Grow with Evergreen | Growth Marketing Podcast

The Evergreen Agency
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Grow with Evergreen is a podcast exploring how ambitious home and garden brands grow, hosted by Aaron Rudman-Hawkins, Founder and Managing Director of The Evergreen Agency. Through candid conversations with founders, managing directors and industry leaders, we uncover the decisions, challenges and opportunities behind building successful brands. From marketing and customer acquisition to leadership, strategy and commercial growth, each episode explores what's working, what's changing and what other home and garden businesses can learn from those leading the way.

  1. 3h ago

    UFurnish: What 100+ Home Retailers Reveal About How People Really Buy

    UFurnish.com began with a question at home. About eight years ago, while furnishing a newly bought house and buried in WhatsApp links and a spreadsheet, Dee asked why there wasn’t a Rightmove for furniture. Today UFurnish.com is exactly that: one website that brings the furniture market together, representing over 100 established home and garden brands in the UK. Its Home Awards for content creators grew from 300 entries in 2024 to 1,400 in 2026.Raymond Wright, Co-Founder at UFurnish.com, joins Aaron and Darren for a special episode on what he sees across the retailers on the platform. They talk about why brands are moving back to brand building after the post-COVID rush for last-click sales. They also cover why design, function and trust come well before price, and why the best performers stay consistent and consolidate their catalogues instead of discounting.Ray also shares his take on AI: why he isn’t a fan of AI-generated imagery, why brands need to own their IP, and why he thinks no one will hand an AI agent the job of furnishing their home.If you want to see how shoppers are really choosing furniture right now, this one is for you.*** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

  2. Oct 21

    ShuttersUp: £8M Spending £110K a Month on Google and Meta

    Two carpenters, one garage, and a first shipment flattened by a forklift before they'd even got it in the van. Twenty years later ShuttersUp is an £8M business with its sights on £10M by the end of the year.Co-founders Ashley Weight and Ross Evans join Aaron and Darren to talk about how they've doubled the business in the last few years while much of the home sector has had a rough ride. Best friends since they were 13, they spent 15 years building slowly to £3.5M on gut feel, then used Covid as the push to hire an FD and a head of marketing and start running the business on data.This is a conversation about trust, reputation and refusing to compete on price, and why the brands that show the people behind the product are the ones customers remember. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

  3. Oct 7

    The Odd Company: £1M Bed Brand Growing by Being Unusual in a Usual World

    The Odd Company: how a 40 year old bespoke mattress brand reinvents itself without losing what made it special The Odd Company started life restoring antique bed frames in Yorkshire. Customers kept asking for mattresses to fit them, cut out corners and all, and forty years later that oddness is still the thing that sets the brand apart. Now at just over £1M and handmaking every mattress, headboard and base to order in Elland, marketing director Charlotte is steering the business into standard sizes, trade, and a much more competitive fight. In this episode we get into the tension at the heart of that decision. Does a brand built on the unusual dilute itself by chasing the ordinary? Or is standard the only route to scale? *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us on YouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

  4. Sep 23

    Cox & Cox: £26M Rebuilding a 25 Year Brand After Administration

    Cox & Cox went into administration, got taken out of it by new owners, and is now growing revenue by around 50% a year as a standalone business again under new leadership. Jan Duckworth, managing director of Cox & Cox, joins Aaron and Darren to talk about what it actually took to turn a 25 year old brand around. Jan joined 15 months ago as a long-time customer of the brand, and has spent that time rebuilding everything from stock strategy to brand identity while trying to keep the heritage that made people love Cox & Cox in the first place. If you want to see how a brand rebuilds trust and revenue after a genuinely rocky few years, this one is for you. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

  5. Sep 9

    Bed Kingdom: £50M Built From a £400 University Project

    Bed Kingdom started life in 2011 as a £400 university project. Today the group behind it runs eight brands, employs teams in the UK, China and the Philippines, and is targeting £50 million in turnover on the way to £100 million within three years. Ashley Hainsworth joins Aaron and Darren to talk about what an AI first business actually looks like when it goes past the marketing department. Ashley has woven AI into all six departments of the group, from buying and forecasting to customer service and accounting, and he has done it without cutting a single role. His line on it is simple. AI is the tool, but the human is the trigger. This one gets into the future of search too. Ashley believes the traditional Google search box will not exist in two to four years, and he is already seeing dozens of orders a day arrive through ChatGPT. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

  6. Aug 26

    Alternative Flooring: £9m Turnover, 23 Years, and Still Chasing International Growth

    Alternative Flooring has spent over 20 years turning carpets, rugs and runners into a design statement rather than a commodity. The business turns over around £9 million, works with between 600 and 700 independent retailers across the UK and Ireland. Kirsty Barton, Marketing Manager at Alternative Flooring, joins Aaron and Darren to talk about what it actually took to build that brand. Kirsty joined the business 23 years ago as a sample assistant and has since worked across purchasing, sales and customer service before taking on marketing, giving her a properly rounded view of how the company has changed. This one turns into a proper conversation about the risk of walking away from big shed retailers, why a two-person in-house team still runs everything from SEO and PPC to photoshoots and exhibitions, and how AI fits in when you don't fully trust it yet. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

  7. Aug 12

    St Eval: £10m Candle Brand on Why Polished Creative Stopped Working

    St Eval has been making candles in Cornwall for 30 years. It now turns over more than £10 million, employs around 70 people, and still finishes almost every candle by hand. Fox joins Aaron and Darren to talk about what it actually takes to grow a brand like that without hollowing it out. Neil spent 11 years as Creative and Marketing Director at Pukka Herbs, where he helped take the business to £100 million and built ecommerce from nothing to a fifth of global turnover. He is now fractional CMO at St Eval and CEO of Artichoke. This one turns into a proper conversation about AI in creative work, why the most polished asset in the feed is now the one people scroll past, and why the brands with real stories are the ones that will still be standing in five years. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

  8. Jul 29

    Button & Sprung: How They are Selling Mattresses With No Sales or Discounts

    Adam Black has built one of the UK's most respected mattress brands by doing the one thing the industry says you can't: never having a sale. In this episode of Grow with Evergreen, Aaron and Darren sit down with the founder of Button & Sprung to unpack how a no-discount, no-gimmick brand grew into a multi-million pound business in a market hooked on Black Friday and sales. Adam has done this before. He spent a decade building Feather and Black, a brand he admits was "on sale 500 days a year," before selling up and starting again with one goal: take all the lies out of the brand. What followed is a lesson in patience, positioning and building something that actually lasts. If you are building a brand that competes on more than price, this one is for you. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Email marketing Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagencyHelping home and garden brands grow, season after season.

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Grow with Evergreen is a podcast exploring how ambitious home and garden brands grow, hosted by Aaron Rudman-Hawkins, Founder and Managing Director of The Evergreen Agency. Through candid conversations with founders, managing directors and industry leaders, we uncover the decisions, challenges and opportunities behind building successful brands. From marketing and customer acquisition to leadership, strategy and commercial growth, each episode explores what's working, what's changing and what other home and garden businesses can learn from those leading the way.

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