The Third Layer

Marshall Lockton
The Third Layer

The Third Layer is a podcast crafted for family-owned business owners and leaders who truly understand the intricacies of navigating a business where family and leadership intersect. Hosted by Marshall Lockton, who has lived the family-owned business experience from various leadership viewpoints, guests share what they’ve learned about what makes family business leaders uniquely able to lead with culture. The podcast zeroes in on the greatest leadership lessons about culture learned throughout the career of a seasoned family business leader. We uncover how that one pivotal insight transformed them and influenced everything they do. We go beyond the first layer and ask the leader to help the audience really understand why the lesson was so important to them and how it applies to different facets of their business(es) and life. Through personal stories and expert reflections, listeners gain practical wisdom and inspiration to lead with impact, create cultures that connect stakeholders, navigate challenges unique to family business, and carry forward the legacy of their family business.

Episodes

  1. JAN 23

    The Heart of a Caregiver: How Andy Eby’s mission to transform healthcare for seniors is an expression of purpose.

    In this engaging conversation, Andy Eby shares his journey from aspiring NFL player to leading Bickford Senior Living, a family business dedicated to caregiving. He discusses the importance of purpose in leadership, the challenges of navigating the healthcare industry, and the significance of personal development through community and coaching. Eby's experiences highlight the deep connections between personal purpose and professional endeavors, emphasizing the role of caregivers in creating meaningful impacts in the lives of seniors. In this conversation, Andy Eby discusses the profound impact of COVID-19 on the senior care industry, highlighting the challenges faced by leaders in maintaining care for vulnerable populations. He reflects on how adversity led to transformative changes in his leadership approach and the development of innovative business models aimed at improving senior care. Eby emphasizes the importance of purpose-driven leadership and continuous growth in fostering a positive culture within organizations. He shares insights on the need for a proactive healthcare system and the role of technology in enhancing care for seniors, ultimately aiming to create a legacy of compassion and service. Additional Resources: Andy Eby - Caregiver, Former NFL Player CEO of Bickford Senior Living https://www.linkedin.com/in/andy-eby-60b7898/ Connect with Marshall on LinkedIn: https://www.linkedin.com/in/marshall-lockton-26369a1/ Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/ Learn more about PeopleForward Network: https://peopleforwardnetwork.com/ Key Takeaways: Andy Eby transitioned from the NFL to his family business for fulfillment. Bickford Senior Living was founded to meet the needs of Andy's grandmother. Purpose-driven leadership is essential for creating a positive culture. Personal development is a continuous journey that requires community support. The Caregivers Manifesto articulates the heart of Bickford Senior Living.

    56 min

About

The Third Layer is a podcast crafted for family-owned business owners and leaders who truly understand the intricacies of navigating a business where family and leadership intersect. Hosted by Marshall Lockton, who has lived the family-owned business experience from various leadership viewpoints, guests share what they’ve learned about what makes family business leaders uniquely able to lead with culture. The podcast zeroes in on the greatest leadership lessons about culture learned throughout the career of a seasoned family business leader. We uncover how that one pivotal insight transformed them and influenced everything they do. We go beyond the first layer and ask the leader to help the audience really understand why the lesson was so important to them and how it applies to different facets of their business(es) and life. Through personal stories and expert reflections, listeners gain practical wisdom and inspiration to lead with impact, create cultures that connect stakeholders, navigate challenges unique to family business, and carry forward the legacy of their family business.

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