The Private Practice Success Podcast

Gerda Muller
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Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.

  1. 73. You Don’t Need More Busyness - You Need a Business Break-Through

    2d ago

    73. You Don’t Need More Busyness - You Need a Business Break-Through

    In Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore. Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing.  Or maybe you’re on the other end of the spectrum. Here you are flat out, constantly dropping the ball, feeling like you’re the bottleneck in your business, and wondering how long you can keep operating at this pace. Either way, Gerda’s message in this episode is very clear: something needs to change,  because this IS NOT sustainable. In this episode, she unpacks what a real business breakthrough looks like (and why it’s not just ‘doing more’), explores the sneaky ways practice owners stay stuck - including fear of success - and challenges you to get honest about what’s really going on in your practice right now. In this Episode, you will learn: The difference between true ‘business as usual’ and being stuck masquerading as stable.The warning signs that you’re operating in a way that isn’t sustainable (cue the overwhelm, guilt, constant bottlenecks, and being always behind).Why many practice owners don’t need more strategies, but instead need the space to step off the hamster wheel and think clearly.How fear of success can quietly keep you playing small (especially for female practice owners).How to start creating your next breakthrough by shifting your thinking, your decisions, and the way you lead.Who This Episode Is For: Practice owners who feel stuck, overwhelmed, or like they’ve outgrown their current way of running the business.Owners who want to grow, but in a way that protects their time, energy, family, and long-term sustainability.If you’ve been telling yourself that the solution to your current business challenges is to just push harder, then this episode is your reminder that the breakthrough you need might come from doing the opposite: stepping out, zooming out, and leading differently. Here to help you build a practice you can’t stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    38 min
  2. 72. Where to Find NEW Clients...?

    May 17

    72. Where to Find NEW Clients...?

    In Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is: Where do I Find NEW Clients…? (Yes, NEW in capital letters.) This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked...  “How do companies currently advertise their services, and where do families actually find you?” Needless to say, if you’ve got open spots in your diary right now or you’re trying to prevent the next quiet patch, then this episode is for you. In this Episode, you will learn: A simple way to understand marketing and how it all fits together.What the “FIND” stage of the Allied Health Client Attraction Process involves.Why guessing where clients come from can hurt your marketing.Easy ways to track where new clients are actually coming from.Who This Episode Is For: Practice owners with available diary spots who need more enquiries.Group practice owners investing in marketing who want clearer ROI.Owners who want a more consistent, repeatable way to attract clients, without the “post and pray” approach.If you want to find new clients in a way that’s strategic, measurable, and aligned with your niche, then this episode will help you build the system and start making marketing decisions with confidence. And, when you do this, you build a practice you can't stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    29 min
  3. 71. The Difference between 'Contributions to OPEX' and 'Profit' and Why This Matters

    May 3

    71. The Difference between 'Contributions to OPEX' and 'Profit' and Why This Matters

    In Episode 71, Gerda breaks down two financial concepts that practice owners often confuse, and how that misunderstanding can quietly sabotage your pricing, team pay decisions, and long-term sustainability. She unpacks the difference between “Contributions to OPEX” and “Profit” and why knowing the distinction can transform the way you run your business, especially in the current economic climate. In this Episode, you will learn: The difference between “Contributions to OPEX” and “Profit”Common misconceptions around what actually happens to practice Revenue.A simple framework for understanding the flow of money within your practice.Who This Episode Is For: Group practice owners who feel like there’s never enough money left, even when revenue looks “good.”Anyone who wants to run an ethical and sustainable business, without just hoping that the bank balance will work out come next payday.This is one of those foundational episodes that will make you think differently about every dollar coming into your practice, and help you build a business you can’t stop smiling about. The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    34 min
  4. 70. How Much Should I Pay Myself as the Practice Owner?

    Apr 19

    70. How Much Should I Pay Myself as the Practice Owner?

    In Episode 70, Gerda tackles a question so many practice owners wonder about but almost nobody talks about out loud: How Much Should I Pay Myself as the Practice Owner…?  This episode was sparked by a brave (and very real) question Gerda was asked recently and while it can feel uncomfortable to talk about, it's a very important conversation to have.  In this insightful conversation, Gerda shares what she’s seen practice owners pay themselves in the real world, why owner pay is often the first thing to disappear when margins get tight, and the key variables you need to consider so you can pay yourself in a way that’s sustainable, without sacrificing your team, your clients, or your future. In this Episode, you will learn (among others): What practice owners are actually paying themselves right now, and why the range is far wider than you might expect.The key variables that should shape your pay, and why it shouldn’t depend on your clinical caseload.The two main ways practice owners can pay themselves.A simple but powerful way to benchmark your pay, including how Gerda personally determines her own pay..Who This Episode Is For: Practice owners who are unsure about what’s a normal or appropriate owner’s pay.Group practice owners carrying financial pressure, team responsibilities, and risk, but not seeing the reward.Anyone who wants to build a practice that’s sustainable for the whole trifecta: you, your team, and your clients.Tune in for a candid, grounding conversation that will help you think clearly about owner pay and make decisions that support a practice you can’t stop smiling about  The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    49 min
  5. 69. The Q1 Reality Check: Are you where you said you'd be?

    Mar 29

    69. The Q1 Reality Check: Are you where you said you'd be?

    In Episode 69, Gerda invites you to pause, reflect, and take a hard but necessary look at the first quarter of this calendar year. If January started with big intentions but you have since found yourself pulled back into the day-to-day of clients, team challenges, and everything else going on, this episode is for you.  Gerda holds up the mirror and walks you through a powerful Quarter 1 audit to help you get honest about what’s working, what’s not, and what needs to change before another quarter slips by. This isn’t a spreadsheet-heavy episode, it’s a practical reset to reconnect you with your goals and step into Quarter 2 with clarity and intention. In this Episode, you will learn (among others): Why getting off track isn’t a failure and what’s really behind it.The key areas to reflect on from Q1 and what might be holding you back without you even noticing.A simple framework to help you reset and move forward.Why the next quarter matters more than you think and how to get clear on what to change.Special Bonus: Join me for the FREE Private Practice Business Assessment. This is a Diagnostic Assessment of how your business is tracking, as reflected across the 10 Growth Accelerators found within Allied Health Group Private Practice. Join me on Thursday, 30 April 2026 at 11am AEST. Register HERE. Who This Episode Is For: Practice owners who started the year with strong intentions but feel like they’ve drifted off course.Allied health business owners ready to break old patterns and make the next 90 days count.If you’re ready to stop second-guessing yourself, gain clarity, and take control of your next 90 days, then this episode is a must-listen, because the strategies you’ll hear aren’t just about reflection, they’re your roadmap to building a practice you can’t stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    34 min
  6. 68. The Hidden Revenue Engine in Your Private Practice

    Mar 22

    68. The Hidden Revenue Engine in Your Private Practice

    In this episode 68, Gerda challenges one of the most common assumptions in private practice and reveals the often overlooked driver of sustainable growth, profitability, and client experience, being your admin team. While most practice owners focus on increasing fees, hiring more clinicians, or ramping up marketing, Gerda unpacks why none of these strategies will deliver consistent results without a high-performing front desk team supporting them. Your admin team isn’t just answering phones - they are the engine room of your business, influencing conversions, protecting revenue, and safeguarding compliance. In this episode, you will learn (among others): The 3 common red flags that signal your admin function is costing you money.How lost revenue opportunities are quietly slipping through the cracks.Why admin overwhelm leads to inefficiency, mistakes, and burnout.A powerful mindset shift to stop seeing admin as “overheads” and start leveraging them as your front desk operating system.Who This Episode Is For: Practice owners feeling stuck despite investing in marketing, hiring, or pricing strategies.Business owners who are ready to build a more streamlined, scalable, and sustainable practice.Anyone who suspects their admin team could be doing more, but isn’t sure how to unlock it.If you’re serious about building a Self-Running Practice™ that runs smoothly, delivers exceptional client care, and protects your profit, then this episode is a must-listen, because your admin team isn’t just your admin support, they are your hidden revenue engine allowing you to build a practice you can't stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    39 min
  7. 67. How to Network Effectively, Even if You're an Introvert

    Mar 15

    67. How to Network Effectively, Even if You're an Introvert

    In Episode 67, Gerda dives into the art of networking for allied health practice owners, so if walking into a room full of strangers feels like your worst nightmare, then this is most certainly is the episode for you.  As a self-proclaimed introvert, Gerda shares her own experiences and frameworks for connecting with referral sources in a way that feels authentic, outcome-focused, and completely non-salesy. In this Episode, you will learn (among others): Why networking is about building relationships, not just handing out business cards.The three most common networking mistakes and how to avoid them.How to show up with clarity and confidence, no matter your personality type.How to use The Gaddie Pitch (a step-by-step framework to communicate how you can help, in just 60 to 90 seconds).How to make your networking efforts memorable, ethical, and effective, so that referrers and clients know exactly why to come to you.Special Bonus Resource: Download The Gaddie Pitch: 3 Steps to your Perfect Elevator Pitch right HERE. Who This Episode Is For: Introverted or extroverted practice owners who want to network without feeling salesy.Allied health professionals ready to turn conversations into meaningful referral relationships.Anyone looking to build a visible, respected, and trusted presence in their professional community.Tune in for a practical, step-by-step guide to networking that leaves your practice top-of-mind, builds trust with referrers, and ultimately benefits the clients you serve 🙂 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    36 min
  8. 66. Credibility VS Authority: The Missing Link in your Marketing

    Mar 8

    66. Credibility VS Authority: The Missing Link in your Marketing

    In Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”. Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing. So, if you’ve ever wondered why being qualified, experienced, and trustworthy isn’t enough to create demand (and why your phone still isn’t ringing), then this episode is for you.  In this Episode, you will learn (among others): The critical difference between Credibility and Authority, and why they both matter.Practical ways to communicate Authority (without breaching AHPRA guidelines).The common barriers that keep practice owners stuck in “I help everyone” mode, and how to overcome them.Why your marketing might be working hard, but not nearly smart enough, and how to fix this.Special Download Link:  Find the AHPRA Guidelines for Advertising a Regulated Health Service HERE.  Who This Episode Is For: Practice owners who are tired of scattered diaries and want to become the obvious choice in their field.Anyone ready to move from “just credible” to “in demand”, and build a practice that stands out for all the right reasons.Allied health professionals looking for ethical, strategic ways to boost client flow and referrer loyalty.Tune in for a practical, mindset-shifting conversation that will help you create the right combination of Credibility and Authority in your marketing, so you can build a practice you can’t stop smiling about 🙂 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    41 min
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Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.

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