Insights Unveiled

Mandy and Judith
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  • MARKETING
  • UPDATED WEEKLY

'Lifting the curtain' on how Market Research tackles big business questions. In each episode  we take a typical business issue and look critically at what happens from both a client side and agency side perspective.   We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.   

Episodes

  1. 11/18/2025

    Insight Unveiled Series 2 - Interview with Cat

    Insights Unveiled

    18 min

  2. 11/11/2025

    Insights Unveiled Bonus Episode 1 - Interview with Rachael

    Insights Unveiled

    18 min

  3. 05/14/2024

    Insights Unveiled - Brand Communication

    Our final episode focuses on Brand Communication and how Market Research can help develop and optimize it.  We explore where / how things can go wrong, share some helpful  frameworks, and discuss the importance of early consumer involvement.  Our guest speaker is Hugo Brooks, founder of research & strategy agencies Ne:on  and Brand Dynamics.

    31 min

  4. 05/07/2024

    Insights Unveiled - Market Opportunity Sizing

    This episode explores the ‘art and science’ of sizing opportunities.  We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘pitfalls’ to avoid.  Our guest speaker is Simon Nordon, VP Consumer Products at Capgemini

    30 min

  5. 04/30/2024

    Insights Unveiled - Innovation

    This episode looks at how Market Research plays a critical role in answering business questions around innovation.  We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should be aware of.  Our guest speaker is Grainne Gilsenan, a veteran Innovator and now Innovation Consultant.

    28 min

  6. 04/23/2024

    Insights Unveiled - Uncovering Consumer Needs

    In this episode, we look at the typical questions a business has about ‘consumer needs’. What do they ask vs what do they really want to know? It’s a big topic! But we discuss how to break it down with some helpful approaches and frameworks.  Our guest speaker is Emma Sant, founder of ‘Futureful’ Consulting.

    28 min

  7. 04/14/2024

    Insights Unveiled - Trends

    In this episode, we explore what business leaders need to know about trends and foresights.  What do they ask vs what do they really want to know?  Which Market Research approaches do we take and what can go wrong along the way.  We suggest some 'dos' and don'ts' which we hope will be useful.  Our guest speaker is Jess Southard, who heads Foresight work for Mars Inc.

    29 min
  • 7 Episodes

About

'Lifting the curtain' on how Market Research tackles big business questions. In each episode  we take a typical business issue and look critically at what happens from both a client side and agency side perspective.   We also try to understand what gets 'lost in translation' along the way, and why what happens in reality isn't always the same as what is specified in the brief.   

Information

  • Creator
    Mandy and Judith
  • Years Active
    2024 - 2025
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2025 Insights Unveiled
  • Show Website
    Insights Unveiled