Beauty Industry Leaders

Audionce
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead. This is for the ones raising the standards - not just in their own business, but for the entire industry. Not for hobbyists or side hustlers. This is for those who are all in. Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve. Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape. In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from: 🔥 Mindset, Imposter Syndrome and your CEO Identity 🔥 Profitable Pricing & Cashflow Clarity 🔥 Leadership, Culture and Team Performance 🔥 Brand Positioning & Social Impact 🔥 Marketing Strategy That Converts 🔥 Sales & Client Conversion 🔥 Client Experience & Retention Strategies 🔥 Smart Systems & Business Efficiency We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry. It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward. Whether you’re leading the way or just finding your stride, you’ll feel at home here. This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole. Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry. Connect with Sammy and Join the Beauty Industry Leaders movement  https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/  https://beautyindustryleaders.com.au/

  1. 2D AGO

    How To Develop An Offer That People Will Buy

    Send us Fan Mail Most beauty professionals don’t have an offer problem… they have a clarity problem. In this episode, I’m breaking down one of the biggest mistakes I see when service providers step into education, coaching, or courses, trying to teach everything instead of selling a clear, specific result. If your offer feels hard to explain, difficult to sell, or overwhelming to deliver, this will likely show you why. I introduce my CLEAR Offer Framework, a simple but structured way to build offers that actually convert, by focusing on who it’s for, what problem it solves, and the transformation it delivers. I also share lessons from my own experience rebuilding an early course that tried to do too much, and how refining my offers led to better results for both me and my clients. In this episode: ✨ Why “more value” often makes your offer harder to sell ✨ How to define exactly who your offer is for (and who it’s not for) ✨ The three problem stages: start, fix, and scale ✨ Choosing the right delivery method for real client results ✨ How to position ROI using proof, outcomes, and guarantees A practical breakdown for anyone ready to move beyond services and build an offer people actually want to buy. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    26 min

  2. MAR 22

    The Craziest 72 Hours of My Life (And the Business Lessons I Took From It)

    Send us Fan Mail The past 72 hours were some of the craziest I’ve had in both life and business. What started with speaking on an International Women’s Day panel in Perth quickly turned into a last-minute trip to Sydney for BitchCon… all sparked by a coaching call, a very specific “green frog” sign, and a decision to just back myself. From there, it was chaos, losing my house keys, calling a locksmith, then finding out they’d been handed in at Crown valet, all before rushing to make my flight. But within all of that, there were some powerful reminders. Bitch Con had such a vibrant, community-driven energy, and it reinforced how important it is to build real connections and give first. I also heard incredible insights, including Kristina Karlsson’s story of losing and rebuilding her business, which really stayed with me. In this episode: ✨ Why backing yourself can lead to unexpected opportunities ✨ The importance of community and personal brand ✨ Lessons on resilience, scaling, and repeat revenue ✨ Different ways to grow, from retail to one-to-many models ✨ Why taking calculated risks matters A mix of story time and business lessons, and proof that sometimes the most chaotic moments bring the most clarity. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    57 min
  3. The Power of Personal Brand with Brooke Vulinovich

    MAR 15

    The Power of Personal Brand with Brooke Vulinovich

    Send us Fan Mail Brooke Vulinovich joined me back in the Beauty Industry Leaders Podcast studio and this conversation felt extra special. Brooke has been a mentor and supporter through some of the most challenging seasons in my business, including a time when I was navigating near-bankruptcy, so it was incredible to sit down and reflect on how far things have come. We kicked things off with a rapid-fire Q&A where Brooke shared some personal insights, from her favourite travel destinations to her biggest social media pet peeves and the reality behind so-called “overnight success.” We also spoke about the discipline and consistency required to build a personal brand that actually lasts. Brooke shared how she’s navigated life as a business owner and mum, the lessons she’s learned through years of building her brand, and how she reinvented her business after Social Club through consulting and her Followers to Fortunes Academy. In this episode: ✨ Why building a personal brand is one of the most valuable long-term assets you can have ✨ Brooke’s biggest social media pet peeves and the truth about “overnight success” ✨ The balance between personal content and client-focused content ✨ Different ways to monetise your personal brand ✨ Why discipline and long-term thinking matter in business Connect with Brooke Instagram:  https://www.instagram.com/brookevulinovich/ Website: https://www.brookevulinovich.com/ I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    1h 59m

  4. MAR 8

    The Hidden Tax of Self-Doubt in Business

    Send us Fan Mail After returning from our Beauty Industry Leaders retreat in Vietnam, I found myself reflecting on something I know so many women in business quietly carry: self-doubt. Even after receiving incredible feedback and seeing the impact the retreat had, I caught myself questioning whether I deserved to be in the room. That experience reminded me that imposter syndrome doesn’t disappear as you grow, in many cases, it actually gets louder the higher you level up. In this episode, I unpack what imposter syndrome really is, why it’s actually a cognitive distortion rather than a truth, and the hidden ways it taxes your business growth. I also share how it commonly shows up for women in business - from underpricing and overdelivering to delaying opportunities, shrinking in high-level rooms, overworking to prove ourselves, and downplaying our authority. In this episode: ✨ What imposter syndrome actually is and why it intensifies as you grow ✨ The five common types of imposter syndrome described by Valerie Young ✨ How self-doubt quietly limits revenue, visibility, and leadership ✨ Why imposter feelings are often a sign of expansion, not inadequacy ✨ Practical strategies to move through doubt and lead with confidence If you’ve ever questioned whether you’re truly qualified to be where you are, this episode will help you reframe those feelings and take action anyway. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    27 min
  5. Grief, Grit and Growing a Global Brand with AMPERNA®

    MAR 1

    Grief, Grit and Growing a Global Brand with AMPERNA®

    Send us Fan Mail I’m recording the very first episode inside our new Beauty Industry Leaders Podcast studio, and I’m joined by husband-and-wife founders Kiri and Wesley of AMPERNA® - the topical postbiotic, microbiome-friendly skincare brand created for sensitive and reactive skin. Kiri shares the deeply personal journey that led to building the brand, from pustular acne and rosacea to topical steroid withdrawal and the grief of losing her father. Wesley explains how his background in operational systems became the backbone of turning a personal solution into a globally recognised business. Together, we unpack what it really takes to bootstrap a skincare company in a competitive market. This is an honest conversation about resilience, cashflow pressure, manufacturing stress, and choosing integrity over trend-chasing. In this episode: ✨ How AMPERNA® was born from chronic skin struggles and personal loss ✨ The realities of bootstrapping: cashflow strain, product delays and contract lessons ✨ Navigating high-stakes manufacturing runs without external funding ✨ Founder-led marketing strategies: UGC, SEO, Meta ads and PR trade-offs ✨ Building genuine community - including gifting products to a young steroid withdrawal sufferer ✨ International expansion plans (US, UK, Japan), 3PL logistics and compliance risks If you’re serious about building a product-based brand, this episode gives you a clear look at what sustainable growth actually demands - operational discipline, emotional resilience, and long-term thinking. Connect with Kiri & Amperna https://www.instagram.com/kiriyanchenko  https://www.instagram.com/ampernaskin https://amperna.com I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    1h 50m

  6. FEB 22

    The Three Traits Every Sustainable Business Has

    Send us Fan Mail I’m breaking down what actually makes a business sustainable long term and why popularity or fast growth isn’t enough. Drawing from my experience across multiple family ventures, from bowling alleys and arcades to festivals and Wild West Bowling - alongside my own journey in the beauty industry, I share the three important traits I believe every sustainable business must have. In this episode: ✨ Why repeat customers matter more than reach ✨ The difference between revenue and profit ✨ How to build scalable income streams ✨ Why trends won’t protect your business ✨ The fundamentals that create longevity If you’re serious about building something sustainable, this episode will help you assess whether your model is designed to last - or just to grow fast. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    19 min

  7. FEB 15

    The Rooms You Sit In Shape the Life You Build

    Send us Fan Mail In today’s episode, I’m sharing a personal reflection on how the rooms you sit in shape the life and business you build. At 19, during Miss Universe, I was navigating a cancelled university degree, a scoliosis diagnosis, and the physical strain of running a lash business that was hurting my body. Through a pageant sponsor, I stepped into a contractor role applying protective film to luxury watches, which allowed me to earn more, work fewer hours, and ultimately get into rooms with high-net-worth individuals and elite collectors. From handling watches worth tens of thousands to a $6.5M Tiffany & Co x Nautilus collaboration piece, my proximity completely shifted my perspective. In those rooms, I didn’t pitch - I listened. I asked better questions. I stayed curious. One of my favourites: “What advice would you give your 20-year-old self?” I saw firsthand how powerful value exchange, referrals, and real conversations are in business and car communities, and I also share my honest experience with networking dynamics — both the toxic and the transformative. Let's talk about what it actually takes to expand your network: leaving your comfort zone, doing your research, approaching with respect instead of entitlement, and intentionally putting yourself in higher-level spaces. In this episode: ✨ How proximity changes perspective ✨ What high-level rooms really look like ✨ The power of asking better questions ✨ Why entitlement blocks opportunity ✨ How to intentionally upgrade your circle If you’re feeling stuck in the same environment, this episode will challenge you to evaluate your current circles, define the rooms you want to be in 12 months from now, and start moving - because opportunities tend to show up when you do. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    25 min

  8. FEB 8

    The One Mistake Most Business Owners Make When They Want to Scale

    Send us Fan Mail In today’s episode, I’m sharing a behind-the-scenes look at a hectic week while preparing for our upcoming Beauty Industry Leaders retreat, and using it to highlight the biggest mistake most business owners make when they want to scale. I talk through everything from last-minute travel prep and investing in new videography equipment, to onboarding calls, creative marketing inspired by Love Island, and designing a seamless attendee experience. I also open up about an unexpected health scare after inhaling toxic plastic fumes, and the lessons it taught me about capacity, recovery, and managing momentum during busy seasons. From there, we dive into business growth and scaling. I break down why adding more services or offers is rarely the answer, and why optimizing your existing systems, client experience, and key metrics is essential before you grow. In this episode, I’m covering: ✨ Retreat prep and behind-the-scenes execution ✨ Creative marketing and experience-led strategy ✨ Managing health and capacity in business ✨ The biggest scaling mistake business owners make ✨ How to optimize your business before expanding If you’re feeling stretched, stuck, or thinking about scaling, this episode will help you refocus on what actually drives sustainable growth. I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy! Ready to become an industry powerhouse? Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand. https://beautyindustryleaders.com.au/booked-banked-and-in-demand If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram: https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/

    24 min
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About

Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead. This is for the ones raising the standards - not just in their own business, but for the entire industry. Not for hobbyists or side hustlers. This is for those who are all in. Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve. Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape. In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from: 🔥 Mindset, Imposter Syndrome and your CEO Identity 🔥 Profitable Pricing & Cashflow Clarity 🔥 Leadership, Culture and Team Performance 🔥 Brand Positioning & Social Impact 🔥 Marketing Strategy That Converts 🔥 Sales & Client Conversion 🔥 Client Experience & Retention Strategies 🔥 Smart Systems & Business Efficiency We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry. It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward. Whether you’re leading the way or just finding your stride, you’ll feel at home here. This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole. Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry. Connect with Sammy and Join the Beauty Industry Leaders movement  https://www.instagram.com/sammykennedycoach/ https://www.instagram.com/beautyindustryleaders/  https://beautyindustryleaders.com.au/

Information

  • Creator
    Audionce
  • Years Active
    2024 - 2026
  • Episodes
    94
  • Rating
    Explicit
  • Copyright
    © 2026 Beauty Industry Leaders
  • Show Website
    Beauty Industry Leaders

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