Your Studio Podcast | Strategies for Studio Owners

Chantelle Bruinsma & Michelle Hunter | Studio Business Experts

Your Studio Podcast With Chantelle Bruinsma & Michelle Hunter Feel like you're stuck in a never-ending studio time-loop - same chaos, different costumes? You’re not alone ... and you’re in the right place. Your Studio Podcast is your fortnightly audio breather: a real-talk space where we lift the curtain on what’s actually working in studio businesses right now. From dance to drama, yoga to woodworking - if your studio runs classes, we’ve got strategies that speak your language. Join Studio Evolution CEO's Chantelle and Michelle as they share powerful, practical advice that’s helping studio owners around the world reclaim their time, increase profits, and build businesses that align with the life they really want. With over a decade of experience supporting thousands of studio owners across 34+ countries, we bring insights you can trust - along with a dose of humour and a big warm hug. 🎧 Expect honest stories, mindset shifts, marketing breakthroughs, and behind-the-scenes secrets from studios just like yours.  📞 Got a question you’d love answered on air? Leave us a voicemail at speakpipe.com/LeaveEvolutionAVoicemail.  🎁 Want a powerful free resource to support your growth? Visit studioevolution.com/start to see what’s available right now. So grab a cuppa, hit subscribe, and let’s create the studio (and life) you’ve always imagined.

  1. Episode 1

    Why We Closed Our Signature Program (And What’s Next for Studio Owners)

    Are you building a studio business that still fits the season of life you’re in? In this Season 5 opener, Chantelle and Michelle share the biggest pivot in Studio Evolution’s history — the closing of their long-running signature program and the launch of something far more intimate and powerful: The Eight. This episode is an honest conversation about evolution, leadership, simplicity, and choosing depth over scale. You’ll learn: How to know when it’s time to evolve your business model (even if it’s still “working”)Why deeper connection and accountability create faster, more sustainable studio growthWhat to consider when pivoting your offers without losing momentum or profitabilityIf you’ve been craving more spaciousness, stronger support, or a business model that actually matches your current life — this conversation will feel both grounding and expansive. ✨ Curious about joining The Eight? Apply here: https://studioevolution.com/apply 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s5-e1-why-we-closed-our-signature-program/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

  2. Episode 2

    Should Studio Owners Offer Free Trials? The Honest Truth

    Are free trials costing your studio more than they’re helping? In this episode of Your Studio Podcast, Chantelle and Michelle unpack one of the most debated strategies in the studio industry: free trials. From retention challenges to marketing conversion and admin overwhelm, they explore why the traditional “free trial” model might actually be slowing your studio’s growth. You’ll learn: Why free trials can quietly damage retention, classroom culture, and student commitmentHow direct-to-enrolment strategies often outperform trial-based marketing funnelsWhat to do instead if you want stronger conversions, less admin, and more committed studentsIf you’ve ever felt exhausted chasing trial students who never convert, this conversation will help you rethink your approach and build a more sustainable enrolment model. ✨ Ready to attract more committed students to your studio? Apply to work with us here: https://studioevolution.com/apply 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s5-e2-should-studio-owners-offer-free-trials/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

  3. Episode 3

    When Teachers Ask for More Than You Earn

    Are your teachers asking for more pay while you’re still not paying yourself enough? In this episode, Chantelle and Michelle dive into one of the most uncomfortable (and common) challenges studio owners face: navigating teacher pay requests without sacrificing your own income or the health of your business. This is an honest, practical conversation about boundaries, profitability, and leading with clarity instead of emotion. You’ll learn: How to confidently respond to pay requests without feeling guilty or reactiveWhy your current wage structure might be the reason you’re not paying yourselfA simple way to structure pay that rewards retention and supports studio growthThis is the kind of conversation that shifts everything, not just your numbers, but how you show up as a leader in your studio. 💡 Join us in The Leap: https://studioevolution.com/leap 📖 Full transcript + blog post: https://studioevolution.com/journal/s5-e3-when-teachers-ask-for-more-than-you-earn/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

  4. Episode 4

    Why Your Studio Ads Aren't Working (And What to Do Instead)

    Are you spending money on Facebook ads but struggling to turn those clicks into actual studio enrolments? What if the problem isn't your advertising budget, your classes, or even your Meta ads strategy… but the message you're putting in front of potential students? In this episode of Your Studio Podcast, Chantelle and Michelle share the biggest lessons from their recent Studio Evolution retreat in Thailand, where they spent five days helping studio owners rethink their marketing messaging. From understanding your dream student to creating advertising hooks that stop the scroll, they're unpacking the simple shifts that can make your studio marketing far more effective. In this episode, you'll discover: 🎯 How to attract your dream students by understanding what really matters to them, rather than simply promoting your classes and programs.💡 Why your Facebook ads might not be converting and how the right messaging can help generate more qualified enquiries without simply increasing your budget.🚀 How to create powerful marketing hooks and use AI to make running your own Meta advertising campaigns more accessible, manageable and effective.You'll also hear real examples of studio owners who transformed their advertising results by changing their messaging, including some who went from struggling for enquiries to having more leads than they could keep up with! Because growing your studio isn't about shouting louder or spending more. It's about making the right people feel like they've finally found exactly what they've been looking for. 📖 Full transcript + blog post: https://studioevolution.com/journal/s5-e4-why-your-studio-ads-arent-working/ 🎙️ Got a studio challenge you’d love our help with? Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio! 👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail 💛 Love this episode?  Subscribe, leave a review, and share it with a fellow studio owner! 📸 Instagram | ▶️ YouTube | 📘 Facebook | 🌐 Website

See All Season 5 (4)

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About

Your Studio Podcast With Chantelle Bruinsma & Michelle Hunter Feel like you're stuck in a never-ending studio time-loop - same chaos, different costumes? You’re not alone ... and you’re in the right place. Your Studio Podcast is your fortnightly audio breather: a real-talk space where we lift the curtain on what’s actually working in studio businesses right now. From dance to drama, yoga to woodworking - if your studio runs classes, we’ve got strategies that speak your language. Join Studio Evolution CEO's Chantelle and Michelle as they share powerful, practical advice that’s helping studio owners around the world reclaim their time, increase profits, and build businesses that align with the life they really want. With over a decade of experience supporting thousands of studio owners across 34+ countries, we bring insights you can trust - along with a dose of humour and a big warm hug. 🎧 Expect honest stories, mindset shifts, marketing breakthroughs, and behind-the-scenes secrets from studios just like yours.  📞 Got a question you’d love answered on air? Leave us a voicemail at speakpipe.com/LeaveEvolutionAVoicemail.  🎁 Want a powerful free resource to support your growth? Visit studioevolution.com/start to see what’s available right now. So grab a cuppa, hit subscribe, and let’s create the studio (and life) you’ve always imagined.

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