Grow with Evergreen | Growth Marketing Podcast

The Evergreen Agency
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The leading marketing podcast for home, garden, and lifestyle brands. Join Aaron Rudman-Hawkins, Founder of The Evergreen Agency, as he speaks with the people behind the UK’s most ambitious brands, exploring what’s working, what’s not, and where marketing is heading next. Real conversations. Real insight. Real growth. Watch here: https://theevergreenagency.co.uk/hub/

  1. MAR 4

    Building a Candle and Fragrance Company on Meta Ads & Email

    We sit down with Hannah, co-founder of The Home County Co, a candle and home fragrance brand inspired by the scents of UK counties. From humble beginnings at a kitchen table in 2018, the business has grown to around £600,000 in annual revenue, built through organic social, trade shows, wholesale, DTC and even expansion into the US. Along the way, they’ve rebranded, opened and closed retail shops, navigated COVID growth, and recently made strategic shifts back towards simplifying the business and focusing on what works. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    58 min

  2. FEB 18

    Turning soap into £9m in sales - Inside The English Soap Company

    Inside the growth of The English Soap CompanyWe were joined by Susannah, Managing Director of The English Soap Company, and Kelsey, their Brand and Marketing Manager.This is a family-run manufacturing business turning over £9 million, employing more than 100 people, and growing fast. They operate two brands, manufacture everything on-site in East Sussex, and have expanded from one barn to eight over 25 years.We get into how they’ve scaled, what’s fuelling their growth, and the real challenges they’ve faced along the way. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    1h 8m

  3. FEB 4

    How £30M Brand Swyft Changed the Sofa Industry Forever

    Swift is one of those brands that looks like it's doing everything right, and after listening to Keiran Hewkin (Founder & CEO), it's easy to see why. They're doing over £30m a year, growing fast, and they've just opened their first store in Angel. This episode isn't just a success story. It's a practical look at what happens when you build a brand around a clear customer problem, then keep marketing tied to the business, not the other way around. ***Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:Digital strategyPaid searchPaid socialVideo & motionGraphics & printEmail marketingData & insightsWe have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.Find out more: https://theevergreenagency.co.uk/our-services/Home & garden storiesOur case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubWatch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

    1h 9m

  4. JAN 21

    How Plank Hardware Have Crafted a Stunning Global Brand

    Home and garden brands that scale successfully rarely do it by accident. They combine strong product, clear positioning, and smart decision making over time. Plank Hardware is a textbook example of that approach done well. In this episode of Grow with Evergreen, we sit down with Annie and Tom, the husband and wife team behind Plank Hardware. From humble beginnings to a business now turning over more than £5m, they share how they’ve built a globally recognised hardware brand rooted in design, community, and commercial discipline. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube:    / @theevergreenagency   LinkedIn:   / theevergreenagency   Instagram:   / theevergreenagency   TikTok   / theevergreenagency   Helping home and garden brands grow, season after season.

    1h 7m

  5. JAN 7

    The Marketing Behind The World's Most Famous Roses

    David Austin Roses is one of the most iconic names in horticulture, built on heritage breeding, craftsmanship, and a community that genuinely cares about the garden. This episode of Grow with Evergreen explores how established brands can balance performance with authenticity, improve clarity across a multi-channel mix, and build marketing that earns attention rather than demanding it. --- Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Paid search Paid social Video & motion Graphics & print Email marketing We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube:    / @theevergreenagency   LinkedIn:   / theevergreenagency   Instagram:   / theevergreenagency   TikTok   / theevergreenagency   Helping home and garden brands grow, season after season.

    1h 10m

  6. 09/03/2025

    Home Accessories Business Owner Needs Some Tough Love

    Melanie launched What a Host during COVID with a clear vision: to design and manufacture beautiful, functional home accessories that elevate everyday dining and decor. With over 250 products, from gold cutlery sets to handmade candle holders, the brand has strong creative roots and a growing loyal audience. But despite great products and quality design, growth had plateaued. Melanie was investing in SEO, PR, affiliate marketing, and paid media - but with no clear direction, the business lacked focus. This episode of Grow with Evergreen dives into how narrowing in on a few bestselling products, and building the brand around them, can unlock real performance.   *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Paid search Paid social Video & motion Graphics & print Email marketing We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube:    / @theevergreenagency   LinkedIn:   / theevergreenagency   Instagram:   / theevergreenagency   TikTok   / theevergreenagency   Helping home and garden brands grow, season after season.

    1h 16m

  7. 08/20/2025

    £600k Garden Design Business Has BIG Lead Quality Issue

    Sam from Consilium Hortus is building a business that’s designed to last - both creatively and commercially. Based in Essex, the company focuses on luxury garden design, transforming spaces into lifestyle-driven outdoor areas. With five years under his belt, Sam now wants to scale up - fewer but bigger projects, a stronger in-house team, and a brand that can one day be passed down to his children. The challenge? Generating better-quality leads and converting them efficiently, while keeping the brand’s personal touch intact. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Paid search Paid social Video & motion Graphics & print Email marketing We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube:    / @theevergreenagency   LinkedIn:   / theevergreenagency   Instagram:   / theevergreenagency   TikTok   / theevergreenagency   Helping home and garden brands grow, season after season.

    1h 16m

  8. 08/13/2025

    £500k Lawn Care Business Growing Rapidly But Wants Much More

    In this episode of Grow with Evergreen, we’re joined by Steve, the new Managing Director of Grass Gains - a fast-growing UK lawn feed business with a big ambition. Grass Gains is already in garden centres and retail stores, has started selling on Amazon, and now wants to turn their own website into a major sales channel. The conversation covers content strategy, brand building, YouTube marketing, and why education and organic social matter just as much as paid ads when scaling a home and garden brand. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Paid search Paid social Video & motion Graphics & print Email marketing We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/how-... Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stor... Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/ Get in touch 01865 306889 theevergreenagency.co.uk hello@theevergreenagency.co.uk Find us on YouTube:    / @theevergreenagency   LinkedIn:   / theevergreenagency   Instagram:   / theevergreenagency   TikTok   / theevergreenagency   Helping home and garden brands grow, season after season.

    1h 4m
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About

The leading marketing podcast for home, garden, and lifestyle brands. Join Aaron Rudman-Hawkins, Founder of The Evergreen Agency, as he speaks with the people behind the UK’s most ambitious brands, exploring what’s working, what’s not, and where marketing is heading next. Real conversations. Real insight. Real growth. Watch here: https://theevergreenagency.co.uk/hub/

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