Butternomics the Business of Culture

iHeartPodcasts
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Butternomics the Business of Culture

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

  1. 10 HR. AGO

    Sole Play’s Secret Sauce: Sneakers, Community, and Culture

    On this episode of Butternomics, Brandon Butler chats with TJ Bennett, CEO of Sole Play, about transforming a sneaker boutique into a community-driven movement. TJ shares his journey from corporate life to business ownership, how Sole Play leverages culture and partnerships to impact mental health awareness, financial literacy, and gaming, and the importance of intentional marketing, building a strong team, and creating a purpose-driven brand that resonates with sneakerheads and everyday customers alike. See omnystudio.com/listener for privacy information.

    36 min

  2. JAN 7

    Behind the Grillz: How Scotty ATL Turned a Side Hustle Into a Cultural Movement

    In this episode of Butternomics, host Brandon Butler sits down with Scotty ATL to unpack how he turned a side hustle into a cultural movement. What started as a side hustle has grown into a cultural phenomenon, blending music, entrepreneurship, and the art of custom grillz. Scotty takes us behind the scenes of his journey, from opening a new store on Edgewood to expanding to LA, all while dropping music like Couch Potato. We dive into his hustle, the challenges of balancing creativity with business, and how he’s turned gold teeth into a global statement. Whether you’re here for the grind, the music, or the culture, this episode is a masterclass in building a brand that shines just as bright as the grillz. See omnystudio.com/listener for privacy information.

    36 min

  3. 12/23/2024

    Why the Future of Content Creation Is in VR with Jullian Slater

    On this episode of Butternomics, Brandon sits down with Jullian Slater, aka Tech Man, a pioneer in the world of virtual reality content creation. From his first viral TikTok to becoming the face of VR, Julian shares his journey, insights on the future of VR and AR, and the importance of staying authentic in content creation. They dive into the limitless possibilities of building virtual worlds, monetizing digital spaces, and creating immersive experiences that merge reality with imagination. Whether you’re a gamer, creator, or tech enthusiast, this conversation will inspire you to think bigger about the future of technology and creativity. See omnystudio.com/listener for privacy information.

    43 min

  4. 12/19/2024

    The Business of Breakfast with Gocha Hawkins

    In this episode of Butternomics, host Brandon Butler sits down with Gocha Hawkins, the dynamic entrepreneur behind Gocha's Breakfast Bar and several other successful ventures. Gocha shares her inspiring journey from cosmetology to the culinary world, highlighting the importance of consistency, quality, and community support in building a thriving restaurant business. She discusses the challenges and triumphs of expanding her brand, the critical role of a strong team, and the innovative strategies she employs to keep her customers coming back. Gocha also delves into her retail products, including her popular pancake mix and hot sauce, and her plans for a shared kitchen space to support other food entrepreneurs.  See omnystudio.com/listener for privacy information.

    41 min

  5. 12/18/2024

    Beer is Black History: A Conversation with Draught Season Founders

    In this episode of Butternomics, host Brandon Butler sits down with Branden Peters and Kevin Irvin, the dynamic duo behind Draught Season, a lifestyle brand dedicated to craft beer. They delve into the rich history of beer, tracing its origins back to ancient Mesopotamia and highlighting the pivotal role of Black women in its creation. Branden and Kevin share their journey of building Draught Season, emphasizing the importance of branding, community, and education in the craft beer industry. They discuss their numerous collaborations, including a notable partnership with the Sacramento Kings, and their mission to make craft beer accessible and appealing to a broader audience. Tune in to learn about the challenges and triumphs of navigating the beer industry, the significance of their "Beer is Black History" campaign, and their vision for the future.  See omnystudio.com/listener for privacy information.

    50 min

  6. 12/17/2024

    How First Tee Creates Leaders and Lessons Through Golf With Jenae Jenkins

    In this episode of Butternomics, host Brandon Butler sits down with Jenae Jenkins, the Executive Director of First Tee of Metro Atlanta. Jenae shares profound insights on how golf serves as a powerful tool for teaching life skills and building confidence in young people. From her own journey of discovering golf to leading an organization that impacts thousands of kids, Jenae discusses the importance of perseverance, living in the moment, and the transformative power of sports. Tune in to hear inspiring stories of success, the unique approach of First Tee, and how golf is breaking barriers and becoming a part of the culture. Whether you're a golf enthusiast or someone interested in youth development, this episode offers valuable lessons on life, leadership, and the game of golf. See omnystudio.com/listener for privacy information.

    41 min

  7. 12/12/2024

    Why Support Is A Verb with Dr. Key Hallmon

    On this episode of Butternomics, Brandon sits down with Dr. Key Hallman, founder and CEO of The Village Market, to discuss the power of community in building successful businesses. Dr. Key shares her journey of creating a platform for Black entrepreneurs, the importance of self-care as a leader, and the hard lessons she’s learned about scaling with purpose. She also previews her upcoming book, No One Is Self Made, offering insights for entrepreneurs on building impactful businesses while fostering legacy. This episode is a must-listen for anyone navigating the challenges of entrepreneurship. See omnystudio.com/listener for privacy information.

    54 min

  8. 12/11/2024

    The Evolution of Atlanta’s Nightlife Culture with Biddy Barnes

    On this episode of Butternomics, we’re diving into the vibrant history and culture of Atlanta’s nightlife with none other than Biddy Barnes. Known as one of the architects of the city’s iconic club scene, Biddy takes us on a journey through the highs, lows, and transformative moments that shaped Atlanta’s nightlife in the ’90s and 2000s. From legendary venues like Club Kaya and Vision to the creation of VIP culture, Biddy shares behind-the-scenes stories, lessons in community building, and the evolution of what made Atlanta the epicenter of entertainment and culture. Whether you’re a nightlife enthusiast or just curious about the business behind the party, this episode is packed with gems you don’t want to miss. See omnystudio.com/listener for privacy information.

    57 min
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out of 5
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About

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Information

  • Channel
    iHeartPodcasts
  • Creator
    iHeartPodcasts
  • Years Active
    2024 - 2025
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    2025 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia
  • Show Website
    Butternomics the Business of Culture
  • Provider
    iHeartMedia + Entertainment, Inc

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