Promo Perspectives by SAGE

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Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!

  1. 15H AGO

    Promo Perspectives: Your Website & Store Can Make Or Break Your Business

    In this SAGE Conference 2026 session, Matt explores key trends shaping the promotional products industry and what suppliers and distributors should be paying attention to right now. From evolving customer expectations to smarter ways of leveraging tools and technology, Matt offers a forward-looking perspective backed by practical examples. This session is designed to help attendees think strategically, avoid common pitfalls, and make informed decisions that support sustainable growth. If you want a clearer understanding of where the industry is headed and how to prepare your business for what’s next, this session provides valuable insight and direction.

    39 min

  2. FEB 11

    Promo Perspectives: SAGE Conference Replay: Branding More Than a Logo

    At SAGE Conference 2026, Amanda delivers a practical, insight-packed session focused on helping promotional professionals work smarter, stay adaptable, and make confident decisions in a rapidly changing industry. In this session, Amanda breaks down real-world strategies you can apply immediately, from improving day-to-day workflows to thinking more strategically about growth, efficiency, and long-term success. Whether you’re refining existing processes or exploring new approaches, this talk offers clear takeaways designed to help you move forward with intention. Perfect for distributors, suppliers, and marketers looking to sharpen their skills, gain perspective, and leave with actionable ideas they can put to work right away.

    49 min

  3. FEB 4

    Promo Perspectives: SAGE Conference Replay: AI Friend or Foe

    Andy takes the stage at SAGE Conference 2026 with a forward-thinking session that explores how technology, data, and smarter tools are shaping the future of the promotional products industry. This session focuses on leveraging modern solutions to streamline operations, improve visibility, and make better business decisions. Andy shares practical insights on embracing change, using available tools more effectively, and positioning your business for sustainable growth in an increasingly competitive landscape. If you’re looking to better understand where the industry is headed and how to stay ahead of the curve, this session delivers valuable perspective and clear direction.

    45 min

  4. JAN 28

    Promo Perspectives: SAGE Conference Replay: New Features

    In this SAGE Conference 2026 session, Eric dives into practical strategies designed to help promotional product professionals work smarter, adapt faster, and stay competitive in a rapidly evolving industry. Eric shares real-world insights on improving workflows, leveraging technology more effectively, and making strategic decisions that support long-term business growth. From simplifying everyday processes to identifying opportunities for greater efficiency, this session focuses on actionable takeaways you can apply immediately. Whether you’re looking to refine how you use SAGE tools, strengthen your operational approach, or better position your business for what’s next, this session offers valuable guidance rooted in experience and industry knowledge. Watch now to gain clarity, confidence, and practical ideas you can put to work right away.

    50 min

  5. JAN 21

    Promo Perspectives: New Supplier Guide

    Thinking about becoming a supplier in the promotional products industry, or looking to strengthen your presence in SAGE? In this episode of Promo Perspectives, host Nicole Cook is joined by Jonathan Webb from SAGE’s Supplier Sales team for a practical, high-level guide to getting started as a supplier and growing successfully inside the SAGE ecosystem. Jonathan breaks down what it really means to be a supplier in the promo industry, why this relationship-driven space offers massive opportunity for small businesses, and how new suppliers can get listed, verified, and discovered by over 45,000 distributors using SAGE every day. You’ll also learn: The step-by-step process to becoming a SAGE Advantage supplier How product verification and supplier ratings impact search visibility Best practices for building trust and credibility as a new supplier How to upload and manage products in the SAGE Supplier Center Smart ways to use advertising and data to drive long-term growth Whether you’re brand new to the industry or ready to take your supplier strategy to the next level, this episode offers actionable insights straight from the experts who help suppliers succeed every day. 🎧 Tune in to learn how SAGE supports suppliers from onboarding to growth—and why the right tools, relationships, and strategy make all the difference.

    17 min

  6. JAN 7

    Promo Perspectives: New Year, New Products

    As the new year approaches, what trends are shaping the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Matt Parisi to break down what distributors and their clients are really looking for as they head into 2026. They discuss the shift from uncertainty to confidence in the market, how buying behavior has evolved over the past year, and why premium, functional products are gaining momentum. From drinkware innovations to recognizable name-brand apparel, Matt shares real-world insights straight from conversations with distributors of all sizes. You’ll also hear practical advice for distributors on presenting higher-quality options, building confidence with clients, and using SAGE Workplace tools and resources to stay ahead of trends. Whether you’re planning for the new year or refining your product strategy, this episode offers a valuable perspective to help you start strong. Be sure to explore SAGE’s quarterly STAT reports, product filters, and catalog resources mentioned in the episode to dive even deeper into what’s trending now and what’s next.

    14 min

  7. 12/10/2025

    Promo Perspectives: Getting Ready for PPAI Expo

    Featuring: Jessica Del Rio, Director of Trade Shows & Events, and Halayne Noah, Trade Show Coordinator at SAGE Hosted by Nicole Cook Ever wonder what it actually takes to prepare for a trade show as massive as The PPAI Expo? In this episode, we take you behind the scenes with the SAGE team responsible for bringing it all to life. Jessica and Halayne share: ✔ When Expo planning really starts ✔ How shipping, booth builds, electrical, union rules, and deadlines all come together ✔ The most common surprises new exhibitors never expect ✔ Tips to avoid costly mistakes ✔ What makes a trade show booth stand out today ✔ Their most rewarding moments from the show floor ✔ Why documentation, checklists, and backup plans are everything Whether you’re an exhibitor preparing for your first show or a seasoned pro looking to tighten up your strategy, this episode gives you a practical and highly entertaining look at the process. 👉 Subscribe for weekly episodes of Promo Perspectives! 🎧 Available wherever you listen to podcasts.

    18 min

  8. 12/03/2025

    Promo Perspectives: The PPAI Expo Part 1

    In this episode, Nicole sits down with Ellen Tucker of PPAI for an inside look at the promotional products industry’s biggest event of the year: The PPAI Expo. Whether you're a first-time attendee or an industry veteran, this conversation is packed with insights on how to navigate the show, make the most of your time, and understand why Expo remains the heartbeat of the promo industry. Ellen shares: ✔ What makes The PPAI Expo unique ✔ Why planning ahead is the key to surviving (and loving) the show ✔ How attendees can maximize connections, education, and product discovery ✔ Behind-the-scenes details on how a massive event like Expo is designed and executed ✔ Sneak peeks at new activations—including the Expo Exchange and returning fan-favorites like The Pitch Nicole also reflects on her first Expo experience, offering advice for newcomers (hint: wear comfortable shoes and make a walk list!). If you’re attending The PPAI Expo—or simply want to understand why it’s such a defining event for the promo world—this episode is for you. 🎟 Haven’t registered yet? Get all the details at ppai.org.

    19 min
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About

Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!

Information

  • Creator
    SAGE
  • Years Active
    2024 - 2026
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Promo Perspectives by SAGE