Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
Bonus Episode: The Real Secret to Sudden Success (Habit Series, Tip #6)
I can’t tell you how many frustrated salespeople I’ve sat across from, people who are doing all the right things but are not yet breaking through and are about to give up, when suddenly one final tactic opens the door, gets the prospect’s attention.
Episode 203: Our Supply Chain's Future| Jeremy Lott (SanMar), Chris Anderson (HPG), CJ Schmidt (Hit)
Given the state of the global supply chain and the impact it has had on everyone in our industry, as you can imagine this was a very tense and lean-forward conversation felt by everyone in the room.
Our guest today is Ellen Tucker, Director of Business Development and Expositions with PPAI (The Promotional Products Association International). Ellen joins us for a brief chat to talk about what to expect from Expo this year, we discuss the health and safety protocols, what PPAI is doing to ensure a safe show, and we talk about the most important part: how you can make the most out of Expo.
Bonus Episode: These 3 Trends Will Supercharge Your Sales for 2022 (Sales Planning, Part 1)
In this sales planning series, we’re going to unpack how to create a solid sales plan as you head into 2022, but before we do, there are a few key trends you should be aware of that will greatly impact your planning, your budget, and your mission for growth.
Episode 201: Impacting the World Through Product with Davis Smith, Founder and CEO of Cotopaxi
Davis Smith is the Founder and CEO of Cotapaxi. Cotapaxi is on track to becoming one of the biggest outdoor brands in the world challenging brands like Patagonia and North Face but there are more differences in Cotapaxi than similarities plus, Davis prefers the idea of collaboration over competition.
Episode 200: What Fundraising Teaches Us About the Power of Promo
We’re learning lessons from the world of fundraising and we have three guests on the skucast from two different organizations. One organization is PromoKitchen and the other, Promocares. Each organization recently worked on separate fundraising initiatives. Today, we interview some of the participants involved, as a way to help bring awareness to their work but also, to explore their experiences as a teaching moment for us.