From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
  • 5.0 (12)
  • Marketing
  • Updated Weekly

You've built a solid business and you're highly qualified. But the right clients aren't choosing you often enough. You know what makes you different. You just can't put it into words. And now AI is making everyone in your industry sound the same. From Click to Client is a website marketing and brand messaging podcast for coaches, consultants and service providers who want to get more clients. StoryBrand Certified Guide Kris Jones and her guests talk brand story, personal branding and lead generation in plain language. Kris co-wrote StoryBrand Your Coaching Business with Donald Miller.

  1. 6h ago

    Ep. 89 | You Don’t Have to Pick a Niche to Get More Clients

    You don't have to pick a niche to get more clients, and in this Q&A with Jaime Smoody, I answer the two questions I hear on nearly every call. You'll learn how to write brand messaging that speaks to two audiences on one homepage, why two marketing activities beat eight, and how to get clients without social media. Check out the full episode page: https://www.reddoorstories.com/you-dont-have-to-pick-a-niche Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Growth Gameplan Call: https://go.reddoorstories.com/growth-gameplan-call Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Meet Jaime Smoody Jaime Smoody is the founder of Feeling Golden Services, where she helps entrepreneurs and coaches get their message heard and their back end handled. She produces podcasts for business owners who want a consistent show without it taking over their week, builds GoHighLevel systems that keep leads and clients moving smoothly, and created the Adaptive Quiz Funnel. A former teacher based in Mesa, Arizona, Jaime brings calm, clear direction to every build so her clients can focus on showing up and leading. Where Are You Leaking Leads? Quiz: https://feelinggoldenservices.com/quiz Podcast Production Health Check: https://feelinggoldenservices.com/podcastcheck Instagram: https://www.instagram.com/jaime_smoody Facebook: https://www.facebook.com/feelinggoldenservices

    Ep. 89 | You Don’t Have to Pick a Niche to Get More Clients

  2. Sep 29

    Ep. 88 | How to Get More Clients Without Social Media, with Kate Kordsmeier

    Want to get more clients without spending your life posting on social media? Kate Kordsmeier built a multiple-six-figure business doing exactly that. She shares the lead generation strategies she uses instead, including guest podcasting, partnerships, email marketing, search, and paid ads. Plus, how to help Google and AI tools like ChatGPT recommend you. Check out the full episode page:  https://www.reddoorstories.com/get-more-clients-without-social-media Meet Kate Kordsmeier Kate Kordsmeier is a certified Life and Business Coach and founder of Success with Soul, with over a decade of experience helping thousands of entrepreneurs build profitable, sustainable, soul-led businesses without burning out. A staunch advocate for justice and dismantling the Patriarchy, Kate helps her clients grow through SEO, funnels, and feminist systems. Her focus is sustainable growth without social media. Website + free 4-day challenge: https://successwithsoul.co Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Growth Gameplan Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 88 | How to Get More Clients Without Social Media, with Kate Kordsmeier

  3. Sep 22

    Ep. 87 | Courses Are Dead. Here's How to Get More Clients Instead, with Jess Webber

    Courses are dead, and Jess Webber knows what actually gets more clients instead. In this episode, Jess explains how a short, well-built challenge delivers a real outcome, earns trust fast, and ends in an invitation rather than a pitch. You'll hear the framework she uses, the length that works best, and the numbers behind who actually converts.   Check out the full episode page: https://www.reddoorstories.com/courses-are-dead-what-clients-want   Meet Jess Webber Jess Webber is a keynote speaker, clarity architect, and curriculum designer who helps entrepreneurs and coaches turn their scattered expertise into frameworks people can actually follow. She's the host of the Big Ideas Made Simple podcast and the curriculum architect behind I Love Coaching Co., where she's built and refined challenge and membership models used to convert cold audiences into paying clients. With a background in education and franchise operations, Jess specializes in taking someone's brilliant, overwhelming IP and building the clearest, fastest path from where they are to where they want to be. Jess is also hosting Lead Magnets Made Simple, a workshop on building a lead magnet quickly to grow your list. Proceeds support her son's cardiac team.Lead Magnets Made Simple: https://jesswebber.com/leadmagnets   Website: https://jesswebber.com I Love Coaching Co.: https://ilovecoachingco.com LinkedIn: https://www.linkedin.com/in/thejesswebber Instagram: https://instagram.com/thejesswebber Facebook: https://facebook.com/thejesswebber YouTube: https://www.youtube.com/channel/UCiZ1ik52IWwhqTdlJBpYf-g Sellable Offer Scorecard: https://ilovecoachingco.com/scorecard   Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 87 | Courses Are Dead. Here's How to Get More Clients Instead, with Jess Webber

  4. Sep 15

    Ep. 86 | Personal Branding: Why Overly Polished Videos Turn Clients Off, with Heather Sager

    Polished personal branding can be the exact thing keeping people from connecting with you, and Heather Sager has spent 1,500 stages learning why. She shares how she traded a corporate voice for the way she talks in real life, why resonance beats getting it right, and how message development works as a trainable skill rather than a personality trait. Check out the full episode page: https://www.reddoorstories.com/why-polished-brand-messaging-falls-flat Meet Heather Sager Heather Sager is a high performance coach for visionary and visible leaders. A former corporate executive turned entrepreneur with more than 1,500 stages behind her, she helps high achievers show up at the level of their brilliance. She hosts the Hint of Hustle podcast from her log cabin in Bend, Oregon. Website: https://heathersager.com Podcast: https://heathersager.com/podcast Free Profitable Speaking Guide: https://heathersager.com/guide Instagram: https://www.instagram.com/theheathersager LinkedIn: https://www.linkedin.com/in/heathermsager YouTube: https://www.youtube.com/c/HeatherSager Facebook: https://www.facebook.com/theheathersager Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 86 | Personal Branding: Why Overly Polished Videos Turn Clients Off, with Heather Sager

  5. Sep 8

    Ep. 85 | Brand Story: How to Find Your Unique Point of View in the Age of AI, with Dr. J.J. Peterson

    Your brand story is the one thing AI has to borrow, and Dr. J.J. Peterson knows why. He holds a PhD in communication and spent two decades inside StoryBrand, and he walks through the three sources of a point of view nobody can copy: the scars behind your best stories, the layers that make your brand story yours, and the research on joy. Check out the full episode page: https://www.reddoorstories.com/business-storytelling-ai-has-to-borrow Meet Dr. J.J. Peterson Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message and grow their business. He holds a PhD in Communication, has spent 20 years practicing and teaching communication theory, and is an adjunct professor in the Master of Marketing program at Vanderbilt University's Owen School of Business. As Head of StoryBrand he traveled the world facilitating workshops and keynotes, and companies like Microsoft and Certified Angus Beef along with thought leaders like Amy Porterfield and Donald Miller have worked with him to clarify their message. Website: https://drjjpeterson.com Instagram: https://instagram.com/drjjpeterson Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 85 | Brand Story: How to Find Your Unique Point of View in the Age of AI, with Dr. J.J. Peterson

  6. Sep 1

    Ep. 84 | Get More Clients You Actually Want: The Astrology of Business, with Katherine Wehler

    If you want to get more clients, start with the ones you keep turning away. Professional astrologer and business coach Katherine Wehler joins me to explain why the ideal client definition you were handed can quietly stall service business growth, and how to build a better one from the people already showing up for you. Check out the full episode page: https://www.reddoorstories.com/astrology-dream-clients Katherine is offering listeners $100 off a one-to-one session with the code REDDOOR. Visit https://katherinewehler.com to redeem. Meet Katherine Wehler Katherine Wehler is a professional astrologer and new paradigm business coach who has been practicing and studying astrology since she was seven years old. She helps clients merge the mystical and the practical to create wealth, impact, and a legacy that outlasts them. She built a seven-figure business before turning thirty and has been featured in Bustle, The Daily Mail, and Yahoo. Website: https://www.katherinewehler.com Facebook: https://www.facebook.com/katherine.wehler Instagram: https://instagram.com/katherine_wehler Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 84 | Get More Clients You Actually Want: The Astrology of Business, with Katherine Wehler

  7. Aug 25

    Ep. 83 | Lead Generation Through Community: Build a Network That Markets for You, with David Homan

    Your best lead generation strategy might be the network you already have. David Homan, founder of Orchestrated Connecting, explains why the people who advocate for you when you are not in the room do more for your business growth strategy than any pitch, and how to make an ask specific enough for someone to act on. Check out the full episode page: https://www.reddoorstories.com/build-a-community-that-markets-for-you Meet David Homan David Homan is the founder and CEO of Orchestrated Connecting, a global community of connectors, and of SOAR CONNECT, a startup built on the strength of authentic relationships. He hosts a podcast called Orchestrated, is an active classical composer, and is a proud father of two. From middle-class beginnings as the son of a college professor, he has built a network reaching into some of the most private circles in the world while holding to a code of purposeful community building. Website: https://davidhoman.com  LinkedIn: http://LinkedIn.com/in/davidrhoman Instagram: https://instagram.com/the_connection_orchestrator Connect with Kris Create your own 5 StoryBrand Soundbites that bring you more clients: https://www.reddoorstories.com/free-resources Book a free Money-Making Messaging Call: https://www.reddoorstories.com/ Instagram: https://instagram.com/reddoorstory Facebook: https://facebook.com/reddoorportland LinkedIn: https://www.linkedin.com/in/reddoordesigns/

    Ep. 83 | Lead Generation Through Community: Build a Network That Markets for You, with David Homan

  8. Aug 11

    Ep. 82 | Brand Messaging: Why Dream Clients Choose One Coach Over Another, with Adam Roach

    Dream clients choose one coach over another because of brand messaging most coaches never name. Adam Roach, founder of I Love Coaching Co., explains why so much coach marketing sells the identity from your last career instead of the one that serves people now, and how naming your beliefs turns a crowded market into a clear choice. Meet Adam Roach I’m the founder of I Love Coaching Co., where I help established coaches move from uncertainty to ownership. Most of the coaches I work with have momentum, but growth feels heavier than it should. I guide them to simplify their model, increase leverage, and build to $360K and beyond without adding more hours or complexity. My focus is clarity over hype and ownership over hustle. I create environments where real conversations happen and clear decisions get made.Connect with Adam Roach: learn more about I Love Coaching Co. at ilovecoachingco.com and follow him @adamrroach on Instagram. Grab my free StoryBrand Soundbites toolkit at reddoorstories.com/free-resources or find me on Instagram @reddoorstory.

    Ep. 82 | Brand Messaging: Why Dream Clients Choose One Coach Over Another, with Adam Roach
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About

You've built a solid business and you're highly qualified. But the right clients aren't choosing you often enough. You know what makes you different. You just can't put it into words. And now AI is making everyone in your industry sound the same. From Click to Client is a website marketing and brand messaging podcast for coaches, consultants and service providers who want to get more clients. StoryBrand Certified Guide Kris Jones and her guests talk brand story, personal branding and lead generation in plain language. Kris co-wrote StoryBrand Your Coaching Business with Donald Miller.

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