Healthy Hustle Spotlight

Ariana Korman
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED DAILY

Join us on Healthy Hustle Spotlight, where we elevate the voices of industry leaders, innovative companies, and unique investors in the health and wellness space. Each episode dives deep into the inspiring stories behind the brands shaping the better-for-you consumer packaged goods (CPG) landscape. We unpack the latest trends, share valuable leadership insights, and foster connections across the industry.

  1. 3D AGO

    Projo: Building Better in a Crowded Beverage Market

    Charbel Mawad, founder of Projo, shares how a personal mission to create a better coffee alternative turned into a fast-growing functional beverage brand. We discuss the challenges of formulation, the power of early consumer feedback, the expansion to stick packs to balance product and scalability, and what it takes to build trust in a crowded beverage market. A candid conversation on product iteration, distribution strategy, and defining success as a founder in CPG.

    41 min

  2. FEB 3

    Plink: Leading With Values, Winning With Utility, and Building an Omni-Category Product

    In this episode, we sit down with Max Luthy, founder of Plink!, to unpack his journey from trend forecasting to building a modern hydration brand. Max shares what it takes to turn insights into execution in CPG, including the humbling realities of operations, unlearning assumptions about consumer behavior, and knowing when a trend is ready to become a product. They explore the evolution of hydration as a daily consumer ritual, why utility ultimately drives purchase decisions, and how Plink! has positioned itself as an omni-category product—showing up across hydration, health, and beauty. Max also reflects on balancing sustainability with market needs, testing differentiation early, and the role of community and resources in scaling a CPG brand. Use code HUSTLE20 for 20% off Plink's online store!

    54 min

  3. JAN 20

    Butcher’s Bone Broth: From Old-World Craft to Modern CPG and Building a Legacy Brand

    From a traditional butcher shop in Switzerland to building one of the most premium bone broth brands in the U.S. — this episode features Thomas Odermatt, founder of Butcher’s Bone Broth. We dive into how old-world craftsmanship became a modern CPG business, why in-house manufacturing is central to quality, and what it means to build a legacy brand instead of chasing quick exits. Thomas shares his approach to retail growth, brand education, and turning bone broth into a daily health ritual, and why “the jiggle” is the ultimate sign of a superior product.

    49 min

  4. JAN 6

    Frönen: Leading Through Change and Long-Term Thinking in Consumer Brands

    In this episode, we speak with George Ho and Brian McDermott of Frönen about leading through change and building consumer brands with long-term thinking. They discuss stepping into leadership during a transition, earning trust with investors and retail partners, and making disciplined decisions that prioritize consistency, quality, and credibility over short-term wins. The conversation offers a candid look at how thoughtful operations, product standards, and leadership mindset compound over time, and why playing the long game matters in today’s consumer landscape.

    1h 2m

  5. 12/09/2025

    Modern Retail Insights: CPG Trends, Brand Readiness & How to Stand Out

    This conversation dives into the realities of today’s retail landscape and what emerging brands need to know. We chat with Rachel Krupa, founder of The Goods Mart in NYC and Krupa Consulting, to cover the art of curation, how consumers are actually shopping, the importance of team education, and the power of anecdotal data. You’ll learn what retailers look for, how to prepare your product and pitch, and how to spot trends with staying power.

    47 min

  6. 11/25/2025

    Building Bold Brands: Positioning, The Challenger Mindset & Angel Investing

    In this episode, we sit down with brand and marketing expert Ruth Fittock to unpack what truly makes a challenger brand break through. With nearly 20 years of experience in health and wellness, Ruth shares how smart positioning, radical transparency, and clear consumer messaging separate winning brands from the rest. She also dives into her approach to angel investing, the founder qualities she looks for, and how operators can balance data, intuition, and creativity.

    58 min

  7. 11/11/2025

    Hazlo: Crafting the Next Wave of Alcohol Alternatives

    In this episode, Sam Moore shares his journey from a high-performing software sales executive to building Hazlo — a functional beverage brand redefining how we drink. We talk about his personal experience with alcohol, the rise of the sober curious movement, and how Hazlo is creating a healthier alternative that doesn’t sacrifice flavor or experience. Sam breaks down his product philosophy, strategic partnerships, and his long-term vision of helping people live happier, healthier lives, without the downsides of booze.

    39 min

  8. 10/21/2025

    Rethinking Venture Capital: Insights on Storytelling, Traction, and Getting Involved as an Angel

    In this episode, we chat with Katie Cella to explore what today’s investors are really looking for — and how founders can better tell their story, demonstrate traction, and build meaningful relationships with capital partners. We also break down how aspiring investors can start angel investing, make confident decisions, and contribute to a more diverse, future-focused investment landscape.

    54 min
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Trailer

Ratings & Reviews

5
out of 5
8 Ratings

About

Join us on Healthy Hustle Spotlight, where we elevate the voices of industry leaders, innovative companies, and unique investors in the health and wellness space. Each episode dives deep into the inspiring stories behind the brands shaping the better-for-you consumer packaged goods (CPG) landscape. We unpack the latest trends, share valuable leadership insights, and foster connections across the industry.

Information

  • Creator
    Ariana Korman
  • Years Active
    2024 - 2026
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © Ariana Korman
  • Show Website
    Healthy Hustle Spotlight