Chat CPG | Food + Wellness

Chat CPG - Food Edition
  • 5.0 (28)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Overwhelmed, stressed, unfulfilled or dealing with health issues? Chat CPG Food + More brings together leading wellness brands, expert insights, and powerful personal transformation stories to help listeners thrive—physically, mentally, and emotionally. Each episode explores the intersection of health, innovation, and entrepreneurship, diving deep into the journeys of industry leaders and wellness brand experts. Empowering listeners to break through limitations, live with purpose, and discover the brands that will support them on their path from ordinary to extraordinary.

  1. JAN 15

    Shelby Boolay of Noco Cookie Cakes — Losing a Job While Pregnant & Redefining What’s Possible through Social Media, Community & Cake Decorating

    Nico AKA Shelby Boolay, the creator behind Noco Cookie Cakes, never planned to become a viral baking sensation. A mom of two, she quietly decorated cookie cakes while her kids napped — until the internet took notice. With over half a million followers and millions of likes across Instagram and TikTok, Nico’s detailed cookie cakes have captured the attention of the internet and major brands alike. But behind the frosting is a deeper story. Nico lost her high-paying tech job while three months pregnant — a moment that could have derailed everything. Instead, she followed a small instinct to decorate and sell a cookie cake. Less than a year later, she’s built a thriving business, a devoted community, and a life that looks very different than the one she lost. In this episode: Losing a job while pregnant — and why it doesn’t have to define what comes next Turning a creative passion into a profitable business Motherhood, identity, and redefining career success Why seeing what’s possible can change everything This episode is for anyone who has been laid off, underestimated, or questioning what’s next — and needs proof that meaningful change is possible at any stage of life. ------------------------------------------------------- To connect with Shelby Boolay click HERE To learn more Noco Cookie Cakes click HERE To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ********** This episode is brought to you by ⁠⁠⁠Shelf Love⁠⁠⁠: Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.

    1h 2m

  2. 10/30/2025

    August Vega, Malk Founder, On Redefining Authentic Living & Female Empowerment in Wellness

    August Vega founded Malk Organics after realizing even the “healthy” nut milks on shelf were filled with gums and oils. What started as a kitchen project with sprouted nuts, water, and salt became a movement that’s changing how people eat. In this episode: Building a new identity through business + motherhood Loving yourself enough to know what’s good for you Why wellness isn’t free — especially in CPG (Consumer Packaged Goods) Mothers are a valuable asset to any company — and deserve recognition for working, leading, and experiencing life differently than men Tune in to hear how August is redefining transparency, authenticity, and nourishment. ------------------------------------------------------- To connect with August click HERE ⁠ To learn more about Functional Medicine & AMMD click HERE To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ********** This episode is brought to you by ⁠⁠Shelf Love⁠⁠: Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.

    51 min

  3. 09/25/2025

    Offline Wine: Sarah and Emily Mack on Creating a Wine Brand for Women Minus the Snobbery & Toxic Ingredients

    Cheers to a new episode featuring sisters Emily and Sarah Mack — founders of Offline Wine (formerly Vinat). In this episode: 👩‍👩‍👧‍👧 Breaking into a male-dominated industry & bringing more representation to wine 🎨 Branding that works — how to market ... social media or field marketing in 2025? 🌍 Behind the bottle — EU-sourced, family-run vineyards, no additives or dyes 😵 Hangovers, tariffs & the real challenges of building a modern wine brand 💫 Bonus: Use code CPG15 for 15% off at Offline Wine (linked in show notes + IG). ------------------------------------------------------- To connect with Offline Wine click HERE ⁠ To buy Offline Wine click HERE To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ********** This episode is brought to you by ⁠Shelf Love⁠: Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions. Thank you for listening!

    43 min

  4. 08/28/2025

    Hailey Gorski: Wellness Meets Happy Hour - Nutrition, Branding, Content Creation & The Tipsy Kale

    We’re back with a fresh, fun, and insightful episode featuring Hailey Gorski, RD — LA-based dietitian and founder of The Tipsy Kale! In this episode: 🥬The origin story of The Tipsy Kale — and how Hailey blends fun with evidence-based nutrition to inspire lasting change in people’s health 📲 The real truth behind content creation — from hours of free work to staying grounded in your purpose & passion 🥛 Hot takes on today’s nutrition trends — the protein craze, Erewhon Smoothies, sustainable living, and the nutrient we’re actually missing out on ✨ Branding lessons from Gorgie and The Tipsy Kale on how to stand out in even the most crowded categories 💫 Bonus: Hailey drops the recipe for what we’re calling the IT GIRL breakfast — the ultimate start to a day full of satisfaction, strength, and energy 🤤 ------------------------------------------------------- To connect with Hailey Gorski click HERE To subscribe to Hailey's Substack click HERE To connect with The Tipsy Kale click HERE To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ********** This episode is brought to you by Shelf Love: Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions. Thank you for listening!

    59 min

  5. 08/07/2025

    Female Biz Series - Shark Tank's Orleatha Smith: Rethinking Your Morning Routine, Shark Tank Lessons & Building Brands with Confidence with Co-Founder of Sip Herbals

    We’re back with a bold and energizing episode featuring Orleatha Smith, co-founder of Sip Herbals — a former biology teacher turned wellness founder on a mission to reimagine your morning ritual. We chat: ☕ The surprising symptoms that made Orleatha quit coffee — and why your daily brew might be hurting more than helping 🌿 How Sip Herbals was born from her journey with autoimmune disease 🦈 The real behind-the-scenes of being on Shark Tank (the lessons, the wild parts & show surprises) 📦 What it takes to build a wellness CPG brand that actually supports your health ***Bonus***: Sip Herbals is offering 10% off online with code CHATCPG —from the website To connect with Orleatha Smith click HERE ⁠ To connect with Sip Herbals click HERE To purchase Sip Herbals Coffee Alternatives click HERE To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ********** This episode is brought to you by ⁠⁠⁠⁠Accountfully⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups. Thank you for listening!

    52 min

  6. 05/22/2025

    Women in CPG - Kristin O'Connell on Motherhood, Leadership & Going Viral -The Real Story @ Once Upon a Farm

    We’re back with a powerful and honest episode featuring Kristin O’Connell, Sr. Director of Sales at Once Upon a Farm — a leader, mother, and advocate for clean, accessible nutrition for kids. This episode isn’t just about food or sales — it’s about our real experiences behind the scenes: going viral on LinkedIn, navigating motherhood in the workplace, and making the leap from big CPG to an emerging natural brand. We chat: What it’s like to go viral on LinkedIn (10.5M+ views!) — and what that moment meant The realities of motherhood as a working professional Transitioning from big CPG to a fast-growing brand like Once Upon a Farm Why we need more honest conversations about identity, work, and change to help lift others up Whether you're balancing your own version of work and parenthood, or simply looking to hear from someone leading with heart — this one's for you. ***Bonus***: Once Upon a Farm is offering 30% off online with code FARMFRIEND30 — your first DTC order from the website To connect with Kristin O'Connell click HERE ⁠ To connect with Once Upon a Farm click HERE To purchase Once Upon a Farm click HERE To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf." ********** This episode is brought to you by ⁠⁠⁠Accountfully⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups. Thank you for listening!

    43 min

  7. 04/24/2025

    Founder Series - Bitchin’ Sauce: How Co-Founder & CEO, Starr Edwards Scaled a Flavor-First Brand While Leading with Family Values

    We’re back with another powerhouse episode featuring Starr Edwards, co-founder & CEO of the wildly beloved Bitchin’ Sauce — the almond-based dip that started at a San Diego farmers’ market and scaled to nearly 7,000 stores across North America, including Kroger, Albertsons/Safeway, Costco, Target, Whole Foods, and Sprouts. But this convo isn’t just about sauce — it’s a deep dive into building with purpose, leading with values, and carving your own lane in the CPG space. In this episode, we cover: What makes Bitchin’ Sauce a standout in the wellness + natural foods space Launching a brand before people “get it” — and how Starr pushed through the noise Balancing motherhood (👩‍👧 of 5!) with entrepreneurship How family-first culture became a Bitchin’ business superpower Grit, patience, and staying mission-aligned when it’s hardest Whether you’re dreaming up your own product line or love a founder story full of heart — this one’s for you. ********** Bonus: Bitchin' Sauce is offering 10% off online THROUGH 5/13/25 ONLY with code CHATCPG10 — a limited-time offer you don’t want to miss. ⁠⁠https://bitchinsauce.com/ To connect with Starr Edwards click HERE To connect with Bitchin' Sauce click HERE To purchase Bitchin' Sauce w/ 10% code click HERE To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf." ********** This episode is brought to you by ⁠⁠Accountfully⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups. Thank you for listening!

    44 min

  8. 04/15/2025

    Natural Products Expo West: Allie Hobson, A Nutritional Therapy Practitioner & Founder's Experience...is Expo Worth the Hype?!

    We’re back with another inspiring episode, diving deep into Natural Products Expo West with Allie Hobson, Functional Nutritional Therapy Practitioner (FNTP) and co-founder of Core Formulas — a supplement brand rooted in foundational wellness and root-cause healing. In this episode, we cover: * Expo West through the lens of a first-time founder & health-community voice & problem-solver * Building meaningful relationships with suppliers & manufacturers * Practitioner-led supplement brand innovationand ingredient sourcing traps - WHY we need knowledgable practitioners developing brands!! *Fueling yourself cleanly — Allie’s favorite go-to brands * The ROI of going all-in on CPG + Expo West ********** Bonus: Allie is offering 15% off new customer orders at for 4 weeks post-launch with code CHATCPG — a limited-time offer you don’t want to miss. (P.S. Their Daily Basics is a staple in our routine!) ⁠www.shopcoreformulas.com⁠  To connect with Allie Hobson ⁠click HERE⁠ To connect with Core Formulas ⁠click HERE⁠ To purchase Core Formulas w/ code⁠ click HERE⁠ To connect with CHAT CPG Food + More ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Elizabeth (Liz) Mulherin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To connect with Meghan Sumser ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shelf Love⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf." ********** This episode is brought to you by ⁠Accountfully⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups. Thank you for listening!

    43 min
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5
out of 5
28 Ratings

About

Overwhelmed, stressed, unfulfilled or dealing with health issues? Chat CPG Food + More brings together leading wellness brands, expert insights, and powerful personal transformation stories to help listeners thrive—physically, mentally, and emotionally. Each episode explores the intersection of health, innovation, and entrepreneurship, diving deep into the journeys of industry leaders and wellness brand experts. Empowering listeners to break through limitations, live with purpose, and discover the brands that will support them on their path from ordinary to extraordinary.

Information

  • Creator
    Chat CPG - Food Edition
  • Years Active
    2024 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Chat CPG - Food Edition
  • Show Website
    Chat CPG | Food + Wellness