On Episode 18 of Joint Forces, Luke Scarmazzo sits down with one of the best-connected guys in the game, Shea Ryan. From his early days as a legacy cultivator and entrepreneur to helping build brands like Affliction, Platinum Vapes, and Good Fellas Distribution, Shea has spent decades behind the scenes helping shape the industry. Today, he's also the co-founder of The Network Show, an invite-only B2B event that's become one of California's premier gatherings for retailers, brands, and industry decision-makers. Luke and Shea take it way back, sharing stories from the underground days when everything was done in code, nobody talked on the phone, and one wrong move could change your life forever. They dive into the evolution of the industry, the importance of preserving legacy genetics and culture, and why relationships have always been the most valuable currency. It's a conversation packed with history, business gems, and plenty of laughs from two guys who were really there.The conversation also explores what it takes to build meaningful connections in today's market. Shea shares the vision behind The Network Show—creating a space where brands, retailers, and entrepreneurs can actually build lasting business relationships instead of just showing up for another event. It's all about bringing the right people into the same room and creating opportunities that move the culture forward.If you're into entrepreneurship, brand building, legacy stories, or just appreciate hearing game from people who've earned their stripes, this is an episode you don't want to miss.Follow Luke Scarmazzo:Instagram: https://www.instagram.com/lukescarmazzo/Instagram: https://www.instagram.com/jointforcespodcast/Follow Shea Ryan:Instagram: https://www.instagram.com/shearyannnnnProduced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/Get Luke Scarmazzo's book "High Price" on Amazon: https://a.co/d/0m48P0EAbout The Joint Forces Podcast:Welcome to The Joint Forces Podcast—where the hustle meets the heart of the cannabis game. Hosted by Luke Scarmazzo, a real one who did 15 years in federal prison just for running a legit medical dispensary under California law, this podcast keeps it raw and unfiltered. Luke breaks down the business, culture, and legal drama surrounding the cannabis industry, bringing in voices that matter—entrepreneurs, activists, and folks who’ve done time for the plant they love.This ain't just talk; it’s about shining a light on untold stories and real struggles in the cannabis world. Whether it's chopping it up with industry leaders or hearing from people fighting outdated drug laws, The Joint Forces Podcast delivers the truth from those who lived it. Luke’s journey from prison to reform advocate gives him a front-row seat to the game—perfect for listeners who want the real deal on cannabis legalization, social justice, and what it takes to thrive in the green space today.
