Ep. 68: Is Wellness Tech the Future? w/ Kelly O’Brien

In Today’s Episode: Is Wellness Tech the Future? Join us as we talk with Kelly O’Brien, founder of Elysium Wellness and wellness entrepreneur, who shares her journey from surviving 14 rounds of IVF and a near-death experience to building a brand that makes wellness tech accessible at home and beyond. Key Takeaways from Today’s Episode: -Why your business will rarely look like your original vision — and why that’s a good thing. -How Kelly’s IVF journey and emergency surgery shaped her purpose and mission. -Why accessibility is the biggest barrier in wellness, and how tech could be the answer. Questions We Answer in This Episode: -Can at-home wellness technology really deliver results? -How do you know which products are science-backed versus hype? -What does it take to pivot a business when life forces your hand? (0:00) Introduction to Kelly O'Brien and Elysium (0:19) Overview and guest introduction (1:23) Vision for Elysium Wellness and coping with changes (3:27) Personal challenges: IVF journey and emotional impact (10:14) Managing IVF and work, influence of sports on drive (17:55) Vision, mission, and evolution of Elysium Wellness (23:13) Partnerships and focus on e-commerce (30:53) Ideal customer profile and future directions (34:34) Origin of wellness concept and plans for physical locations (41:21) Product selection criteria and partner relationships (46:21) Addressing skepticism, side effects, and product feedback (54:36) Future vision and importance of genuine connections (57:01) Personalized wellness and unexpected kindness in business (1:00:23) Question about life lessons (1:02:01) Closing thoughts and lab results summary