Beauty Industry Leaders

Audionce
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead. This is for the ones raising the standards - not just in their own business, but for the entire industry. Not for hobbyists or side hustlers. This is for those who are all in. Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve. Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape. In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from: 🔥 Mindset, Imposter Syndrome and your CEO Identity 🔥 Profitable Pricing & Cashflow Clarity 🔥 Leadership, Culture and Team Performance 🔥 Brand Positioning & Social Impact 🔥 Marketing Strategy That Converts 🔥 Sales & Client Conversion 🔥 Client Experience & Retention Strategies 🔥 Smart Systems & Business Efficiency We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry. It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward. Whether you’re leading the way or just finding your stride, you’ll feel at home here. This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole. Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry. Connect with Sammy and Join the Beauty Industry Leaders movement  https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/  https://beautyindustryleaders.com.au/

  1. 2D AGO

    Marketing Series Part 3: The Marketing Math You MUST DO Before Creating Any Campaign

    If you’re creating marketing campaigns based on hope, intuition, or “what feels right” - you’re likely skipping the most important step: the math. In Part 3 of the Marketing Series, we shift from messaging and audience clarity into the numbers that actually make marketing work. Because before you design a campaign, choose a platform, or write a single piece of content, you need to know exactly what your marketing is required to produce. In this episode, we cover: ✨ A personal catch-up as Elli returns to the podcast after welcoming her baby, including honest conversations about balancing motherhood, business, and support systems ✨ Navigating “mum guilt,” redefining priorities, and setting realistic expectations during major life transitions ✨ Sammy’s latest financial venture and the research behind choosing silver as an investment over shares ✨ Why most marketing fails when it isn’t anchored to clear revenue targets ✨ How to reverse-engineer your income goals into tangible marketing metrics ✨ Calculating how many leads, conversations, and conversions you actually need to hit your numbers ✨ Choosing campaign strategies that align with your business capacity, time, and energy ✨ Why understanding the math before the marketing prevents burnout and inconsistent results This episode is designed to help you stop throwing marketing at the wall and start building campaigns with intention, clarity, and confidence. When you understand the numbers behind your goals, your marketing becomes more focused, more realistic, and far more profitable. Stay tuned for the next episode, where we break down how to turn this math into a clear, eight-week campaign strategy you can actually execute. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    33 min

  2. DEC 14

    Marketing Series Pt 2: What Your Clients Actually Want vs What You Think They Want

    If you’ve ever wondered why your marketing sounds good on paper but isn’t converting - there’s a strong chance you’re marketing to who you think your clients are, not who they actually are. In Part 2 of the Marketing Series, we move beyond surface-level assumptions and into the real drivers behind buying decisions. Because effective marketing isn’t about guessing, trends, or copying what’s working for someone else - it’s about precision, clarity, and deep audience understanding. In this episode, I’m breaking down: ✨ Personal updates, including upcoming family time and the final preparations for the new podcast studio ✨ Why “knowing your audience” at a high level isn’t enough - and how shallow research leads to weak results ✨ The Five-Bucket Target Market Framework and how to use it to clearly define who you’re marketing to ✨ The Ideal Client Mapping Method and how it uncovers desires, objections, motivators, and buying behavior ✨ The critical difference between your target market and your ideal client - and why confusing the two costs you sales ✨ How deeper market insight leads to more personalized messaging and higher-converting marketing strategies This episode is designed to help you stop marketing from assumptions and start making decisions rooted in real data, psychology, and clarity. When you truly understand what your clients want - not just what you assume they want - your marketing becomes more focused, more confident, and far more effective. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    31 min

  3. DEC 7

    Marketing Series Part 1: The Foundation Every Successful Brand Starts With

    If you’ve ever felt like your marketing just isn’t landing - or you’re making decisions based on gut feelings rather than real data - this episode is going to completely reshape the way you approach your brand strategy. Today, I’m kicking off a brand-new Marketing Series by breaking down the foundation every successful beauty brand starts with: market research. This is the step most entrepreneurs skip… and the reason so many marketing plans fall flat. In this episode, I’m diving into: ✨ A behind-the-scenes update on the studio renovation and the incredible support system that’s made it possible ✨ Why market research is the anchor for every smart business move you’ll ever make ✨ How understanding your target audience on a deeper level transforms your marketing, messaging, and offers ✨ The exact areas you must investigate before making strategic decisions — from competitor intelligence to industry shifts to financial viability ✨ Lessons I’ve learned from my own journey (and from growing up inside a family business) that will save you time, money, and frustration I’m also giving you a sneak peek into what’s coming next in the Marketing Series - where we’ll uncover who your ideal client actually is and how to understand them so clearly that your marketing becomes effortless. By the end of this episode, you’ll feel grounded, confident, and equipped with the clarity you need to build a strategy that’s not based on guessing - but on real, actionable insights. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    44 min

  4. NOV 30

    The Psychology Behind Brand Imagery and Who You Attract

    If you’ve ever wondered why some brands effortlessly attract high-quality clients — while others struggle to stand out - this episode is going to shift the way you think about visuals forever. Today, I’m diving into the psychology behind brand imagery: why it matters, what it says about you, and how the smallest visual choices can completely transform who you attract. I’m sharing: ✨ The wild growth of this podcast - over 16,000 downloads in 814 cities - and why consistency is so rare in this space ✨ How your feedback fuels every decision I make and why it means the world to me ✨ A behind-the-scenes look at the premium studio upgrades I’m investing in ✨ Why branding shoots are one of the most powerful tools for elevating your brand image ✨ My personal process for planning a shoot: posing, props, model selection, and communicating clearly with your photographer ✨ How to create visuals that position you as premium — and help you confidently charge premium prices I’m also breaking down the emotional and rational judgments clients make within seconds of seeing your brand. From trust signals to aesthetic cues to creating visual consistency across all platforms - your imagery is speaking for you long before you ever get a chance to. By the end of this episode, you’ll understand exactly what your visuals are saying about your brand, who they’re attracting (or repelling), and how to elevate your imagery so you can magnetize the clients you actually want. This episode is filled with practical advice, mindset shifts, and insider tips from my own experience - all designed to help you build a brand presence that truly reflects your value. Check out the Brand Shoot Guide here: https://beautyindustryleaders.com.au/brand-shoot-guide I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    1h 35m

  5. NOV 23

    Don’t Get Left Behind: The Real AI Tools Beauty Business Owners Need to Know About featuring AI Expert Em Gee

    If AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business. Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written two best-selling books. Em is known for her no-fluff education style, bold strategy, and her unique ability to make AI simple, human, and genuinely useful for small business owners. In this episode, we dive into: ✨ The real impact AI is having on the beauty industry - and what it means for your future ✨ Practical ways beauty business owners can use AI today to save time, streamline workflows, and strengthen marketing ✨ How Em blends tech with authenticity - and why human connection still matters more than ever ✨ The systems and tools Em recommends for content creation, productivity, and smarter decision-making ✨ What curiosity, community-building, and adaptability can do for your long-term success Em Gee's energy is infectious. Her clarity, creativity, and commitment to empowering women in business shines through in every insight she shares. This episode will leave you inspired, prepared, and excited for what’s possible when you learn to work with AI instead of fearing it. Connect with Em Gee Instagram: https://www.instagram.com/thereal_emgee/ Teck Stack: https://tinyurl.com/emgee-techstack  I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    2h 6m

  6. NOV 16

    Why ‘Slow Season’ Is A Myth - And How To Avoid The Jan/Feb Booking Crash featuring Bec Barwick

    If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even flew from Brisbane to Perth for this conversation - and trust me, every minute is packed with gold. In this episode, we dive into: ✨ Why the “slow season” is mostly a myth - and what’s actually causing the Jan/Feb booking crash ✨ Bec’s five-step consultation method that keeps clients loyal, understood, and coming back consistently ✨ How to read your clients’ lifestyle, habits, and expectations to create personalised experiences that convert ✨ The biggest retention mistakes salon owners don’t realise they’re making ✨ What 30+ years in the industry has taught Bec about leadership, team culture, and staying profitable in a changing market Bec’s passion is contagious. Her commitment to elevating the industry, supporting business owners, and sharing real, actionable wisdom shines through in every story and strategy she offers. Connect with Bec Instagram: https://www.instagram.com/bec_skinintel/ I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    1h 32m

  7. NOV 9

    Should You Hire Staff or Rent Out Rooms? Featuring Clarissa Saco

    If you’ve ever wondered whether it’s smarter to hire a team or rent out rooms in your salon, this episode is going to give you so much clarity and confidence. Today, I’m sitting down with Clarissa Saco - a cosmetic tattoo artist, mentor, investor, and salon owner who’s built an incredible career in the beauty industry. Clarissa bought her first salon at just 22 years old, and her journey since then has been filled with lessons about growth, resilience, and redefining success on her own terms. In this episode, we dive into: ✨ How Clarissa went from young salon owner to confident landlord and mentor ✨ The pivotal moment that pushed her to rebuild her life after leaving an abusive relationship ✨ What she’s learned about financial independence, leadership, and creating freedom in business ✨ The real pros and cons of hiring staff vs. renting out rooms - and how to know which model fits you best Clarissa’s story is such a powerful reminder that with the right skills, mindset, and support, you can create a business (and life) that truly lights you up. If you’re a salon owner, beauty professional, or just someone dreaming of more independence, I know this episode will leave you inspired to take bold action - on your own terms. Connect with Clarissa Instagram:  https://www.instagram.com/clarissa.visage/  Join the Solo Salon Sucess Circle: https://clarissavisage.mysamcart.com/the-solo-salon-success-circle I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    1h 26m

  8. NOV 2

    The Truth About Running A Business With ADHD (The Struggles, Strengths + Systems That Save Me)

    If you’ve ever felt like your brain just works differently - and that running a business sometimes feels like juggling chaos with creativity - this episode is for you. Today I’m pulling back the curtain on what it’s really like to run a business with ADHD - the challenges, the hidden strengths, and the systems that have completely changed the game for me. I’m sharing: ✨ My ADHD diagnosis journey and what finally made the puzzle pieces click ✨ How ADHD shows up in my daily work habits — from hyperfocus to burnout ✨ The practical tools and routines that keep me grounded (even when my brain wants to do everything at once) ✨ How I’ve learned to manage my energy, stay organized, and build a business that supports my brain - not fights against it Plus, I give you a little behind-the-scenes peek into designing my new podcast studio, how I’m using Pinterest and AI tools like ChatGPT and Sora to bring my vision board to life, and the creative process that keeps me inspired. From brain dumps and time blocking to theme days, sprint-style work, co-working, and celebrating small wins - these are the systems that save me (and might just save you too). If you’re a creative entrepreneur with ADHD - or simply someone who wants to build a business that fits you - this episode will leave you feeling seen, supported, and ready to work with your brain, not against it. Book in a free 30 minute strategy session: https://beautyindustryleaders.com.au/complimentary-30-minute-strategy-session  I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand Business retreat in Vietnam https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026 If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    55 min
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About

Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead. This is for the ones raising the standards - not just in their own business, but for the entire industry. Not for hobbyists or side hustlers. This is for those who are all in. Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve. Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape. In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from: 🔥 Mindset, Imposter Syndrome and your CEO Identity 🔥 Profitable Pricing & Cashflow Clarity 🔥 Leadership, Culture and Team Performance 🔥 Brand Positioning & Social Impact 🔥 Marketing Strategy That Converts 🔥 Sales & Client Conversion 🔥 Client Experience & Retention Strategies 🔥 Smart Systems & Business Efficiency We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry. It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward. Whether you’re leading the way or just finding your stride, you’ll feel at home here. This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole. Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry. Connect with Sammy and Join the Beauty Industry Leaders movement  https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/  https://beautyindustryleaders.com.au/

Information

  • Creator
    Audionce
  • Years Active
    2024 - 2025
  • Episodes
    80
  • Rating
    Explicit
  • Copyright
    © 2025 Beauty Industry Leaders
  • Show Website
    Beauty Industry Leaders

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