Butternomics the Business of Culture

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Butternomics the Business of Culture

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

  1. 22 HR. AGO

    How F.L.Y. Turned “Swag Surfin’” Into a Cultural Anthem

    On this episode of Butternomics, we’re joined by F.L.Y.—the creators of the iconic Swag Surfin’. What started as a club anthem in Atlanta has transformed into a global movement, with everyone from Beyoncé to Taylor Swift and even the Kansas City Chiefs getting in on the wave. But beyond the music, there’s a business behind the culture. We dive into how F.L.Y. built a hit that refuses to fade, the unexpected corporate and global opportunities that came with it, and the lessons they’ve learned about ownership, publishing, and longevity in the music industry. From MySpace days to the Super Bowl stage, this is the story of how Swag Surfin’ became a cultural anthem. See omnystudio.com/listener for privacy information.

    32 min

  2. FEB 11

    How Justin Samuels Built RenderATL into a Must-Attend Event for Tech

    Justin Samuels didn’t wait for Silicon Valley to bring tech opportunities to Atlanta—he built them himself. In this episode, we dive into how he turned RenderATL into one of the most exciting and culture-driven tech conferences in the country. From bootstrapping to booking A-list talent, Justin breaks down the strategy, the challenges, and the big vision behind Atlanta’s growing tech scene. If you care about tech, culture, and making big moves, this is an episode you don’t want to miss. See omnystudio.com/listener for privacy information.

    45 min

  3. FEB 4

    The Blueprint for Building Influence with Ray Daniels

    On this episode of Butternomics, we’re live with none other than Ray Daniels—music mogul, podcast powerhouse, and the self-proclaimed “Culture Referee.” Ray gets real about what it truly takes to build influence, from his journey in the music industry to his rise as one of the most talked-about voices in media. Brandon and Ray break down the highs and lows of entrepreneurship, the mindset shifts that separate winners from everyone else, and why showing up for yourself is the key to long-term success. Whether you’re building a brand, launching a business, or just trying to figure out your next move, this episode is packed with game you won’t find anywhere else. See omnystudio.com/listener for privacy information.

    1h 27m

  4. JAN 30

    How to Build a Personal Brand That Commands Respect and Bigger Paydays with Jamé Jackson

    In this episode of Butternomics, Jamé Jackson Gadsden breaks down the art of building a personal brand that commands respect—and bigger paydays. From mastering LinkedIn and video content to negotiating with confidence, she shares how showing up authentically can open doors to unexpected opportunities. Whether you’re a creative, entrepreneur, or professional looking to level up, Jamé’s insights will help you stand out, get noticed, and get paid what you deserve.  See omnystudio.com/listener for privacy information.

    50 min

  5. JAN 28

    How Passion and Perseverance Helped C.D. Moody Build Atlanta Brick by Brick

    In this episode of Butternomics, C.D. Moody shares how passion and perseverance helped him shape Atlanta’s skyline. From overcoming personal challenges to building iconic landmarks, Moody’s story is a powerful blueprint for turning obstacles into opportunities. Tune in for lessons on grit, growth, and dreaming big. See omnystudio.com/listener for privacy information.

    44 min

  6. JAN 21

    Connecting Culture to Capital with the Village Micro Fund

    In this episode of Butternomics, Brandon sits down with Donte Miller and Hariett Williams, co-founders of Village Micro Fund, to discuss how they bridge the gap between culture and capital. They share innovative funding models like the Workers Equity Fund, their work empowering Black entrepreneurs, and the importance of culturally competent mentorship. From building sustainable businesses in Atlanta to expanding globally, this episode is packed with insights on creating generational wealth and reimagining Black entrepreneurship. See omnystudio.com/listener for privacy information.

    39 min

  7. JAN 14

    Sole Play’s Secret Sauce: Sneakers, Community, and Culture

    On this episode of Butternomics, Brandon Butler chats with TJ Bennett, CEO of Sole Play, about transforming a sneaker boutique into a community-driven movement. TJ shares his journey from corporate life to business ownership, how Sole Play leverages culture and partnerships to impact mental health awareness, financial literacy, and gaming, and the importance of intentional marketing, building a strong team, and creating a purpose-driven brand that resonates with sneakerheads and everyday customers alike. See omnystudio.com/listener for privacy information.

    36 min

  8. JAN 7

    Behind the Grillz: How Scotty ATL Turned a Side Hustle Into a Cultural Movement

    In this episode of Butternomics, host Brandon Butler sits down with Scotty ATL to unpack how he turned a side hustle into a cultural movement. What started as a side hustle has grown into a cultural phenomenon, blending music, entrepreneurship, and the art of custom grillz. Scotty takes us behind the scenes of his journey, from opening a new store on Edgewood to expanding to LA, all while dropping music like Couch Potato. We dive into his hustle, the challenges of balancing creativity with business, and how he’s turned gold teeth into a global statement. Whether you’re here for the grind, the music, or the culture, this episode is a masterclass in building a brand that shines just as bright as the grillz. See omnystudio.com/listener for privacy information.

    36 min
See All (39)

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About

Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.

Information

  • Channel
    iHeartPodcasts
  • Creator
    iHeartPodcasts
  • Years Active
    2024 - 2025
  • Episodes
    39
  • Rating
    Explicit
  • Copyright
    2025 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia
  • Show Website
    Butternomics the Business of Culture
  • Provider
    iHeartMedia + Entertainment, Inc

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