That InboxArmy Podcast

InboxArmy LLC
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Hosted by Scott Cohen and Garin Hobbs - Talking about the hot topics in and around email marketing.

  1. 08/27/2025

    Navigating the Yotpo Migration with LB Blair

    Email is hard. It's even harder when you have a necessary email platform migration sprung on you, like the case of Yotpo's email and SMS customers. Join Scott Cohen, Garin Hobbs, and LB Blair as they discuss the key factors to consider when choosing a new ESP, the mistakes to avoid in the process, and more. InboxArmy is also offering special reduced pricing for Yotpo customers who need to migrate. You can learn about our ESP migration services here: https://www.inboxarmy.com/yotpo. Chapters 00:00 Introduction and Context of Yatpo's Sunset03:09 Key Factors in ESP Migration05:54 Challenges of Migration and Warmup Strategies08:57 Timing and Urgency in Migration Decisions11:55 Navigating Platform Choices and Deliverability Risks15:07 Evaluating New Platforms and Avoiding Common Mistakes18:00 Involving Practitioners in Platform Selection23:01 Crafting Effective Plans for Tech Integration24:05 Identifying Key Needs in Data Management27:05 The Role of AI in Modern Tech Stacks30:02 Human Elements in Decision Making36:11 Navigating Migration Challenges39:00 Practical Advice for Successful Migration

    46 min

  2. 06/25/2025

    Handling Your "Mess of Data" in Email with Chris Behrens of BearMail

    In this episode, Scott Cohen and Garin Hobbs welcome Chris Behrens, CEO of BearMail, to discuss how brands and marketers can get beyond "garbage in - garbage out" data to power their email marketing programs. The conversation dives into focusing on fundamental attributes in data collection while exploring the importance of understanding both data quality and consumer motivations. And of course, a natural discussion around AI and how important it is to have the right data to power it. 03:07 - Chris Behrens' Journey into Email Marketing06:13 - Understanding Data: Goals and Consumer Motivations09:05 - Key Data Points for Effective Email Marketing11:56 - The Importance of Timing and Context in Marketing15:13 - Creating Emotional Connections through Personalization17:56 - The Power of Zero Party Data21:03 - Overcoming Data Collection Hesitations24:01 - The Challenge of Aligning Preferences with Behavior26:59 - Framing Questions for Better Insights28:45 - The Anxiety of Sending Emails29:45 - Data Overload: Finding Actionable Insights30:43 - The Evolution of Content Creation32:39 - Mindset vs. Technology in Marketing35:14 - Human Touch in AI-Driven Marketing40:08 - Data Quality: The Foundation of AI45:12 - Navigating Data Utilization in Marketing48:28 - Brands Excelling in Email Marketing

    56 min

  3. 03/24/2025

    The Intricacies of Email Design with George Pettigrew of InboxArmy

    In this episode, Scott Cohen and Garin Hobbs welcome George Pettigrew, InboxArmy's Creative Director, to discuss the challenges and demands of great email design. The conversation covers the importance of a strong understanding of design fundamentals, the importance of the user experience in creating effective email communications, and how design systems can address these needs. Come for the learnings on how to be creative within a design system and leave with an understanding of why you shouldn't use image-only emails, how to avoid the common mistakes of email design, and more. 03:21 - Understanding Email Design Systems06:16 - Creativity Within Design Systems09:41 - The Importance of Accessibility in Email Design17:01 - The Case Against Image-Only Emails20:35 - Designing for Dark Mode24:20 - Common Mistakes in Email Design28:52 - Brands Excelling in Email Design30:46 - Balancing Creativity and Best Practices35:33 - B2B vs B2C Email Design Strategies

    41 min

  4. 01/03/2025

    Investing in Email the Right Way with Ryan Phelan of RPE Origin and Chris Marriott of Email Connect

    In this on-location episode from MediaPost's Email Insider Summit, InboxArmy's Scott Cohen and Garin Hobbs are joined by Ryan Phelan, CEO at RPE Origin, and Chris Marriott, CEO at Email Connect, to discuss the challenges of navigating the decision process around choosing and fully utilizing an email service provider. The conversation dives into great detail around the common mistakes and pitfalls marketers make when making these kinds of decisions as well as what's necessary to make these complicated decisions. Come for the banter around the limitations of AI, stay for the 2025 predictions made by email marketing experts with more than 100 combined years of experience. 00:00 - Introduction to Email Platform Utilization06:47 - Understanding Email Service Provider Utilization Rates16:54 - Navigating ESP Changes and Decision Points25:03 - Common Mistakes in ESP Migration35:56 - The Shift in Power Dynamics with New Platforms41:40 - Underinvestment in Email Marketing49:41 - The Role of AI in Marketing58:19 - Predictions for 2025: The Future of Marketing Channels

    1h 12m

  5. 11/08/2024

    The Year of Deliverability with LB Blair of Email Industries

    In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome back LB Blair, Chief Strategy Officer of Email Industries, to catch up on the latest updates and trends in email deliverability. The conversation focuses on numerous topics, including email authentication requirements, content filtering, the importance of email hygiene, and even branch out into the evolving landscape of email security, the implications of cybersecurity threats, and the risks associated with cold emailing. You'll learn about the need for businesses to build a sustainable brand identity and engage in ethical email practices to ensure deliverability and security. 02:47 - Changes in Email Authentication and Filtering05:59 - Content Filtering and Image Usage09:11 - Spam Traps and Email Hygiene11:57 - The Shift in Email Best Practices14:53 - Cybersecurity and Email Links18:12 - Understanding Spam Traps20:57 - The Importance of Email Compliance27:12 - Understanding Email Security and Cyber Threats38:15 - The Risks of Cold Emailing52:01 - The Future of Email Marketing and Security

    54 min

  6. 10/14/2024

    The Psychology Behind Email Marketing with Sarah Levinger

    In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome marketing psychology expert Sarah Levinger to explore the intersection of psychology and marketing. The fascinating conversation covered the importance of understanding human behavior, the emotional drivers behind purchasing decisions, and how generational influences shape behavior and marketing strategies. Come for the strategies and leave with some valuable book recommendations for marketers looking to deeper their understanding of consumer psychology. 01:20 - Sarah's Journey to Marketing04:54 - Why Psychology is Important in Marketing09:16 - The Critical Drivers of Consumer Behavior15:36 - How History and World Events Drive Consumer Behavior19:05 - Conscious vs. Subconscious Decision Making25:12 - How Emotion Breaks Through Commodity29:12 - What to Avoid When Using Emotions in Marketing35:25 - Customer Loyalty and Brand Obsession41:47 - Who is Doing Emotion in Marketing Right?47:25 - Book Recommendations for Marketing Psychology

    56 min

  7. 10/03/2024

    Email's Importance in Digital Marketing with Hank Hoffmeier of Kickbox

    Hank Hoffmeier, Senior Manager of Marketing Operations at Kickbox, joins the podcast to discuss the integral role of email in the broader marketing ecosystem. The conversation touches on the interplay between email, social media, and SMS, the impact of AI on marketing strategies, and the future of email marketing innovations. 01:36 - Hank's TLDR personal history07:22 - How email marketing and social media play well together18:16 - Where SMS fits into the marketing channel hierarchy22:42 - What has more conversions? Push or SMS?28:51 - The impact of AI on email marketing46:11 - How email marketers make themselves indispensable

    56 min

  8. 08/23/2024

    The Hows and Whys of Email Testing with Kath Pay of Holistic Email Marketing

    If you've been looking at different ways to test your email campaigns, you've come to the right podcast. In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome best-selling author Kath Pay, founder of Holistic Email Marketing, to talk all things email testing. We dive into how to effectively use the scientific method as the basis for email testing, why achieving statistical significance is important, and the common mistake marketers make when testing. We go deeper on the challenges of testing during the holiday season, how to test for engagement and conversion performance, and how testing emotional and motivational drivers can lead to more effective email campaigns. 03:51 - The Scientific Method and A/B testing06:45 - The importance of statistical significance15:05 - Testing motivations18:21 - High impact areas to test besides revenue25:02 - Testing that's actually meaningful35:14 - The challenges of testing during the holiday season46:50 - Leveraging frequency, segmentation, and motivations in holiday testing

    47 min
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About

Hosted by Scott Cohen and Garin Hobbs - Talking about the hot topics in and around email marketing.

Information

  • Creator
    InboxArmy LLC
  • Years Active
    2024 - 2025
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © (c) 2025 InboxArmy LLC
  • Show Website
    That InboxArmy Podcast