In this episode, Ruby Powers sits down with Jon Groth — founder and managing partner of Groth Law Firm in Milwaukee, trial lawyer, and host of the Groth Law Firm podcast — for a wide-ranging conversation about where the personal injury space is heading and what firm owners need to be doing right now to stay ahead of it. Jon started his firm in 2010 in his basement with his dog running overhead. Today he runs an eight-attorney practice that grew through smart hiring, strategic acquisition, and a relentless focus on running the firm like a business. He's been to the conferences, read the books, done the deal — and he's here to share what he actually learned. What we explore: ✅ Private Equity Is Already Here: It's not coming — it's already buying family law firms, personal injury practices, and everything in between. Jon breaks down what he learned at the Vista consulting conference in Baltimore, who's getting approached first, and what the timeline looks like for small and mid-sized firms. ✅ How to Prepare Regardless: Whether you ever want to sell or not, the playbook is the same — run your firm like a business, understand your numbers, know your EBITDA, separate the law from the back office, and build systems that don't depend on you. The firms that have done that work will have options. The ones that haven't won't. ✅ How to Win Against PE-Backed Competitors: More advertising spend, more cases, more scale — but less personal service. Jon's answer is unreasonable hospitality, white glove client service, and becoming the hometown hero that a Morgan & Morgan never can be. ✅ Buying a Law Firm: How Jon acquired a Milwaukee practice through a firm broker, what the due diligence actually looked like, how they valued cases before any money changed hands, and the one surprise that came after closing — and why it wasn't the firm's fault. ✅ Vaccine Injury Practice: The practice area most lawyers — and most doctors — have never heard of. How the National Vaccine Injury Compensation Program works, what on-table and off-table injuries mean, why billions of dollars sit in a fund waiting to pay valid claims that never get filed, and where COVID vaccine injuries currently stand. If you're a PI firm owner trying to understand what's coming, thinking about buying a practice, or just curious about a niche that almost nobody knows exists — this episode covers all three. 📌 Connect with Jon Groth: Website: grothlawfirm.com Podcast: Groth Law Firm Podcast 📣 SPECIAL ANNOUNCEMENTS: 🚀 Law Firm Retreat: Power Up Your Practice Into Reality – January 2027 in Austin, TX. More details coming soon — stay tuned! 📊 We Love Your Feedback! Help us design the next year of the podcast. Take this 2-minute audience survey: https://forms.gle/EgMgxd3tbXCsmqgp9 📌 Join the conversation in our Power Up Your Practice community! Hosted by Ruby Powers, your guide into the heart of law practice management. Each week, learn insights from leading legal minds, trailblazing attorneys, and expert guests who provide you with actionable advice, out-of-the-box solutions, and a fresh perspective on running your firm more effectively and efficiently. Prepare to open your mind, be inspired, and power up your practice to the next level. Watch more episodes of Power Up Your Practice on: 🌐 Website: powersstrategygroup.com 📺 YouTube: @powersstrategygroup 💬 Join our Skool Community - Power Hub: https://www.skool.com/powerupyourpractice Connect and learn more from your host, Ruby Powers: 🔹 LinkedIn: /rubypowers 🔹 Facebook: /poweruppractice 🔹 Website: rubypowers.com 🔹 Ruby's Book: Power Up Your Practice on Amazon Trusted Resources from Our Toolkit: • Stafi https://calendly.com/d/csbk-3y4-35w/staffing-strategy-session-stafi-ruby-powers?month=2025-07 • Filevine https://www.filevine.com/partner/powers-referral/ • CandleAI https://www.trycandle.ai/powers • Vonage https://share.vonage.com/zones/friend_landing_experience_microsite?extole_share_channel=%5C%22SHARE_LINK%5C%22&extole_shareable_code=wzq4f&referral_id=wzq4f&source=%5C%22direct%5C%22&utm_source=Power+Up+Your+Practice+by+Power+Strategy+Group&utm_campaign=a7c6feafe9-EMAIL_CAMPAIGN_2020_04_13_07_58_COPY_01&utm_medium=email&utm_term=0_3b4d3388ea-a7c6feafe9-746189731
