Madison and Wall Podcast

Madison and Wall
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.

  1. 4D AGO

    Ep. 71: AI, AI Owe: AI Ad Revenue, AI Capital Expenditures and Agentic Commerce Analysis; Changes at Dentsu, WPP and Omnicom; Analysis of Pinterest, Roku, AppLovin Earnings and More

    We review our latest work of the week, which featured extensive analyses of topics around AI and advertising, big news for Dentsu, WPP and Omnicom and a review of earnings at Pinterest, Roku, TF1 and others

    13 min

  2. FEB 6

    Ep. 70: Saving Journalism (Or Not), New Businesses Formation = Ad Spend, Google, Amazon and Publicis Earnings, Marketer Commentary and More

    We review our latest work of the week, including our detailed analysis of the limitations of saving journalism with advertising, as well as earnings results from (and the AI impact on) Google, Amazon and Publicis among others.

    12 min

  3. JAN 30

    Ep. 69: Meta's Growth, YouTube vs Barb, M&W Category Data and Much More

    We review our latest work of the week, including Meta's ad revenue growth, the global read-throughs on YouTube's dispute with UK-based Barb, the launch of Madison & Wall's proprietary category advertising data and more on local and national TV from Comcast and Charter.

    13 min

  4. JAN 23

    Ep. 68: Netflix' Advertising Sales, Greenland & Advertising, News and Data from P&G, TikTok and WPP + More

    We review our latest work of the week including the impact of tariff threats related to the US' interest in Greenland, Netflix advertising, TikTok, P&G and WPP's news about its production business

    12 min

  5. JAN 16

    Ep. 67: Super-Pod! With WPP Media’s Kate Scott-Dawkins, Nidhi Shah and Jeff Foster

    On this week’s edition of the Madison & Wall podcast: a special cross-posting with the WPP Media Intelligence team! We discuss agentic commerce, bank earnings, TikTok’s World Cup plans, app advertising and more.

    35 min

  6. JAN 9

    Ep. 66: AI and How to Tell What Will Actually Move Ad Budgets; Publicis, LiveRamp and Data Businesses; How Agencies Grow

    We review our latest work of the week including how to tell how AI will or won’t move ad budgets, an analysis of the potential combination of Publicis and LiveRamp and a review of our latest data on independent agency growth rates.

    10 min

  7. 12/19/2025

    Ep. 65: TikTok's US Sale, Alt. DSPs, Nielsen vs. the VAB and New Economic Data

    We review our latest work of the week including TikTok's sale of its US business, our new overview of "Alternative" DSPs, the latest measurement spat involving Nielsen and the VAB and an analysis of new economic data,

    15 min

  8. 12/12/2025

    Ep. 64: New US and Canada Ad Forecasts, New Programmatic Ad Forecasts + Pinterest To Acquire tvScientific and More

    We review our latest work of the week including an analysis of new US and Canada Ad forecasts, new programmatic ad forecasts, large and small advertiser trends as well as news that Pinterest is set to acquire tvScientific.

    12 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.

Information

  • Creator
    Madison and Wall
  • Years Active
    2024 - 2026
  • Episodes
    72
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Madison and Wall
  • Show Website
    Madison and Wall Podcast

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