Garage Grit Podcast

Brad Hurlock
  • 5.0 (1)
  • Management
  • Updated Monthly

Welcome to the Garage Grit Podcast, hosted by Brad Hurlock from AA Shop Marketing. Join us as we tackle common stress points in the auto repair shop space, uniting owners for insightful conversations. Our mission is to guide your shop towards success. Tune in, be part of the conversation, and propel your business forward. Explore strategies, insights, and camaraderie needed to thrive in the competitive auto repair industry. Welcome to Garage Grit, where we shift your business into high gear, one episode at a time!

  1. 3d ago

    "We're not getting paid to sell stuff to a customer that they don't need." — Jerome Wiley | GGP #140

    Jerome's story starts with a family business founded by his grandfather in 1956. After 33 years working his way through the shop, Jerome now helps lead the business alongside his brother. The shop's long history gives it a strong foundation of customer relationships, but maintaining that trust still depends on what customers experience every time they walk through the door.One of the clearest examples is how the shop approaches recommendations. Jerome explains that service advisors are not paid to sell unnecessary work, and customers are given options when there is more than one reasonable path. That transparency becomes part of the shop's reputation and helps distinguish its customer experience from the expectations some customers bring from larger repair providers.For independent shop owners, the takeaway is straightforward: customer trust is created through repeated experiences. Clear recommendations, honest communication, a strong customer-facing team, and a consistent experience can become some of the strongest signals behind a shop's reputation and long-term visibility.Jerome Wiley — Gordon & Sandifer Auto Service (Baton Rouge, LA)What you’ll learn:How transparent recommendations strengthen customer trustWhy customer communication shapes shop reputationHow honest estimates can differentiate independent shopsWhy customer-facing employees influence the overall experienceHow family ownership can reinforce customer relationshipsWhy people skills matter alongside automotive knowledgeHow customer options can reduce perceived sales pressureHow consistency turns experience into reputationTimestamps00:00 – Welcome to Garage Grit03:39 – 70 years in Baton Rouge05:25 – Collision and repair mix06:18 – Safety costs and customer impact08:44 – Location as a trust signal09:25 – Bringing calibration in-house14:37 – Jerome's path through the shop15:00 – Taking on the family business18:09 – Protecting the shop culture20:33 – Helping technicians grow22:08 – A technician's return home32:22 – Putting family into shop culture35:17 – Teaching people customer service39:50 – Building the front-office team42:01 – Greeting customers at the door43:29 – Inspecting beyond the request45:32 – Communicating the estimate46:32 – Selling only needed work47:25 – Giving customers repair options52:36 – Choosing specialized expertise58:44 – Building a business beyond the owner01:05:59 – Efficiency creates more freedom01:08:28 – Jerome's first podcast experienceCall-to-ActionsGot questions? Comment or post in the FB group—guests will chime in.Subscribe for more Origin & Impact shop owner stories.Want to be a guest? Share your story in the group.LinksStart Here: https://addi.me/2026Next Step Guide: https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspxGrid Request: https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspxRequest a Call: https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspxJoin the Podcast Panel: https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspxPartnership Info: https://www.aashopmarketing.com/aashopmktg/public/partnership.aspxGarage Grit Facebook Group: https://www.facebook.com/groups/forautorepairshopownersYouTube: https://www.youtube.com/@aashopmarketingPodcast: https://creators.spotify.com/pod/profile/garagegritKeywordsauto repair marketing, customer trust, customer communication, auto repair reputation, auto repair branding, customer experience, independent repair shop marketing, shop reputation management, customer confidence, service advisor communication, local shop visibility, automotive customer experience, repair shop trust, customer-facing service, family owned auto repair, transparent repair recommendations, independent auto repair marketing, shop customer experienceEpisode MetadataEpisode: GGP #140Guest: Jerome WileyShop: Gordon & Sandifer Auto ServiceLocation: Baton Rouge, Louisiana

  2. 4d ago

    "I am a firm believer in marketing now. Like a hundred percent." — Ryne Ray | GGP 139

    Ray’s Tire Barn was built around a simple idea: customers should feel confident that their vehicles—and their time—are in good hands. In this episode, Ryne Ray explains how customer service, visibility, reputation, and consistent communication helped a new shop establish itself in Bossier City.Ryne’s path into ownership started with frustration over poor customer service and workmanship. That experience became the foundation for a shop designed to stand apart, while his wife began building the business’s visibility through Facebook and TikTok before the doors even opened. The shop had already built an audience before launch.The turning point came when Ryne realized marketing was not something to dismiss.Ray’s Tire Barn combined proactive visibility, review requests, personal communication, and a customer-first approach. Ryne also describes how the shop responds to negative reviews professionally while standing behind its team.Guests:Ryne Ray — Ray’s Tire Barn (Bossier City, LA) Ray’s Tire BarnWhat you’ll learn:- How pre-launch social content created local visibility- Why customer service became Ray’s core differentiator- How reviews helped establish trust for a new shop- How to respond professionally to negative reviews- Why personal communication strengthens customer confidence- How fleet outreach can create new customer relationships- Why reputation matters when competing for local customers- How consistent service turns visibility into trustTimestamps- 00:00 – Welcome to Garage Grit- 03:11 – Building the shop’s vision- 04:45 – Creating a different customer experience- 07:10 – The origin of Ray’s Tire Barn- 08:09 – The customer-service problem- 09:39 – Using software for communication- 10:54 – Making marketing personal- 18:23 – Building trust from day one- 20:08 – Learning customer expectations- 24:39 – Moving from chaos to control- 30:22 – Choosing what fits your market- 37:32 – Building visibility before opening- 39:07 – Becoming a believer in marketing- 40:18 – Building a review reputation- 41:25 – Responding to negative reviews- 46:00 – Building the business together- 50:24 – Winning fleet customers- 51:37 – Customer service as the differentiator- 53:02 – Turning relationships into business- 55:54 – Expanding the customer offering- 57:16 – Building an alignment reputation- 58:04 – Planning the next stageCall-to-Actions- Got questions? Comment or post in the FB group—guests will chime in.- Subscribe for more Origin & Impact shop owner stories.- Want to be a guest? Share your story in the group.Links- Start Here: https://addi.me/2026- Next Step Guide: Next Step Guide- Grid Request: Grid Request- Request a Call: Request a Call- Join the Podcast Panel: Join the Podcast Panel- Partnership Info: Partnership Info- Garage Grit Facebook Group: Garage Grit Facebook Group- YouTube: AA Shop Marketing YouTube- Podcast: Garage Grit PodcastKeywordsauto repair marketing, shop trust signals, customer communication, reputation management, auto repair branding, local shop visibility, customer experience strategy, digital presence for repair shops, automotive reputation, repair shop reviews, customer trust, local auto repair marketing, fleet customer marketing, shop differentiation, customer service marketing, automotive branding, Google reviews, repair shop visibility11. Episode MetadataEpisode Metadata- Episode: GGP 139- Guest: Ryne Ray- Shop: Ray’s Tire Barn- Location: Bossier City, LouisianaVerification: The transcript identifies the guest as Ryne Ray and the shop as Ray’s Tire Barn in Bossier City. The shop’s current official website uses the same branding and location, and its current public materials emphasize customer trust, honest recommendations, fast turnaround, and fleet service. Ray’s Tire Barn

  3. Sep 24

    "Resume Bias Is Costing Shops Great Hires" — Role Synx | GGP #138

    Hiring feels harder than ever—but many shops lose great employees before they even get a chance. In this Vendor Insights episode, Brad Hurlock sits down with Tristan Realubit to explore why better hiring decisions start with better evaluation, not bigger applicant pools.Tristan Realubit, founder of RollSync and owner of four automotive repair shops near Chicago, shares lessons from years of growing teams, reducing hiring friction, and helping shop owners make more informed staffing decisions. The bigger challenge isn't simply finding technicians—it's recognizing potential before resumes, interviews, or first impressions create unnecessary bias. Without better systems, turnover disrupts customer trust, team consistency, and long-term shop growth.Instead of chasing perfect resumes, Tristan explains how behavioral insights, structured onboarding, and faster coaching decisions can create stronger teams while improving customer experiences and operational stability.This week's takeaway: review how your hiring process measures potential, coachability, and role fit—not just experience. Better hiring systems create better customer experiences long before the repair order begins.Guests:Tristan Realubit — RollSyncWHAT YOU'LL LEARNWhy resumes create hidden hiring biasHow behavior predicts stronger role alignmentWays onboarding reduces turnover frictionWhy coachability matters before experienceHow hiring affects customer trustBuilding stronger teams through better systemsFaster hiring decisions with better dataReducing friction across growing shopsTIMESTAMPS00:00 – Vendor Insights intro00:11 – From mobile repairs01:50 – Early business lessons03:16 – Learning business fundamentals05:35 – Networking changed everything08:15 – Technician to owner10:36 – Hiring friends mistake12:28 – Growing technicians13:36 – Four-shop expansion14:10 – Turnover wake-up call17:36 – Resume bias explained19:15 – Behavior over culture22:43 – Faster onboarding26:10 – Hiring with assessments30:50 – Understanding rhythm33:48 – Building predictive hiring36:28 – Finding hidden talent40:06 – Investing in development45:08 – Better hiring decisions50:42 – Team-driven onboardingCALL TO ACTIONSGot questions? Comment or post in the FB group—vendors may respond.Subscribe for more Vendor Insights and shop owner stories.Want to be featured? Join the conversation in the group.LINKShttps://addi.me/2026 https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspx https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspx https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspx https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspx https://www.aashopmarketing.com/aashopmktg/public/partnership.aspx https://www.facebook.com/groups/forautorepairshopowners https://www.youtube.com/@aashopmarketing https://creators.spotify.com/pod/profile/garagegrit KEYWORDSauto repair marketing strategy, vendor insights auto repair, customer communication systems, shop growth strategy, hiring automotive technicians, behavioral hiring, automotive shop leadership, service advisor hiring, technician recruitment, shop owner podcast, automotive business systems, employee retention strategies, automotive management, shop onboarding, customer trust, repair shop operations, leadership development, hiring process improvementEpisode MetadataEpisode: GGP #138Guest: Tristan RealubitCompany: RollSync

  4. Sep 22

    Family, Friends, and Bosses: The Dynamics of Shop Culture

    Friend vs Boss: Setting Boundaries, Culture, and Accountability in Auto Repair ShopsOn the Garage Grit Podcast, a panel of shop owners and managers (from Arizona, Louisiana, and Oklahoma) discuss the “friend vs boss” dilemma in building shop culture, especially with family and friends on staff. They describe avoiding fraternizing like after-work drinking, while still mentoring employees through structured events, open-door conversations tied to performance or safety, and clear boundaries. The panel shares experiences with hiring and firing, including family conflict that forced a daughter’s departure and technicians kept too long despite cultural damage. They emphasize culture over talent, the need to set expectations and provide training “roadmaps,” monitoring favoritism in dispatching, and using KPIs, tech/advisor pair performance, and regular scorecards or reviews. They also suggest future panel topics like hiring technicians, goal setting, finances, pay/benefits, performance reviews, and marketing changes including customer price challenges from ChatGPT.00:00 Friend vs Boss Tension01:39 Podcast Intro and Topic Setup04:08 Panelist Shop Rundown08:48 Family in the Business13:09 Hiring After Family Fallout17:07 Boundaries and After Hours Hangouts20:01 Leading Like a Coach29:21 Vetting Hires on Social Media32:48 Friend Requests and Image33:49 Culture Over Skill34:30 Building Shop Culture Lessons37:50 Open Door Accountability Talks41:53 Firing Slow and Horror Stories45:55 Hiring for Fit Not Talent59:25 Foreman Role and Workflow01:06:39 Dispatch Fairness and Favoritism01:08:37 Using Data and AI Reports01:12:59 Mentor Mindset for Owners01:13:25 Track Shop Numbers01:15:42 Structured Team Time01:18:20 Owner Employee Reality01:21:03 Family In The Shop01:29:42 Future Panel Topics01:40:35 AI Pricing Pushback01:44:55 Wrap Up And Links

  5. Sep 17

    “Convenience Is the Number One Reason People Buy” — Mike Zalis | GGP #136

    Most auto repair shops focus on getting new customers.Mike Zalisbuilt something different—using trust, consistency, and customer experience to turn weekly fuel visits into long-term repair relationships. This episode explores how marketing isn't just what you say online—it's what customers experience every time they pull into your shop.Mike grew up atGreen Village Garage, a family-owned shop inGreen Villagethat his parents purchased in 1999.Green Village Garageremained one of New Jersey's rare full-service gas stations while evolving into a modern repair business through cleaner branding, better communication, and customer-first service. Green Village Garage+1The turning point came when Mike realized the shop wasn't losing because of technical ability—it was losing opportunities through hesitation, outdated systems, and inconsistent customer experiences. He pushed for digital workflows, dedicated service advisors, and coaching that transformed both leadership and customer perception.Today,Green Village Garagepairs modern digital inspections, loaner vehicles, transparent communication, and a recognizable local brand with decades of community trust. Green Village Garage+1Guests:Mike Zalis —Green Village Garage(Green Village, New Jersey)What you'll learn:Turn repeat visits into stronger customer trustBuild branding beyond your shop signModernize without abandoning your legacyUse convenience as a competitive advantageCreate accountability through digital inspectionsCoach employees instead of managing harderImprove customer experience with small systemsGrow a family business through better leadershipTimestamps00:00 – Welcome to Mike Zalis01:42 – The family's shop story03:26 – Why keep selling gas?06:13 – Turning visits into trust08:12 – Building an independent brand09:33 – Premium customers expect more11:05 – The 2016 transformation13:02 – Family lessons that shaped leadership17:15 – Learning the "why"19:38 – Finding coaching with ATI22:48 – Why curb appeal matters24:55 – Saying yes to customers27:02 – Convenience wins business29:13 – Taking the reins33:23 – Becoming the service advisor35:37 – Fuel plus repairs strategy37:52 – Systems that build trust40:43 – Betting on coaching47:31 – Coaching leaders, not just shops51:17 – Building shop culture58:29 – DVI accountability debate01:00:56 – Stepping away successfully01:04:10 – Becoming coachableCall-to-ActionsGot questions? Comment or post in the FB group—guests will chime in.Subscribe for more Origin & Impact shop owner stories.Want to be a guest? Share your story in the group.LinksStart Here: https://addi.me/2026 Next Step Guide: https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspx Grid Request: https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspx Request a Call: https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspx Join the Podcast Panel: https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspx Partnership Info: https://www.aashopmarketing.com/aashopmktg/public/partnership.aspx Garage Grit Facebook Group: https://www.facebook.com/groups/forautorepairshopowners YouTube: https://www.youtube.com/@aashopmarketing Podcast: https://creators.spotify.com/pod/profile/garagegrit Keywordsauto repair marketing, shop trust signals, customer communication, reputation management, auto repair branding, local shop visibility, customer experience strategy, digital vehicle inspections, service advisor systems, family-owned auto repair, leadership coaching, ATI coaching, convenience marketing, customer retention, independent repair shop, community branding, repair shop growth, Green Village Garage, Mike Zalis, shop cultureEpisode MetadataEpisode: GGP #136Guest: Mike ZalisShop: Green Village GarageLocation: Green Village, New Jersey

  6. Sep 10

    "Google Is Calling Your Shop Now." — Patrick Egan | GGP #134

    Customers don't judge your shop only by your repairs—they judge it by every interaction before they ever walk through the door. In this episode, Patrick Egan explains why phone calls, AI assistants, and customer communication are becoming some of the biggest trust signals in modern auto repair marketing.Patrick Egan, founder of Spark Interactive, has spent years helping independent repair shops improve customer-facing marketing through storytelling, direct mail, video, and AI-powered customer engagement. His perspective comes from listening to thousands of real customer phone calls and identifying the moments where trust is either built or lost. sparkinteractive.com+1The conversation explores how missed calls, confusing phone systems, and outdated communication habits create invisible marketing problems that limit growth. As Google increasingly uses AI to contact shops on behalf of customers, the way your phones are answered now affects visibility as much as customer experience.Rather than replacing people, Patrick argues that AI works best as a transparent backup during busy periods and after hours. Used correctly, it helps protect marketing investments while preserving the human relationships that keep customers coming back.If you're an independent shop owner, review how your phone calls are handled this week. Listen to recorded conversations, simplify customer communication, and make sure every marketing dollar has a better chance of becoming a booked appointment.Guests:Patrick Egan — Spark Interactive (Monument, CO) sparkinteractive.com+1What you’ll learnWhy phone calls shape customer trustHow Google AI now contacts shopsWhen AI should answer callsAvoid losing customers with phone menusImprove customer communication consistencyTurn missed calls into opportunitiesBuild trust through transparent automationProtect marketing ROI with better call handlingTimestamps00:00 – Why People Still Matter01:17 – Meet Patrick Egan04:33 – Marketing After The Phone Rings06:27 – Why Recording Calls Matters09:23 – Should AI Answer Calls?11:29 – Google Starts Calling Shops15:30 – Pricing And Customer Trust20:05 – What Customers Actually Want24:18 – Building A Better AI Assistant31:12 – Busy Times And After Hours35:39 – Booking Appointments Better38:28 – Training AI The Right Way45:06 – Google AI To AI Calls48:09 – Choosing The Right Setup52:37 – Final TakeawaysCall-to-ActionsGot questions? Comment or post in the FB group—guests will chime in.Subscribe for more Origin & Impact shop owner stories.Want to be a guest? Share your story in the group.LinksStart Here: https://addi.me/2026 Next Step Guide: https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspx Grid Request: https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspx Request a Call: https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspx Join the Podcast Panel: https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspx Partnership Info: https://www.aashopmarketing.com/aashopmktg/public/partnership.aspx Garage Grit Facebook Group: https://www.facebook.com/groups/forautorepairshopowners YouTube: https://www.youtube.com/@aashopmarketing Podcast: https://creators.spotify.com/pod/profile/garagegrit Keywordsauto repair marketing, customer communication, AI phone systems, Google AI calls, customer trust, repair shop branding, phone call conversion, local shop visibility, reputation management, service advisor communication, customer experience strategy, shop marketing, call recording, marketing ROI, independent repair shop, auto repair business growth, shop visibility, customer perception, AI customer engagement, repair shop communicationEpisode MetadataEpisode: GGP #134Guest: Patrick EganShop: Spark InteractiveLocation: Monument, Colorado

  7. Sep 8

    "Never Underestimate the Power of Acknowledgment" — Jim Anderson | GGP #133

    Trust isn't built only when a customer approves a repair—it's built through every interaction that shapes how people perceive your shop. In this episode of Garage Grit Podcast: Origin & Impact, Jim Anderson explains why culture, communication, and customer confidence become some of a shop's strongest long-term marketing advantages. Jim Anderson built Anderson Automotive from a one-stall operation into a thriving business in Marion, Iowa. Along the way, he discovered that the way customers and employees experience a shop often determines whether trust grows before a single repair order is written. The biggest challenge wasn't simply adding bays or increasing production. Jim shares how poor culture, inconsistent communication, and relying too heavily on the wrong people can quietly cap growth—even when technical work is exceptional. Instead of chasing every efficiency trend, Jim focused on building a workplace where people feel acknowledged, customers experience transparency, and communication reinforces confidence. Those decisions became part of the shop's reputation just as much as the repairs themselves. If you're an independent shop owner, this conversation offers practical ideas you can apply this week to strengthen customer trust, improve communication, build a healthier culture, and create an experience people recommend long after they leave your parking lot. Jim Anderson — Anderson Automotive (Marion, Iowa) Build trust through everyday customer communication. Why acknowledgment strengthens loyalty. Create culture customers notice indirectly. Protect reputation by removing toxic behaviors. Balance growth with customer experience. Turn consistency into a competitive advantage. Strengthen visibility through authentic storytelling. Preserve trust while growing your business. 00:00 – Welcome and panel preview 04:24 – Jim's YouTube journey 07:15 – Why stories create connection 10:28 – Reviving forgotten cars 16:07 – Nostalgia drives perception 21:40 – Starting Anderson Automotive 24:25 – Growing beyond two bays 27:22 – Culture over maximum output 30:02 – What motivates younger teams 31:54 – The power of acknowledgment 34:34 – Hiring for culture first 38:41 – Can growth and culture coexist? 42:05 – Who really runs the shop? 45:35 – Removing toxic employees 47:43 – Training new hires well 50:26 – AI and communication systems 54:18 – Why systems protect trust 58:20 – Final leadership lessons Got questions? Comment or post in the FB group—guests will chime in. Subscribe for more Origin & Impact shop owner stories. Want to be a guest? Share your story in the group. Start Here: https://addi.me/2026  Next Step Guide: https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspx  Grid Request: https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspx  Request a Call: https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspx  Join the Podcast Panel: https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspx  Partnership Info: https://www.aashopmarketing.com/aashopmktg/public/partnership.aspx  Garage Grit Facebook Group: https://www.facebook.com/groups/forautorepairshopowners  YouTube: https://www.youtube.com/@aashopmarketing  Podcast: https://creators.spotify.com/pod/profile/garagegrit  auto repair marketing, shop trust signals, customer communication, reputation management, auto repair branding, local shop visibility, customer experience strategy, shop culture, customer confidence, family-owned auto shop, leadership communication, employee recognition, independent repair shop, trust-based marketing, service advisor communication, automotive branding, repair shop growth, customer loyalty, business storytelling, Garage Grit Podcast Episode: GGP #133 Guest: Jim Anderson Shop: Anderson Automotive Location: Marion, Iowa GuestsWhat you'll learnTimestampsCall-to-ActionsLinksKeywordsEpisode Metadata

  8. Sep 3

    “I Don’t Advertise Bargains or Deals” — Brett Gioe | GGP #132

    Trust isn’t built with coupons—it’s built with consistency. In this episode of the Garage Grit Podcast, Brett Gioe shares how three decades of protecting his shop’s reputation helped Zoom Tech Automotive become a multi-generational destination for customers in Mandeville, Louisiana.Brett’s journey started with a childhood around his grandfather’s service station before opening Zoom Tech Automotive in 1994. Instead of chasing bargain shoppers, he focused on creating a customer experience that made families feel confident returning—and eventually sending their kids back when they became drivers.The biggest shift came when Brett realized discount marketing was attracting the wrong customers. Rather than competing on price, he doubled down on transparency, honest recommendations, and communicating value before customers ever approved a repair.That philosophy reshaped how the shop presents estimates, explains repairs, builds loyalty across generations, and even approaches social media. Every customer interaction became part of the brand—not just the repair itself.If you own an independent auto repair shop, this episode offers practical ideas for strengthening customer trust, creating long-term referrals, and building a reputation that outlasts any promotion.Guests:Brett Gioe — Zoom Tech Automotive (Mandeville, Louisiana)What you’ll learn:Why brand beats discount marketingHow transparency builds repeat customersTurning inspections into trust conversationsCreating multi-generational customer loyaltyUsing testimonials without sounding scriptedWhen to stop attracting bargain shoppersBalancing family and business leadershipBuilding reputation through consistent experiencesTimestamps00:00 – Welcome and Brett's story01:31 – Growing up around cars03:35 – Opening Zoom Tech Automotive09:53 – From technician to mentor11:00 – Family roles in the shop13:33 – Teaching the next generation16:50 – Running a family business20:32 – Setting workplace expectations24:10 – Expanding after COVID32:15 – Why diagnostics matter34:32 – Selling through transparency37:10 – Cash discount strategy42:20 – Lessons from coaching groups47:45 – Preparing for succession50:02 – Building generational loyalty51:35 – Customer testimonials that work54:17 – Reviewing weekly marketing55:54 – Why Brett stopped advertising discounts57:26 – Firing the wrong customers59:00 – Trust as the long gameCall-to-ActionsGot questions? Comment or post in the FB group—guests will chime in.Subscribe for more Origin & Impact shop owner stories.Want to be a guest? Share your story in the group.LinksStart Here: https://addi.me/2026 Next Step Guide: https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspx Grid Request: https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspx Request a Call: https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspx Join the Podcast Panel: https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspx Partnership Info: https://www.aashopmarketing.com/aashopmktg/public/partnership.aspx Garage Grit Facebook Group: https://www.facebook.com/groups/forautorepairshopowners YouTube: https://www.youtube.com/@aashopmarketing Podcast: https://creators.spotify.com/pod/profile/garagegrit Keywordsauto repair marketing, shop trust signals, customer communication, reputation management, auto repair branding, local shop visibility, customer experience strategy, digital presence for repair shops, family-owned repair shop, independent shop owner, automotive customer trust, referral marketing, service advisor communication, repair shop reputation, transparent estimates, brand positioning, customer loyalty, repair shop social media, local business marketing, Garage Grit PodcastEpisode MetadataEpisode: GGP #132Guest: Brett GioeShop: Zoom Tech AutomotiveLocation: Mandeville, Louisiana

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About

Welcome to the Garage Grit Podcast, hosted by Brad Hurlock from AA Shop Marketing. Join us as we tackle common stress points in the auto repair shop space, uniting owners for insightful conversations. Our mission is to guide your shop towards success. Tune in, be part of the conversation, and propel your business forward. Explore strategies, insights, and camaraderie needed to thrive in the competitive auto repair industry. Welcome to Garage Grit, where we shift your business into high gear, one episode at a time!

Information

  • Creator
    Brad Hurlock
  • Years Active
    2024 - 2026
  • Episodes
    138
  • Rating
    Explicit
  • Copyright
    © Brad Hurlock
  • Show Website
    Garage Grit Podcast

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