The All Sellling Is Social Podcast

Bill McCormick
  • 5.0 (2)
  • MARKETING
  • UPDATED MONTHLY

The All Selling Is Social podcast explores the power of social selling and how to make it truly social—rather than unintentionally anti-social. Every sales strategy has a social element, and in each episode, we’ll chat with top sales trainers and leaders to uncover how to build trust and connect authentically. Plus, tune in for special episodes featuring the latest LinkedIn updates and expert insights from the Social Selling Compass series.

  1. 12/05/2025

    Bonus episode: Conversational Searching on LinkedIn: Why Premium Members Lost Their Best Filters

    This bonus episode of "All-Selling is Social" examines LinkedIn's new AI-powered "conversational searching" for premium members Bill notes that this feature is a step backward for sales and business development professionals, as it removes many crucial filters, most notably the ability to search by 'Title' and use Boolean operators. The change forces users toward the more expensive Sales Navigator platform for effective, filtered searching. Conversely, LinkedIn's basic/free search retains the old, more useful filters. Bill reinforces the core belief that authentic, social engagement remains the ultimate differentiator over AI and automation.     Links: Kevin D. Hunter's LinkedIn Newsletter Bill's LinkedIn Post

    13 min

  2. 11/05/2025

    The Power of Soft Skills: Jen Halpern on Building Trust and Driving Sales

    Jen Halpern, founder of Soft Cell Coaching, shares her unique journey from milking cows on a kibbutz to becoming a successful sales leader and entrepreneur. She emphasizes the importance of "soft skills leading to hard dollars," highlighting active listening and asking meaningful questions as foundational to sales success. Halpern discusses common sales challenges, such as promoting top sellers to management without adequate support and the pitfalls of inauthentic pitching. She advocates for a collaborative approach over a competitive one, stressing the need to earn trust rather than just win deals. Halpern also offers insights into the role of AI in sales, seeing its value in maximizing efficiency while maintaining that human connection remains crucial for building relationships. Her coaching framework, built on the "TRUST" acronym, focuses on intentional steps to foster trust and accountability within sales organizations.   For MORE Jen! https://softsellcoaching.com/ https://www.youtube.com/@JenHalpern https://www.linkedin.com/in/jenhalpern/

    31 min
  3. Connectors Get Paid: Mastering the Art of Referral Networking with Joe Mindak

    10/17/2025

    Connectors Get Paid: Mastering the Art of Referral Networking with Joe Mindak

    In this episode of the All-Selling of Social podcast, host Bill McCormick interviews Joe Mindak, a seasoned entrepreneur and author of "Connectors Get Paid." They delve into the evolving landscape of networking, discussing the shift from in-person events to online communities, especially post-COVID. Joe shares insights on the challenges and benefits of virtual networking, emphasizing the importance of consistency and follow-up. He also introduces The Connective, a network where members are compensated for referrals, and explains how this model fosters genuine connections and business growth. The conversation highlights the value of building relationships over immediate pitching and offers practical tips for effective networking in today's dynamic business environment. Connect with Joe on Discover more about The Connective HERE. Purchase Joe's new Book, Connectors Get Paid HERE.

    24 min
  4. All Marketing Is Social: Reaching People with Purpose w/Dillon Smith

    08/08/2025

    All Marketing Is Social: Reaching People with Purpose w/Dillon Smith

    In this special episode of All Selling Is Social, host Bill McCormick flips the script and puts a line through "selling"—because today, it's All Marketing Is Social. Bill is joined by Dillon Smith, founder of CMO Church, a fractional CMO agency dedicated to helping churches and ministries improve their outreach through better marketing strategies. Dillon shares insights into what a fractional CMO is and why it’s becoming an increasingly popular solution for organizations that can’t justify a full-time marketing executive. Together, they explore how faith-based organizations can embrace modern marketing tactics without losing their mission, and how social engagement plays a critical role in both selling and serving. Whether you're in ministry or the marketplace, this conversation delivers fresh perspectives on authentic connection and purpose-driven marketing. Connect with Dillon: Website: https://cmochurch.replit.app/ Facebook: / dillon.smith.313 Instagram: / dillon_m_smith Linkedin: / dillon-smith-8a74b4153

    31 min
  5. Carson Heady: From Accidental Salesperson to Microsoft’s Top Social Seller

    05/30/2025

    Carson Heady: From Accidental Salesperson to Microsoft’s Top Social Seller

    In this episode of "The All Selling Is Social Podcast," Bill McCormick interviews Carson Heady, Microsoft's top global social seller. Carson shares his accidental entry into sales, his experience selling early internet services, and how he leveraged social selling to close a nine-figure deal. They discuss the importance of quality messaging, consistent outreach, relationship building, and the strategic use of AI in modern sales. Three top takeaways: 1. Social selling is about relationships and consistent effort: Carson emphasizes the importance of building genuine relationships, maintaining consistent outreach, and focusing on the quality of messaging over sheer volume. This long-term approach, maintained over a significant period (like two years for a major deal), leads to success. 2. AI can enhance, but not replace, human connection in sales: While AI tools can provide research, talking points, and efficiency, they must be used to enhance, not replace, the personal touch. AI is most effective when used to personalize outreach and support human interaction, not as a substitute for it. 3. Focus on value and solving problems: Success in sales comes from identifying the customer's needs, understanding their challenges, and offering valuable resources and solutions rather than just pushing products. This problem-solving approach earns trust and builds stronger client relationships. Follow Carson on LinkedIn: https://www.linkedin.com/in/carsonvheady/ Carson's books: https://carsonvheady.wordpress.com/the-home-of-birth-of-a-salesman-2010-published-by-world-audience-inc-and-the-salesman-against-the-world-2014/

    26 min
  6. Measuring LinkedIn Activity for Better Results

    05/14/2025

    Measuring LinkedIn Activity for Better Results

    In this short solo episode, Bill dives into how you can track and improve your LinkedIn performance to drive better social selling outcomes. He breaks down the value of profile views, compares Free vs. Premium features, and shares practical tips for engaging with potential connections. From managing connection requests to categorizing your network, Bill lays out a simple framework to make your LinkedIn time more strategic. This episode is much better watched on YouTube! Here's the link: https://youtu.be/HaPN0C_slHU

    20 min
  7. Mastering the Art of Consultative Sales with Mark Hunter

    04/11/2025

    Mastering the Art of Consultative Sales with Mark Hunter

    🎙️ Podcast Summary: "Mastering the Art of Consultative Sales" In this episode of All Selling is Social, we welcome sales expert Mark Hunter, aka “The Sales Hunter.” Mark shares his unconventional path into sales, emphasizing the power of relationships, authenticity, and purposeful outreach in today’s AI-driven world. He breaks down the evolution from cold calling to warm calling, explaining how modern sales success hinges on trust, customer understanding, and personalized engagement—not product pitches. Links: Mark’s LinkedIn Profile: https://www.linkedin.com/in/markhunter/ Mark’s Website: https://thesaleshunter.com/

    24 min
  8. From Phrase Grenades to Meaningful Conversations with Liz Wendling

    03/08/2025

    From Phrase Grenades to Meaningful Conversations with Liz Wendling

    In this episode, Liz takes us on a journey through her 30-year career in sales, starting in fitness sales, where she quickly realized that traditional pushy tactics didn’t align with her approach. We dive into the modern challenges of sales messaging, especially the flood of impersonal LinkedIn DMs and emails that peak after the New Year. Liz breaks down common sales communication missteps, including problematic phrases like "I would love to" and why creating invitations rather than issuing commands leads to better engagement. We also discuss how AI is amplifying outdated sales messaging issues instead of solving them. From 'phrase grenades' like "Hope you had a great weekend" to 'language landmines' like "Just following up," Liz shares how these small yet impactful phrases affect sales interactions. Plus, she reveals her approach to wrapping up meetings collaboratively—without forcing calendar commitments—and the importance of personalizing follow-ups based on relationship status. If you’re in sales (or just tired of bad sales outreach), this episode is packed with insights to help you communicate more effectively and build genuine connections. Follow Liz on LinkedIn Visit Liz's website

    25 min
See All (13)

Ratings & Reviews

5
out of 5
2 Ratings

About

The All Selling Is Social podcast explores the power of social selling and how to make it truly social—rather than unintentionally anti-social. Every sales strategy has a social element, and in each episode, we’ll chat with top sales trainers and leaders to uncover how to build trust and connect authentically. Plus, tune in for special episodes featuring the latest LinkedIn updates and expert insights from the Social Selling Compass series.

Information