Unicorn Messaging

Lucy Bedewi

Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.  How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging. My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.  Discover how to craft messaging that makes your brand stand out in a saturated market.Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.  DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio:@mywritehandwomanSet up a call and check out the website!

  1. DEC 18

    34: Let’s be honest… your brand voice could use a glow-up

    If you’ve ever dropped a sales page into a group, gotten showered with compliments, and then watched exactly zero people buy? This episode is here to help. Today we’re digging into the space where your messaging stops sounding “nice” and starts sounding like copy that converts.  I’m giving you a fully transparent walkthrough of what it actually means to be a Unicorn — whether you’ve already joined, or you’re Unicorn-curious and trying to figure out if this is for you.  Inside this episode, we break down: ✨ 1. The Live Roasting Calls (AKA: Power Audits) Yes… I said roasting. ✨ 2. Messaging Co-Creation Calls ✨ 3. Bite-Sized Trainings (Twice a Month) ✨ 4. 10% Off All 1:1 Services 🦄 Who Unicorn Messaging Is For  You’re not a beginner.  Your messaging isn’t a disaster.  You’re not here to rewrite your whole business from scratch. You’re already at a “5” , but you just know you can be a “12.” This space is for the coaches, creatives, and founders who want to be unmistakable, unforgettable, and the first person someone thinks of when your category comes up. You want a brand voice that feels like a category of one. A vibe so strong people say: “I wish you were bolder yesterday.” The Unicorn Membership Details Quarterly: $995 Yearly: $2995 (you save $1000 , so you can go buy yourself something sparkly) If you want in, DM me on Instagram @myrighthandwoman or email me at lucy@mywritehandwoman.com and I’ll answer every question. (Even send you a Loom video for my visual people out there.)   If you want to sharpen your messaging, clarify your positioning, and create copy that converts without burning your whole brand to the ground… Then join us inside Unicorn Messaging. This is the space where your words become weapons, your ideas become unmistakable, and your brand becomes iconic. Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media  Follow us @yourgirlmedia  Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

    13 min
  2. DEC 4

    33: How to make your one-liner so good they close competitor tabs

    What is a business one-liner? If the phrase alone makes you break out in a weird, panicky cold sweat because the idea of summing up your whole business in one sentence feels like emotional terrorism… you’re not alone.  But here’s the magic:  If you can nail your business one-liner, you suddenly know exactly what to put in your Instagram bio, on your website headlines, in your podcast intros, and in every “so what do you do?” moment life throws at you. Because when you can articulate the value you bring, how you’re different, and why people need to buy from you — all in under 10 seconds — you hold ridiculous amounts of power. And that’s what we’re doing in today’s episode.  We’re getting you to the point where, whenever someone asks, “So what do you do?” you can answer with a calm, confident, “Oh, I got this,” instead of spiraling into vague, beige fluff that makes people slowly drift away toward the tiny hotdogs. We are not doing tiny-hotdog energy today. We are doing clarity, intrigue, and that irresistible “I need that” feeling your audience should have the moment you speak. Let’s dive in.  In this episode, we break down: Why your one-liner is the quiet powerhouse behind your brand strategy, brand voice, and sales copy — and why most people's versions aren’t actually saying anything at all. How to find the core thread your brand stands for — the bold, spicy narrative that sets you apart from the sea of sameness.Why you must dismantle a status quo to differentiate yourself (yes, the cult analogy is back, don’t worry — minus the flower dresses). The “Would I buy this?” test — your new litmus test for every sentence you write.The three ingredients of a magnetic, clear, scroll-stopping one-linerReal one-liner before-and-afters from clients (including the “work smarter, do less” example that would absolutely send Lucy running to the hotdogs). 💫 Why This Matters Your one-liner is not “just a sentence.”  It’s the backbone of your: Website headlineInstagram bioPodcast introNetworking pitchSales copyEntire brand messaging ecosystemIf you can’t say what you do in one spicy, clear, vivid sentence… your audience definitely can’t repeat it either. And that means lost sales, diluted brand strategy, and way too many missed opportunities. But once you nail it? You become unforgettable. Loved this episode? Leave a rating or review! Want my eyes on your one-liner? Slide into my DMs @mywritehandwoman and tell me your current sentenc Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media  Follow us @yourgirlmedia  Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

    16 min
  3. NOV 21

    32: Attracting “crisis mode” clients, but you're not a ER doctor? Let's fix that.

    If your DMs are filled with people asking you to "fix their entire life", let's talk. Because unless your goal is to be a psychologist you don't need to be attracting clients in "crisis mode." Here is what you maybe seeing..  Are your pain points accidentally threatening your dream clients? Are you unintentionally summoning people who want you to pull them out of emotional quicksand? Are your messages giving “Fix me, please” energy instead of “I’m ready to hire you because I’m grounded and prepared”?How do we change that? Today we dive into why dramatic, crisis coded pain points work against high-level buyers. We talk about how to rewrite them with nuance, empowerment, and sensory-rich copywriting (without bypassing the real problems your clients have). Inside this episode, we cover: Why traditional pain point marketing attracts clients who are in full meltdown modeHow high-level clients actually think, hire, and make buying decisionsThe exact reason your current brand messaging repels those grounded, empowered buyersHow to upgrade your pain points so they speak to your client’s realities, not their rock bottomsReal-time rewrites of common crisis-heavy pain pointsThe three rules I use to create magnetic, grounded, high-level messagingHow sensory details can transform your copy from panic-inducing to powerfully resonantThis is your permission slip to stop fear-mongering in your content and start crafting elevated sales messaging that feels grounded, specific, and so much more aligned with the clients you actually want to work with. ✨ If this episode unlocked something for you, please leave a rating or review , your feedback keeps the magic flowing. ✨ Want my eyes on your pain points? Tag me  @mywritehandwoman  on Instagram for me to check out.  ✨ Need help crafting sensory-based, high-level messaging? Apply for a Messaging Intensive and let’s sharpen your sales messaging so you attract the clients you actually love working with. Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media  Follow us @yourgirlmedia  Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

    14 min
  4. OCT 30

    31: Stop being the best kept secret in your industry. Let's ILLUMINATE your brand.

    You’re the best in your industry,  but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect their product than play the marketing game,  but still want people to see what makes them exceptional. You already did the hard part: you built something incredible. Now it’s time to make your messaging match the magic. Let’s get you out of the “best-kept secret” zone and into the spotlight. What You’ll Learn: → Why your “by-the-book” professionalism might be costing you sales → The #1 mindset shift that turns a credible brand into a craveable one → Three simple steps to make your copy magnetic (without feeling gimmicky) → How to talk about your brand like you’re chatting with your best friend → The secret to pairing expertise with emotion so your offer actually sells Ready to Scale with Messaging That Sells? Option 1: Spend a Day with Me:  a full VIP day to turn your website, sales page, or pitch deck into a sales machine.  Option 2: Join Unicorn Messaging:  My signature program for founders ready to build brand messaging that scales without losing their expert edge. Learn more at MyWriteHandWoman.com Check out Episode 28: You Can Sell Anything- Why Isn't Your Messaging Selling? brand strategy, copywriting, sales messaging, brand voice, scaling your business, marketing for founders. Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media  Follow us @yourgirlmedia  Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

    20 min
  5. OCT 16

    30: If your copy’s clever, but no one gets it (this one’s for you)

    You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products that are so highly differentiated because they’re solving real problems in the market. You are quite literally the definition of an innovator. But here’s the thing… you need copy that makes your offers completely digestible. No more leaning on phrases like “It’s such a good offer, but people have to experience it to get it,” or “Nothing out there is like it, so it can’t be explained.” That’s lazy messaging. Everything can be explained. Everything can be digestible. Everything can be understood by an eighth grader. Everything can be grasped in under two minutes. So today, I’m calling out every innovator, rebel, and narrative rewriter who’s tired of blending into the sea of sameness. We’re unpacking how to keep your creative edge without losing clarity. You’ll learn: How to craft messaging that’s clear, bold, and magnetic — no overcomplication required.Why “lazy messaging” kills your innovation (and how to write copy that moves).The secret to balancing creativity and clarity in your brand strategy.A no-fluff breakdown of how to distill your big ideas into sales copy that converts.What to audit in your CTAs, headers, and bios to keep your ideal clients on track and obsessed.This episode is for you if: You’re the kind of creator who sees “trending audio” and thinks, been there, did that last year. You’re allergic to boring. You build offers so unique there’s no roadmap for them — and that’s exactly why your copywriting needs to be sharper than ever. You’re not here to sound like everyone else. You’re here to make people move. Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media  Follow us @yourgirlmedia  Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

    20 min
  6. OCT 6

    29: How I scaled to $30k months in my business.. being bad at sales

    You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And that’s fine. Sales is a hot topic right now. I don’t know if you’re on the same side of Instagram I’m on, but I keep seeing video after video of high-ticket closers teaching “how to handle objections” — these women in their twenties, making it for themselves, buying flashy cars, and saying, “I’m in sales, I can help you get into sales.” And maybe you even have a specific name popping into your head — Shelby Sapp. Sales has officially become cool. So today, I’m giving you a counter perspective. If you love that vibe — amazing. But if you’re the person who thinks, “I can’t sell like that. I don’t even want to,” this episode is for you. Because even though I’m a sales copywriter, I realized something wild… I’m actually kind of bad at sales — and still scaled to $30K months.  What You’ll Learn: Why you don’t need to master traditional sales tactics to scale your businessHow I grew to $30K months without cold pitching or pushy sales callsThe difference between sales skills and sales messaging (and why messaging wins)The “anti-pushy” approach to attracting clients who are already ready to buyHow to make your messaging do 90% of the work before you even get on a callYou don’t have to be a closer. You don’t need scripts, frameworks, or fake rapport to make sales. The right sales messaging can sell for you — so you can stop forcing it and start scaling with ease. Mentioned in This Episode: Unicorn Messaging Membership – Monthly copy roasts, co-creation calls, and behind-the-scenes strategy to make your messaging magnetic.1:1 Consulting with Lucy – Private calls or Telegram support to turn your messaging into your best salesperson. Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media  Follow us @yourgirlmedia  Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

    17 min
  7. SEP 18

    28: You can sell anything-so why isn’t your messaging selling?

    If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you.  You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everything you launch. Because you’re the person people can’t help but remember. Clients don’t just love one of your offers—they love you. That’s every personal brand’s dream.  But once they’re obsessed, how do you make sure your core message resonates just as deeply as your personality? Today, I’m speaking directly to the “activators”—the ones whose presence alone lights people up. You already have the natural brand voice that hooks people in, but now it’s time to refine it so your audience isn’t just obsessed with you, they’re obsessed with buying from you. Inside this episode, I’ll cover: How to turn your natural magnetism into sales copy that sells without draining your energy.The difference between being remembered and being bought from—and how to bridge that gap.Why clarity in your messaging strategy is the key to scaling your impact and income.My step-by-step “homework” to get your brand voice aligned with your offers so your audience can’t wait to say yes.Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media  Follow us @yourgirlmedia  Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

    22 min
  8. SEP 4

    27: How to get out of the Bestie Zone and into the Buyer Zone in your messaging

    Who else is tired of getting friend-zoned in business? People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving. They think you’re fun, relatable, even inspiring… but that missing piece—the sales piece, the activation piece—is what’s keeping them from actually investing in you. So what are we going to do about it? Today, I’m breaking down exactly how to move your audience from “I adore you” to “I just bought from you.” Because let’s be real—you didn’t build your brand just to collect compliments. You built it to grow, to scale your business, and to position yourself as the only one who can solve your dream client’s problem. We’ll cover: The 3 biggest mistakes keeping you stuck in the Bestie ZoneWhy being too relatable in your messaging actually blocks brand growthHow to shift from friendly to activating with clarity and confidenceTangible strategies to position your brand as irresistible (without losing your warmth or personality)If you’ve been wondering why people engage with your content but don’t buy, this episode is your wake-up call. Because here’s the truth: branding is more than a pretty vibe—it’s about messaging that moves people. And when you nail your positioning, you won’t just have fans… you’ll have paying clients who can’t wait to work with you. Ready to stop being “everyone’s bestie” and start being the brand they buy from? → Tune in now and let’s get you out of the Bestie Zone for good. Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media  Follow us @yourgirlmedia  Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

    20 min
5
out of 5
27 Ratings

About

Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.  How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging. My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals.  Discover how to craft messaging that makes your brand stand out in a saturated market.Get real, unfiltered insights from strategy calls and consulting sessions—without the hefty price tag.Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies.  DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio:@mywritehandwomanSet up a call and check out the website!

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