The Estate Agent Consultancy Podcast

The Estate Agent Consultancy

The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency. https://www.estateagentconsultancy.com/

  1. 15h ago

    Stop Waiting for Landlords to Leave You Reviews...ASK Them!

    You've got happy landlords. They tell you how brilliant you are. They thank you for going the extra mile... So why aren't they leaving you reviews? The truth is, even most happy customers aren't going to think about leaving a review unless you actually ask them. In this episode, I'm talking about why reviews matter, when you should ask and how to make it ridiculously easy for your landlords and tenants to leave one. We'll also look at how to build reviews into your customer journey, so asking isn't something your team remembers to do occasionally, it becomes part of the way your agency operates. Your next 5-star review probably isn't waiting to be found...it's waiting to be asked for. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

  2. 1d ago

    How to Get More Properties Under Offer

    If too many of your listings are sitting on the market and not selling, the first place to look is usually pricing. In this episode, I break down the stock management process I’d use to get more properties under offer, including when to have the price reduction conversation, how to prepare a seller for it properly, and why your communication should actually increase when viewings decrease. We cover: The 50/50 for sale vs under offer benchmarkWhy one meaningful price reduction is usually better than lots of small onesWhy week three is the ideal time to start the conversationHow weekly seller care makes price reductions easierThe red, amber and green stock systemHow to identify which properties deserve your attention firstThe exact question to ask to uncover what a seller would genuinely acceptWhy pricing stock correctly is one of the biggest levers in estate agencyIf you want more properties under offer without simply hoping the market improves, this episode gives you a practical framework to work through your current stock and make the right changes. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

  3. 3d ago

    Rory Sutherland: Complete Dysfunction

    Ask Rory Sutherland what he sees when he looks at estate agency and he doesn't hesitate: complete dysfunction. Recorded live during The 24-Hour Open House, Ogilvy's Vice Chairman Emeritus takes apart the psychology of buying and selling homes — why people who'd never list their house will happily consider a private approach, why Rightmove's search makes you eliminate options you never knew existed, and why the garden photo is always number 26. It's a half hour that will make you uncomfortable and give you at least three things to do differently on Monday.  This episode was recorded live as part of The 24-Hour Open House, a twenty-four hour broadcast of back-to-back conversations with people worth listening to, raising money for Breast Cancer Now & Andy's Man Club. Donations are still very welcome and every pound goes to the cause — you can give at 24hourwebinar.com. Anyone donating will receive access to the on-demand recordings of the sessions, including this one with Rory Sutherland. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

  4. 4d ago

    What the Best Estate Agents Are Doing Differently Right Now | Chris Buckler

    What separates the estate agents building highly profitable businesses from everyone else? In this episode, I’m joined by Chris Buckler to discuss what he’s learned from building and selling his own estate agency business, joining TA UK and now working alongside hundreds of self-employed agents across the country. We discuss: •  Why the best agents aren't afraid to charge 2%+ fees  •  How to defend your fee instead of immediately discounting  •  Why carrying fewer properties can actually make you more profitable  •  How to win the valuation before you walk through the front door  •  Why most agents aren't communicating their value effectively enough  •  How AI is already changing the way buyers search for property  •  Why AEO and GEO could become increasingly important for estate agents  •  How your social media and personal brand could influence AI recommendations  •  Why relying entirely on Rightmove and the portals is becoming increasingly risky  •  How agents can build a "moat" around their business through their database, network and content  •  Whether the property portals could eventually become less important Chris also explains why he believes estate agency is becoming an "arms race of value, support and tech" — and why the agents who embrace these changes now could have a significant advantage over those who continue operating the way they always have. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

  5. 5d ago

    The Best Time to List a Property? Today.

    Estate agents and sellers often wait for the “perfect” time to put a property on the market. September. Spring. After Christmas. After Easter. When the weather improves. When the market picks up. But in this episode, I explain why the best time is almost always right now. We look at how to create urgency around both new instructions and price reductions, why waiting carries a consequence, and how the best estate agents frame the current market as an opportunity rather than an excuse to delay. We cover: * Why almost any month can be positioned as the right time to sell * How to create urgency without sounding pushy * Why self-employed agents still need a target-driven mindset * How to use the “carrot and stick” when discussing price changes * Why waiting on the market can actually make a property harder to sell * How to stop sellers endlessly delaying decisions * Why your job is to explain the cost of doing nothing The big takeaway is simple: there is rarely a perfect future moment. If selling is the right move, the best time to start is usually today. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

  6. 6d ago

    How to Make Sellers Feel Stupid Saying No

    Most estate agents are pretty good at explaining what they do. Professional photography. One point of contact. Great communication. Longer opening hours. Better marketing. But there’s one problem: why should the seller actually care? In this episode, I explain how to turn the features of your estate agency into compelling reasons for a homeowner to choose you — and how to phrase your proposition so that saying “no” becomes a genuinely difficult decision. We look at how to connect what you offer to the things sellers actually care about: more money, less time and a better service. I also cover how to use this approach on market appraisals, viewings, financial services and third-party referrals, plus why understanding what matters to the individual client is crucial. Because great selling isn’t about talking endlessly about how brilliant you are. It’s about listening to what somebody wants and then making it blindingly obvious how you can help them get it. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

  7. Sep 8

    Your Customer Journey Can Fix Anything...Let's Put It To The Test

    I know I say it all the time..."Go back to your Customer journey" But it's because I genuinely believe your customer journey can help you solve far more than just a few process problems. In today's episode, I'm looking at 3 common agency challenges and how your customer journey can help you tackle them: - Cash flow: Where are the opportunities to increase income, add value and improve your management service. - Complaints and friction: Where are landlords, tenants or your team getting frustrated, confused or having to ask the same questions? - Growth: Where are you losing opportunities, dropping leads, missing follow ups or simply lacking the time and resources to grow? Your customer journey isn't just a process map. It's a way of looking under the bonnet of your agency and working out what's really going on. And if this get's you thinking about your own customer journey, there's still time to come and join me for my Mapping Your Customer Journey Workshop. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

  8. Sep 7

    Why You Should Steal Your Best Business Ideas

    Stealing is wrong… except, perhaps, when it comes to business ideas. Some of the most successful things I’ve implemented in my own business weren’t completely original ideas. I’ve seen something that works, taken inspiration from it and adapted it to work for me. My social media content. YouTube. Podcasts. Books. Webinars. Even elements of our partner coaching model. Very little in business needs to be invented completely from scratch. In this episode, I explain why you should study people who are 10 or 20 chapters ahead of you, identify what they’re doing successfully and work out how you can apply the same principles to your estate agency. We also cover the very important difference between inspiration and plagiarism. This isn’t about copying somebody word for word or ripping off their intellectual property. It’s about recognising proven ideas, adding your own perspective and avoiding years of unnecessary trial and error. You don’t need to reinvent the wheel. Find a really good wheel and work out how to put it on your car. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

About

The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency. https://www.estateagentconsultancy.com/

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