The Flower Files: The Wildly Native Podcast

Liza Goetz
  • 5.0 (3)
  • HOME & GARDEN
  • UPDATED WEEKLY

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life. Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.

  1. 1D AGO

    Ep 113 - Edible Florals - What to Buy and Plant Now For a Great Harvest!

    Edible flowers can be a high-margin win or a frustrating source of waste—it all depends on whether you grow them with a plan. In this episode, we show you how to design an edible flower garden around function and end use, so every plant has a purpose beyond “pretty.” From flavor and shelf life to harvest windows and yield, we break down how to choose varieties that actually perform in the kitchen and in the market. We also map out the system behind the stems—fresh versus dried products, succession planting, packaging for chef sales, and the fast-paced reality of post-harvest handling. With clear guidance on pricing and crop selection, you’ll learn how to keep quality high and waste low. If you’re ready to make edible flowers both beautiful and profitable, this episode gives you a grounded, practical path forward. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    32 min

  2. APR 28

    Ep 112 - Ellen Frost - Local and Sustainable Flowers

    Most people never see the system behind a bouquet, which is exactly why local flowers can feel “impossible” to source. In this episode, I sit down with Ellen Frost of Local Color Flowers to unpack how she built a regional wholesale hub that connects growers and florists, proving American-grown flowers can compete when logistics and education align. We explore how an industry shaped by imports lost its sense of seasonality and what it takes to rebuild it. From weekly buying rhythms and post-harvest standards to what “local” really looks like in practice, this conversation brings clarity to the flower shop supply chain. Ellen also shares her foundational design framework and a bigger vision for regional collaboration that supports both farmers and florists. If you’re ready to source, design, or grow with more intention, this episode offers a grounded, insider perspective on what’s possible in the cut flower industry. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    44 min

  3. APR 21

    Ep 111 - Spring Clean-Up Of Your Garden - What To Trim And What To Keep

    Spring hits and suddenly we want to cut everything down and make the garden look “done”—but that’s often how plants get damaged, pollinator habitat disappears, and weeds take over. In this episode, we take a smarter approach to spring cleanup, grounded in one simple truth: not everything that looks dead is dead, and timing matters more than tidiness. You’ll learn what to cut now, what to compost, and when disease means removal—not recycling. We also focus on what to leave, from hollow stems that shelter native bees to leaf litter that feeds your soil and holds moisture. With practical timing tips like the 50-degree rule and a simple, step-by-step cleanup strategy, you’ll build a healthier, more resilient garden without the overwhelm. If you want stronger blooms and a system that works with nature, this episode will shift how you see spring. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    25 min

  4. APR 14

    Ep 110 - “Market Booth Magic: How We Stop Shoppers in Their Tracks”

    Most shoppers don’t walk into a farmers market planning to buy flowers—and that’s exactly why your booth matters more than you think. In this episode, we break down what actually makes people stop, look, and buy, with practical strategies that cut through the noise of a busy market. From layout and product grouping to signage and pricing, we show how to create a booth that feels clear, magnetic, and easy to shop. We also get into the human side of selling—your presence, your energy, and how small interactions shape buying decisions. You’ll learn simple, low-pressure ways to guide customers, reduce overwhelm, and turn browsers into buyers without feeling pushy. If you want a booth people remember (and return to), this episode gives you a plan that works in the real world. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    22 min

  5. APR 7

    Ep 109 - Farmers Market Politics - Things You Never Thought of and How to Survive

    Farmers markets look like pure community—until you start selling. In this episode, we pull back the curtain on the unspoken rules, quiet competition, and real dynamics vendors navigate each week, especially for flower farmers and florists who thought the job was simply growing beautiful blooms. From booth placement and category limits to the tension that starts when customers compare a $30 bouquet to an $18 one, we talk honestly about how to hold your value without racing to the bottom. We also dig into the relationships that truly shape your market experience—from building trust with market managers to navigating copycats, comparison, and vendor gossip. With practical strategies and real farm perspective, we share how consistency, creativity, and clear systems keep your brand stronger than any trend or tension. If you’ve ever left the market feeling proud, exhausted, or both, this conversation will feel like the vendor chat you wish happened sooner. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    17 min

  6. APR 2

    Ep 107 -  What Soil Tests Actually Tell You

    Soil test results can feel like a page of random numbers—and too often they lead to guesswork or overcorrecting. In this episode, I walk you through what a soil test actually tells you (and what it doesn’t), so you can turn those results into smart, balanced decisions that improve growth, stem quality, yield, and vase life. From pH and nutrient roles to the common mistake of treating recommendations like a recipe, we bring clarity to what really matters. We also go beyond the lab report into what your soil is actually doing—structure, drainage, compaction, and microbial life—and why those pieces often explain disappointing results despite “good numbers.” You’ll learn simple, real-world tests and a step-by-step approach to improving your soil over time, without overwhelm. If you’re ready to stop chasing fixes and start building soil that works with you, this episode gives you the roadmap. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    24 min

  7. MAR 31

    Ep 108 - How to Create a Brand for your Business

    Why do some brands stick while others disappear? In this episode, we sit down with Christine Blosdale to strip branding down to what actually works—clear messaging, visible expertise, and showing up like a real human. From your website’s first handshake to behind-the-scenes content that builds trust, this is about authority without burnout and marketing that feels honest. We share simple, actionable moves you can use right away: niche clarity, repeatable messaging, one-minute welcome videos, smarter platform choices, and why generosity beats scarcity every time. If you’re building a creative or service-based business and want to stand out without shouting, this conversation is your blueprint. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    50 min

  8. MAR 17

    Ep 106 - Soil Myths That Are Costing You Blooms

    Ever watched your zinnias soar sky-high while your buckets stay empty? In this episode, we uncover the quiet soil myths that steal your blooms—from nitrogen-heavy feeding that fuels leaves instead of flowers to phosphorus buildup that quietly locks out vital micronutrients. With a clear, balanced approach rooted in real farm experience, we replace guesswork with a soil plan that actually works. We walk you through practical diagnostics you can try this week—simple drainage tests, reading soil bags correctly, matching mixes to their purpose, and watering in a way that strengthens roots instead of suffocating them. You’ll learn why pH balance, minimal tillage, and consistent testing matter more than another bag of fertilizer—and how small shifts below the surface can transform stem length, bloom count, and vase life. If you’re ready to stop blaming the seed packet and start growing with intention, this episode will change how you see your soil. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    22 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life. Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.

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