we spell out a safer path: start small with a hobby plot or containers, document your process, and only scale when you can consistently handle the rush. Beyond the field, we talk sourcing and sustainability: why vetted suppliers matter, how clean, graded corms reduce disease risk, and what evidence‑based learning can do for your yield, quality, and sanity. Whether you’re a chef chasing authentic flavor, a gardener curious about a high‑value crop, or a farmer eyeing a resilient niche, this conversation offers actionable steps you can use right away. If the threads are calling your name, don’t stop at curiosity—tune in, take notes, and try a small test plot or a new recipe. Subscribe to the show, share this episode with a friend who loves bold ingredients, and leave us a review with your biggest saffron question so we can tackle it next time. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    33 min

  7. 12/02/2025

    A Simple Money System Discussion with the Budget Besties Team!

    Money shouldn’t feel like a roller coaster, and it definitely shouldn’t require a spreadsheet to enjoy your life. We sat down with the Budget Besties to unpack a system that replaces jargon and guilt with clarity and calm. Their approach is all about simple, separated, automatic budgets that mirror how you already spend: one account pays bills, a couple of category accounts handle daily life like gas and groceries, and a handful of savings buckets quietly build for the “unexpected” expenses that are actually totally expected—tires, holidays, kids’ sports, HOA fees, and travel. We tackle the mindset piece head-on, especially for women entrepreneurs who juggle family, work, and a million moving parts. The takeaway is liberating: you don’t have a spending problem, you have a systems problem. Create a one-page view of income and outflow, divide annual costs by 12, and let automatic transfers do the heavy lifting. As those buckets fill, panic fades. Decisions get easier because the accounts themselves tell you what’s funded. You’ll even spend less naturally, not from restriction but from control and clarity. Yes, you can still be bougie on a budget—just fund it on purpose. Then we bring the same structure to business. Start by learning what your household truly costs, add a line item in your business to pay yourself, and set aside taxes and annual expenses every month. Aim for a month-ahead cushion so timing stops dictating your choices. With clean categories and a steady cadence—monthly for personal, twice a month for business—you’ll know your baseline revenue target and exactly what an extra client or project unlocks. Money becomes boring, and your life becomes more interesting: more calm, more time, and more room for what you actually care about. If this resonates, jump into the Budget Besties’ five-day boot camp to set up your own system and start the new year strong. If you loved the conversation, subscribe, share with a friend who needs money peace, and leave a review to help others find the show. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    36 min

  8. 11/25/2025

    Building Lush, Natural Holiday Wreaths

    Want a wreath that looks designer without the designer price tag? We walk through a simple, durable method for crafting lush holiday wreaths using farm-grown, foraged, and locally sourced materials—plus the pro tricks that keep everything secure, balanced, and beautiful all season. We start with the foundation that matters: choosing the right ring size for your door, why double or triple rail bases prevent spin, and how to pick paddle wire gauges that match your project. Then we get into the greens—fir for fullness, spruce for structure, pine for movement, cedar for fragrance and berries, holly for shine, boxwood for tidy lines, magnolia for instant luxury, and eucalyptus for that cool-toned, modern vibe. You’ll learn how to build alternating bundles, use a continuous wiring technique for speed and lasting hold, and avoid common pitfalls like ruined snips, sap-sticky hands, and decorations that pop off in humidity. From there, we layer texture: dried oranges, strawflower, statice, yarrow, gomphrena, poppy pods, and grasses that dry strong and read beautifully from the street. We talk through when glue fails, how to wire in delicate elements, and smart foraging habits—collect pine cones at the right time, confirm plant IDs, and skip invasives and lookalikes like poison ivy vines. Finish with wired ribbon that holds a sculpted bow, and explore style directions including enchanted woodland with juniper berries and cones, coastal accents with oyster shells and driftwood, and elevated luxe with magnolia, velvet ribbon, and subtle metallics. Whether you’re crafting solo, hosting a wreath party, or selling at a market, this guide helps you design pieces that feel natural, personal, and bragworthy. If this sparked ideas, subscribe, share the show with a friend who loves holiday decor, and tag Wildly Native Flower Farm with your finished wreath—we want to see what you create! The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Goal Planner 🪴 https://liza-goetz.mykajabi.com/offers/KDBK8Qmz/checkout Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/offers/KupKCEsZ/checkout

    38 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Join this podcast team of flower lovers while they take you along their journey as flower farmer florists pursuing business, family, strategy, mother nature, wedding installs, and everything in between including fieldwork, and floral design all the way to the day of event execution. A weekly show that talks about all things flowers including the reality of flower farming, using locally grown flowers in wedding design, and other flower use with an environmentally focused perspective based in a small town but close enough to reach big cities. This women-run business features a mother-daughter team with a best friend to keep them all balanced and includes a variety of guests who are flower lovers, users, sniffers, and enthusiasts that will talk on a range of topics or ramble on about other things… Depending on where the seasons take us! 

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