Seed Money

Jayla Siciliano
  • 5.0 (60)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Seed Money, this is the podcast for early-stage CPG founders who are looking to raise your first round of funding from angel investors, even with no experience and no connections. If you are at the pre-seed or seed stage and need $100K to $500K to finally go all in on your company, this show is for you. Especially if you feel stuck, under-connected, unsure who to trust, or frustrated by investors who ghost you. Seed Money gives you clarity, confidence, and practical next steps so fundraising stops feeling mysterious and starts feeling doable. Before going on Shark Tank and securing a deal with Mark Cuban, I raised $450K in angel funding as a first-time, pre-revenue, CPG founder. No industry experience. No network. No safety net. All during a recession. If I could do it, I know you can too. The tools and buzzwords may change, but the fundamentals of raising as a first-time founder have not. For the past 15 years, I have helped founders prepare pitch decks, master investor Q&A, structure early deals, and raise capital with intention and confidence. Not by chasing investors, but by becoming fundable and finding partners who actually align with their goals. This podcast is about the fundamentals that matter at the earliest stage. How to think like an investor. How to pitch with calm conviction. How to find the right angels. And how to make smart fundraising decisions that set you up for the long game. So you can stop guessing. Stop chasing VCs who are not a fit. Stop getting ghosted by that "perfect" investor. And start doing what it takes to attract the right investors and get the funding you need to make your dream a reality. Get Jayla's TOP founder resources here: https://seedmoney.mysamcart.com/seed-money/

  1. MAR 13

    Investors Don't Think You're Credible—Here's the Proof You're Missing

    It's 11pm and you're tweaking your deck for the gazillionth time. You know your background. You know your level of commitment. You know exactly how much you've sacrificed to get here. But how are investors supposed to know that? If investors don't think you're credible, they won't take you seriously. And here's what no one's telling you—it's probably not your idea, your market size, or your projections that's holding you back. Investors are looking at your deck and quietly asking one question: "Is this founder for real?" And your deck isn't answering it. In this episode, Jayla reveals the exact credibility marker that was missing from all three pitch decks she reviewed last week—from founders who had personally invested anywhere from $300K to nearly a million dollars of their own money. These were serious, committed, deeply invested founders. And none of them had it in their deck. Investors at this stage aren't funding ideas. They're funding you—your conviction, your sacrifice, the proof that you've already got skin in the game. This episode could be the difference between another polite pass and someone saying "yeah, let's meet." Listen to the full episode now—and if it hits home, please leave a review. It helps more first-time founders find this show when they need it most. And if you know someone who keeps tweaking their deck and still isn't getting responses, send this their way. They need to hear this. 🎯 Know If You're Investor Ready Raising capital for a CPG brand can feel like a black box. The Investor Ready Checklist shows you exactly what investors are looking for, the signals they use to judge founders, and whether your brand is truly ready to raise. Use this simple checklist to remove the guesswork and approach investors with confidence. 👉 See If You're Investor Ready About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    15 min

  2. MAR 10

    Your 5-Minute Investor Pitch Litmus Test w/Ali Dastjerdi

    Most founders think fundraising is persuasion. It's not—it's alignment. In this episode, Ali Dastjerdi (Co-Founder of Raylu) shares the mental models he learned from speaking with 5,000+ founders, raising seed and Series A, and surviving multiple near-death pivots. You'll learn how to diagnose investor fit in minutes, engineer momentum with strategic angels, and recognize product-market fit when customers try to rip the product out of your hands. Click below to listen and apply these frameworks to your next raise. Listen Now & Qualify Smarter Guest Bio: Ali Dastjerdi is the Co-Founder and CEO of Raylu, an AI platform built for private market investors. Raylu helps funds separate signal from noise, evaluate opportunities faster, and make higher-confidence investment decisions with complete transparency. Before founding Raylu, Ali worked on the investment team at Insight Partners, where he focused on developer infrastructure, data, and enterprise software. His experience investing in companies such as Weights & Biases, Landing AI, and DNSFilter inspired him to bridge the gap between technology and investing. Based in New York, Ali leads Raylu with the belief that the future of private markets belongs to investors who combine judgment with intelligence and who move not just fast but smart.   Connect with Ali Dastjerdi: LinkedIn Relu Careers Relu - AI Platform for Investor-Startup Matching    About Your Host   Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Know If You're Investor Ready Raising capital for a CPG brand can feel like a black box. The Investor Ready Checklist shows you exactly what investors are looking for, the signals they use to judge founders, and whether your brand is truly ready to raise. Use this simple checklist to remove the guesswork and approach investors with confidence. Click below to get your copy now. See If You're Investor Ready https://seedmoney.mysamcart.com/free-checklist     Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    42 min

  3. MAR 5

    Find Vetted Partnerships Faster w/Kyle Kane

    If you're a first-time founder, you're probably feeling it: Cold outreach gets ignored. Paid ads are expensive and unpredictable. And in an increasingly "fake" online world, trust is harder (and slower) to earn. The result? You burn weeks in meetings, chase intros that never materialize, and pour energy into "partnerships" that look good on paper… then ghost at the finish line. In this episode, Jayla sits down with Kyle Kane (former Universal Music VP of A&R, TEDx speaker, executive producer, award-winning entrepreneur), now founder of Onspark.com, to break down why partnerships are the #1 growth driver for modern businesses—and how early-stage founders can stop guessing and start building partnerships that actually produce revenue. Kyle shares lessons from building over $2B in partnership value working with major brands and artists, then explains how he's turning that playbook into OnSpark, an AI-powered partnership engine designed to help founders, creators, and investors find vetted, aligned, high-intent partners. What You'll Learn: The real reason most partnerships fail: misalignment + unclear value exchange How Kyle reverse-engineered partnership success into a simple lifecycle: Discover → Verify → Launch → Amplify The two hidden deal-killers that often show up right before the finish line: Low self-worth ("What do I even have to offer?") Lack of trust (ghosting, last-minute fear, sabotage) How to define a "successful partnership" based on your stage (audience, distribution, clients, investors, etc.) The founder investor strategy most people get wrong: Stop treating investor meetings like interviews—you're interviewing them Ask the questions that reveal if they can actually cut a check The value of being (not just looking) buttoned up when talking to investors The growth principle trends Kyle sees successful entrepreneurs have: Distribution before product Leverage over effort "Build environments where luck becomes inevitable" Being focused is the #1 force of nature for any entrepreneur Kyle's take on AI: essential, but dangerous if it replaces your thinking  Visit OnSpark Today– AI-powered partnership engine Connect with Kyle on LinkedIn  Dan Martell + Book Buy Back Your Time About your Host: About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    44 min

  4. FEB 24

    Why Investors Grill You (and How to Handle It)

    If you're tired of getting silence after your investor pitch, this episode is your wake-up call. We're breaking down the real reason you're getting ghosted—and it's not your idea. It's how you handle the investor Q&A. Learn how to show up composed, confident, and ready to answer any investor question. Find out how to stop rambling under pressure, and get the exact system Jayla used to raise her first round as a pre-revenue cpg startup and later land a Shark Tank deal. Need help with Q&A? I created a tool for you (what I wish I had) to help you get fully prepared and crush that next investor meeting by having the answers investors are looking for.  https://seedmoney.mysamcart.com/deck-of-investor-ready-flashcards97 Topics Covered in this episode: Why investor silence usually has nothing to do with your idea The four make-or-break questions every founder must be ready to answer How to talk about your numbers—even if you're early stage Crafting a compelling "Why Now" narrative What to say when asked: "What stops someone from copying this?" How to address red flags before investors bring them up The mental trap of desperation and how to avoid it Practicing under pressure: the exact method Jayla used to land $450K and a Shark Tank deal Why the Q&A is more important than your pitch deck How physical flashcards can train your brain to stay calm and confident   About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    21 min

  5. FEB 17

    5 Ways to Project Confidence (Even When You're Broke)

    If you're sending investor emails, landing the occasional meeting, but waking up at 2 a.m. gripped with quiet panic—this episode is for you. Jayla Siciliano gets real about the emotional rollercoaster of fundraising and how desperation, even when justified, can tank your chances. Sharing personal stories from her own journey (including her Shark Tank experience), Jayla breaks down five actionable strategies to help founders show confidence and composure when everything is riding on the raise. You'll Learn: Why focusing on your vision instead of your needs changes everything How to create momentum and avoid clinging to one investor The art of asking like a partner—not a pitcher When not to push for a close How to shift your energy before every meeting   👇Get The Free Investor Ready Checklist ✅ https://seedmoney.mysamcart.com/free-checklist/ Raising capital but not really sure what investors want? The Free Investor Ready Checklist gives you the exact step-by-step path to get investor-ready and avoid the rookie mistakes that kill deals before they start. Grab it above and start fundraising and stop making mistakes.   About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    15 min

  6. FEB 10

    Stop Pitching VCs, Start Finding Believers

    👇Get The Free Investor Ready Checklist ✅ https://seedmoney.mysamcart.com/free-checklist/ Raising capital but not really sure what investors want? The Free Investor Ready Checklist gives you the exact step-by-step path to get investor-ready and avoid the rookie mistakes that kill deals before they start. Grab it above and start fundraising and stop making mistakes. In this episode: If you're an early-stage CPG founder struggling to raise money, it's probably not your product—it's your pitch list. In this episode we're talking about Why Your First Investor is Also Your Customer. We break down why the right investors are often already fans of your brand and your product, and how to identify those early believers. Make this mindset shift now and stop wasting time in the wrong rooms. Click below and start targeting smarter. Topics Covered; Your first investors are likely to be your customers. Many founders pitch to the wrong people, like VCs. Angel investors are often passionate about the problem you're solving. Lead with pain points, not product features. Finding believers in your product is crucial for early funding. Networking is key; start with personal connections. Ask your network for introductions to potential investors. The investor community is more cautious in uncertain times. Building momentum requires talking to many people. Shift your mindset from seeking investors to finding believers.   About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Get More of Jayla's Fundraising Resources: https://seedmoney.mysamcart.com/seed-money/   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    11 min

  7. FEB 2

    Angels vs. VCs vs. the Friend Zone: Who Should Fund You?

    You've got the hustle, the product, and maybe even a pitch deck—but if you're talking to the wrong type of investor, you're setting yourself up for silence and wasted time. In this quick episode of Seed Money, I'll help you understand exactly how friends and family, angel investors, and VCs think—and why each one needs a different pitch. I've made these mistakes myself, pitching VCs way too early with nothing but a dream, and I want to save you from the same frustration. In this episode, you'll learn: Why pitching VCs too early is usually a dead end How to tailor your message to friends and family vs. angel investors vs. VCs What each group actually looks for before writing a check The #1 red flag that turns off early-stage investors How I burned time in the wrong rooms and what I'd do differently How to reduce ghosting by pitching the right people at the right time About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too. Get Jayla's Founder Resources: https://seedmoney.mysamcart.com/seed-money/   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    12 min

  8. JAN 29

    How an Accelerator Makes You Fundable Faster w/ Kevin Nesgoda

    If you're stuck between having a startup and having something investors actually want to fund, this episode is for you. Our guest, Kevin Nesgoda—CEO of OutPaged and recent Founder Institute grad—dives into the messy middle of startup life, where great ideas often die without the right pressure, feedback, and mindset shift. After years of daydreaming and building but still feeling stuck between "interesting" and "investable," Kevin joined an accelerator to stress-test everything. Hear what broke, what shifted, and what finally clicked—plus his advice on resilience, determination, and what's needed to push through.  Topics Covered; Why most founders aren't actually fundable yet and how accelerators like Founders Institute expose the gap (and what they want in return) What surviving cancer taught Kevin about building a startup  How OutPaged went from "cool product" to investable business The mindset change that happens when you stop pitching and start pressure-testing your model Why early founders misunderstand what investors are really evaluating The B2C vs B2B framing decision that can make or break your raise What mentors and investor reviews reveal that you can't see from inside your own startup Why the solo-founder myth slows momentum and increases risk How team design becomes a signal of scale readiness What rejection teaches you when you treat it like data, not failure How accelerators prepare you for capital, not just Demo Day The difference between building something exciting and building something fundable Guest Bio Kevin Nesgoda is the CEO at OutPaged and a recent graduate of The Founders Institute. OutPaged is the platform that turns books into living, breathing worlds. It uses AI to pull apart character arcs, emotional threads, and world logic, then rebuilds them into immersive experiences through AR and XR. Kevin has talked to over 100 publishers, authors, and media founders. Everyone feels the same thing: it is time for a new chapter in storytelling. Download the app here.    About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too. Get Jayla's Founder Resources: https://seedmoney.mysamcart.com/seed-money/   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    49 min
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5
out of 5
60 Ratings

About

Welcome to Seed Money, this is the podcast for early-stage CPG founders who are looking to raise your first round of funding from angel investors, even with no experience and no connections. If you are at the pre-seed or seed stage and need $100K to $500K to finally go all in on your company, this show is for you. Especially if you feel stuck, under-connected, unsure who to trust, or frustrated by investors who ghost you. Seed Money gives you clarity, confidence, and practical next steps so fundraising stops feeling mysterious and starts feeling doable. Before going on Shark Tank and securing a deal with Mark Cuban, I raised $450K in angel funding as a first-time, pre-revenue, CPG founder. No industry experience. No network. No safety net. All during a recession. If I could do it, I know you can too. The tools and buzzwords may change, but the fundamentals of raising as a first-time founder have not. For the past 15 years, I have helped founders prepare pitch decks, master investor Q&A, structure early deals, and raise capital with intention and confidence. Not by chasing investors, but by becoming fundable and finding partners who actually align with their goals. This podcast is about the fundamentals that matter at the earliest stage. How to think like an investor. How to pitch with calm conviction. How to find the right angels. And how to make smart fundraising decisions that set you up for the long game. So you can stop guessing. Stop chasing VCs who are not a fit. Stop getting ghosted by that "perfect" investor. And start doing what it takes to attract the right investors and get the funding you need to make your dream a reality. Get Jayla's TOP founder resources here: https://seedmoney.mysamcart.com/seed-money/

Information

  • Creator
    Jayla Siciliano
  • Years Active
    2024 - 2026
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Seed Money

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