Shed and Shine

Gino Wickman and Rob Dube

We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.

  1. FEB 11

    Episode 101: A Very Deep Dive Into the 10 Disciplines

    In this episode, Gino takes listeners on a deep dive into the 10 Disciplines, exploring both their practical application and their deeper meaning. He explains how the Disciplines are designed to meet people wherever they are, whether they are just beginning or ready to go beneath the surface.Gino walks through each Discipline, starting with the simple, tangible tools that help slow the mind and create clarity. From there, he invites listeners into the deeper layer, where instinct, intuition, and knowing begin to guide decisions. Throughout the episode, he emphasizes that neither approach is better than the other. Both matter. Both work.This episode is a reminder that the surface practices help train the mind, while the deeper understanding reconnects us to what our True Self already knows. The invitation is simple. Go as deep as you are ready, and trust that the Disciplines will support you at every step.   Timestamps00:00 Introduction: A Deep Dive Into the 10 Disciplines00:29 The Disciplines Meet You Where You Are01:26 Discipline 1: Ten Year Thinking From Surface to Soul04:11 Discipline 2: Take Time Off and Restore Energy05:38 Discipline 3: Know Thyself06:36 Discipline 4: Be Still07:35 Discipline 5: Know Your 100 Percent08:37 Discipline 6: Say No Often09:37 Discipline 7: Do Not Do $25 an Hour Work11:33 Discipline 8 and 9: Prepare and Stay Present12:33 Discipline 10: Be Humble and Practice Gratitude   ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

    15 min
  2. FEB 4

    Episode 100: Gratitude as the Discipline: A 100th Episode Reflection

    In this special 100th episode of Shed and Shine, Rob and Gino pause to reflect on the unexpected road that led them here. What began as an idea evolved through missteps, pivots, and persistence, all anchored by a steady mission to help people free their True Selves. They share honest reflections on failure, iteration, celebration, and the courage it takes to keep showing up, even when the path does not look like the original plan.At the heart of the conversation is gratitude. Rob and Gino explore gratitude as both a practice and a way of being, closely tied to Discipline 10, Be Humble. From listener stories to personal rituals, including a simple gratitude alarm, they invite listeners to slow down, acknowledge the journey, and recognize how gratitude grounds growth, deepens connection, and brings meaning to the work and to life. Timestamps00:00 Celebrating 100 Episodes and Gratitude03:09 Audience Feedback and Podcast Authenticity08:37 Reflecting on the Journey and ‘Failures’12:28 Embracing Failures and Celebrating Milestones16:49 The Power of Gratitude Rituals   ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

    22 min
  3. JAN 28

    Episode 99: Beyond the Exit: Finding Yourself After Selling Your Business

    What really happens when you sell your business? In this episode of Shed and Shine, Gino Wickman and Rob Dube unpack the emotional and spiritual journey beyond the exit, when achievement gives way to emptiness and purpose must be rediscovered.Gino shares his personal experience with selling EOS Worldwide and the patterns he has seen in other entrepreneurs: depression, identity loss, and the urgent need to prepare your next chapter before you close the deal. Rob reflects on his own missteps after his first sale, learning hard lessons about fulfillment, ego, and meaning.Together, they explore how to “sell well,” honor your team, and reconnect with your True Self beyond business success. Chapters00:00 – When achievement doesn’t fill the hole00:34 – Introducing “Beyond the Exit”02:29 – The depression that follows selling03:36 – Deciding whether to stay or move on04:33 – Rob’s painful post-sale experience06:33 – The team’s emotional impact07:15 – Knowing your purpose before selling08:08 – The emptiness at the top09:00 – How Gino shared his decision with his team10:34 – Going inside: shedding identity and ego12:30 – The eight reasons to sell13:33 – Finding the right buyer13:57 – Should team members ask about selling?14:42 – Transparency, resentment, and opportunity15:49 – Life after the exit and new purpose ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

    17 min
  4. JAN 21

    Episode 98: Gino's Riff - Being an Authentic Entrepreneurial Leader

    In today’s episode, Gino shares a clarity that emerged during a personal retreat, bringing together two worlds he has spent decades working in: entrepreneurial leadership and the inner work of becoming a healthy human. He introduces the idea of the authentic entrepreneurial leader and explains why these three words, on their own and especially together, matter in every walk of life.Gino breaks down each component: authenticity, entrepreneurial spirit, and leadership, offering practical definitions rooted in honesty, emotional intelligence, responsibility, service, vision, and trust. While the framework speaks directly to entrepreneurs, the invitation is broader. No matter who you are or how you lead, the combination of being real, value-driven, and clear in direction creates meaningful impact. At its core, the message is a call to live it, model it, and let it ripple outward in service of something bigger. Timestamps00:00 Authentic Entrepreneurial Leaders03:57 Defining Authentic07:22 Defining Entrepreneurial11:21 Defining Leader & Conclusion ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

    15 min
  5. JAN 14

    Episode 97: Shed Your Shit: How to Release Suppressed Emotions and Find Peace

    In this episode of Shed and Shine, Gino and Rob unpack a powerful new definition of “SHIT” shared by healer Gabe Roberts: Suppressed, Hidden, Influential Traumas. Together, they explore how buried emotions manifest in our bodies, relationships, and leadership, often showing up as fear, tension, and disconnection from peace.They break down each part of the acronym, revealing how unprocessed pain becomes trapped energy that shapes the way we live and lead. Gino shares how releasing these emotional blocks through awareness and presence allows our True Self to shine, while Rob offers insight into the fear that keeps us from facing what hurts.This conversation invites you to look inward, shed what no longer serves you, and rediscover the quiet strength of clarity, peace, and trust. Timestamps00:00 The Origin of “Shed Your Shit”01:20 SHIT Defined: Suppressed, Hidden, Influential Traumas02:25 Suppression and the Body’s Messages04:10 Hidden Emotions and the Ego’s Tricks05:45 How Early Life Shapes What We Hide08:00 The Power of “Influential” and Why It Matters09:30 Understanding Trauma: From Womb to Today11:30 How Suppressed Energy Influences Leadership and Life14:05 Fear, Insecurity, and the Armor We Build16:45 Why Letting Go Hurts (and Why It’s Worth It)17:53 The Death of the Old Self and Finding Peace18:43 Gratitude, Healing, and the True Self   ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

    19 min
  6. JAN 7

    Episode 96: Gino's Riff - Advice: Choosing the Right Voice at the Right Time

    In this episode, Gino reflects on the role advice plays in growth and why discernment matters as much as openness. He explores three types of advice: Too Much Outside Advice, Too Little Outside Advice, and the often overlooked Voice of Inner Wisdom. While growth requires learning from others, Gino shares how over-seeking can create overwhelm, erode confidence, and pull us away from our True Self.Drawing on Shine principles, personal experience, and insights from his sabbatical, Gino invites listeners to consider when it may be time to pause external input and listen inward. He also addresses the relationship between advice and confidence, highlighting the balance between humility and self-trust. At its heart, the conversation points toward trusting your own wisdom, honoring your timing, and allowing yourself to become your own guru. Chapters00:00 Introduction to Advice02:39 Navigating Too Much Outside Advice05:43 Understanding Too Little Outside Advice07:32 Embracing Inside Advice: Your Intuition12:57 The Confidence Challenge with Advice ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

    17 min
  7. 12/31/2025

    Episode 95: Finding Your People: How to Build a Community That Reflects Your True Self

    In this episode of Shed and Shine, Rob and Gino explore what it means to truly find your community. Rob opens the conversation by reflecting on how driven people often go it alone, yet many crave a space where they can be vulnerable, grow, and shed what no longer serves them. Gino shares his decades-long experience with peer groups, from early mentor circles to YEO, Strategic Coach, and the EOS Implementer Community, and how each shaped his growth and awareness.They discuss the value of surrounding yourself with like-minded people who both challenge and reflect your True Self. The conversation touches on vulnerability, evolution, and the courage to start your own circle when none feels right. Whether you thrive in solitude or community, this episode invites you to ask: Who helps you see yourself more clearly? Timestamps00:00 Finding Your Community: An Introduction02:18 Gino’s Journey Through Peer Groups05:45 Rob’s Evolution in Community07:47 Finding the Right Group: Gino’s Advice10:37 The Depth of Connection & Individual Paths13:32 The Benefits of Authentic Community   ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

    15 min
  8. 12/24/2025

    Episode 94: Gino's Riff - Open and Honest: The Truth That Frees Your True Self

    In this episode, Gino explores a truth that sits at the root of Shedding and Shining: honesty. He shares why being open and honest with yourself and with others is not just a value, but the foundation for freeing your True Self. Drawing from his sabbatical and the book Radical Honesty, Gino introduces three levels of telling the truth: revealing the facts from the past, being honest about current thoughts and feelings, and exposing the fiction of the ego or persona.He reflects on how performance, people pleasing, and fear pull us away from authenticity, and why truth, even when uncomfortable, ultimately brings clarity and freedom. The episode closes with a passionate reminder that honesty does not equal cruelty. When truth comes from the heart, it is an act of love. Gino invites listeners to practice openness, demand honesty in their relationships, and trust that the truth will set them free. Chapters00:00 The Root of Honesty02:26 Open vs. Honest vs. Authentic04:42 Level 1: Revealing Past Deceptions07:32 Level 2: Current Thoughts & Feelings09:46 Level 3: Exposing the Fiction11:59 Kindness, Words, and Truth ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US❤️ instagram.com/the10disciplines❤️ linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ the10disciplines.com/blog❤️ shedandshinepodcast.com ⭐️ the10disciplines.com/shine

    17 min
5
out of 5
13 Ratings

About

We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.

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