Digital PR Explained

Britt Klontz
  • 5.0 (9)
  • MARKETING
Digital PR Explained

Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.

  1. 6H AGO

    Lindsey Mastis Talks AI, PR Pitches, and What Journalists Really Need

    In this episode of Digital PR Explained, Emmy-winning journalist Lindsey Mastis shares how PR professionals can successfully pitch AI and tech stories to the media. She walks us through a standout pitch that led to her viral story on using AI to learn the violin, highlighting the power of excellent logistics, compelling visuals, and well-prepared experts. Lindsey also reveals the biggest mistakes PR teams make when pitching and shares insider tips on building strong media relationships.

    43 min

  2. MAR 21

    Beth Nunnington on Links vs Trust and the Digital PR Shift You Need to Know

    Are backlinks outdated? Beth Nunnington, Global VP of Digital PR at Journey Further, shares why traditional SEO strategies need a refresh. She breaks down how brands should focus on off-page trust signals, the role of AI in search, and a case study that skyrocketed rankings and engagement.

    21 min

  3. MAR 14

    How to Pitch the Viewpoints Column in Store Brands with Greg Sleter

    Want to land a byline in Store Brands? Greg Sleter, Executive Editor & Associate Publisher, shares exactly what makes a strong pitch for the Viewpoints column. He explains the key elements of a successful pitch, common mistakes PR professionals make, the types of stories he’s looking for, and how to build meaningful relationships with trade journalists.

    32 min

  4. MAR 7

    For You Path: Matt Prince's Mission to Mentor the Next Generation

    In this episode, Matt Prince, founder of For You Path, shares how his personal experience with mentorship inspired him to create a free resource connecting young professionals in PR, communications, and marketing with mentors, tools, and opportunities. Matt discusses the importance of mentorship in shaping the next generation of industry leaders.

    18 min

  5. FEB 28

    Measuring PR Impact Beyond UVPM with Michelle Songy Founder of Press Hook

    PR reporting has long been stuck on outdated metrics like unique visitors per month (UVPM), but as digital PR evolves, so should the way we measure success. In this episode of Digital PR Explained, host Britt Klontz sits down with Michelle Songy, CEO and Founder of Press Hook, to discuss why it’s time to rethink PR metrics. Michelle shares why UVPM alone isn’t enough, how brands can track meaningful ROI from PR hits, and what the future of PR measurement looks like in the age of AI and search-driven media. From Google rankings to ChatGPT citations, this conversation is packed with actionable insights for PR professionals looking to prove impact beyond vanity metrics.

    17 min

  6. FEB 21

    Turn Podcast Interviews into Business Wins Featuring Beth Nydick

    Getting booked on a podcast is just the beginning. What you do next determines the impact. In this episode, publicity strategist Beth Nydick shares how to turn podcast appearances into business opportunities. She talks about common media myths, practical follow-up strategies, and ways to engage the right audience. Whether you're an entrepreneur, PR professional, or thought leader, this episode offers useful advice on making the most of your media appearances.

    19 min

  7. FEB 14

    How Taco Bell Creates Viral PR Moments

    In this episode, Matt Prince, head of PR at Taco Bell, takes us behind the scenes of the brand’s most innovative campaigns, including the "The Cantinas" retirement community and the Live Más Live event. Learn how Taco Bell leverages consumer insights, bold creativity, and a touch of humor to connect with customers and maintain its status as a cultural icon.

    19 min

  8. FEB 7

    Using Substack to Stand Out: Sucheta Rawal's PR Pitch Tips

    Award-winning travel writer, columnist, and TEDx speaker Sucheta Rawal shares how Substack has become a powerful tool for PR professionals to connect with journalists. We break down the details of a standout pitch Sucheta received, including what made it compelling, from personalization to thoughtful follow-ups, and how it led to a feature story. Tune in to learn actionable tips on crafting pitches that resonate and how to leverage Substack to build stronger media relationships.

    21 min
See All (39)

Trailer

5
out of 5
9 Ratings

About

Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.

Information

  • Creator
    Britt Klontz
  • Years Active
    2024 - 2025
  • Episodes
    39
  • Rating
    Clean
  • Copyright
    © Britt Klontz
  • Show Website
    Digital PR Explained

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