The Assisted Living Investing Podcast

Brandon Gustafson
  • 5.0 (3)
  • Investing
  • Updated Semiweekly

The Assisted Living Investing Podcast is designed to help beginners launch their assisted living business in 12 months using our unique approach to help you obtain the time and financial freedom you're looking for.

  1. 3h ago

    Episode 211 | Assisted Living Numbers Make NO SENSE? Here's the Fix!

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I discuss the common pitfalls beginners face, map out the "WIFE" expenses that dictate 80-90% of your budget, and explain the exact levers you can pull to guarantee profitability. Stop guessing at the numbers and start building a sustainable, high-impact assisted living business today. Chapters 00:00 — Introduction: The Assisted Living Profitability Paradox 01:06 — The Danger of the 100% Occupancy Myth 02:32 — Mastering the "WIFE" Expenses  04:23 — The Hourly Staffing Math Formula 06:21 — Factoring in Administration & Total Wage Budgets 07:32 — The Two Revenue Levers: Residents and Rates 09:46 — Private Pay vs. Medicaid Strategies 11:58 — Building a Foundation for Lender Approval  💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  2. Jul 24

    Episode 210 | The REAL Steps to LAUNCHING an Assisted Living Business!

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode,I break down the crucial upfront decisions you need to make, including licensed vs. unlicensed options, property underwriting, working with local municipalities, and applying the "3 M’s" framework (Model, Market, Money) to build a sustainable business. Chapters 00:00 – The Healthcare Worker's Path from Overwhelmed to Owner 01:15 – The Crossroads: Choosing Licensed vs. Unlicensed Facilities  02:12 – Defining Your Target Resident Population & Driving Force 02:44 – Pros, Cons, and Profitability of Licensed vs. Unlicensed Models 04:35 – Why You Need a Complete Business Plan Before Finding a Property 06:32 – Accelerating Local Municipality & Fire Department Approvals 07:26 – Shifting Your Funding Mindset: The Cash Compass Framework 10:40 – Mastering the Three M's: Model, Market, and Money 💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  3. Jul 17

    Episode 209 | How Much Money Do You Need to Start an Assisted Living Home?

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I break down the realistic costs of starting an assisted living business, highlighting the hidden expenses that catch most beginners off guard. I discuss operating capital, fire suppression systems, and licensing fees. You will also learn how to confidently seek funding, construct a winning business plan, and leverage other people's money to bring your vision to life. Chapters 00:00:00 – Understanding the True Costs of Assisted Living 00:01:13 – The Crucial Expenses Beginners Frequently Overlook 00:02:19 – Hidden Cost #1: Securing Adequate Operating Capital 00:03:42 – Hidden Cost #2: Navigating Fire Suppression Systems 00:05:13 – Hidden Cost #3: Anticipating State Licensing & Bed Fees 00:06:44 – Down Payments & Leveraging Other People’s Money (OPM) 00:09:12 – Remodeling, Renovations, and Certificates of Occupancy 00:12:00 – The Catalyst: Building a Business Plan Lenders Will Approve 💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  4. Jul 10

    Episode 208 | Will Your House Work for Assisted Living?

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I discuss why bedroom count is completely secondary to square footage, how local zoning regulations dictate your success, and what you must verify before spending a single dollar on renovations. Chapters 00:00 — Introduction: Transforming Your Property into Assisted Living 00:59 — The Square Footage Rule vs. Bedroom Count 02:52 — Maximizing Your Income via Shared Resident Rooms 04:37 — Navigating Layout Obstacles and Multi-Story Homes 07:18 — Public Restroom Ratios and Spatial Requirements 08:33 — Deciphering Municipal Zoning and Special Use Permits 10:35 — Choosing Between Licensed and Unlicensed Facilities 12:49 — Essential Renovations and Identifying Your Target Resident 💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  5. Jul 3

    Episode 207 | Licensed vs Unlicensed Assisted Living: Which One Should You Start With?

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I break down the definitive pros, cons, and hidden realities of operating a Licensed vs. Unlicensed Assisted Living Facility so you can stop spinning your wheels and confidently launch your business. Chapters 00:00 - Introduction to the Licensing Dilemma 01:55 - Core Differences in Business Models 02:42 - Navigating Regulations and Premium Care Rates 05:16 - Maximizing Income Potential via Bed Capacity 07:15 - The Reality of Medication Management & Resident Care Levels 09:12 - Financial Planning: Expenses, Timelines, and Government Approvals 14:59 - Strategic Scenarios Where Going Unlicensed Makes Sense 22:27 - Property Modifications, Local Zoning, and Permitting Requirements 💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  6. Jun 26

    Episode 206 | How to Charge Premium Rates in Assisted Living

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I’m pulling back the curtain on the exact strategies you need to transition from standard private pay or Medicaid models into the premium assisted living market. If you are a healthcare worker who wants to start your own residential assisted living business without the overwhelm, this strategy is your roadmap to filling your beds quickly with your ideal residents. Chapters 00:01:35 - The Three Pillars of Premium Pricing 00:03:01 - Medicaid vs. Private Pay Models 00:03:38 - The Power of Consumer Feedback 00:06:23 - The Rationale for Niching Down 00:06:50 - Aligning Resident and Family Desires 00:08:00 - Operational Reality of Premium Care 00:09:36 - Marketing the Outcome, Not the Asset 💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  7. Jun 19

    Episode 205 | How to Get the Funding to Start Your Assisted Living Business

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I discuss why seeking capital is actually step 50 or 60 in the process—not step one. Using a house-building analogy, I explain why you must pour your "foundation" before you can ever hope to build the "roof". Chapters 00:01:52: The "Step 50" Trap 00:03:32: The Purpose of a Foundation 00:05:11: The Business Plan as a Sales Letter 00:07:26: Strategic Market Research 00:09:02: The 5% Rule 00:11:24: Back-of-the-Napkin Underwriting 00:12:27: The "WIFE" Expense Acronym 00:14:55: The 24-Month Pro Forma 💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

  8. Jun 12

    Episode 204 | Why You Need to Build Your Foundation First to Start Your Assisted Living Business

    👉 Watch this free training to avoid the #1 mistake people like you are making: https://assistedlivinginvesting.net/topmistake If you’ve been thinking about starting but feel overwhelmed, this video will show you what’s actually holding you back. ❓ Not sure where to start? 👉 Take the 30-second quiz: https://aliquiz.com In this episode, I provide a detailed, step-by-step guide to help healthcare professionals like you build a strong foundation needed to start your venture. By focusing on the essentials, you'll learn how to create a compelling business plan, conduct effective market research, and understand the financials that will make your business attractive to lenders. Chapters 01:20 – Introduction01:46 – Step 1: Building a solid business plan. This phase focuses on clarifying your vision and creating a "sales letter" for lenders or partners.02:59 – How to handle feedback and "no's" from potential partners to improve your plan.05:10 – Step 2: Understanding your numbers. A breakdown of the financial formula: Revenue - Expenses = Profit.06:06 – Detailed explanation of the two revenue "levers": number of residents and monthly rates.07:13 – Introduction to the "WIFE" method for tracking the top five expenses: Wages, Insurance, Food, Energy (utilities), and Debt services.10:18 – Step 3: Market research. Validating your ideas by using census data and the "5% method" to ensure there is enough demand in your geographic location.13:23 – Explanation of the Focus Clarity Quadrant, which helps entrepreneurs move from "overwhelm" or "hustle" zones into the "focus zone" of clarity and confidence.💼 Ways to Work With Me: • Foundation Builder (Start Here): https://assistedlivinginvesting.net/foundation • Roadmap Challenge (Right Fit?): https://roadmapchallenge.com • Success System (Full System): https://assistedlivinginvesting.net/success-system • LEGACY Program (Fast Track): https://www.assistedlivinginvesting.net/legacy-experience 📚 Free Resources: • Business Plan Checklist: https://assistedlivinginvesting.net/bpchecklist • Underwriting Calculator: https://assistedlivinginvesting.net/calculator • Meeting Agenda Template: https://www.assistedlivinginvesting.net/meeting-agenda • Grant Writing Template: https://assistedlivinginvesting.net/grants • Sample Lease Agreement: https://assistedlivinginvesting.net/lease-agreement 📖 Get My Book: The Profitable Assisted Living Facility 👉 https://thealibook.com 🛠 Tools I Recommend: • Payroll (Gusto): https://gusto.com/i/brandon9590 • Amazon Storefront: https://www.amazon.com/shop/brandongustafson (Some links above may be affiliate links, which means I may earn a small commission at no additional cost to you.) 🔗 Connect With Me: • Facebook Group: https://www.facebook.com/groups/assistedlivinginvesting • Instagram: https://www.instagram.com/assistedlivinginvesting/ • LinkedIn: https://www.linkedin.com/company/assisted-living-investing/ 🏡 Learn more about my assisted living facilities: https://www.beewellassistedliving.com/ #assistedlivingbusines #residentialassistedliving #healthcareentrepreneur

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The Assisted Living Investing Podcast is designed to help beginners launch their assisted living business in 12 months using our unique approach to help you obtain the time and financial freedom you're looking for.

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