Six Figure Flower Farming

Jenny Marks
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  • ENTREPRENEURSHIP
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Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

  1. 2D AGO

    89: What Most Flower Farmers Get Wrong About Profitable Bouquet Pricing

    Most flower farmers know how to grow beautiful bouquets but where things fall apart is pricing them in a way that actually supports a profitable, sustainable farm business. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through why “fair” pricing and competitor comparison often lead to undercharging, and why confidence in pricing comes from data, not gut feelings. She breaks down the real costs bouquet pricing must cover, including production, labor, overhead, and profit, and explains why separating emotion from math is essential if you want long term financial security on your flower farm. This episode is all about giving flower farmers a clear framework and a simple starting action step to price bouquets for profit without burning out or racing to the bottom. Mentioned Episodes:Ep 34 - Navigating Cut Flower Pricing Ep 35 - Navigating Cut Flower Pricing (pt 2)EP 75 - Live Q&A: Pricing Stems, CSA Growth, and Simple MarketingEp 11 -  Three Pricing Strategies to Boost Your Summer Revenue Now   Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note

    15 min

  2. FEB 9

    88: Are Flower Trucks Actually Worth It? (The Honest Answer with Wild Iris Flower Co.)

    In this episode of the Six Figure Flower Farming podcast, Jenny Marks chats with Christine Covino of Wild Iris Flower Farm about what it really looks like to build a profitable, sustainable flower farming business on a small scale. Christine shares how she refined her sales channels over time, pulled back from the parts of the business that were draining, and focused on the outlets that feel both efficient and joyful, especially farmers markets, CSAs, and hands-on workshops. You'll hear practical insight on simplifying crop choices, tightening bouquet recipes, and using systems to save real hours every week.If you are balancing family life, limited work hours, and the desire to grow without burning out, this episode will help you think clearly about what is worth keeping, what is worth changing, and how small process upgrades can have a big impact.Follow Christine Online:Check out her website: www.wildirisflowerfarm.comFollow her on Instagram: @wildirisflowertruck Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Get free flower business resources: www.trademarkfarmer.com/note

    57 min

  3. FEB 2

    87: How To Find Your Niche In Flower Farming

    If you feel stuck trying to sell flowers everywhere and to everyone, this episode brings clarity fast. Jenny Marks breaks down why most flower farmers do not have a marketing problem... they have a niche problem! She walks through how to define your niche as a practical business model, not a vibe, by aligning what you grow, how you sell, and who you serve with real market demand, profitability, and the lifestyle you actually want as a farmer. This conversation covers using a simple SWOT analysis to uncover opportunities in your local flower market, choosing customers you enjoy and who are willing to pay, and designing a farm business that protects your energy and boundaries. You will learn how to test a niche without locking yourself into it forever, simplify operations, and build a more sustainable, profitable flower farm that gets easier to market and easier to run as you grow. Get the Find Your Niche worksheet: www.trademarkfarmer.com/niche Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note ​

    27 min

  4. JAN 26

    86: Here's How Knowing Your Numbers Will Transform Your Flower Farm

    Most flower farmers don’t actually have a growing problem... they have a numbers problem, and in this episode Jenny breaks down why that distinction matters if you want to operate like a professional. She shares how tracking just a handful of core metrics can cut through decision fatigue, reduce anxiety, and replace emotional “vibes-based” choices with clear, grounded strategy. If numbers feel intimidating or tangled up with shame, this episode will help you reframe them for what they are: neutral data that gives you clarity and control. You’ll hear the exact foundational numbers Jenny considers non-negotiable (revenue, expenses, and true profit), plus what to track next as your farm matures: like profitability by sales outlet, by product, and crop yields for smarter planning. By the end, you’ll have a quick 20-minute action step to look back at last season, find your baseline, and start using your numbers to make growth more predictable and less stressful. Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Get free flower business resources: www.trademarkfarmer.com/note

    26 min

  5. JAN 19

    85: Your Winter Marketing Plan For Your Most Profitable Season Yet

    If your marketing only kicks in once flowers are blooming, it’s no wonder spring feels rushed and unpredictable! In this episode, Jenny Marks walks through how winter can become your most powerful demand-building season. By planning ahead, creating consistent touchpoints, and building anticipation before the first stem is cut, you can shorten buying decisions and head into the growing season with confidence instead of panic. This episode is a practical roadmap for flower farmers who want sustainable farm business growth, stronger customer trust, and predictable income without scrambling mid season. Winter is where profitable flower farming really starts!We're currently hiring for our farm team! Apply at www.trademarksflowers.com/careers  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

    29 min

  6. JAN 12

    84: Building A Thriving Flower Farm Without Owning Land With Nikki From Cross Street Flowers

    Nikki Bartley didn't wait for perfect land access, a perfect setup, or perfect timing. She started selling mason jar arrangements out of her front yard and built Cross Street Flower Farm into a thriving New England cut flower business by leasing seven acres on town owned farmland, then designing a business model that keeps customers coming back all season long. In this episode, we dig into how Nikki built a retail barn shop that runs like a boutique flower destination, why her CSA evolved as her grab and go sales grew, and how she uses events like tulip and dahlia cut your own to turn the farm into a place families plan their weekends around. If you're trying to grow a sustainable flower farm business without owning land, you'll love Nikki’s practical takeaways on diversifying sales channels, building community based marketing that actually works, and setting up inventory in a way that reduces waste and increases profit. Find Nikki OnlineWebsite: www.crossstreetflowerfarm.comInstagram: @crossstreetflowerfarm Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

    51 min

  7. JAN 5

    83: 5 Things To Focus On To Make 2026 Your Best Year Yet

    Most flower farmers head into a new year full of hope but without a clear plan... and that’s how burnout and unpredictable income sneak right back in! In this episode of the Six Figure Flower Farming Podcast, Jenny Marks shares five strategic shifts to help you build a more profitable, efficient, and sustainable flower farm in 2026 - without more land, more flowers, or more chaos. This conversation is about stepping out of busywork and into clarity so your farm supports your life, not the other way around. You’ll hear how to plan your flower farm around outcomes instead of endless tasks, choose one high-impact sales outlet to focus on, forecast crops based on real profit data, build simple systems that protect your time and margins, and create a consistent marketing and sales engine before the season starts. If you want steadier revenue, better boundaries, and a farm business that feels intentional and manageable, this episode will help you set the foundation for long-term flower farming success.  Listen to Episode 42: Pareto's Law Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

    27 min

  8. 12/29/2025

    82: Lessons Learned In 2025: The Good, The Bad, And Hilarious.

    2025 was a year that tested every part of running a flower farm business. In this episode, Jenny shares the real lessons that shaped her season, from profitable crop trials and smarter delegation to building systems that support sustainable farm business growth. She talks honestly about tracking numbers, focusing on what already works, and why leadership, marketing, and sales should never fall on one person alone. Along the way, she reminds flower farmers why diversification, resilience, and reflection matter just as much as production, and why laughter is sometimes the only option when animals escape, gates get left open, and possums show up where they definitely should not be. This episode is a reminder to audit your year, learn from it, and move into the next season clearer, steadier, and more supported.Get our FREE End of Year Audit Worksheet: www.trademarkfarmer.com/audit  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

    37 min
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4.9
out of 5
198 Ratings

About

Talking shop about the business side of flower farming, including building a profitable flower farm by cultivating key business skills.

Information

  • Creator
    Jenny Marks
  • Years Active
    2024 - 2026
  • Episodes
    90
  • Rating
    Clean
  • Copyright
    © 2026 Copyright Trademark Farmer
  • Show Website
    Six Figure Flower Farming

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