The Estate Agent Consultancy Podcast

The Estate Agent Consultancy

The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency. https://www.estateagentconsultancy.com/

  1. 17H AGO

    How More Sales Is On The Other Side Of One Tough Conversations

    In this episode of The Estate Agent Consultancy Podcast, we explore why having honest, sometimes difficult conversations with sellers is one of the most important skills in modern estate agency. If you’ve ever struggled with overpricing, unrealistic expectations, or nervous vendors, this episode gives you the confidence and strategies to lead from the front. Discover how shifting your mindset—from being liked to being respected—can dramatically improve your results, helping you secure more instructions and generate faster offers in today’s market. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar 👥 Thinking of launching your own property coaching business? See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

    8 min
  2. 2D AGO

    The Fancy Brownie: How the plate matters as much as the food, and what that means for every estate agent

    A researcher bakes a single batch of brownies and serves identical pieces on a napkin, a paper plate, and a piece of fine bone china. Same brownie. Completely different reactions. People thought the one on china tasted richer, more sophisticated — and they’d pay almost double for it. In this episode, Toby tells the full story behind one of behavioural science’s most famous food experiments, unpicks the fascinating principle it reveals about how we assign value to things, and shows you exactly how to apply it to your estate agency — from your property photography to your office frontage to the way you present a market appraisal. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar 👥 Thinking of launching your own property coaching business? See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

    26 min
  3. 3D AGO

    Why Most Estate Agents Will Fail (And How AI Can Save You) With Mark Burgess

    Estate agents aren’t failing because they’re bad — they’re failing because the workload has become unfinishable. In this eye-opening interview with property tech expert Mark Burgess, we break down why estate agencies are drowning in disconnected tools, how current “AI” isn’t solving the real problems, and what a true AI Operating System can do to fix it all. Discover the Brain → Context → Operator model that will define the future of estate agency — and why agencies that don’t adapt may not survive the next 3 years. 📌 Learn how to: •Avoid “accidentally scaling the profit out of your business” •Turn AI into your most valuable assistant •Build a scalable, transactional business model that maximises lifetime value 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar 👥 Thinking of launching your own property coaching business? See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

    46 min
  4. 4D AGO

    The Dangerous Ego of Letting Agents (And How to Use It for Good)

    Letting agents don’t talk about ego very often. But it’s there. Sometimes it pushes us to grow, compete and build better businesses. And sometimes… it leads us to make decisions for the wrong reasons. In this episode I’m sharing two stories from when I ran my own letting agency. The first is about a time when my ego got the better of me, when I was more focused on what something looked like to others than what was actually best for the business. Spoiler: it didn’t end well. The second story is about how ego, used properly, can actually be a powerful force for good, helping build confidence, culture and a business you’re genuinely proud of. Because ego in agency isn’t the problem. Uncontrolled ego is. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar 👥 Thinking of launching your own property coaching business? See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

    9 min
  5. 5D AGO

    Stop Dropping Your Fees: How YOU Can Hold Firm on Commission

    One of the biggest challenges estate agents face is defending their fee. You win the instruction… then the vendor or landlord says another agent will do it cheaper. Suddenly you feel the pressure to drop your commission just to keep the business. But when you cave on your fee, something else happens — resentment. You end up doing the same work for less money, and it slowly chips away at your confidence and your business. In this episode we talk about how to hold firm on your pricing without losing the instruction. We cover: • Why clients push agents on fees in the first place • Why competing on price is a race to the bottom • How to confidently explain your value • What to say when someone tells you another agent is cheaper • How backing yourself actually attracts better clients The truth is there are plenty of clients who will pay a fair fee — but they need to believe in the value you provide. If you’re tired of discounting your commission and want the confidence to stand by your pricing, this episode will help. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar 👥 Thinking of launching your own property coaching business? See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

    13 min
  6. 6D AGO

    AI, Admin & The Agency Shake-Up with Alto CEO Ric Dawson

    The property industry is changing fast. And according to Alto CEO Ric Dawson, many agents don’t even realise what’s coming. In this episode, we unpack one of the most overlooked but disruptive shifts in the UK market: major housebuilders moving into Build-to-Rent and quietly removing huge amounts of stock from traditional agents. Could this be an existential threat to the high street agency model? We also dive into the reality of AI in agency, cutting through the hype to explore how it’s already being used in lettings and valuations, the risks of algorithmic bias, and why some tenants could soon be locked out of entire neighbourhoods without anyone noticing. Ric shares his journey from property roots to tech entrepreneur, the story behind Alto’s turnaround, and what’s really changed since stepping into the business in 2025. And more importantly what's still to come. Plus, we tackle a challenge every agent feels but few fully understand: the hidden cost of admin. Why do so many agencies feel busier than ever—but not more profitable? If you’re an agent looking to stay ahead, adapt, and build a business that survives the next wave of change, this episode is essential listening. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar 👥 Thinking of launching your own property coaching business? See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

    42 min
  7. MAR 23

    4 Brutally Honest Lessons I Learned Before Turning 40 ( Today! )

    Turning 40 makes you reflect on the lessons that took years — sometimes decades — to truly understand. In this podcast episode I share four lessons that shaped my career, business, and mindset. These are things I wish I had understood much earlier, and they would have saved me a lot of time, stress, and mistakes. In this episode we talk about: 1.Why nobody is coming to save you — and why taking full responsibility changes everything. 2.Why effort alone doesn’t guarantee results (and what actually does). 3.Why most people quit far too early — and why success usually takes longer than expected. 4.Why making mistakes is inevitable, but fixing them quickly is what separates successful people. These lessons apply to business, estate agency, and life in general. If you’re building a career, growing a business, or trying to improve your results, these four principles can save you years of trial and error. Let me know in the comments: which lesson resonated most with you? 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar 👥 Thinking of launching your own property coaching business? See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

    12 min
  8. MAR 21

    The $2 Hot Dog on a $300 Plate: Customer Service as Marketing

    A group of tourists sit in one of the most celebrated restaurants on earth, surrounded by the kind of food most people only read about — and the one thing they can't stop talking about is a street hot dog. This week, Toby tells the story of how a $2 hot dog helped make Eleven Madison Park the best restaurant in the world, and explores the principle behind it: that the most powerful thing you can do for a customer isn't dazzle them with your product — it's listen to what they actually care about. Then he unpacks what this means for estate agents, and how small, thoughtful, bespoke gestures can generate the kind of stories people tell for years. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction?  Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.  Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar 👥 Thinking of launching your own property coaching business? See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

    37 min

About

The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency. https://www.estateagentconsultancy.com/

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