Send It!

Send It!
  • 5.0 (6)
  • Marketing
  • Weekly

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

  1. 3d ago

    Subscription vs. Replenishment: How to Get Customers Into Recurring Revenue (Part 1)

    Most brands bolt a “Subscribe & Save” widget onto a product page, watch nobody use it, and decide subscription doesn’t work for them. Jimmy Kim and Chase Dimond argue the real problem is that they never understood what they were building. This is Part 1 of a two-part series on recurring revenue for consumable brands. Today is about getting customers in. Next week is about keeping them. What we cover: → The difference between subscription and replenishment (and why most consumable brands need both) → When subscription actually fits your product, and when forcing it makes churn worse → Why offering a subscription at first purchase churns faster, and when to offer it instead → Why you shouldn’t sell subscription on the discount alone → Non-price levers that make a subscription attractive: free shipping, bonuses, early access, flexibility → How to build a replenishment reminder around your product’s natural consumption cycle → Why one-tap reordering matters more than clever copy → How to use replenishment as the on-ramp that feeds your subscription program If you only do one thing this week: find the percentage of your repeat buyers on subscription vs. reordering manually, and your product’s natural reorder cycle. ______ Thank you our friends at Omnisend, Retention and Allan for the sponsorship! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/ Want to learn more about all things email and sms marketing? Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ #subscriptionmarketing #replenishment #ecommerce #retentionmarketing #emailmarketing #smsmarketing Send It! is the podcast where Jimmy Kim and Chase Dimond break down everything retention marketing: email, SMS, and ecommerce growth. Subscribe for new episodes every week. CHAPTERS 00:00 Welcome to Send It 00:54 Two Part Subscription Series 02:16 Subscription Versus Replenishment 05:24 When Subscription Fits 07:04 Sponsor: Omnisend 08:39 Where to Offer Subscription 11:31 Beyond Discounts 14:24 Replenishment Timing Playbook 17:26 Sponsor: Allan 19:14 Bridge to Part Two 20:25 Key Takeaways and Homework 22:24 Outro ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  2. Oct 20

    Your 50 Black Friday Cyber Monday eCommerce Checklist for Email & SMS

    Black Friday Cyber Monday is the biggest revenue weekend of the year for most brands, and most of the work is done weeks before it starts. Jimmy Kim and Chase Dimond fire off 50 quick hits to get your email and SMS program ready, grouped into 5 batches of 10. Their core frame: BFCM is a funnel clearing event. All year you’ve been filling the funnel. This is the weekend every fence sitter finally converts. What we cover: → Mindset and strategy (why more sends isn’t a strategy, and what the weekend is really for) → Planning and prep (build your calendar backwards, warm up your list in October, clean your list before the surge) → Offers, creative and copy (why non-discount levers still work and how to protect your margin) → Flows, segmentation and SMS (the evergreen flow conflict that quietly eats your weekend) → Execution and what happens after (live deliverability monitoring, rollback plans, and why you can’t go dark for Q5) One tip from the episode: don’t try to fix all 50. Pick the three you know you’re getting wrong and fix one today. Thank you our friends at Omnisend, Retention and Allan for the sponsorship! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/ Want to learn more about all things email and sms marketing? Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ #bfcm #blackfriday #cybermonday #emailmarketing #ecommerce #retentionmarketing #smsmarketing Send It! is the podcast where Jimmy Kim and Chase Dimond break down everything retention marketing: email, SMS, and ecommerce growth. Subscribe for new episodes every week. 0:00 Intro 1:30 BFCM as a funnel clearing event 2:30 Batch 1: Mindset and strategy (tips 1-10) 5:30 Sponsor: Omnisend 7:30 Batch 2: Planning and prep (tips 11-20) 10:30 Batch 3: Offers, creative and copy (tips 21-30) 13:30 Sponsor: Retention.com 14:30 Batch 4: Flows, segmentation and SMS (tips 31-40) 18:00 Batch 5: Execution and after the weekend (tips 41-50) 21:00 Sponsor: Allan 22:30 Tips 49-50: debrief and what BFCM is really for 25:00 Wrap up: fix three, not fifty ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  3. Oct 13

    Does Anyone Care About Halloween? (Your Q4 On-Ramp Playbook)

    Most brands treat Halloween like a one-off email they throw together on October 30th. On this week’s episode of Send it! - Jimmy Kim and Chase Dimond argue that’s the wrong way to think about it. If you don’t sell costumes, Halloween isn’t really about Halloween. It’s your on-ramp into Q4. They break down whether Halloween is worth your time, how to time it based on what you sell, and how to run it so it warms up your list for BFCM instead of cannibalizing it. What we cover: → Whether your customers actually care about Halloween (and which brands it’s a real revenue event for) → Why Halloween is the bridge between Labor Day and Black Friday → The timing framework: hard-deadline brands vs. everyone else → Why you should never send your big push on Halloween night → How to extend your run past October 31st without going dark → How to avoid pulling sales forward from BFCM by accident → A tactical playbook: creative, offers that aren’t discounts, segmentation, and email + SMS timing → How to measure whether Halloween was incremental or just borrowed revenue If you’re only answering one question this week, make it this: is Halloween a real revenue event for your brand, or a warm-up into Q4? Thank you our friends at Omnisend, Retention and Allan for the sponsorship! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/ Want to learn more about all things email and sms marketing? Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Intro 01:39 Do Customers Care About Halloween? 03:19 Halloween as a Q4 On-Ramp 04:17 Who Is Halloween Worth It For? 06:27 Sponsor: Omnisend 08:46 The Timing Framework 11:05 Don’t Send Night Of 11:58 Extend Past Halloween 14:23 Sponsor: Retention.com 15:30 Avoid BFCM Cannibalization 18:39 Halloween Playbook Tactics 21:16 Sponsor: Allan 23:19 Measuring Success 24:43 Wrap Up and Takeaway ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! #halloweenmarketing #emailmarketing #ecommerce #retentionmarketing #BFCM #q4marketing

  4. Oct 6

    Stop ignoring these emails (they get the most opens)

    Download the transactional playbook here: https://ecomemailmarketer.com/send-it/transactional-playbookEmail and SMS marketers obsess over your campaign subject lines, A/B test your hero images, and argue about send times. Meanwhile the emails with the highest open rates in your entire business are sitting untouched: your order confirmation, your shipping notification, your “out for delivery” email. On today’s epsisode of Send it! Podcast, Jimmy Kim and Chase Dimond break down why transactional emails get opened at 80-100%, why almost every brand treats them like pure plumbing, and exactly how far you can push them before you cross a real legal and deliverability line. What we cover: → Why transactional emails get opened at rates your campaigns can only dream of → The psychology behind every stage of the shipping journey (order confirmation, shipping, out for delivery) → The two dumb reasons brands never touch these emails → The legal concept of “primary purpose” and why it protects transactional sends → The deliverability risk of jamming promotional content into a transactional stream → A full email-by-email playbook: what belongs in your order confirmation, shipping notification, out-for-delivery email, post-delivery follow-up, and back-in-stock alert → How to measure whether your additions are actually working, without compromising the core message If you’ve never opened your own order confirmation email as a customer, this episode will change how you think about it. *** Thank you our friends at Omnisend, Retention and Allan for the sponsorship! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/ Want to learn more about all things email and sms marketing? Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Intro 03:01 Why Transactional Wins 05:04 Ignored Inbox Goldmine 08:24 Switch to Omnisend today 09:43 Trojan Horse Reframe 11:11 Legal and Deliverability Lines 15:19 Identify visitors with Retention 16:59 Email by Email Playbook 21:38 Personalization that works with Allan 23:10 Tracking and Risk Monitoring 25:14 Action Steps 26:36 Final Wrap and Outro ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  5. Sep 29

    100 things we learned about email and sms marketing in ecommerce

    Download the 100 here: https://ecomemailmarketer.com/sendit-100 This week, we’re celebrating episode #100 with a fun 100 things we know about retention. Here’s what we cover in the pod: → Lists and list growth (why size is a vanity metric, and what actually matters instead) → Deliverability (the habits that quietly protect or destroy your sender reputation) → Segmentation (why over-segmenting is procrastination in disguise) → Flows (the automations every brand should have and rarely maintains) → SMS (the rules that are different from email, and why) → Copy and creative (what actually gets opens, clicks, and conversions) → Offers and discounts (why discounting is a tool, not a strategy) → Strategy and LTV (why retention funds acquisition, not the other way around) → Metrics (which numbers actually matter, and which ones are just noise) → Mindset (the operator habits that separate good retention marketers from great ones) Whether you’re brand new to retention marketing or you’ve been doing this for years, there’s something in this list that’s going to challenge how you’re currently running your program. We’re also giving away a free downloadable checklist of all 100 things:. ***** Thank you our SPONSORS of the show who allow us to share valuable and free information to you every week: Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/ Want to learn more about all things email and sms marketing? Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Intro 00:54 Welcome to 100! 02:26 List Growth Truths 06:05 Deliverability Essentials 08:41 Segmentation That Works 11:11 Omnisend is Awesome 13:44 Flows Money Machine 16:28 SMS Principles Start 17:54 SMS Rules Recap 18:55 Retention.com is great 20:03 Coordinating Email and SMS 20:24 Copy and Creative Wins 22:09 Unsubscribes and Usefulness 22:43 Discounts Without Damage 26:21 LTV and Retention Strategy 28:49 Allan Personalization is a must try 29:56 Metrics That Matter 33:07 Operator Mindset Final 10 34:48 Wrap Up ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  6. Sep 22

    How to do winback campaigns in ecommerce

    Win-Backs Are Broken Because Everyone Treats Them Like One Thing Most brands treat “win-back” like it’s one flow. On this week’s show, Jimmy Kim and Chase Dimond argue that’s the exact reason win-backs underperform almost everywhere, because a win-back is actually two completely different problems wearing the same name. They break down the two buckets every brand needs to separate: the lapsed customer (someone who already bought and proved their intent) and the lapsed prospect (someone who joined your list but never converted). Treating them the same doesn’t just waste a message, it actively hurts both. What we cover: → Why a lapsed customer deserves patience, not a panic discount → The ladder approach to winning back customers without training them to wait for a sale → Why a lapsed prospect’s intent has a shelf life, and why speed matters more than anything → Why being aggressive with a cold prospect is the right move, not a risky one → Why unengaged prospects need to be sunset, and how holding onto them hurts your deliverability for everyone else → How to measure the two buckets differently instead of judging them by the same metric If your win-back flow is just a single “we miss you” email going out to everyone who’s gone quiet, this episode explains exactly why it’s not working the way you think it is. Thank you our SPONSORS of the show who allow us to share valuable and free information to you every week: Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Allan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/ Want to learn more about all things email and sms marketing? Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Show Intro 01:22 Two Winback Buckets 04:22 Why Customer Lapse Hurts 06:16 Reframe Patience vs Speed 08:35 Customer Winback Ladder 11:21 Timing by Purchase Cadence 12:52 Prospect Window and Decay 15:41 Prospect Sprint Playbook 17:47 List Hygiene and Deliverability 21:43 Stop Hoarding Subscribers 23:18 Implementation and Metrics 25:23 Wrap Up Key Takeaways ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  7. Sep 15

    The only KPI a retention marketer should be thinking about..

    This is the the most Important number in Retention Marketing nobody tracks Every brand celebrates new customer count. On this week’s episode, Jimmy Kim and Chase Dimond argue that’s the wrong number to be proud of, and that the real moment that determines a customer’s lifetime value is the second purchase, not the first. They break down why a first-time buyer isn’t really a customer yet, just someone willing to give you a chance, and why the shift from trial to identity is the actual psychological threshold every retention program should be built around. What we cover: → Why repeat purchase probability compounds after the second order, and what that means for your acquisition budget → The psychological difference between a first purchase (trial) and a second purchase (identity) → Why discounting the second purchase trains the exact behavior you don’t want → How to find your product’s natural reorder window instead of guessing → 5 concrete playbooks for the post-purchase window: post-purchase sequence, replenishment nudge, cross-sell, bounce-back offer, and subscription conversion → The two numbers almost no brand tracks: cohort-based repeat purchase rate and median time to second order If you’ve ever wondered why your acquisition numbers look great but revenue feels flat, this episode explains where the leak actually is. Subscribe for new episodes every week. Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Create Emails like Ads: getallan.com eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Intro 01:12 New Customers Aren’t Loyal 03:29 Why Second Purchase Matters 07:03 Trial to Identity Shift 08:49 Omnisend Migration Sponsor 10:57 Post Purchase Builds Trust 13:25 Timing by Category 16:19 Retention.com BFCM Sponsor 17:29 Email vs SMS Phases 19:16 Five Second Purchase Playbooks 24:03 Ecom Email Certified Plug 25:13 Measure Cohorts and Timing 28:10 Wrap Up and Homework #retentionmarketing #ecommerce #emailmarketing #dtc #customerretention Send It! is the podcast where Jimmy Kim and Chase Dimond break down everything retention marketing — email, SMS, and ecommerce growth. ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

  8. Sep 8

    We Asked Retention.com's Founder If This Is Legal (ft. Adam Robinson)

    The Legal Loophole Behind Non-Opt-In Email Marketing Is it actually legal to email people who never opted in? This week, Jimmy Kim sits down with Adam Robinson, founder of Retention.com and RB2B, to break down how identity resolution and non-opt-in email marketing actually work, and why it’s compliant under U.S. law even though most people assume it isn’t. Adam built Retention.com (formerly GetEmails) into the market leader in this space, and in this episode he explains exactly how the legality works, how deliverability actually gets protected, and what separates a smart list growth strategy from one that gets a brand blacklisted. What we cover: → Why non-opt-in email marketing is legal under CAN-SPAM, and why so many people think it isn’t → The 1-2% rule that keeps deliverability safe when adding non-opt-in contacts → Who this strategy actually works for (hint: it’s not a brand new store) → The difference between Retention.com’s two products: aggressive list growth vs. conservative cart recovery → Why the biggest Shopify brands use multiple identity vendors at once, not just one → How Adam priced RB2B at $79/month instead of a $12,000 sales-led deal, and why → Why events and in-person relationships still drive most vendor decisions in ecommerce If you’ve been skeptical about identity resolution tools or unsure whether they’re worth the risk, this episode answers the questions most people are too embarrassed to ask. Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Intro 00:47 Welcoming our guest 01:43 Is this legal? Breaking down CAN-SPAM 02:48 Compliance Explained 05:22 Deliverability Strategy: The 1-2% deliverability rule 07:43 Who Should Use It 10:40 Optimization Not Magic 12:05 Real World Use Case 14:00 Grow vs Reclaim 15:46 Competitors Copycats 17:50 Data Sources Providers 21:28 Events, community, and how this market actually buys 23:01 Pricing Shakeup: You lowered the price? 26:21 Final questions and outro ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

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Ratings & Reviews

5
out of 5
6 Ratings

About

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

Information

  • Creator
    Send It!
  • Years Active
    2024 - 2026
  • Episodes
    104
  • Rating
    Explicit
  • Copyright
    © Send It!
  • Show Website
    Send It!

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