The Flower Files: The Wildly Native Podcast

Liza Goetz
  • 5.0 (2)
  • HOME & GARDEN
  • UPDATED WEEKLY

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life. Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.

  1. 2D AGO

    Ep 105 - From Seed Bed to Sales Floor - The Journey of a Flower

    Ever wonder why your bouquets look dreamy but your bank account doesn’t? In this episode, we show how profit begins in the seed bed—not at the market stall—by building a strategic crop mix of anchors, accents, premiums, and fillers using a proven 70-20-10 ratio. With smart succession planning and intentional growing practices, you’ll trade overwhelm for a steady rhythm that turns stems into sales. We then walk through the non-negotiables of harvest, post-harvest care, and presentation that protect vase life and signal quality. From simple bouquet formulas and clear pricing to beginner-friendly sales channels like preorders and pop-ups, you’ll leave with a practical system designed to create consistent income. Fewer varieties, stronger margins, and a plan you can trust—that’s the shift. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    20 min

  2. MAR 3

    Ep 104 - From Ring To Plan: How To Start Planning Your Wedding

    Planning a wedding shouldn’t feel like another job. In this episode, we kick off engagement season with the first moves that actually matter: define your vibe, lock in guest count and budget, and hire a planner early. With today’s weddings juggling dozens of decisions and vendors, the right planner protects your time, filters the noise, and keeps logistics from overshadowing the joy. We talk intentional personalization—bold florals, comfort-forward fashion, guest moments that feel meaningful—and the modern shifts making weddings flow better, from cocktail-first ceremonies to late-night snacks and private traditions. From what to decide yourself to what you can confidently hand off, this is a reminder to center your story, stay flexible, and design a day that feels like you, not a checklist. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    34 min

  3. FEB 24

    Ep 103 - All About Composting - What If Our Best Flowers Start With What We Throw Away?

    Flowers don’t start with seeds or stems. They start with soil—alive, complex, and either primed for growth or holding your plants back. We sit down with Ryan from Shore Soil to unpack how real-world composting transforms kitchen scraps, florist waste, and restaurant leftovers into the dark, crumbly fuel for better blooms. From backyard bins to aerated static piles that hit pathogen-reducing heat, we break down what matters most: carbon and nitrogen balance, moisture, airflow, and timing. Flowers don’t start with seeds—they start with living soil. In this episode, we sit down with Ryan from Shore Soil to explore how real composting turns kitchen scraps, florist waste, and restaurant leftovers into rich fuel for better blooms. From backyard bins to high-heat static piles, we break down what actually matters: balance, airflow, moisture, and timing—and how to tell when things are off. We dig into clay-heavy beds, poor drainage, and the simple soil fixes that make roots (and stems) stronger, plus the bigger picture of closing the loop in floral and food systems. If you care about healthier plants, less waste, and soil that works with you instead of against you, this conversation gets to the root of it. 🌱 The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    43 min

  4. FEB 17

    Ep 102 - What Does It Mean To Amend Your Soil?

    Soil doesn’t need more products—it needs the right support at the right time. In this episode, we replace guesswork with a simple system for building beds that breathe, drain, and deliver nutrients when plants actually need them. We break down what amendments really are (and how they differ from fertilizers), plus what compost, manure, minerals, and pH tools actually do—and when they help or hurt. We dig into biology beneath the surface, from worm castings to mycorrhizae, and share a decision-making flow that starts with testing and one clear goal. No magic bullets, no endless shopping lists—just grounded, practical soil strategy that quietly does the heavy lifting for your garden. 🌱 The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    17 min

  5. FEB 10

    Ep 101 - Im Engaged! Questions To Ask Your Florist

    Planning wedding flowers is more complex than it looks. In this episode, we share the exact questions that turn inspiration into a calm, resilient plan—from a florist’s capacity and sourcing style to substitutions, design philosophy, and how movement and scale translate from mood board to real life. We break down what local vs. imported blooms mean for your day and how strong systems protect your vision when weather or supply shifts. We also unpack the hidden logistics and true costs behind florals—installations, candles, transport, strike, insurance—and what real backup plans should sound like. From contracts and communication to creative alignment, this is a guide to choosing a florist who keeps the process smooth and the results unmistakably you. The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    17 min

  6. FEB 5

    Ep 100 - What It's Like To Do 100 Podcast Episodes

    One hundred episodes in, the data surprised us—in the best way. You wanted real garden know-how, small business strategy, and farmer-level honesty, so we followed the signal. In this episode, we share how the show evolved, from messy multi-app workflows to a grounded content plan rooted in real farm life: greenhouse tours, harvest routines, bouquet builds, and zero fluff. We talk metrics, missteps, winter farming realities, and where we’re headed next—short-form education, better visuals, and deeper connection over polish. If you’re a grower, florist, or creative building something honest, this is about choosing consistency over perfection and value over vanity—and keeping the gates open as you grow. 🌱🎙️ The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    35 min

  7. FEB 3

    Ep 99 - Starting Late, Starting Small, or Starting Over In The Garden Is All OK

    Ever feel like you missed your moment? We’ve been there—late starts, tiny plots, messy notes, and one very neglected tray of lisianthus that somehow became a star on the farm. Today we unpack why timing myths hold us back and how nature’s rhythm can carry you forward, whether you’re juggling a flower business, a backyard bed, or a long-paused dream. If this resonated, tap follow, share it with a friend who needs a nudge, and leave a quick review to help more growers find the show. What’s the one small step you’ll plant this week? The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    17 min

  8. JAN 27

    Ep 98 - How to Make My Wedding More Me - Turning Your Ideas Into Reality

    So you have a bunch of photos saved for wedding inspo, some invites picked out, and a favorite place setting that is on your non-negotiable list... how do you turn those ideas into a cohesive wedding design that matches your style? Listen in as we talk to event designer Julie Comfort from The Experiential Wedding about the concept of feelings-first design. We dig into choosing color stories rooted in real places and memories, using scent and texture to deepen the narrative, and shaping flow so the timeline feels natural, not choppy.  We talk everything from budget clarity to whether you really need that over-the-top installation, planners to catering, and everything in between - especially how we fit into the mix as wedding florists! Subscribe, share with a friend who’s planning, and tell us: what feeling do you want your wedding guests to carry home? The Flower Files Podcast Instagram 🌿 https://www.instagram.com/the.flowerfilespodcast Wildly Native Flower Farm Instagram 🌸 https://www.instagram.com/wildlynativeflowerfarm Find more of everything on our website!! https://wildlynativeflowerfarm.com/ Grab a copy of our latest guide - The Garden Planning Guide 🪴 https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1 Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻 https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    35 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business. Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them. Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life. Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.

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