Beauty Industry Leaders

Audionce
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead. This is for the ones raising the standards - not just in their own business, but for the entire industry. Not for hobbyists or side hustlers. This is for those who are all in. Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve. Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape. In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from: 🔥 Mindset, Imposter Syndrome and your CEO Identity 🔥 Profitable Pricing & Cashflow Clarity 🔥 Leadership, Culture and Team Performance 🔥 Brand Positioning & Social Impact 🔥 Marketing Strategy That Converts 🔥 Sales & Client Conversion 🔥 Client Experience & Retention Strategies 🔥 Smart Systems & Business Efficiency We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry. It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward. Whether you’re leading the way or just finding your stride, you’ll feel at home here. This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole. Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry. Connect with Sammy and Join the Beauty Industry Leaders movement  https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/  https://beautyindustryleaders.com.au/

  1. 1D AGO

    The Rooms You Sit In Shape the Life You Build

    In today’s episode, I’m sharing a personal reflection on how the rooms you sit in shape the life and business you build. At 19, during Miss Universe, I was navigating a cancelled university degree, a scoliosis diagnosis, and the physical strain of running a lash business that was hurting my body. Through a pageant sponsor, I stepped into a contractor role applying protective film to luxury watches, which allowed me to earn more, work fewer hours, and ultimately get into rooms with high-net-worth individuals and elite collectors. From handling watches worth tens of thousands to a $6.5M Tiffany & Co x Nautilus collaboration piece, my proximity completely shifted my perspective. In those rooms, I didn’t pitch - I listened. I asked better questions. I stayed curious. One of my favourites: “What advice would you give your 20-year-old self?” I saw firsthand how powerful value exchange, referrals, and real conversations are in business and car communities, and I also share my honest experience with networking dynamics — both the toxic and the transformative. Let's talk about what it actually takes to expand your network: leaving your comfort zone, doing your research, approaching with respect instead of entitlement, and intentionally putting yourself in higher-level spaces. In this episode: ✨ How proximity changes perspective ✨ What high-level rooms really look like ✨ The power of asking better questions ✨ Why entitlement blocks opportunity ✨ How to intentionally upgrade your circle If you’re feeling stuck in the same environment, this episode will challenge you to evaluate your current circles, define the rooms you want to be in 12 months from now, and start moving - because opportunities tend to show up when you do. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    25 min

  2. FEB 8

    The One Mistake Most Business Owners Make When They Want to Scale

    In today’s episode, I’m sharing a behind-the-scenes look at a hectic week while preparing for our upcoming Beauty Industry Leaders retreat, and using it to highlight the biggest mistake most business owners make when they want to scale. I talk through everything from last-minute travel prep and investing in new videography equipment, to onboarding calls, creative marketing inspired by Love Island, and designing a seamless attendee experience. I also open up about an unexpected health scare after inhaling toxic plastic fumes, and the lessons it taught me about capacity, recovery, and managing momentum during busy seasons. From there, we dive into business growth and scaling. I break down why adding more services or offers is rarely the answer, and why optimizing your existing systems, client experience, and key metrics is essential before you grow. In this episode, I’m covering: ✨ Retreat prep and behind-the-scenes execution ✨ Creative marketing and experience-led strategy ✨ Managing health and capacity in business ✨ The biggest scaling mistake business owners make ✨ How to optimize your business before expanding If you’re feeling stretched, stuck, or thinking about scaling, this episode will help you refocus on what actually drives sustainable growth. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    24 min

  3. FEB 1

    Things I’d Tell You If We Were Having This Conversation Over Coffee

    Today I’m sharing some honest reflections - the kind of things I’d tell you if we were sitting down together over a coffee. I start with a personal update on what’s been happening behind the scenes lately, from juggling projects and staying consistent with updates, to the progress of building out a new podcast studio. I also share where things are at with preparations for the upcoming Beauty Industry Leaders retreat in Vietnam and what’s been going into making that experience meaningful and aligned. From there, we move on to business, leadership, and growth. Let's talk about why staying anchored to your mission and values matters more than ever, especially when external pressures and unrealistic expectations start to creep in. We explore why so many business owners focus on surface-level fixes, instead of addressing the foundational systems, processes, and mindset shifts that actually create sustainable results. In this episode, I’m covering: ✨ Life and business updates, including the podcast studio and Vietnam retreat ✨ Why mission and authenticity matter more than chasing trends ✨ The danger of unrealistic expectations in business ✨ Systems, processes, and fixing the foundations first ✨ Leadership, resilience, and growth under pressure If you’re in a season where business feels heavy, growth feels messy, or you’re craving more clarity and alignment, this episode is an honest, grounded conversation to help you reset your focus and move forward with intention. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    43 min

  4. JAN 25

    How to Start Investing Without Having Lots of Money

    Today I’m talking about how to start investing, even if you don’t have lots of money. I’m sharing a few reflections from my stay at the 1 Hotel in Melbourne, and what stood out to me about their customer experience and sustainable approach. I also give you an update on the Beauty Industry Leaders Business Retreat in Vietnam, including some of the incredible attendees and guest speakers who’ll be joining us. Then I take you through my own investment journey and what I’ve learned about building real financial literacy as a business owner. I break down different ways to invest - like property, ETFs, and commodities (especially silver) - and why I believe it’s so important to make intentional decisions with your profits so you can create long-term wealth and feel more protected in uncertain times. In this episode, I’m covering: ✨ What beauty businesses can learn from premium customer experience ✨ Vietnam retreat updates + what to expect ✨ How I think about investing when you’re starting small ✨ Property vs ETFs vs commodities (and why silver interests me) ✨ Why investing in your skills, branding, marketing, sales, and finances comes first ✨ How to use profit strategically to build wealth over time If investing has felt overwhelming or “not for you,” this episode will help you simplify it, do your own research, and start taking action - one step at a time. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    1h 15m

  5. JAN 18

    Marketing Series Part 6: How to Structure Any Piece of Content for Impact and Conversion

    Today we’re wrapping up the Marketing Series with Part 6 - and this episode brings everything together. I’m breaking down how to structure any piece of content so it not only lands with your audience, but actually drives action and conversion. I also reflect on the lingering challenges coming out of 2025, the delayed setup of my podcast studio, and the wider sense of uncertainty I’ve been hearing in conversations across the beauty industry. Using the transition from the Year of the Snake to the Year of the Horse as a backdrop, I talk about the importance of reflection, clarity, and intentional momentum in both business and marketing. In this episode, I’m covering: ✨ The behind-the-scenes realities of business delays and navigating uncertainty in the industry ✨ Why reflection is a critical part of growth before pushing forward ✨ How the Hook, Relevance, Value, and Call to Action framework works ✨ How this structure aligns with the psychology of decision-making ✨ Real-world examples of how to apply the framework across different beauty businesses ✨ Why intentional structure is the key to higher-impact, higher-converting content This episode is all about clarity and execution. When you understand how to structure your content - and why each part matters, creating content becomes simpler, more confident, and far more effective at converting the right audience. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    21 min

  6. JAN 11

    Marketing Series Part 5: Why One Post Will Never Convert (And How to Use Content Formats That Do)

    Today we dive into Part 5 of the Marketing Series - and this is an important one. I’m breaking down why relying on a single post will never convert your audience, no matter how good it is, and how using multiple content formats strategically is what actually drives results. Different formats exist for different reasons, and understanding how they work together is key to moving your audience from awareness to action. In this episode, I’m covering: ✨ Why having a dedicated studio space can elevate your professionalism and consistency ✨ The realities of building behind the scenes - timelines, logistics, and problem-solving ✨ Why one post alone won’t convert (and why that’s not a failure) ✨ How different content formats - reels, carousels, stories, emails, and DMs - each support a different stage of the buyer’s journey ✨ The role of content in building trust before asking for a sale ✨ How to combine multiple formats into intentional campaigns that increase engagement and conversions This episode is all about shifting your mindset around content. When you stop expecting one piece of content to do all the work - and start using formats intentionally - your marketing becomes more sustainable, more effective, and far less frustrating. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    31 min

  7. JAN 4

    How to Review 2025 Year So You Actually Change In 2026

    In the first episode of 2026, I’m breaking down how to review the past year in a way that actually creates momentum for the next one. This isn’t about rewriting goals or setting unrealistic expectations - it’s about understanding what worked, what didn’t, and how to design a year that supports both your business and your life. In this episode, I’m covering:  ✨ Why most annual reviews fail — and how to review your year so it leads to real change  ✨ How to properly document wins, milestones, and progress (even when they feel “small”)  ✨ Identifying gaps, challenges, and patterns that held you back in 2025  ✨ The importance of moving away from vague goals and creating specific, actionable intentions  ✨ How to design supportive systems around time management, consistency, and stress reduction  ✨ My personal reflections on my biggest business and personal milestones from 2025 This episode is designed to help you step into 2026 with clarity instead of pressure. When you take the time to review your year intentionally - and pair reflection with systems and strategy - you stop repeating cycles and start building sustainable success, both inside your business and beyond it. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    57 min

  8. 12/28/2025

    Marketing Series Part 4: How to Build a Content Campaign That Converts Cold Followers Into Bookings

    If you’re posting consistently but still not seeing bookings, the issue usually isn’t your effort, it’s the lack of a structured campaign. In Part 4 of our Marketing Series, Elli and I move beyond revenue targets and into execution. This episode breaks down how to build an intentional content campaign that warms cold followers, builds trust, and guides the right people toward booking - without relying on constant posting or short-term tactics. Rather than chasing visibility, we focus on strategy: how to design content that educates, nurtures, and positions your business as the obvious choice over time. In this episode, we cover: Why successful marketing isn’t about posting more, but posting with purposeThe role of intentional campaigns in turning cold audiences into confident buyersA clear eight-week campaign framework designed to educate, nurture, and convertHow to structure content around client problems, solutions, and buying objectionsThe importance of behind-the-scenes content in building trust and authorityHow to use client testimonials strategically to reinforce credibility and resultsThis episode is for beauty business owners who are tired of inconsistent results and want a repeatable campaign structure that supports sustainable growth. When your content works together as part of a bigger strategy, bookings become a natural next step - not a hard sell. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    1h 4m
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About

Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead. This is for the ones raising the standards - not just in their own business, but for the entire industry. Not for hobbyists or side hustlers. This is for those who are all in. Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve. Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape. In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from: 🔥 Mindset, Imposter Syndrome and your CEO Identity 🔥 Profitable Pricing & Cashflow Clarity 🔥 Leadership, Culture and Team Performance 🔥 Brand Positioning & Social Impact 🔥 Marketing Strategy That Converts 🔥 Sales & Client Conversion 🔥 Client Experience & Retention Strategies 🔥 Smart Systems & Business Efficiency We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry. It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward. Whether you’re leading the way or just finding your stride, you’ll feel at home here. This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole. Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry. Connect with Sammy and Join the Beauty Industry Leaders movement  https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/  https://beautyindustryleaders.com.au/

Information

  • Creator
    Audionce
  • Years Active
    2024 - 2026
  • Episodes
    88
  • Rating
    Explicit
  • Copyright
    © 2026 Beauty Industry Leaders
  • Show Website
    Beauty Industry Leaders

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