Seed Money

Jayla Siciliano
  • 5.0 (62)
  • Entrepreneurship
  • Updated Weekly

Welcome to Seed Money, this is the podcast for early-stage CPG founders who are looking to raise your first round of funding from angel investors, even with no experience and no connections. If you are at the pre-seed or seed stage and need $100K to $500K to finally go all in on your company, this show is for you. Especially if you feel stuck, under-connected, unsure who to trust, or frustrated by investors who ghost you. Seed Money gives you clarity, confidence, and practical next steps so fundraising stops feeling mysterious and starts feeling doable. Before going on Shark Tank and securing a deal with Mark Cuban, I raised $450K in angel funding as a first-time, pre-revenue, CPG founder. No industry experience. No network. No safety net. All during a recession. If I could do it, I know you can too. The tools and buzzwords may change, but the fundamentals of raising as a first-time founder have not. For the past 15 years, I have helped founders prepare pitch decks, master investor Q&A, structure early deals, and raise capital with intention and confidence. Not by chasing investors, but by becoming fundable and finding partners who actually align with their goals. Join my FREE Live monthly Office Hours Q&A call to get your burning questions answered. https://seedmoney.mysamcart.com/office-hours

  1. 5d ago

    99 | How to Reframe Red Flags So Investors Don't Run

    Jayla Siciliano explains how founders can turn perceived red flags into clear, confidence-building narratives for investors. The episode focuses on a common fundraising mistake: overexplaining a situation that the founder is already anxious about, which can make a neutral fact sound like a major problem.In this solo episode, Jayla walks through a real founder example involving a remote co-founder setup across the US and abroad, then shows how to present the same facts as a logical division of responsibilities instead of a liability. Key topics In this episode: red flags are often less about the facts and more about how the founder frames them. Jayla explains that if a founder is especially nervous about one investor question, that usually points to their own fear, not necessarily the investor's concern. She warns against overexplaining, rambling, and going down a rabbit hole, since that is often what turns a manageable issue into a real red flag. The main example is a consumer product company with two co-founders, one living abroad and one in the US, which the founders feared would look disorganized or uncommitted. Jayla breaks down why the setup is not inherently a problem if the roles are clear and do not depend on both people being in the same place. The US-based co-founder handled sales and physical distribution, while the abroad-based co-founder handled back-end logistics, marketing, corporate governance, and fundraising. She uses a simple test: if the company suddenly had enough money for both founders to go full-time, would the roles still make sense independently? Jayla emphasizes that the goal is to remove emotion from the explanation and present the situation in a matter-of-fact, logical way. She notes that some investors may still care about a specific issue, but that does not mean the issue is fatal or that every investor will react the same way. The bigger lesson is to stop letting a perceived red flag undermine your confidence before the conversation even happens. Timestamps 00:00 - Why red flags are mostly about framing, not facts 00:59 - The hidden fear behind the question you do not want investors to ask 01:27 - Why overexplaining makes a small issue sound worse 02:09 - A founder example from office hours 02:46 - The remote co-founder setup that felt risky 03:40 - The real concern: commitment and role clarity 04:37 - How panic can make a logistics issue sound like a liability 05:33 - Reframing the situation without creating a new problem 06:22 - Why role separation matters more than geography 06:45 - The million-dollar test for whether the team structure works 07:54 - How clearer roles reduce founder anxiety 08:18 - Remove emotion and tell the story logically 08:44 - When one investor's concern gets inside your head 09:40 - Why one investor's objection does not define the opportunity 10:09 - Remote international teams are now normal 10:41 - Ask whether the issue is truly a red flag or just your fear 11:08 - Why Jayla offers office hours for customized fundraising advice Action items Write down the issue you are most worried investors will question. Ask whether it is actually a business problem or mainly a confidence problem. Reframe the issue in simple, factual language without overexplaining. Clarify each founder's role and make sure the responsibilities make sense independent of location. Practice saying the explanation out loud until it sounds calm and logical.   Have questions specific to your situation? Join Jayla's monthly Seed Money Office Hours call to ask your real funding questions and get more clarity on funding strategy, investor materials, pitching, finding investors, and how to close. Save your spot: https://seedmoney.mysamcart.com/office-hours About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

  2. Sep 22

    98 | Why a $10,000 Check Opens Bigger Funding Doors

    Jayla Siciliano breaks down why early-stage founders should not dismiss small checks when raising their first round. The episode focuses on how a modest commitment can create the validation needed to unlock larger angel, strategic, and investor conversations later.In this episode, Jayla explains why most founders are not ready for VC funding right away and why smaller early checks can matter more than the dollar amount itself. She also shares how founders without wealthy networks can still build credibility with strangers by showing that someone else already believes in the business. Key topics Why a $10,000 check can be more valuable than its face amount at the early stage Why most startups are not ready for VC funding or angel groups immediately Why "go straight to VCs" is usually the wrong first move for new founders How friends and family checks can validate a founder before meeting strangers Why even $2,000, $5,000, or $10,000 from a trusted person can signal legitimacy How strategic partners, distributors, sales channels, or influencers can provide even stronger validation than family money Why investors often want proof that someone else believes in the founder before writing a larger check Why founders should not get fixated on only accepting $50,000 to $100,000 checks at the start Why small early commitments can help open doors to much bigger checks later How Jayla's own experience raising money without a wealthy network shaped this advice Timestamps 00:00 — Why the right small check can matter more than the amount 01:31 — Why most founders are not ready for VC or angel money yet 02:30 — Why investor gatekeeping makes early fundraising harder than people expect 03:00 — When startups can skip the usual fundraising steps 04:25 — Raising money without wealthy friends and family 04:53 — How a small friends and family round builds investor validation 05:18 — Why strategic partners can be stronger validation than cash alone 06:17 — Why founders should not wait for only large checks 07:10 — How outside investors interpret early commitment from others 08:07 — Jayla's offer to help founders strategize their funding plan Have questions specific to your situation? Join Jayla's FREE monthly Seed Money Office Hours call to ask your real funding questions and get more clarity on funding strategy, investor materials, pitching, finding investors, and how to close. Save your spot: https://seedmoney.mysamcart.com/office-hours About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too. Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

  3. Sep 15

    97 | Fund the Next Milestone, Not the Billion-Dollar Dream

    In this episode, Jayla explains why waiting until January to set annual goals can sabotage fundraising plans, and why fall is a better time to map out milestones, funding needs, and investor strategy. And she's sharing practical fundraising advice from her recent Seed Money office hours sessions. If you're raising money in the next 6 to 12 months, this episode is about setting the right goals before the year gets away from you. Key topics Jayla argues that January is the worst time to set goals because founders are tired, distracted, and coming off the holidays. Fall is framed as the best planning season for founders who want to raise money in the next 6 to 12 months. She emphasizes funding the next milestone, not the "big crazy dream," when building a fundraising plan. The real fundraising question is: what will make the company more valuable next, and how much money is needed to get there? She explains why a company may need stepping-stone capital, such as friends and family money, before becoming ready for larger investors. Jayla warns that if the story is just "I need $2 million to build a billion-dollar company," it will not sound logical or well thought out to investors. She says pitch deck design matters less than the underlying funding strategy and investor fit. Personal goals matter as much as business goals because ignoring health, exercise, travel, and rest can lead to burnout. Jayla reflects on her own experience of building for growth without aligning it to the life she actually wanted. She encourages founders to define business milestones, personal goals, and funding strategy together. Timestamps (00:00) Why January is the worst time to set goals (01:00) Why fall is the best season for planning and fundraising (02:26) How endurance sports changed Jayla's view of conditioning and grind (03:23) Why constant sitting and nonstop work hurt founders long term (04:23) Fund your next milestone, not the giant dream (06:17) What investors really want: increasing company value over time (07:38) When friends and family funding makes sense before VC (08:37) Why your fundraising story has to match your stage (09:31) Why pitch deck tweaks will not fix a weak strategy (10:00) Jayla's personal cost of building without alignment (11:24) Why growth is not worth it if it kills the life you want (12:21) The danger of chasing a billion-dollar exit because it looks normal (13:33) How to align goals before deciding your funding plan (14:57) Office hours and how to bring funding challenges for strategy help Have questions specific to your situation? Join Jayla's FREE monthly Seed Money Office Hours call to ask your real funding questions and get more clarity on funding strategy, investor materials, pitching, finding investors, and how to close. Save your spot: https://seedmoney.mysamcart.com/office-hours   About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

  4. Sep 2

    96 | Stop Pitching, Start a Relationship: Ethan Mayers on What Investors Really Want

    In this episode Jayla Siciliano sits down with Ethan Mayers, also known as "The Pitch Destroyer," to unpack what investors actually want, how founders should approach fundraising, and why relationship-building matters more than "the ask". Ethan shares hard-won perspective from years of helping founders sharpen their pitch, build stronger investor relationships, and understand the real purpose of a pitch deck: not to close a deal, but to start a conversation. He explains why investors are often looking for reasons to say no, how founders can better prepare for tough questions, and why the strongest pitch decks create curiosity, not just information. The conversation also digs into how founders should think about funding strategy, especially in categories like CPG where venture capital is often not the best fit. Ethan makes the case for defining success on your own terms, choosing the right type of capital for your business model, and considering alternative funding paths like angels, strategics, corporate venture, revenue-based options, and more. In this episode, you'll learn: Why investors are usually trying to de-risk, not "fall in love" with a deal How to treat a pitch deck as the beginning of a relationship Why fundraising should not replace building the business How to identify the right type of capital for your company Why CPG founders should think beyond VC How to define success in a way that fits your goals, not someone else's What makes a founder feel investable in today's market Key takeaways: Investors want inevitability, not perfection Relationship-building starts long before you ask for money The best founders know when to say "I don't know" Not every business is meant to chase venture-scale growth A durable, profitable business can be a stronger outcome than a unicorn exit About Ethan M. Ethan M. is a venture partner, mentor, and the force behind Post Unicorn Capital, where he tracks capital innovation trends and advocates for broader definitions of entrepreneurial success. He works with founders around the world to help them build stronger companies and navigate the evolving fundraising landscape. https://www.linkedin.com/in/ethanmayers/ Need help?  Join Jayla's FREE monthly Seed Money Office Hours call to ask your real funding questions and get more clarity on funding strategy, investor materials, pitching, finding investors, and how to close. Save your spot: https://seedmoney.mysamcart.com/office-hours About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too. Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

  5. Jul 23

    95 | Build Your Angel Investor List Before Fall & Stop Wasting Time On The Wrong Investors

    Finding investors can feel like the most intimidating part of raising your first round, especially if you were not born into a wealthy, well-connected network. But the answer is not to pitch everyone with "angel investor" in their LinkedIn bio or assume anyone with money could write you a check. That spray-and-pray approach wastes valuable time, leads to more rejection, and leaves many founders exhausted before they reach the investors who might actually be a fit. In this episode, I break down how to build a focused angel investor strategy so you can stop chasing random leads and start developing relationships with people who have a real reason to care about what you are building. Summer is the perfect time to do this work. Investor responses may be slower, but that gives you an opportunity to research, prepare, and create warm paths to the right people before fundraising activity picks up again in the fall. Have questions specific to your situation? Join Jayla's FREE monthly Seed Money Office Hours call to ask your real funding questions and get more clarity on funding strategy, investor materials, pitching, finding investors, and how to close. Save your spot: https://seedmoney.mysamcart.com/office-hours About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

  6. Jul 10

    94 | 10 Must-Dos Before Asking for Investor Introductions

    Warm introductions can open doors, but only if you use them the right way. Too many early-stage founders ask for investor intros before they know whether that investor is actually a fit, which can lead to awkward asks, weak pitches, and getting ghosted. In this episode, Jayla breaks down the research you need to do before asking for an introduction to an angel investor, so you can protect your relationships, show up prepared, and increase the chances that the intro actually leads somewhere. You'll learn: Why warm introductions are valuable social capital, and why you should not waste them Why paying for investor introductions is usually a red flag How to figure out whether an angel investor actually invests at your stage What to look for in their industry, business model, and check-size preferences Why you need to research their existing investments and potential competitors How to identify the strongest introduction path, not just the most obvious one What to say when asking for the intro so the person making it feels confident saying yes Before you ask someone to open up their network, make sure you've done the work. A thoughtful, well-researched ask will always be more effective than a random "Can you introduce me?" message. Have questions specific to your situation? Join Jayla's FREE monthly Seed Money Office Hours call to ask your real funding questions and get more clarity on funding strategy, investor materials, pitching, finding investors, and how to close. Save your spot: https://seedmoney.mysamcart.com/office-hours About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

  7. Jun 9

    93 | 5 Things to Do This Summer So Investors Take You Seriously This Fall

    If your fundraising momentum stalled this winter or spring, summer is not the time to disappear. It is the time to fix the gaps before investors start paying attention again in the fall. In this episode, Jayla shares a simple 5-part summer reset plan to help early-stage founders turn customer conversations, traction, numbers, and investor research into a stronger, more fundable opportunity. You'll learn: Why summer can be the best time to regroup before your next fundraising push How to turn customer conversations into real investor-ready evidence What traction investors actually want to see in your pitch How to connect your use of funds to milestones, not just expenses Why random investor outreach does not work, and what to do instead How to practice your pitch before you are in front of real investors Have questions specific to your situation? Join Jayla's FREE monthly Seed Money Office Hours call to ask your real funding questions and get more clarity on funding strategy, investor materials, pitching, finding investors, and how to close. Save your spot: https://seedmoney.mysamcart.com/office-hours About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too.   Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

  8. Jun 2

    92 | Announcing Office Hours- Join us monthly

    Summer is slow for investors. Don't waste it. Fall fundraising starts now. Use the summer to tighten your deck, build your investor list, fix the gaps, and get clear on your funding strategy—so when investors are ready to talk, you're ready too. Listen for what to do this summer to be ready for fall.  To help you get dialed in this summer: Join Jayla's FREE monthly Seed Money Office Hours call to ask your real funding questions and get more clarity on funding strategy, investor materials, pitching, finding investors, and how to close. Save your spot: https://seedmoney.mysamcart.com/office-hours In this episode: Why summer is tough for fundraising What to work on while investors are harder to reach How to get your company more fundable by fall Why your investor list needs a real strategy The pitch deck red flag too many founders miss Why angel investors may be a better fit than VCs How Seed Money Office Hours can help About Your Host Jayla Siciliano is an entrepreneur with 25+ years in consumer brands, product, and marketing. After raising her first angel round against all odds and later appearing on Shark Tank, where she closed a deal with Mark Cuban, she now helps founders become fundable, confident, and ready to attract the right investors. Entrepreneurship changed her life, and she's on a mission to help first-time founders raise their first round of angel funding and change theirs too. Disclaimer The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

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5
out of 5
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About

Welcome to Seed Money, this is the podcast for early-stage CPG founders who are looking to raise your first round of funding from angel investors, even with no experience and no connections. If you are at the pre-seed or seed stage and need $100K to $500K to finally go all in on your company, this show is for you. Especially if you feel stuck, under-connected, unsure who to trust, or frustrated by investors who ghost you. Seed Money gives you clarity, confidence, and practical next steps so fundraising stops feeling mysterious and starts feeling doable. Before going on Shark Tank and securing a deal with Mark Cuban, I raised $450K in angel funding as a first-time, pre-revenue, CPG founder. No industry experience. No network. No safety net. All during a recession. If I could do it, I know you can too. The tools and buzzwords may change, but the fundamentals of raising as a first-time founder have not. For the past 15 years, I have helped founders prepare pitch decks, master investor Q&A, structure early deals, and raise capital with intention and confidence. Not by chasing investors, but by becoming fundable and finding partners who actually align with their goals. Join my FREE Live monthly Office Hours Q&A call to get your burning questions answered. https://seedmoney.mysamcart.com/office-hours

Information

  • Creator
    Jayla Siciliano
  • Years Active
    2024 - 2026
  • Episodes
    99
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Seed Money

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