Second Nature

Dylan Bowman & Aaron Lutze

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

  1. 2D AGO

    20 Years Of Brand Building Lessons: FlyLow

    FlyLow was founded by Dan Abrams and Greg Steen twenty years ago to create backcountry ski pants that could hold up to the demands of the sport and terrain. They continued to refine and expand the product line, as their own proficiencies were expanding and refining. Dan joins us this week to share stories and lessons from the journey so far. Show Notes: FlyLow Gear: https://flylowgear.com/ Dan Abrams: https://www.linkedin.com/in/dan-abrams-4287775/ Megan Michaelson: https://www.linkedin.com/in/meganmichelson/ Greg Steen: https://www.linkedin.com/in/greg-steen-7419041b/ Alibaba: https://www.alibaba.com/ Cactus Outdoor: https://cactusoutdoor.co.nz/ CAGR (term): https://en.wikipedia.org/wiki/Compound_annual_growth_rate Hot Tub Short (FlyLow): https://flylowgear.com/products/hot-tub-short Anderson Shirt (FlyLow): https://flylowgear.com/products/anderson-shirt Irwin Fleece (FlyLow): https://flylowgear.com/products/irwin-fleece-shirt BPC - Brand, Product, Content: Moment Skis: https://www.momentskis.com/ Momentous Creatine: https://crrnt.app/MOME/P1ZgGplx Todd Snyder: https://www.toddsnyder.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h 8m

  2. 12/26/2025

    All Good Things Must Come To An End

    It's the end of an era, and what a chapter it was. Red Bull, the brand that brought Dylan and Aaron together, has graduated Dylan from their official athlete roster. It felt like the perfect time to put the partnership in perspective, with takeaways, stories and lessons from nearly a decade-long partnership. This is the lifecycle of a brand relationship that brings the best out of everyone involved - but, all good things must come to an end. Show Notes: Dylan Bowman: https://www.instagram.com/dylanbo/ Aaron Lutze: https://www.instagram.com/superridertv/ Lisa Burnes: https://www.linkedin.com/in/lisa-burnes-670a356/ Red Bull Lost Coast Film: https://www.youtube.com/watch?v=FhbO241F_xE Campfire Stories - DBo Croatia: https://www.redbull.com/int-en/episodes/dylan-bowmans-tale-of-teeth-and-triumph-campfire-stories-s01-e01 Red Bull - Last Set: https://www.redbull.com/us-en/videos/action-clip-(dirty)-dylan-bowman Freetrail: https://www.freetrail.com Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h 26m

  3. 12/19/2025

    The Business Of Outdoor Eats

    Chef Corso launched Outdoor Eats to improve the quality of trailside food. On his journey to level up everyone's culinary experience outdoors, he managed to build a brand that includes a TV series (going on its third season), a line of cookbooks, and plenty more. Reaching the outdoor audience has been an iterative process, and we dug into all of the details and steps along the way. Chef Corso: https://www.instagram.com/outdooreats365/ Outdoor Eats: https://outdooreats.tv/ Trail Meals Cookbook: https://outdooreats.com/product/trail-meals-cascade-edition/ Chef Corso Substack: https://chefcorso.substack.com/ Creativity Inc: https://amzn.to/48UruQ4 Science Of Scaling: https://amzn.to/4r6MviC Heliconia Productions: https://heliconia.ca/ Aaron's SF Peninsula Video: https://www.youtube.com/watch?v=CHqGcGxmvGw Titanium Spork: https://outdooreats.com/product/creekside-titanium-spork/ OE Guided Trips 2026: https://outdooreats.com/outdoor-eats-guided-trips-2026/ BPC - Brand, Product, Content: Why You Eat What You Eat: https://amzn.to/4j2ypLy Mama Lil's Peppers: https://amzn.to/3KRoUm0 Red Bull - Everest Ski Video: https://www.youtube.com/watch?v=cjZvFY6__qw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h 11m

  4. 12/12/2025

    Behind The Brand: Canyon Bicycles

    It's the dream: starting your career as a mechanic and working your way up to running one of the largest bike companies in the world. Ben Coates recently joined Canyon Bicycles to lead their North American division, and in our discussion, we dug into his journey to learn everything we could about the steps he took and how he handled some of the wildest curveballs imaginable. Show Notes: Ben Coates: https://www.linkedin.com/in/ben-coates-669997a/ Canyon Bicycles: https://www.canyon.com/en-us/ Professor Galloway: https://www.profgalloway.com/ John Burke: https://www.instagram.com/jbtrek08/ Travis Campbell - Eagle Peak: https://www.linkedin.com/in/straviscampbell/ The Noto Group: https://www.notogroup.com/ The First 90 Days (Book): https://amzn.to/4r6NUpt People For Bikes: https://www.peopleforbikes.org/ LeBron James x Canyon: https://www.pinkbike.com/news/video-lebron-james-and-canyon-bicycles-partner-to-inspire-a-new-generation-of-riders.html BPC - Brand, Product, Content: Sage Flyrod: https://farbank.com/pages/sage The Science Of Scaling (Book): https://amzn.to/4r6MviC Mountains Of The Moon (Trailer): https://www.youtube.com/watch?v=LlY-gn7yVyM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h 15m

  5. 12/05/2025

    The Truth About Athlete Sponsorship

    The Truth About Athlete Sponsorship Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the moment, and this conversation with Kelly highlights the opportunities for both brands as well as athletes - in any sport. Show Notes: Kelly Newlon: https://www.linkedin.com/in/kelly-newlon-5245569/ RAD Boulder: https://www.radboulder.com/ USATF Agent Test: https://www.usatf.org/resources/athlete-representatives/prospective-authorized-athlete-representatives Jennifer Lichter - Freetrail podcast: https://podcasts.apple.com/us/podcast/jenn-lichter-from-orphan-to-trailblazer/id1492327668?i=1000722502523 BPC - Brand, Product, Content Unreasonable Hospitality (Book): https://amzn.to/47QaET8 Dirt Dispatch: https://www.instagram.com/dirtdispatch/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h 10m

  6. 11/29/2025

    Behind The Scenes Of The Snow League

    Behind The Scenes Of The Snow League The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we're joined by The Snow League's Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing, Tom Dunmore, to learn about everything that goes into making a global sports league like this happen. Show Notes: The Snow League: https://thesnowleague.com/ Snow League IG: https://www.instagram.com/thesnowleague/ Scotty Bradfield: https://www.linkedin.com/in/scott-bradfield-a244581a/ Red Bull Project X: https://www.youtube.com/watch?v=e1Zoh2JC_XA Tom Dunmore: https://www.linkedin.com/in/tdunmore/ Momentum - Social Series: https://www.youtube.com/watch?v=uzpW7nAG2I4 Eileen Gu: https://www.instagram.com/eileengu/ BPC - Brand, Product, Content: Intake Breathing Strips: https://amzn.to/3LEOfzz Baller League: https://ballerleague.uk/ ManyChat: https://www.manychat.com Run Through A Wall: https://runthroughawall.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h 12m

  7. 11/21/2025

    Where We've Been And Where We're Going

    It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what's in store for the year ahead. Show Notes: Marin Bikes: https://www.marinbikes.com/ Outdoor Media Summit: https://outdoormediasummit.com/ Super Rider: https://www.superrider.tv Freetrail: https://www.freetrail.com BPC - Brand, Product, Content: Osprey x Houdini: https://www.osprey.com/featured/houdini/ Netflix into podcasts: https://www.bloomberg.com/news/newsletters/2025-11-09/netflix-is-getting-serious-about-video-podcasts Hard MTB League: https://www.hardmtbleague.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1h 13m

  8. 11/14/2025

    Changing The Game For Outdoor Sports

    Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trail building, racing, and plenty more. While NICA is leading the way in the sport of youth cycling, the fundamentals Amanda shares in this conversation could be applied to any sport discipline that is looking to develop the next generation of participants (and future world champions). Show Notes: NICA: https://nationalmtb.org/ Amanda Carey: https://www.linkedin.com/in/amanda-carey-1327361a5/ Matt Fritzinger: https://mmbhof.org/mountain-bike-hall-of-fame/2016/matt-fritzinger/ GRiT: https://nationalmtb.org/grit NICA Coaching: https://nationalmtb.org/coaching-with-nica Changing The Game (Podcast): https://open.spotify.com/show/6dqPATHc7nllj8UXoboWo4 NICA Australia: https://nicaausmtb.org.au/ BPC - Brand, Product, Content Goodr: https://goodr.com/ Smith Sliders: https://www.smithoptics.com/en-us/products/sliders The Road To Character (Book): https://amzn.to/43Ly0GW Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 hr
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4.9
out of 5
92 Ratings

About

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

Information

  • Creator
    Dylan Bowman & Aaron Lutze
  • Years Active
    2024 - 2026
  • Episodes
    138
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Second Nature

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