RevOpsAF The Podcast

Matt Volm

RevOpsAF is the podcast for people who are RevOpsAF and want to learn about everything RevOpsAF! Powered by the RevOps Co-op, the number one community for operations professionals.

  1. Your CRM Has an Identity Crisis (and What You Can Do About It)

    2D AGO

    Your CRM Has an Identity Crisis (and What You Can Do About It)

    Your AI strategy is only as good as the data underneath it. If your CRM can't tell Vodafone Spain from Vodafone Italy, no amount of orchestration will save you.   In this episode, Anders Krohn (CEO & Co-Founder of Kernel) joins Matthew Volm to break down the three-layer data enrichment stack, why most CRM hygiene initiatives treat symptoms instead of root causes, and what it actually takes to build an AI-ready data foundation in 2026.   Key topics covered: - The origin story of Kernel — and why building an AI SDR forced a reckoning with entity data - The three-layer data stack: entity data, enrichment, and orchestration — and why the bottom layer is the one that matters most - The difference between an account (a CRM record) and an entity (a real-world corporate identity) - Why go-to-market strategy should drive data strategy — not the other way around - How AI enables human-level entity matching and multi-source firmographic reasoning - What the "run phase" architecture looks like: data warehouse + entity resolution + bespoke orchestration - How bad entity data creates $60M+ in lost revenue capacity for mid-to-large sales organizations - Why CRM hygiene is a symptom, and entity identity is the disease - What RevOps teams should do right now to start closing the gap between their CRM and their GTM reality   🎙️ Speakers: - Anders Krohn, CEO & Co-Founder at Kernel — https://www.linkedin.com/in/anderskrohn/ - Matthew Volm, CEO & Founder at RevOps Co-op — https://www.linkedin.com/in/matthewvolm/   🔗 Resources: - Kernel: https://kernel.ai/ - RevOps Co-op Podcast Library: https://www.revopscoop.com/podcast   👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options 🌐 Visit us: https://www.revopscoop.com 💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op   #RevOps #RevenueOperations #SalesOps #MarketingOps #DataEnrichment #CRMData #AIinSales #GTM #B2B #RevenueOperations

    35 min
  2. Why You Should Stop “Doing AI” and Start Solving Problems

    MAR 6

    Why You Should Stop “Doing AI” and Start Solving Problems

    Ever feel like you're drowning in AI hype while your actual problems remain unsolved? You're not alone. In this episode of RevOpsAF, host Matthew Volm sits down with Em Wingrove, Chief Marketing Officer at Aptitude 8, to cut through the noise and deliver practical AI strategies that actually work.   Em shares why 95% of AI initiatives fail (spoiler: it's not the technology), how to start small with independent use cases, and the specific AI plays that are transforming go-to-market teams right now. From attribution engines to content assistants, discover the frameworks that turn AI from overwhelming buzzword into revenue-driving reality.   🎯 Key Topics Covered: • Why AI overwhelm leads to disengagement (and how to fix it) • The difference between top-down vs. bottom-up AI adoption • Ready-to-implement AI plays for marketing-to-sales handoffs • How to build AI solutions without being an AI expert • The importance of data readiness before AI implementation • Real examples of AI automation in HubSpot   💡 Featured Speakers: • Matthew Volm - Co-host, RevOpsAF Podcast (https://www.linkedin.com/in/matthewvolm/) • Em Wingrove - Chief Marketing Officer, Aptitude 8 (https://www.linkedin.com/in/emilywingrove/)   🔗 Learn More: Aptitude 8: https://aptitude8.com/ RevOps Co-op Community: https://www.revopscoop.com/   #RevOps #AI #ArtificialIntelligence #RevenueOperations #SalesOps #MarketingOps #HubSpot #GTM #B2B #SalesAutomation #MarketingAutomation #RevOpsCoop

    32 min
  3. The New GTM Hero: Revenue Engineer

    FEB 27

    The New GTM Hero: Revenue Engineer

    Is your RevOps role about to evolve—or get replaced? In this game-changing episode, fractional CMO and Cannonball GTM co-founder Doug Bell reveals why the traditional RevOps function is being disrupted by a new breed of professional: the Revenue Engineer.   What You'll Discover: • Why go-to-market engineering is flanking traditional RevOps stacks • How AI tools like Claude Code are democratizing technical skills • The three-stage maturity model every RevOps pro needs to understand • Why pain-based segmentation beats traditional ICP targeting • How Revenue Engineers are commanding $200K+ salaries • Real examples of existential data points that drive pipeline   Featured Guest: Doug Bell - Fractional CMO, Former Partner at Chief Outsiders, Co-founder of Cannonball GTM LinkedIn: https://www.linkedin.com/in/dougbell1/ Cannonball GTM: https://www.cannonballgtm.com   Host: Camela Thompson - RevOps Expert LinkedIn: https://www.linkedin.com/in/camela-thompson/   Resources Mentioned: • Cannonball GTM Substack: https://cannonballgtm.substack.com/ • Clay University: https://university.clay.com/ • Kellen Casebeer: https://www.linkedin.com/in/kellen-casebeer/ • Eric Nowoslawski: https://www.linkedin.com/in/outboundphd/   Related RevOps Co-op Content: • RevOps Career Growth Hub: https://www.revopscoop.com/resources/revops-career-growth-hub • AI in RevOps Blog Series: https://www.revopscoop.com/learn/blog • RevOps Community: https://www.revopscoop.com/membership/membership-options   #revops #revenueoperations #GoToMarketEngineering #RevenueEngineer #aiinsales #salesoperations #marketingoperations #customersuccess #revopscoop #revopsaf #salesenablement #datadriven #PainBasedSegmentation #claudecode #gtmstrategy #revenuegrowth

    29 min
  4. How MongoDB Uses AI to Kill Busywork

    FEB 20

    How MongoDB Uses AI to Kill Busywork

    Discover how MongoDB is revolutionizing go-to-market operations by using AI to eliminate the "bureaucracy gap" and empower sales teams to focus on what matters most: building relationships with customers.   In this episode of RevOpsAF, co-host Matthew Volm sits down with Amanda Lin, Senior Manager of Go-to-Market AI Operations at MongoDB, to explore how one of the world's leading database companies is leveraging artificial intelligence to transform their revenue operations.   🔥 Key Topics Covered: • What the "bureaucracy gap" is and why it's killing productivity • How MongoDB built a sales intelligence platform as a cognitive offload engine • Real-world AI use cases: meeting preparation, account research, and proof point discovery • The data foundation challenges every company faces when implementing AI • Why 80% solutions beat 0% solutions every time • Future predictions for RevOps and AI in 2026 • The evolution from commit models to consumption to AI-powered revenue models   🔗 Connect with Our Guests: Amanda Lin: https://www.linkedin.com/in/amanda-lin-14402775/ Matthew Volm: https://www.linkedin.com/in/matthewvolm/ MongoDB: https://www.mongodb.com/   📚 Related Resources: • RevOps Co-op Blog: https://www.revopscoop.com/learn/blog • Join Our Community: https://www.revopscoop.com/membership/membership-options    #RevOps #AI #ArtificialIntelligence #MongoDB #SalesOperations #GoToMarket #RevOpsAF #RevenueOperations #SalesIntelligence #DataStrategy #SalesAutomation #RevOpsCoop    📧 Stay Connected: Website: https://www.revopscoop.com LinkedIn: https://www.linkedin.com/company/revopscoop

    34 min
  5. The RevOps Identity Crisis

    FEB 13

    The RevOps Identity Crisis

    Ever feel like your RevOps role is a catch-all for everything nobody else wants to do? You're not alone. In this eye-opening episode, Mahak Vedi, CEO of Revology Consulting, breaks down the evolution (and confusion) around RevOps titles and what it means for your career.   What You'll Learn: • Why RevOps became a "catch-all" function and how that's hurting the profession • The rise of Go-to-Market Engineering and how it differs from traditional RevOps • Real strategies for job hunting in today's confusing title landscape • How to position yourself strategically whether you're technical or strategic • What executives need to understand about operations roles (spoiler: it's a thankless job when done right)   Key Insights: • RevOps was meant to be analytical and strategic, but many companies just renamed their admins • Go-to-Market Engineers focus on tooling and AI implementation while RevOps handles strategy • The job market shows 7,000 RevOps roles globally vs. 1,200-1,400 Go-to-Market Engineering roles • Networking and community involvement are crucial for landing your next role   Featured Speakers: • Mahak Vedi - https://www.linkedin.com/in/mahakvedi/ - CEO, Revology Consulting • Camela Thompson - https://www.linkedin.com/in/camela-thompson/ - Head of Marketing at RevOps Co-op   Company Spotlight: Revology Consulting - https://www.revologyconsulting.com/ - helps B2B companies untangle their tech stacks, clean their data, and scale without firefighting.   Connect with RevOps Co-op: 🌐 Website: https://www.revopscoop.com 💬 Join our Community: https://www.revopscoop.com/membership/membership-options 📧 Newsletter: https://www.revopscoop.com/membership/join-the-club 🎓 Courses: https://www.revopscoop.com/learn/courses-education   #revops #revenueoperations #GoToMarketEngineering #salesops #marketingops #CustomerSuccessOps #revopscoop #revopsaf #careeradvice #jobsearch #revopscommunity #b2bsales #salesstrategy #revopstools #crm #salesenablement    About RevOps Co-op: We're a community of 19,000+ RevOps professionals sharing knowledge, best practices, and career support. Our mission is to elevate the RevOps profession through education, networking, and advocacy.

    23 min
  6. Episode 79: Enablement Without RevOps Is Just Noise

    FEB 6

    Episode 79: Enablement Without RevOps Is Just Noise

    🚀 Ready to transform your sales kickoff from a Vegas party into a revenue-driving foundation? Join us as Roderick Jefferson, enablement expert and author, breaks down why most SKOs fail and how RevOps can be the secret weapon for year-long success.   🎯 What You'll Learn: • Why sales kickoff is the FLOOR, not the ceiling of your annual strategy • How to get RevOps involved from day one (not as an afterthought) • The power of focusing on WHY instead of what, when, and how • Why "sales enablement" is dead and go-to-market enablement is the future • How to create ongoing reinforcement that actually sticks • The importance of mid-year summits for course correction   💡 Key Insights: • RevOps should be part of pre-planning, not just execution • Success metrics need to be agreed upon upfront by ALL teams • Culture for the entire year starts at your kickoff event • Stop being the "piñata" of your organization • AI is great for content, but humans provide the context   🔗 Connect with Our Guests: Roderick Jefferson: https://www.linkedin.com/in/roderickjefferson/ Camela Thompson: https://www.linkedin.com/in/camela-thompson/   📚 Roderick's New Book: "Stroke of Success" - A powerful story about work-life balance and what happens when you let work overtake who you are. → https://www.roderickjefferson.com/stroke-of-success   🎙️ More RevOpsAF Content:  Join our community: https://www.revopscoop.com/membership/membership-options • Read our blog: https://www.revopscoop.com/learn/blog • Check out our courses: https://www.revopscoop.com/learn/courses-education   #RevOps #SalesKickoff #RevenueOperations #SalesEnablement #GoToMarket #RevOpsAF #SalesOps #MarketingOps #CustomerSuccess #RevenueCycle #SalesTraining #RevOpsStrategy

    31 min
  7. AI Won't Magically Fix Your Sales Team

    JAN 30

    AI Won't Magically Fix Your Sales Team

    Think AI is the silver bullet for your sales challenges? Think again. In this eye-opening episode of RevOpsAF, host Camela Thompson sits down with Jiaxi Zhu, RevOps Analytics expert at Google, to uncover the truth about AI in sales - and why most companies are stuck in pilot purgatory.   What You'll Learn: • Why 40-50% of companies are experimenting with AI but most never scale beyond pilots • The two critical buckets where AI deployment actually works in sales • How to calculate real ROI (hint: it's not about adoption metrics) • The biggest mistake teams make when rolling out AI tools • Why timing your AI rollout wrong can kill adoption before it starts • How to redefine sales roles when AI takes over repetitive tasks   Featured Guest: Jiaxi Zhu - RevOps Analytics Expert at Google LinkedIn: https://www.linkedin.com/in/jiaxi-zhu/   Host: Camela Thompson - Co-host of RevOpsAF LinkedIn: https://www.linkedin.com/in/camela-thompson/   Resources Mentioned: • RevOps Co-op Community: https://www.revopscoop.com/membership/membership-options • RevOpsAF Conference: https://revopsaf.revopscoop.com/ • RevOps Blog: https://www.revopscoop.com/learn/blog   🔔 Subscribe for more RevOps insights that actually work 📢 Share with your RevOps team - they'll thank you later   #RevOps #AI #SalesOperations #RevenueOperations #SalesAI #RevOpsCoop #RevOpsAF #SalesStrategy #AIinSales #RevOpsAnalytics #SalesProductivity #ChangeManagement

    24 min
  8. Run Your Job Search Like a Revenue Engine

    JAN 23

    Run Your Job Search Like a Revenue Engine

    Feeling stuck in the job market? RevOps career coach Arriel Balogun from Infinitely Elevated shares game-changing strategies to run your job search like the revenue professional you are. In this episode, discover how to leverage your RevOps superpowers to land your dream role faster.   What You'll Learn: • How to overcome the three biggest job search struggles RevOps professionals face • Why treating your job search like a RevOps dashboard changes everything • The power of tracking applications, interview feedback, and market signals • How to articulate your business impact beyond just listing tools • Interview preparation strategies that actually work • Why soft skills are becoming more critical than technical certifications • How to build a "brag box" to showcase your accomplishments • Strategic approaches to resume tailoring and LinkedIn optimization   Key Takeaways: ✅ Track your job search like a RevOps dashboard - measure what matters ✅ Focus on business problems solved, not just tools used ✅ Practice difficult interview questions before they matter ✅ Build rest and recovery into your job search strategy ✅ Use data signals to pivot your approach when needed   Featured Guest: Arriel Balogun - RevOps Career Coach & Founder of Infinitely Elevated LinkedIn: https://www.linkedin.com/in/arrielbalogun/ Website: https://infinitelyelevated.com/   Host: Camela Thompson - RevOps Co-op LinkedIn: https://www.linkedin.com/in/camela-thompson/   Connect with RevOps Co-op: 🌐 Website: https://www.revopscoop.com 💼 LinkedIn: https://www.linkedin.com/company/revopscoop   #RevOps #JobSearch #CareerCoaching #RevenueOperations #JobHunting #CareerAdvice #InterviewTips #RevOpsCareer #SalesOps #MarketingOps #CustomerSuccess #RevOpsAF #CareerDevelopment #ProfessionalGrowth

    30 min

About

RevOpsAF is the podcast for people who are RevOpsAF and want to learn about everything RevOpsAF! Powered by the RevOps Co-op, the number one community for operations professionals.

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