Choose People Love Pets: The Veterinary Culture Podcast

Phoebe Valdez and Brianna Armstrong, DVM

"Choose People Love Pets" is a podcast dedicated to exploring the powerful intersection where passion for animals meets the art of leading with a people-first mindset and intentionality. Join us as we delve into the heart of veterinary medicine, discovering how prioritizing both the well-being of our furry friends and the humans who care for them can transform the landscape of culture and leadership in our field.

  1. 3d ago

    Neurodivergence in Vet Med: What Leaders Are Missing with Ron Sosa

    What if the team member you’ve labeled “difficult” is struggling with something you haven’t understood yet? Ron Sosa, CVPM, CCFP, PgD-CLD, joins Dr. Brianna Armstrong for a candid conversation about neurodivergence, leadership, and the hidden cost of looking like you have it all together. A former hospital owner and the founder of Syn-APT Neuroinclusive Leadership & Coaching, Ron shares how his experiences with ADHD and autism changed his understanding of himself and the teams he leads. His career has taken him from the front desk to practice management, ownership, executive leadership, and coaching. Together, they explore masking, self-criticism, and the assumptions leaders make about everything from lateness to interview attire. Ron challenges us to get curious before labeling someone a “poor culture fit,” while maintaining clear expectations and accountability. In the second half, the conversation turns to practical changes: making expectations explicit, allowing time to process information, reducing sensory overload, and building systems that support different ways of thinking. Ron also shares a tool for creating distance from your inner critic. In this episode:• Ron’s career journey and personal experiences with ADHD and autism• Why high performance can hide exhaustion• Masking and the impact on life outside work• Rethinking “culture fit” and investigating unmet needs• Clearer hiring, communication, and workplace expectations• Memory supports, processing time, and sensory environments• Supporting people without requiring them to disclose a diagnosis• Working with self-criticism and building internal safety A note on the numbers: Ron discusses preliminary estimates from conversations with Australian researchers about neurodivergence in veterinary professionals. He explicitly notes that those studies were not yet published; these figures should not be treated as established prevalence data. Resources from Ron Start here: The C.O.S.T. AssessmentRon’s recommended first step. This free assessment takes about 10 minutes and explores chronic self-monitoring, overadaptation, self-criticism, and tension.https://syn-apt.me/cost Free live webinarContinue the conversation and bring your questions.https://syn-apt.me/webinar Rewriting the RulesRon’s book on neuroinclusive, human-centered leadership.https://www.amazon.com/Rewriting-Rules-Leadership-Neuroinclusive-Human-Centered/dp/1953315607 What’s Left Unattended PlaybookReflective exercises and tools to support your leadership work.https://syn-apt.me/playbook Coaching and more resourceshttps://syn-apt.me Connect with Ron Instagram:https://www.instagram.com/synaptcoaching/ LinkedIn:https://www.linkedin.com/in/ronald-sosa-cvpm-ccfp-pgd-cld Facebook:https://www.facebook.com/profile.php?id=61590323416305 Ron also hosts the Left Unattended podcast. If this conversation helped you see your team—or yourself—differently, please share it with one other hospital leader. Follow Choose People Love Pets: the Veterinary Culture Podcast for more conversations about building healthier veterinary workplaces.

    Neurodivergence in Vet Med: What Leaders Are Missing with Ron Sosa
  2. Oct 19

    Your Body Knows You're Burned Out Before You Do with Dr. Sonja Anne Olson, DVM, C-MMT, C-TIC, C-Neuroinformed Coach

    What if your body knows you're burned out long before you're willing to admit it? After more than 20 years in emergency veterinary medicine, Dr. Sonja Olson began experiencing serious physical symptoms of chronic stress. It wasn't until her husband asked, "Is this job worth dying for?" that she began confronting what her body was trying to tell her. In this episode of Choose People Love Pets, Dr. Brianna Armstrong sits down with Dr. Olson, veterinarian, author, wellness educator, and founder of Heartstorming Wellness, to explore burnout, the neuroscience of stress, and what it takes to build a sustainable veterinary career. They discuss moral injury, neuroplasticity, self-awareness, and the role of leadership and healthy hospital cultures in protecting veterinary professionals' well-being. In this episode: Recognizing the physical and emotional warning signs of burnout How chronic stress changes our brains and bodies Understanding moral injury in veterinary medicine Neuroplasticity, mindfulness, sleep, and nervous system regulation Why veterinarians struggle to separate their identity from their work Psychological safety and the importance of healthy workplace cultures Building resilience, connection, and sustainable careers Dr. Sonja Olson is a veterinarian, author, wellness educator, and coach with more than 25 years of experience in emergency medicine. She founded Heartstorming Wellness LLC to support veterinary professionals through education, coaching, and advocacy for healthier veterinary workplaces. Website: https://www.sonjaolsondvm.com Instagram: https://www.instagram.com/sonjaolsondvm/ LinkedIn: https://www.linkedin.com/in/sonja-a-olson-dvm Facebook: https://www.facebook.com/sonja.olson.754 Your Veterinary Wellness Journey: An Interactive Guide to Thriving with Growth, Resilience, and Purpose Publishing October 20, 2026. An interactive workbook designed to help veterinary professionals build resilience, explore their well-being, and reconnect with purpose. Order: https://www.routledge.com/9781032753928 Creating Well-being and Building Resilience in the Veterinary Profession: A Call to Life Available in print, Kindle, and audiobook formats, narrated by Dr. Olson. Amazon: https://www.amazon.com/Creating-Wellbeing-Resilience-Veterinary-Profession/dp/0367418797/ref=tmm_pap_swatch_0 For additional veterinary wellness resources, including information about the global resource collection in her new workbook, visit https://www.sonjaolsondvm.com. Empowering Veterinary Teams | Reviving Veterinary Medicine | Full Circle Lab | Ready.Vet.Go | MentorVet | Washington State Veterinary Medical Association (WSVMA) Hosted by Dr. Brianna Armstrong, DVM, Choose People Love Pets explores the people, leadership, and cultures shaping the future of veterinary medicine. Our mission is to help create healthier veterinary workplaces where people and pets can thrive.

    Your Body Knows You're Burned Out Before You Do with Dr. Sonja Anne Olson, DVM, C-MMT, C-TIC, C-Neuroinformed Coach
  3. Oct 5

    Better Dentistry Starts With Your Team with Mary Berg, RVT, VTS (Dentistry)

    What does better dentistry look like—and what becomes possible when veterinary technicians have room to grow? In this episode of Choose People Love Pets, Dr. Brianna Armstrong sits down with Mary Berg, RVT, VTS (Dentistry), founder of Beyond the Crown Veterinary Education. Mary has spent more than 30 years in veterinary medicine, building a career that spans dental research, practice management, teaching, and business ownership. Mary shares how an unexpected opportunity led her into dentistry and why helping team members do more of what they love can keep them engaged in veterinary medicine. She also explores career opportunities beyond clinical practice and what technicians should consider before pursuing a specialty. Then we get practical: what a thorough dental procedure involves, how trained technicians and veterinarians can share the work, and why the language we use affects how pet owners understand the care their pets need. Brianna brings questions from her own hospital—and Mary offers plenty of ideas to take back to yours. They also discuss anesthesia-free tooth scraping, realistic home-care options, and why investing in team education matters for patients, clients, and the people providing their care. IN THIS EPISODE • Building a veterinary career around your interests and strengths• Supporting technician growth, engagement, and utilization• Dental diagnostics, equipment, and practical workflow improvements• Why waiting until dental disease looks “bad enough” can be a problem• A dedicated anesthesia monitor and clear responsibilities during procedures• COHAT: comprehensive oral health assessment and treatment• Helping clients understand the value of dental care• Home care that pet owners can realistically maintain• Starting a training business and pursuing a veterinary technician specialty CONNECT WITH MARY & EXPLORE THE RESOURCES Beyond the Crown Veterinary EducationLearn more about Mary’s company and veterinary dentistry education. In-clinic team trainingExplore hands-on training for veterinary teams. Online learningFind Mary’s remote dentistry education options. Companion Animal Dentistry for Veterinary TechniciansMary’s textbook, mentioned in the episode. Veterinary Oral Health Council accepted productsExplore the VOHC’s accepted dental home-care products. Academy of Veterinary Dental TechniciansLearn more about the academy and its educational resources. VTS (Dentistry) certificationExplore the process of becoming a veterinary technician specialist in dentistry. NAVTA’s veterinary technician specialties directoryExplore specialty academies and opportunities for professional growth. AVMA Veterinary Technology Student Essential and Recommended Skills ListThe skills resource Mary mentions during the discussion about technician utilization. Enjoyed this conversation? Follow Choose People Love Pets, share this episode with your veterinary team, and leave a review to help more people find the show.

  4. Sep 21

    From Veterinary Medicine to Children’s Books with Dr. Jen Cole

    What happens when you’ve built the career you thought you wanted… and realize you might be ready for something completely different? Dr. Jen Cole spent more than 25 years in veterinary medicine, built two veterinary practices with her husband, raised three children, and eventually made the decision to step away from hospital life. But she wasn’t done with veterinary medicine. Today, Jen is the author of the Rooster and Squid children’s book series, using storytelling to teach kids about animals, veterinary medicine, and how they can become better advocates for their own pets. In this episode, we talk about knowing when it’s time to move on, separating who you are from what you do, building a career alongside a family, and giving yourself permission to figure out what comes next. We also get into some of the harder lessons Jen learned during 25+ years in practice: firing clients, letting go of team members who are hurting your culture, realizing that nobody is irreplaceable (including the owners), and learning that your hospital can continue to thrive without you. Jen shares what retirement actually felt like after decades of being a veterinarian and practice owner, why she gave herself six months before saying yes to anything new, and how that space eventually led her to an entirely new creative career. Then we dive into Rooster and Squid: why Jen believes kids can be some of the best advocates for their pets, how she learned to write and publish children's books, what she thinks about AI and human creativity, and what she's building next. Most importantly, this conversation is a reminder that there isn't just one way to have a career in veterinary medicine. You can practice, own, lead, work part-time, raise a family, move into industry, create something completely new, or reinvent your career altogether. Your career can change. Your impact doesn’t have to. In this episode • Knowing when it’s time to step away from clinical practice • Separating your identity from being a veterinarian • Why Jen gave herself six months after retirement before deciding what came next • Building veterinary practices while raising a family • Being physically present versus actually being present with the people you love • Why it’s okay to fire clients • Letting go of people who are negatively affecting your hospital culture • Why “nobody is irreplaceable” can actually be a healthy leadership lesson • The many different ways to build a career in veterinary medicine • Turning 25+ years of veterinary experience into children's stories • Why kids can be powerful advocates for their pets • Writing, illustrating, and publishing the Rooster and Squid series • AI, authorship, and the value of human creativity • Jen’s upcoming search-and-rescue series inspired by veterinary emergency response work Connect with Dr. Jen Cole Instagram: https://www.instagram.com/roosterandsquid/ Facebook: https://www.facebook.com/profile.php?id=61553831672190 LinkedIn (Jen Cole, DVM): https://www.linkedin.com/in/jen-cole-dvm-208b642a1/ Pinterest: https://www.pinterest.com/roosterandsquid/ Threads: https://www.threads.com/@roosterandsquid ​YouTube: https://www.youtube.com/@RoosterandSquid Lucid Books (Dr. Cole's Publisher) Instagram: https://www.instagram.com/lucid_books/ Facebook: https://www.facebook.com/lucidbookspublishing/ LinkedIn: https://www.linkedin.com/company/lucid-books Pinterest: https://www.pinterest.com/lucidbookspub/ X: https://x.com/Lucid_Books Choose People Love Pets is the veterinary culture podcast exploring leadership, workplace culture, career possibilities, and the people working to build a brighter future for veterinary medicine. People. Culture. A Brighter Vet Med.

    From Veterinary Medicine to Children’s Books with Dr. Jen Cole
  5. Sep 7

    Do You Actually Want To Own A Veterinary Hospital

    Hospital ownership can sound like the natural next step in a veterinary career, but ownership isn’t a promotion. It’s a completely different job. In this first solo episode, Dr. Brianna Armstrong breaks down three questions to ask yourself before deciding whether veterinary hospital ownership is actually right for you. Do you really want ownership, or are you looking for more autonomy, better leadership, a different schedule, or a healthier workplace? Do you enjoy the actual work of ownership, including leadership, finances, systems, hiring, accountability, and solving problems? And are you willing to take on the responsibility that comes with having more control? Dr. Armstrong shares what she loves about hospital ownership, what she didn’t know when she started, why being a great veterinarian doesn’t automatically mean you’ll enjoy running a business, and practical ways to get closer to the business side of veterinary medicine before taking the leap. In this episode: • Why ownership shouldn’t be the default finish line of a veterinary career • The “perfect associate job” test for deciding what you actually want • Why enjoying business problems matters more than already knowing business • The relationship between control and responsibility • How to test-drive leadership and ownership before investing in a hospital • Different paths to ownership, from partnerships and buy-ins to de novos and solo ownership • Why talking to current owners may be one of the best ways to figure out your next move If ownership makes you nervous but also gets you a little excited, you don’t have to decide today. Get curious, get closer to the business, and figure out whether you actually like the job before worrying about how to buy one. Follow for more: FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠ IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠ LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/

  6. Aug 24

    Why Nice Leaders Fail Their Teams

    Being a nice leader sounds like a good thing. Until being nice means avoiding the conversations your team actually needs you to have.  When leaders avoid accountability because they don’t want to hurt someone’s feelings, create conflict, or be disliked, they may be protecting someone’s comfort today while creating a much bigger problem tomorrow.  In this episode of Choose People Love Pets, Dr. Armstrong and Phoebe unpack the difference between leading nice andleading kind and why kindness sometimes requires saying the uncomfortable thing.  They talk about coaching struggling employees, addressing uncomfortable issues, holding people accountable, protecting your highest performers, firing difficult clients, and recognizing when letting someone go may actually be the kindest decision.  Because kindness without accountability isn’t kindness.  In this episode: Why nice leadership can create resentment, confusion, and burnoutThe difference between protecting someone's feelings and actually supporting themWhy your best employees notice when poor performance goes uncheckedHow to approach difficult feedback with empathyWhy being liked is not the same as being trustedHow avoiding accountability creates unfairness across your teamWhy difficult conversations get easier with practiceHow leaders model the standards they expect from everyone elseWhen letting someone go can still be a kind leadership decision This episode’s challenge: Identify one conversation you’ve been avoiding.  Then ask yourself: Am I avoiding this because it’s actually best for them and the team, or because having it would make me uncomfortable?  The conversation you avoid today becomes the problemyou manage tomorrow.  Comfort is not the goal of leadership. Growth is.  Nice leaders avoid hard conversations. Kind leadershave them. Follow for more: FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠ IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠ LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/

    Why Nice Leaders Fail Their Teams
  7. Aug 10

    Inside the Modern Animal & Chewy Deal with Dr. Christie Long

    Modern Animal’s acquisition by Chewy has become one of the most significant and debated developments in veterinary medicine.In this episode, Dr. Christie Long joins Dr. Brianna Armstrong to share her unconventional journey from software and operations to veterinary medicine and eventually becoming Chief Medical Officer of Modern Animal. Dr. Long explains the original vision behind Modern Animal, the challenges of scaling its technology-enabled and membership-based model, and the lessons the company learned while expanding beyond California.Dr. Long also discusses the financial realities of building a venture-backed veterinary company, why the fundraising environment became more difficult, and what led Modern Animal to join Chewy. Dr. Armstrong and Dr. Long address concerns surrounding corporate consolidation, vertical integration, pharmacy, insurance, pricing, and what Chewy’s expanding healthcare ecosystem could mean for independent veterinary hospitals. Dr. Long also responds to the public reaction surrounding the acquisition and explains why personal relationships may remain independent practices’ greatest competitive advantage.This is a candid conversation about entrepreneurship, culture, scale, ownership, and what the Modern Animal and Chewy partnership could signal for the future of veterinary medicine.Key Takeaways- The hardest part of building a veterinary company is not necessarily building the hospitals. It is creating jobs, career paths, leadership systems, and a culture that talented people want to join.- Growth exposes assumptions. Modern Animal’s rapid success in Southern California did not automatically translate into other markets, forcing the company to rethink its branding, membership options, marketing, and accessibility.- Venture-backed growth creates a race against time. Companies must prove their model, reach meaningful scale, and attract additional capital before their financial runway ends.- Scale and independence are not the only two options. Christie views the acquisition as a way to access capital, talent, technology, and customers that could allow Modern Animal to pursue ideas it could not accomplish alone.- Independent practices still have a major advantage. Personal relationships and meaningful human connection remain difficult for any large organization to standardize or scale.- The future of veterinary medicine should not be framed only as corporate versus private. The more important questions may be who makes the decisions, how teams are treated, whether medical quality is protected, and whether the business creates genuine value for patients, clients, employees, and the profession. About Dr. Christie LongDr. Christie Long is a veterinarian, builder, and Chief Medical Officer of Modern Animal. Before entering veterinary medicine, she worked in software development, project management, and operations. Her career has included clinical practice, veterinary telehealth, corporate veterinary development, and the creation and expansion of Modern Animal’s technology-enabled veterinary hospitals.Through her work, Christie has focused on improving the veterinary experience for patients, clients, and the people delivering care. She now enters the next chapter of that work following Modern Animal’s acquisition by Chewy.ConnectLearn more about Modern Animal: https://www.modernanimal.com/Connect with Dr. Christie Long: https://www.linkedin.com/in/christie-long-dvm-b4b51a117/Follow Choose People Love Pets: If you enjoyed this episode, make sure to subscribe, leave a review, and share it with someone who needs to hear it.Follow for more: FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠ IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠ LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/

    Inside the Modern Animal & Chewy Deal with Dr. Christie Long
  8. Jul 27

    What Successful Practice Owners Do Differently | Dr. Christine Staten (Veterinary MBA)

    What happens when the career you love is no longer sustainable?  After decades of building a thriving mixed animal practice, Dr. Christine Staten found herself facing chronic pain that forced her to rethink what the next chapter of veterinary medicine could look like. Instead of stepping away from the profession, she went back to school for her MBA and created Veterinary MBA, a business dedicated to helping practice owners build practices that are profitable, sustainable, and fulfilling.  In this episode, we dive into the mindset behind her incredible career, why she believes burnout isn't inevitable, and how intentional systems—not working harder—allow practice owners to create more impact without sacrificing their lives. We also discuss leadership, mentorship, hiring, time management, community, AI, and the lessons she learned after losing her first five associates.  Whether you're a practice owner, an aspiring leader, or simply trying to build a career with more purpose, this conversation is full of practical advice and honest reflections.  In This Episode  • Why Dr. Staten chose to expand her impact instead of slowing down  • The health challenges that led her to reinvent her career  • Going back to earn an MBA at 50 and how it transformed her leadership  • Why Veterinary MBA was created and the mission behind it  • Burnout, systems, and the biggest misconceptions about practice ownership  • The importance of community for veterinary leaders  • Why "work-life balance" is the wrong goal and what to pursue instead  • Time audits, time blocking, and designing your life intentionally  • Delegation, mentorship, and building systems that create freedom  • Lessons learned after losing her first five associate veterinarians  • Hiring for culture instead of just clinical skills  • Building successful retreats and mentorship communities  • How she approaches AI while keeping human connection at the center of leadership  Connect with Dr. Christine Staten  veterinary_mba Adobe Veterinary Center: https://adobevetcenter.com/ Follow Dr. Christine Staten for practical insights on veterinary leadership, practice ownership, and building sustainable veterinary businesses.    If you enjoyed this episode, make sure to subscribe, leave a review, and share it with someone who needs to hear it.  Follow for more:   FB: ⁠https://www.facebook.com/profile.php?id=61556480229406&mibextid=LQQJ4d⁠   IG: ⁠https://www.instagram.com/choosepeoplelovepets?igsh=MTVzZjc4ZHE4MWd2NQ%3D%3D&utm_source=qr⁠   LI: ⁠https://www.linkedin.com/company/choose-people-love-pets/

    What Successful Practice Owners Do Differently | Dr. Christine Staten (Veterinary MBA)

Ratings & Reviews

5
out of 5
7 Ratings

About

"Choose People Love Pets" is a podcast dedicated to exploring the powerful intersection where passion for animals meets the art of leading with a people-first mindset and intentionality. Join us as we delve into the heart of veterinary medicine, discovering how prioritizing both the well-being of our furry friends and the humans who care for them can transform the landscape of culture and leadership in our field.

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