Promo Perspectives by SAGE

SAGE
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Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!

  1. 6d ago

    Promo Perspectives: PPAI Global Marketing Campaign

    What happens when the promotional products industry decides to market itself to marketers? On this episode of Promo Perspectives, Nicole Cook sits down with Melissa Ralston, Kathleen Burr, and Josh Ellis from PPAI to discuss Merch Moves Us, a new global marketing campaign designed to elevate the perception of branded merchandise and position it as a strategic, data-backed marketing channel. The campaign is aimed at marketers, brand builders, media planners, creatives, and other decision-makers who influence marketing strategy. The PPAI team discusses why the campaign was created, the research behind it, how it is designed to change perceptions of promotional products, and how distributors, suppliers, decorators, and other industry professionals can help amplify the message. They also dive into the campaign's growing collection of research, case studies, social assets, talk tracks, tools, and resources, along with plans for future additions such as an ROI calculator and user-generated content. In this episode: • Why PPAI launched Merch Moves Us now • Reframing branded merchandise as a strategic marketing medium • The research and personas behind the campaign • Why data and ROI matter when marketing to marketers • How merch can work alongside digital and traditional media • Resources and tools available to industry members • How distributors and suppliers can become campaign ambassadors • The campaign's global reach and international partnerships • What's next for Merch Moves Us • What success could look like one year from now Learn more about the campaign at merchmovesus.org. Subscribe to Promo Perspectives for more conversations about the ideas, trends, people, and strategies shaping the promotional products industry. This episode is brought to you by Yorkn.

  2. Sep 2

    Promo Perspectives: Holiday Gifting Season

    Holiday gifting season is closer than it feels, and for distributors, now is the time to start the conversation. In this episode of Promo Perspectives, Nicole Cook explores how distributors can help clients move beyond simply ordering holiday gifts and instead create a thoughtful, memorable holiday gifting experience. The best gift isn't always the most expensive or trendiest product. It’s the one that makes the recipient feel appreciated, fits their needs, and creates a connection that lasts beyond the holiday season. Nicole shares practical strategies for helping clients: • Start with the recipient, not the product • Choose gifts people will actually want and use • Think beyond traditional holiday-themed products • Create a memorable unboxing and packaging experience • Offer personalized gifting options at scale • Identify additional opportunities like employee programs, executive gifts, awards, and company stores • Start planning early to account for product availability, decoration, packaging, shipping, and international recipients The key takeaway? Don't just sell the holiday gift. Create the holiday experience. And with millions of products, Smart Search, and the Idea Generator available through SAGE Workplace, you have the tools to help your clients find the right gift and bring the entire experience together. Subscribe to Promo Perspectives for more insights, strategies, and ideas to help distributors grow their promotional products business. This episode is brought to you by Yorkn

  3. Aug 26

    Promo Perspectives: Back to School

    Back-to-school season is about more than backpacks and notebooks. It's one of the biggest business opportunities of the year. In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Sage Thomas to discuss how distributors can rethink the back-to-school season and uncover opportunities far beyond traditional school products. From hiring initiatives and workplace routines to community sponsorships, sports, fall events, and holiday planning, Sage explains why this season is really about helping businesses reconnect with customers as they transition into one of the busiest times of the year. You'll also hear practical ideas for positioning promotional products, identifying new prospects, and creating seasonal campaigns that resonate with clients, even if they don't sell directly to schools. Whether you're looking for fresh sales ideas or a new perspective on seasonal marketing, this episode is packed with actionable tips to help you make the most of back-to-school season. This episode is brought to you by Brighter Promotions.

  4. Aug 19

    Promo Perspectives: 2027 Advertising Release

    Planning your 2027 advertising strategy? Now is the time to start. In this episode of Promo Perspectives, host Nicole Cook sits down with John Griffin, Senior Account Advisor on the SAGE Supplier Sales team, to discuss why suppliers should begin planning their advertising well before the new media guide is released. John shares how the SAGE Supplier Sales team works with suppliers to build customized advertising strategies based on business goals, budgets, product launches, and seasonal promotions, rather than taking a one-size-fits-all approach. They also discuss why premium placements fill quickly, how themed advertising opportunities can increase visibility, and why early planning leads to better long-term results. Whether you're advertising with SAGE for the first time or looking to maximize your marketing investment, this episode offers valuable insights into making your advertising dollars work harder. Learn more about advertising opportunities with SAGE by reaching out to your Supplier Account Advisor or visiting sageworld.com. This episode is brought to you by Brighter Promotions

  5. Aug 12

    Promo Perspectives: PPAI Leadership Development Conference

    What makes a great leader, and how do you become one? In this episode of Promo Perspectives, host Nicole Cook is joined by Megan Dean (PPAI), Jill Begun (PPAI), and Halle Moore (BAYSTATE) to discuss the PPAI Leadership Development Conference (LDC), an event designed to help emerging leaders, young professionals, and regional volunteers develop the skills, confidence, and connections needed to grow their careers. Whether you're just getting started in the promotional products industry or looking to strengthen your leadership abilities, this conversation explores why LDC has become one of the industry's most impactful professional development events. In this episode, you'll learn: What makes the PPAI Leadership Development Conference unique Who should attend (hint: you don't need to be a manager!) The practical leadership skills attendees take back to work Why networking at LDC creates lasting career relationships How regional volunteers and young professionals learn from one another Why attendees leave with greater confidence, stronger connections, and actionable leadership tools If you're looking to invest in your professional growth, this episode is a great introduction to everything LDC has to offer. 👍 Like this episode, subscribe for more Promo Perspectives, and leave a comment sharing what leadership skill has had the biggest impact on your career. To register for LDC, click here: https://www.ppai.org/event/leadership-development-conference/ This episode is brought to you by Brighter Promotions.

  6. Aug 5

    Promo Perspectives: Why Buyers Ghost Distributors

    Why do buyers suddenly stop responding? If you've ever had a great conversation with a client, built the perfect presentation, and then heard... absolutely nothing, you're not alone. Getting ghosted is one of the most frustrating parts of sales, but it isn't always a reflection of you or your work. In this episode of Promo Perspectives, Nicole Cook breaks down five of the most common reasons buyers ghost distributors and shares practical strategies to improve your follow-up, stand out from competitors, and build stronger client relationships. You'll learn: Why interest doesn't always mean buying intent How too many product options can stall a sale Why projects disappear for reasons outside your control How to differentiate yourself beyond price and products What to do when buyers simply avoid saying "no" Better follow-up strategies that provide value instead of just checking in Whether you're new to promotional products or a seasoned sales professional, these tips will help you approach ghosting with a healthier mindset and improve your sales conversations. 👍 If you found this episode helpful, like the video, subscribe for more Promo Perspectives, and let us know in the comments: What's your best strategy for reconnecting with a client who's gone silent? This episode is brought to you by Brighter Promotions

  7. Jul 22

    Promo Perspectives: Are Catalogs Obsolete?

    Are catalogs still relevant in the promotional products industry—or have they been replaced by digital tools? In this episode of Promo Perspectives, host Anne-Marie sits down with John Griffin, Senior Supplier Account Advisor at SAGE, to discuss how catalogs have evolved from printed books to dynamic digital experiences. John shares why catalogs aren't dead—they've simply adapted to changing buyer behaviors and technology. From personalized digital catalogs and industry-specific presentations to AI-powered customization, this conversation explores how distributors can use catalogs more strategically to inspire clients and generate more sales. Whether you're a distributor, supplier, or marketing professional, you'll walk away with practical insights into creating product presentations that are more relevant, engaging, and effective. In this episode: Are printed catalogs still effective? Why digital catalogs are becoming the industry standard How curated catalogs improve the customer experience The benefits of SAGE Catalog Studio How AI is shaping the future of product presentations Why both print and digital still have a place in today's sales process Subscribe for more conversations about marketing, promotional products, and industry trends from Promo Perspectives. This episode is brought to you by Safety Made

  8. Jul 15

    Promo Perspectives: PPAI: Responsibility Summit

    What does it really take to build a responsible, resilient promotional products business? In this episode of Promo Perspectives, host Nicole Cook is joined by Liz Wimbush (PPAI), Laura Smith (Storm Creek), and Lenny Pollock (Zagwear) to discuss the upcoming PPAI Responsibility Summit and why it has become one of the industry's most valuable educational and networking events. From sustainability and product safety to regulatory compliance, supply chain transparency, and responsible sourcing, the panel explores the biggest challenges facing the promotional products industry today—and why staying informed has never been more important. In this episode, you'll learn: What the PPAI Responsibility Summit is and who should attend Why sustainability, compliance, and product responsibility matter more than ever How changing regulations are impacting suppliers, distributors, and brands The importance of transparency, risk management, and avoiding greenwashing Why networking at the Responsibility Summit is just as valuable as the educational sessions A preview of this year's conference topics, including AI, packaging EPR, PAS, product safety, and global regulatory trends Whether you're a supplier, distributor, or service provider, this conversation offers practical insight into how responsible business practices are shaping the future of the promotional products industry. To learn more about the PPAI Responsibility Summit or register for the event, visit PPAI.org. This episode is brought to you by Safety Made.

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About

Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!

Information

  • Creator
    SAGE
  • Years Active
    2024 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Promo Perspectives by SAGE

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