The Profit Builder Unscripted

Vicki Suiter
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 Welcome to "The Profit Builder Unscripted" - a podcast dedicated to helping construction industry leaders transform their businesses and rediscover the passion in their work. This show is tailored for construction business owners and leaders who are looking to boost their bottom line, develop strong, ownership-driven teams, and revitalize their love for the craft.  Each episode of "The Profit Builder Unscripted" dives into the critical aspects of growing and managing a profitable construction business. We cover everything from financial management and goal setting to fostering a culture of accountability and innovation within your teams. Our discussions focus on practical strategies and tools that you can implement immediately to see tangible improvements in your business operation.

  1. DEC 17

    Stop Guessing: Read Your Numbers

    Let us know what you think? Send me a note! Ever look at your numbers and feel unsure where to start? You’re not alone. Most contractors I talk with want to understand their financials better—they just haven’t had someone walk them through what really matters. In this episode, you’ll hear how my client Joe went from feeling stressed about his numbers to feeling clear and in control. Once he saw what his profit and loss statement was actually telling him, everything shifted. His decisions got easier, his confidence grew, and he finally knew exactly where to focus to improve results. We break down how your numbers highlight what’s working, what needs attention, and how small adjustments can make a big impact. If you’ve ever wondered what your financials are trying to tell you—or felt unsure how to use them to steer your business—this episode will give you a simple way to get started with clarity. Get your Business Health Assessment Resources: Want to increase your profitability? Grab my book “The Profit Bleed.“ Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.” Want employees to take more ownership? Check out our course - “Build Your Dream Team.” Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course. Connect with Vicki on social media: YouTube: Vicki Suiter LinkedIn: https://www.linkedin.com/in/vickisuiter Facebook: https://www.facebook.com/SuiterBusinessBuilders If you love listening to this podcast, please leave a review in Apple Podcasts.

    7 min

  2. DEC 9

    Get paid what you’re worth

    Let us know what you think? Send me a note! Most contractors I meet don’t struggle with the work — they struggle with the numbers behind it. When those numbers aren’t clear, pricing gets off track and profits start slipping fast. Undercharging not only eats into profits, it can drain your energy, keep you overworked, and make you feel like success is just out of reach. In this episode, I share the story of two painting contractors, Alex and Joe, who thought closing the doors might be their only option. What changed everything for them wasn’t luck — it was a plan, a focus on the right numbers, and a shift in how they valued their work. You’ll hear: Why contractors often undercharge for their workHow a clear plan can create control and confidenceThe key numbers every contractor should trackHow Alex and Joe turned their business around and started getting paid what they’re worthIf you’ve ever felt stuck, underpaid, or unsure how to make your business profitable, this episode will give you a clear path forward. Resources: Want to increase your profitability? Grab my book “The Profit Bleed.“ Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.” Want employees to take more ownership? Check out our course - “Build Your Dream Team.” Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course. Connect with Vicki on social media: YouTube: Vicki Suiter LinkedIn: https://www.linkedin.com/in/vickisuiter Facebook: https://www.facebook.com/SuiterBusinessBuilders If you love listening to this podcast, please leave a review in Apple Podcasts.

    15 min

  3. DEC 3

    Clarity Starts With Your Numbers

    Let us know what you think? Send me a note! Many contractors stay away from their numbers because they’re afraid of what they’ll uncover. If that sounds familiar, you’re not alone. In this episode, you’ll hear the story of a remodeler who found himself in that exact spot — worried about his profit, unsure what was working, and guessing his way through decisions. The turning point came when he finally looked at the data. What he found wasn’t scary… it was freeing. You’ll discover: The real reason many owners avoid the numbersThe moment clarity replaced uncertaintyThe simple shift that showed him exactly where to focusHow this change boosted his confidence and improved his resultsIf you want more control over your profit, job costs, and bottom line, this episode gives you a clear place to start. 🎥 Click to listen now — and see how looking at the facts can change everything in your business. Take the Business Health Assessment - https://suiterbusinessbuilders.com/business-health-assessment/ Resources: Want to increase your profitability? Grab my book “The Profit Bleed.“ Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.” Want employees to take more ownership? Check out our course - “Build Your Dream Team.” Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course. Connect with Vicki on social media: YouTube: Vicki Suiter LinkedIn: https://www.linkedin.com/in/vickisuiter Facebook: https://www.facebook.com/SuiterBusinessBuilders If you love listening to this podcast, please leave a review in Apple Podcasts.

    8 min

  4. NOV 19

    Why More Sales Won’t Save You

    Let us know what you think? Send me a note! Many contractors believe that selling more jobs at a lower price will lead to higher profits. On the surface, it seems like a smart move—more work coming in, more money out the door. But that strategy can quietly destroy a business. In this episode, I share a story about a contractor whose revenue exploded from $2 million to $12 million… yet profits disappeared. The lesson? Volume doesn’t equal success if your margins are shrinking. Tune in to learn the key mistake that caused the losses—and the simple shift that turned things around. If you’ve ever thought you could “make it up in volume,” this episode will change how you look at pricing forever. Take the quick FREE Business Health Assessment for instant insight on your biggest opportunities. Resources: Want to increase your profitability? Grab my book “The Profit Bleed.“ Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.” Want employees to take more ownership? Check out our course - “Build Your Dream Team.” Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course. Connect with Vicki on social media: YouTube: Vicki Suiter LinkedIn: https://www.linkedin.com/in/vickisuiter Facebook: https://www.facebook.com/SuiterBusinessBuilders If you love listening to this podcast, please leave a review in Apple Podcasts.

    9 min

  5. NOV 5

    How Challenges Shape Great Leaders

    Let us know what you think? Send me a note! Owning a business can feel like you're carrying the whole load by yourself. Most of us never had formal training in leadership — we learned it while doing the work, making mistakes, and figuring things out as we go. And when things get tough, it's easy to fall into the comparison trap and believe that everyone else must be doing it better. That realization allowed me to start something new. I began talking with other business owners about the moments that shaped them: the challenges, the turning points, and the growth that followed. What I found was simple, yet powerful: we all stumble, we all doubt ourselves, and we all learn along the way. In this episode, I share why these conversations matter, what I’ve discovered so far, and how hearing someone else’s story can shift the perspective on your own journey. If you've ever felt isolated in leadership, this is for you. And if you have a story like that: a moment where you knew something had to change, and you came out stronger, I’d love to hear it. Let’s talk and grow together - share in the comments. Resources: Want to increase your profitability? Grab my book “The Profit Bleed.“ Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.” Want employees to take more ownership? Check out our course - “Build Your Dream Team.” Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course. Connect with Vicki on social media: YouTube: Vicki Suiter LinkedIn: https://www.linkedin.com/in/vickisuiter Facebook: https://www.facebook.com/SuiterBusinessBuilders If you love listening to this podcast, please leave a review in Apple Podcasts.

    3 min

  6. OCT 28

    The Power of Building With Intention

    Let us know what you think? Send me a note! Ever feel like your business is just growing on its own — without a real plan behind it? That was Benjamin’s story. His remodeling business was doing “fine,” but he was running on autopilot — taking what came, working hard, and hoping it would all pay off someday. Then one simple shift changed everything. When he started treating his business like one of his projects — with a clear goal, a plan, and a budget — things took off. His profits, his confidence, and even his time off grew in ways he never imagined. In this episode, I share Benjamin’s journey and the key principle that turned his business from “doing okay” to thriving. If you’ve ever wondered what clarity and a solid plan could do for your bottom line, you’ll want to hear this. 🎥 Watch or listen now to discover how a little intentionality can build massive results in your contracting business. Resources: Want to increase your profitability? Grab my book “The Profit Bleed.“ Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.” Want employees to take more ownership? Check out our course - “Build Your Dream Team.” Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course. Connect with Vicki on social media: YouTube: Vicki Suiter LinkedIn: https://www.linkedin.com/in/vickisuiter Facebook: https://www.facebook.com/SuiterBusinessBuilders If you love listening to this podcast, please leave a review in Apple Podcasts.

    11 min

  7. OCT 21

    How Data Brings Peace of Mind

    Let us know what you think? Send me a note! Ever found yourself stuck in that anxious loop — wondering if you should keep a team member or cut costs. Or maybe its that your worried about where the next job will come from, and unsure which move is the right one? In this episode, I share a real story about a contractor who found himself in that exact spot — overwhelmed, uncertain, and on the edge of making a big decision. The breakthrough came when he stopped guessing and started looking at the data. You’ll discover how a simple shift — focusing on what you can know — can bring more clarity, confidence, and peace of mind to your decision-making. If you’ve ever felt trapped in that “what if” spiral, this one’s for you.! Resource in this episode:https://suiterbusinessbuilders.com/backlog-tracker/ Resources: Want to increase your profitability? Grab my book “The Profit Bleed.“ Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.” Want employees to take more ownership? Check out our course - “Build Your Dream Team.” Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course. Connect with Vicki on social media: YouTube: Vicki Suiter LinkedIn: https://www.linkedin.com/in/vickisuiter Facebook: https://www.facebook.com/SuiterBusinessBuilders If you love listening to this podcast, please leave a review in Apple Podcasts.

    10 min

  8. OCT 14

    Where Profit Leaks—and How to Plug It

    Let us know what you think? Send me a note! The four ways to affect your bottom line—and why “just sell more” isn’t a strategy. Story: Frank was busy, clients were happy, but profit lagged. The audit showed pricing and billable capacity—not volume—were the culprits. Key Takeaways There are only two ways to affect profit: increase revenue or decrease cost. Each has two paths → 4 total levers.If staff are “billable,” set clear billable targetsShift non-revenue tasks off billable staff—or right-size the team.Charge correctly for labor (fully burdened cost + proper margin) because labor is your highest risk.Look for production efficiency before you assume a sales problem.Try This This Week Audit each role’s billable % vs. target.Recalculate fully burdened labor cost and bill rates/markup.Identify 2–3 non-billable tasks to reassign or eliminate.Resources Mentioned Labor Cost & Bill Rate Calculator (with step-by-step) –  https://suiterbusinessbuilders.com/labor-cost-calculator/Resources: Want to increase your profitability? Grab my book “The Profit Bleed.“ Looking to grow your construction business? Check out our exclusive group "The Contractors Collective.” Want employees to take more ownership? Check out our course - “Build Your Dream Team.” Are you struggling to hire the right people? Check out our “Contractors Hiring Blueprint” course. Connect with Vicki on social media: YouTube: Vicki Suiter LinkedIn: https://www.linkedin.com/in/vickisuiter Facebook: https://www.facebook.com/SuiterBusinessBuilders If you love listening to this podcast, please leave a review in Apple Podcasts.

    9 min
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About

 Welcome to "The Profit Builder Unscripted" - a podcast dedicated to helping construction industry leaders transform their businesses and rediscover the passion in their work. This show is tailored for construction business owners and leaders who are looking to boost their bottom line, develop strong, ownership-driven teams, and revitalize their love for the craft.  Each episode of "The Profit Builder Unscripted" dives into the critical aspects of growing and managing a profitable construction business. We cover everything from financial management and goal setting to fostering a culture of accountability and innovation within your teams. Our discussions focus on practical strategies and tools that you can implement immediately to see tangible improvements in your business operation.

Information

  • Creator
    Vicki Suiter
  • Years Active
    2024 - 2025
  • Episodes
    68
  • Rating
    Clean
  • Copyright
    © 2025 The Profit Builder Unscripted
  • Show Website
    The Profit Builder Unscripted