The Private Practice Success Podcast

Gerda Muller
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Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.

  1. 67. How to Network Effectively, Even if You're an Introvert

    1D AGO

    67. How to Network Effectively, Even if You're an Introvert

    In Episode 67, Gerda dives into the art of networking for allied health practice owners, so if walking into a room full of strangers feels like your worst nightmare, then this is most certainly is the episode for you.  As a self-proclaimed introvert, Gerda shares her own experiences and frameworks for connecting with referral sources in a way that feels authentic, outcome-focused, and completely non-salesy. In this Episode, you will learn (among others): Why networking is about building relationships, not just handing out business cards.The three most common networking mistakes and how to avoid them.How to show up with clarity and confidence, no matter your personality type.How to use The Gaddie Pitch (a step-by-step framework to communicate how you can help, in just 60 to 90 seconds).How to make your networking efforts memorable, ethical, and effective, so that referrers and clients know exactly why to come to you.Special Bonus Resource: Download The Gaddie Pitch: 3 Steps to your Perfect Elevator Pitch right HERE. Who This Episode Is For: Introverted or extroverted practice owners who want to network without feeling salesy.Allied health professionals ready to turn conversations into meaningful referral relationships.Anyone looking to build a visible, respected, and trusted presence in their professional community.Tune in for a practical, step-by-step guide to networking that leaves your practice top-of-mind, builds trust with referrers, and ultimately benefits the clients you serve 🙂 Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

    34 min
  2. 66. Credibility VS Authority: The Missing Link in your Marketing

    MAR 8

    66. Credibility VS Authority: The Missing Link in your Marketing

    In Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”. Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing. So, if you’ve ever wondered why being qualified, experienced, and trustworthy isn’t enough to create demand (and why your phone still isn’t ringing), then this episode is for you.  In this Episode, you will learn (among others): The critical difference between Credibility and Authority, and why they both matter.Practical ways to communicate Authority (without breaching AHPRA guidelines).The common barriers that keep practice owners stuck in “I help everyone” mode, and how to overcome them.Why your marketing might be working hard, but not nearly smart enough, and how to fix this.Special Download Link:  Find the AHPRA Guidelines for Advertising a Regulated Health Service HERE.  Who This Episode Is For: Practice owners who are tired of scattered diaries and want to become the obvious choice in their field.Anyone ready to move from “just credible” to “in demand”, and build a practice that stands out for all the right reasons.Allied health professionals looking for ethical, strategic ways to boost client flow and referrer loyalty.Tune in for a practical, mindset-shifting conversation that will help you create the right combination of Credibility and Authority in your marketing, so you can build a practice you can’t stop smiling about 🙂 Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

    38 min
  3. 65. Leading Through Uncertainty

    MAR 1

    65. Leading Through Uncertainty

    Irrespective of whether you’re a solo or a group practice owner, uncertainty is part of the allied health business landscape.  Cue funding changes, policy shifts, a lingering cost of living crisis and the multitude of unexpected curveballs life throws your way.  This episode isn’t about theory - it’s a practical, real-world guide to leading yourself and your team when the path ahead is foggy and the stakes feel high.  In this Episode, you will learn (among others): Why uncertainty is a normal part of private practice, and how to become more comfortable with it.The five pillars of leading through uncertaintyHow to regulate your own emotions so you can support your teamWays to make thoughtful decisions under pressure and protect your practice.Why self-care and building a support network are essential for any leader.Who This Episode Is For: Practice owners navigating funding changes, economic uncertainty, or any season of challenge and change.Leaders who want to inspire confidence and stability in their teams, even when they don’t have all the answers.Anyone ready to swap anxiety for clarity and chaos for calm, as they steer their business through uncertain times.Tune in for a practical conversation that will help you lead with courage, clarity, and compassion and build a practice you can’t stop smiling about. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

    47 min
  4. 64. The 5 Most Important People in the Life of a Practice Owner

    FEB 22

    64. The 5 Most Important People in the Life of a Practice Owner

    In Episode 64, Gerda unpacks a truth every private practice owner needs to hear: It really does take a village to build a sustainable, thriving business. If you’ve ever felt like you’re carrying the weight of your practice on your own shoulders,  juggling clinicians, being the CEO, HR, bookkeeper, and everything in between, this episode is your permission (and blueprint) to stop going it alone. Gerda shares how the right support team can help practice owners move from overwhelmed operator to confident, strategic CEO. Discover how to build your “top of the mountain” circle,  the people who help you see further, make better decisions, and create the freedom and impact you’ve been aiming for. In this Episode, you will learn (among others): The five must-have roles in your business village: why they matter, who they are, what they do, and how to find (and use) them well.How to get the most out of your team, including the questions to ask and common pitfalls to avoid.The difference between being the bottleneck and building a self-running practice Who This Episode Is For: Private practice owners who feel stretched thin, stuck, or ready to scale but unsure where to turn for support.Clinicians dreaming of a business that gives back more time, freedom, and impact.Anyone who wants to step into true CEO leadership, with a team that’s got your back.Tune in for a practical, empowering conversation about building your business “village”,  and discover how surrounding yourself with the right five people can help you build a practice you can’t stop smiling about. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

    48 min
  5. 63. More Clients, More Team, But Less Freedom? Here's Why...

    FEB 15

    63. More Clients, More Team, But Less Freedom? Here's Why...

    In Episode 63, Gerda gets real about a dilemma so many private practice owners face in that is: More Clients, More Team... But Less Freedom. If you started your practice for flexibility and freedom, but now find yourself with a bigger team, a fuller diary, and even less time and headspace than before, then this episode is for you.  Gerda unpacks why simply adding more clients and hiring more clinicians doesn’t automatically create the freedom you dreamed of (and why it often does the opposite). Gerda shares candid stories and real-world examples, revealing how the heart-driven desire to help more people can quietly lead to overwhelm, owner-dependency, and even silent burnout if your business outgrows its systems. In this Episode, you will learn (among others): Why more clients and a bigger team can actually reduce your flexibility and freedom.The difference between 'growth' and 'optimisation' and why you need both for a sustainable, enjoyable practice.The subtle signs your business has outgrown its current systems and how to spot the red flags before burnout hits.How to move from “I have to handle it” to “The system will handle it”  and start building a truly self-running practice.Who This Episode Is For: Practice owners feeling overwhelmed, bottlenecked, or like their business is running them (instead of the other way around).Clinicians and group practice owners who want real freedom, not just a bigger to-do list.Anyone ready to move from hustle and chaos to clarity, consistency, and genuine flexibility.Tune in for a practical, honest conversation about what it really takes to create a business that serves your clients, your team, and - most importantly - you.  Enjoy this essential topic on building a practice you can't stop smiling about :) Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

    30 min
  6. 62. Marketing & Branding in Private Practice: What to Do & When

    FEB 8

    62. Marketing & Branding in Private Practice: What to Do & When

    In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months. Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being pushy, or doing things that feel misaligned. Instead, she reframes it as a purposeful extension of the care you already provide and shows you how to use it to build trust, reduce fear, and help more people find the support they need. In this Episode, you will learn (among others): The key differences between marketing and branding and why knowing which to focus on can save you time, money, and stress.How to reframe marketing as an ethical, values-aligned way of helping more people.Practical examples of when your business needs a marketing push VS a branding tune-up.Why consistency (not intensity or complexity) is the real secret to growing your practice.Who This Episode Is For: Practice owners who want clarity on where to invest their time and energy for the best results.Allied health professionals who want marketing and branding to feel natural, ethical, and effective.Tune in for a practical, empowering conversation that will help you make confident and strategic marketing and branding decisions so you can build a practice you can’t stop smiling about. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

    31 min
  7. 61. Remuneration Roulette: Why Guessing What to Pay Your Team is Costing You More Than You Think

    FEB 1

    61. Remuneration Roulette: Why Guessing What to Pay Your Team is Costing You More Than You Think

    In Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration. If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you.  Gerda breaks down why most practice owners are playing remuneration roulette where they are making emotional, scattered, and comparison-driven decisions that can quietly wreck the profit, sustainability, and sanity of their business. In this Episode, you will learn (among others): The most common and costly mistakes practice owners make when setting remuneration and why doing ‘what everyone else is doing’ isn’t a strategy.What actually needs to go into a sustainable, fair, and competitive remuneration package.How to move from desperate remuneration decisions to a practical framework for making confident, data-driven offers.Why getting this right protects your profit, your team, and your own wellbeing and what to do if you need to course correct.Who This Episode Is For: Anyone who’s ever felt lost, anxious, or pressured when it comes to setting pay rates for clinicians or admin staff.Practice owners ready to ditch people-pleasing and comparison and build a business that’s both generous and sustainable.Tune in for a candid, practical conversation that will help you take control of your numbers, protect your practice, and build a business you can’t stop smiling about. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

    27 min
  8. 60. Salutogenesis: In Treatment & In Business

    JAN 25

    60. Salutogenesis: In Treatment & In Business

    In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base.  Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not enough to just help clients reach an 'absence of symptoms'  and how aiming for true wellbeing creates better outcomes, stronger retention, and a more sustainable, fulfilling business.  In this Episode, you will learn (among others): How applying this framework can reduce clinician burnout, improve client retention, and make your business more sustainable.How to prevent 'flight to health' (when clients exit therapy too soon) and instead facilitate lasting change, not just symptom relief.The untapped opportunity in prevention and how to ethically expand your impact (and your market) beyond those in crisis. Who This Episode Is For: Clinicians and practice owners who want to do more than just treat symptoms and are ready to lead clients (and themselves) toward real, sustainable wellbeing.Allied health professionals interested in prevention, positive psychology, and building a business that stands out for all the right reasons.Practice owners who want a new lens for growth, sustainability, and personal fulfilment. Tune in for a thought-provoking, hope-filled conversation that will challenge the way you think about therapy, business, and your own potential and help you build a practice you can’t stop smiling about :) Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at gerdam@private-practice-success.com Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

    45 min
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Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.

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