Between 2 Brands Podcast

brandivate

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

  1. Ep. 59 - Tom Rauen from 1-800-Tshirts

    4D AGO

    Ep. 59 - Tom Rauen from 1-800-Tshirts

    It’s what’s known in the podcasting world as the “Triple F” – the Final Friday of February. When that happens, you know it’s time to drop a piping hot episode of the Between 2 Brands #podcast with your host, Bill Petrie. To kick off ep. 59, Bill uses his “Opening Shot” to question the cult of In N Out Burger – a company that recently invaded his beloved town of Franklin, TN. After that, he’s joined by Tom Rauen from 1-800-Tshirts. During a fabulous conversation, they discuss his branded merchandise journey from his parent’s garage to where he is now, how he uses his restlessness to fuel innovation, why he’s not satisfied running one marathon in a day, and countless other topics. In fact, there’s BONUS CONTENT after the closing sponsor read, so definitely stay tuned for that! Truthfully, it’s a fabulous conversation and one we think you’ll enjoy. This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!

    48 min
  2. Ep. 58 - Taylor Borst from ASB

    FEB 20

    Ep. 58 - Taylor Borst from ASB

    It’s Friday, which means it’s time for an oven-fresh episode of the Between 2 Brands #podcast with your host, Bill Petrie. To start ep. 58, Bill steps on his soapbox during the opening shot to discuss the negative brand impact of the cumulative changes rolled out by Southwest Airlines in the past few years. After he gets that off his chest, he’s joined by Taylor Borst from American Solutions for Business where they have a winding conversation covering many topics including her industry journey, the changes she’s seen in her decade in branded merch, how distributors can get the most out of events, and managing travel while having a young family. It’s a fun and engaging conversation that we really think you’ll enjoy. HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

    37 min
  3. Ep. 57 - Quinn Bui from N9ner Marketing

    FEB 13

    Ep. 57 - Quinn Bui from N9ner Marketing

    It’s a very scary Friday the 13th, which means it’s time for Ep. 57 of the Between 2 Brands podcast with your host, Bill Petrie. In this week’s Opening Shot, Bill does a quick lap around branded merch with a patented “Industry Roundup.” From there, he’s joined by Quinn Bui from N9ner Marketing where they talk about his journey, the shifts he’s seen in marketing and social media, living in a van full-time, and a thoughtful discussion on AI and the impact it has on the world of promotional products. BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.

    33 min
  4. Ep. 56 - Josh Robbins from Vault and Promocations Returns

    FEB 6

    Ep. 56 - Josh Robbins from Vault and Promocations Returns

    It’s Friday, which means it’s time for Ep. 56 of the Between 2 Brands podcast with your host, Bill Petrie. In today’s Opening Shot, Bill aims his complaints squarely at the worst month of the year – February – and shares some strategies to making this month a little less painful. After he’s done moaning, Bill welcomes Josh Robbins from Vault Promotions and Promocations back to the podcast! During their conversation they chat about Promocations, the event coming up in October, why these events matter, and so much more. And, there might be some dueling rapid fires at the end of the podcast which you really don’t want to miss. HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

    38 min
  5. Ep. 55 - Savannah Dmytriw of Team SCG

    JAN 30

    Ep. 55 - Savannah Dmytriw of Team SCG

    It’s the final Friday of January and time to drop Ep. 55 of the Between 2 Brands #podcast! Today your host – yes, it’s still Bill Petrie – talks about the impact of Icemageddon on the industry, his business, and his working habits. Once that bit of fun is over, Bill is joined by the Merch Girly herself, Savannah Dmytriw from Team SCG. During a fabulous conversation they talk about her entry in the promotional products industry, the development of Merch Girly, why the CoCreative Exchange (CCX) matters, and what she would like changed in the world of branded merchandise. This is an episode you don’t want to miss. This episode of Between Two Brands is brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, they are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!

    43 min
  6. Ep. 54 - Danny Rosin from Brand Fuel Returns

    JAN 23

    Ep. 54 - Danny Rosin from Brand Fuel Returns

    If it’s the Friday before “Snomageddon 2026,” then you know it’s time to drop Ep. 54 of the Between 2 Brands #podcast with your host, Bill Petrie. This week during the Opening Shot, Bill shares what his PPAI Expo was like in terms of managing schedules as well as what the week truly means for the industry. Afterwards, Bill is joined by his friend and incoming PPAI Board Chair, Danny Rosin. In a conversation that weaves in and out of many topics including goals for his stewardship of the board, how he manages being pulled in several thousand different directions at once, the PPAI Strategic Plan, and the human connection our medium provides, they get real and honest while having a few laughs – especially during a surprise round of “would you rather” at the end. HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

    49 min
  7. Ep. 53 - Nick Lateur from Merch.ai returns

    JAN 16

    Ep. 53 - Nick Lateur from Merch.ai returns

    It’s the Friday after PPAI Expo and time for Ep. 53 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill’s “Opening Shot” talks about the January gauntlet that is the promotional products industry and whether it’s a good or rough way to start the year. After that, Bill is joined by a favorite returning guest, Nick Lateur of Merch.ai. They have an in-depth conversation about what’s changed in the past year, things they are proud of, the idea behind the infamous yellow track suit, and even record a special “Monday” post. This is truly an insightful conversation that you don’t want to miss. BIG thanks to our pals over at Seven Sourcing for sponsoring this rose-gold level broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.

    45 min
  8. Ep. 52 - Drew Holmgreen from PPAI

    JAN 9

    Ep. 52 - Drew Holmgreen from PPAI

    It’s time for Ep. 52 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill’s uses his “Opening Shot” to chat about the industry gauntlet that is the first two weeks of January every year and, perhaps, a way to make it a bit easier for the road warriors out there! After that little preamble, Bill is joined by the President and CEO of PPAI, Drew Holmgreen. During a fantastic conversation, they talk about his first year on the job, getting ready for a new board chair, his love of PPEF, and, of course, they could NOT avoid discussing PPAI Expo as the industry heads to Las Vegas! HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

    34 min
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Ratings & Reviews

5
out of 5
10 Ratings

About

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

Information

  • Creator
    brandivate
  • Years Active
    2020 - 2026
  • Episodes
    297
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Between 2 Brands Podcast