The Sonic Road Podcast

The Sonic Road Media, LLC

The Sonic Road is the definitive rock podcast — in-depth interviews with the musicians, producers and label heads keeping stoner rock, heavy psych, grunge and independent music alive. Host Beau goes deep on studio secrets, touring life and the records that matter. No clickbait, no drama — just honest talk about authentic heavy music. Guests: Dave Krusen (Pearl Jam), Jay Buchanan (Rival Sons), Ewan Currie (The Sheepdogs), Ben Berdous (Slomosa). For fans of stoner rock, heavy psych, doom metal and desert rock — Black Sabbath to Kyuss to Elder. Listen: https://linktr.ee/thesonicroad

  1. Sep 15

    Why the Analog World Is Coming Back in the Age of AI | The Sonic Road Podcast Ep. 41

    Use AI as a tool, not a crutch. That's the line at the center of this no-guest episode of The Sonic Road Podcast — a conversation about making real art in the AI age and why the analog world is set to come back stronger because of it. In this episode: The "barbell" idea — letting AI handle the admin and spreadsheet side so artists can protect the creative side — and what goes wrong when people lean on it as a crutch, including a booking email so obviously AI-generated it cost the sender the gig. The graphic art behind music: concert posters, hand-drawn and hand-painted work, album covers, and the artists doing it right, from Branca Studio to Harrison Colby to Dave Wilson's graphic novels. Calvin and Hobbes and Bill Watterson's Ohio roots and refusal to license, Get Fuzzy and the lost art of the newspaper comic, why digital amps can sound "too perfect," the room sound you can't recreate with a plugin, and the open question of who owns a song made with a tool like Suno. The business side — simple one-page label contracts and a "love and affection" clause built on mutual respect, the collaborative spirit of the indie scene, venues sharing knowledge to make their rooms more accessible, and the algorithm churn that pushes the show to build community through its newsletter instead. Plus quick hits on Moon Destroys on tour with The Well, Vader closing on Slayer's "Raining Blood," Mr. Bison, and Mastodon's first record without Brent Hinds. The Sonic Road Podcast: thesonicroad.com | @thesonicroad on all platforms

    Why the Analog World Is Coming Back in the Age of AI | The Sonic Road Podcast Ep. 41
  2. Sep 8

    Mr. Bison on "The Garden of Forgotten Dreams," Recording With Richard Behrens & the Italian Scene | Ep. 40

    Mr. Bison — the Italian four-piece from coastal Tuscany — join The Sonic Road Podcast to talk about their new album The Garden of Forgotten Dreams, out September 25th on Heavy Psych Sounds. In this episode: How the band formed as a trio in 2009, lost their bass player after a year, and spent two or three years playing as two guitarists using an octave-split solution — a setup built for the Clutch and Fu Manchu influences behind their early sound. The lineup change that pushed them out of straight stoner rock into the psychedelic and progressive territory they work in now, closer to bands like Elder. The mythology concepts behind past records — the Tyrrhenian Sea legend on Seaward, Norse non-linear time on Echoes From the Universe — and why The Garden of Forgotten Dreams steps away from a storyline toward something more intimate and mood-driven, using the garden as a metaphor for refuge and the things we keep hidden until we're ready to share them. The singles "The Cosmic Tide" and "Bright Shadow," recording live from jams at their own studio in Tuscany, tracking drums first, and working with Richard Behrens at Big Snuff Studio in Berlin — the engineer behind Elder's Through Zero — who pushed them to track with no reverb, delay, or effects. Carl Saff mastered the record, with Adam Ayan mastering "Bright Shadow." Plus the reality of the scene in Italy, touring Europe from tiny smoky clubs to festival stages, cutting long songs to fit festival sets, hopes for a return to America and a KEXP session, and the underground bands they think deserve more attention. Order The Garden of Forgotten Dreams: mrbison.bandcamp.com/album/the-garden-of-forgotten-dreamsMr. Bison: @mrbison_band | facebook.com/mrbisonband | lnk.bio/MrBISON The Sonic Road Podcast: thesonicroad.com | @thesonicroad on all platforms

    Mr. Bison on "The Garden of Forgotten Dreams," Recording With Richard Behrens & the Italian Scene | Ep. 40
  3. Aug 5

    Materializer on Going Heavy, DIY Touring & "As the Body Flies" | Nashville Heavy Psych Duo | Ep. 38

    Chris and Conner Poole — the two brothers behind Nashville DIY heavy psych duo Materializer — join The Sonic Road Podcast to talk about their debut album As the Body Flies, out October 2nd on Bandcamp. Materializer is the next chapter after nearly nine years as The Swell Fellas. This episode traces the whole arc — from playing Pink Floyd and Black Sabbath covers in Ocean City, Maryland bars, to booking DIY tours in a 1991 Chevy van, to the move to Nashville in 2020 after Ben McLeod of All Them Witches invited them out to record. It's also the first episode with Becky Franzel officially co-hosting, making a duo interviewing a duo the right way to kick things off. In this episode: How Materializer built a genuinely heavy sound as a two-piece, running a pair of '70s Silverface Fender Twin Reverbs with sub-octave low end, all analog, mostly in drop C. The writing and recording of As the Body Flies — tracked at their home studio with drums cut at Gnome Recording and mixed by Ben McLeod — and where the album title comes from, pulled from a lyric at the end of the second track, "Walking Home." What watching bands like All Them Witches, King Buffalo, YOB and Cave In up close taught them about leveling up, the state of the Nashville underground in 2026, phone-bagging shows and the fight for presence in a room, why they chose the name Materializer, the reality of running a fully DIY band on night-shift jobs and endless emails, and the freedom and uncertainty of starting something new after nine years in one project. If you care about DIY heavy music, analog tone, van life on the road, and bands doing it entirely on their own terms, this one is for you. Materializer: materializerband.com | materializer.bandcamp.com | @materializerofficial The Sonic Road Podcast: thesonicroad.com | @thesonicroad on all platforms

    Materializer on Going Heavy, DIY Touring & "As the Body Flies" | Nashville Heavy Psych Duo | Ep. 38
  4. Jul 21

    Ticket Prices Up 41%: John Gist on Ticketmaster, Live Nation & Planet Desert Rock Weekend

    Concert ticket prices are up 41% since 2019, tours are getting canceled across the country, and unsold seats are showing up on Ticketmaster maps everywhere. John Gist — founder of Vegas Rock Revolution and creator of Planet Desert Rock Weekend — is building the opposite of all that. John spent years running marketing departments for Marriott and Wyndham before leaving the corporate world to promote heavy rock in Las Vegas. Seven years in, Planet Desert Rock Weekend has become one of the most carefully curated independent heavy rock festivals in the United States. In this episode: Pollstar data shows the average concert ticket went from about $96 in 2019 to nearly $136 by 2024. John breaks down where that money actually goes, how Ticketmaster and Live Nation operate, the role artist management plays, and why bands get blamed for prices they don't set. Why fewer companies controlling more of the industry is a problem, why marketing spend separates bands who sell tickets from bands who play to twenty people, and what "blue dot fever" says about the current touring market. The philosophy behind Planet Desert Rock Weekend: one stage, no overlapping sets, twenty minutes between bands, full 45 to 60 minute sets, and evening-only shows so people can enjoy Las Vegas during the day. John supplies the backline for international bands, obsesses over sound quality, and books at The Usual Place near Fremont Street so fans can walk from their hotel. Also covered: losing tens of thousands of dollars on the second edition in 2019 and rebuilding from scratch at volume three with John Garcia and Nebula, growing up on Circus and Hit Parader magazines, hearing "Smells Like Teen Spirit" for the first time from a cover band at a fraternity house, Kyuss in 1993, why Las Vegas has never had a real stoner rock culture, and his years co-hosting the Doomed & Stoned Show with Billy Goate and Bucky Brown. Planet Desert Rock Weekend VII runs January 28–31, 2027 at The Usual Place in Las Vegas — 21 bands from 9 countries over four evenings, including Greenleaf's exclusive West Coast show, Howling Giant playing their side of the Ripple Music split with Sergeant Thunderhoof for the first time ever, plus Sasquatch, Mothership, Black Rainbows, Cowboys & Aliens, Carousel and The Cold Stares. Tickets on Eventbrite. Vegas Rock Revolution: vegasrockrevolution.net | vegasrockrevolution.com | @vegasrockrevolution The Sonic Road Podcast: thesonicroad.com | @thesonicroad on all platforms

    Ticket Prices Up 41%: John Gist on Ticketmaster, Live Nation & Planet Desert Rock Weekend
  5. Jul 7

    Jadd Shickler on Blues Funeral Recordings, Magnetic Eye Records & 30 Years in Heavy Music | Ep. 35

    Jadd Shickler — founder of Blues Funeral Recordings, director of Magnetic Eye Records, and lead vocalist of Blue Heron — joins The Sonic Road Podcast for a career-spanning conversation about a life in heavy music that goes all the way back to the beginning of the stoner rock scene. Jadd has been shaping the heavy underground for nearly thirty years. In this episode he walks through the entire journey — from taping songs off the radio as a kid in 1984 and discovering the world of underground music through his older brother's mixtapes, to the grunge era, to founding the All That's Heavy online store in 1997 around a Kyuss bootleg and a dedicated landline phone in a house full of roommates. From there the conversation moves through the founding of MeteorCity Records — one of the first labels dedicated to stoner rock — the genre-defining Welcome to MeteorCity compilation, and the early demos that fell into their laps from a teenage Peder from Lowrider, Tommi from Dozer, and the New Jersey bands Solace and The Atomic Bitchwax. Jadd also tells the story of starting his own band in reverse order — filling in for Maryland doom band Iron Man on three weeks' notice in 2000, having never sung live before. The second half digs into the modern era — selling MeteorCity, stepping away from music for years, returning through writing before joining Magnetic Eye Records, and eventually founding Blues Funeral Recordings in 2018. Jadd breaks down the origin of the PostWax vinyl subscription series, the two-year pursuit of Elder that he finally closed with a SoundCloud audio message, the Mark Lanegan collaboration on the Domkraft record, and what a day in the life of running two labels actually looks like in 2026. He also gets candid about the business side that most labels won't discuss — transparency, delivering honest sales statements to bands, why "that which is measured improves," how Elder got burned before coming back to work with him, and why it's so easy to take advantage of artists who just want to make music. Plus: the Clutch story from a 2003 European tour, the health of the scene in 2026, why there are more bands than ever but attention is harder to earn, the younger fans showing up to Slomosa and Corrosion of Conformity shows, and balancing Blue Heron with running two labels. This is a deep one for anyone who cares about the heavy underground, the business of independent music, or the story of how the stoner rock scene actually got built — told by someone who was there from the start. 🔔 SUBSCRIBE to The Sonic Road Podcast: thesonicroad.com | linktr.ee/thesonicroad 📲 FOLLOW THE SONIC ROAD PODCAST: @thesonicroad on Instagram, TikTok, Facebook & X thesonicroad.com 📲 FOLLOW BLUES FUNERAL RECORDINGS: bluesfuneral.com | @blues.funeral 📲 FOLLOW MAGNETIC EYE RECORDS: merhq.net | @magneticeyerecords 📲 FOLLOW BLUE HERON: blueheronabq.bandcamp.com | @blueheronabq

    Jadd Shickler on Blues Funeral Recordings, Magnetic Eye Records & 30 Years in Heavy Music | Ep. 35
  6. May 26

    Nick DiSalvo of Elder on Through Zero, 20 Years of Stoner Rock & Life in Germany | Ep. 34

    Nick DiSalvo — vocalist, guitarist, and founding member of Elder — returns to The Sonic Road Podcast for a full conversation ahead of the band's seventh studio album Through Zero, out May 29th via Blues Funeral Recordings in North America and Stickman Records in Europe.  Topics covered: twenty years of Elder and what it actually feels like from the inside, life in Germany while working for a European record label and playing in two active bands, the heavy music renaissance of 2026, All Them Witches, playing smaller venues by choice, scaling back activity to avoid burnout, being a maximalist and learning to pull back, barely finding time to play guitar, why COVID proved stopping isn't an option, creating from passion vs. making a product, the most important advice for young bands, medieval imagery and modern technocracy, fans and musicians building a community ecosystem within a broken system, the making of Through Zero at Big Snuff Studio with engineer Richard Behrens, Mellotron and the sonic palette of the new record, Ron Nevison and Led Zeppelin, the three-label global distribution setup with Blues Funeral, Stickman Records and Bird's Robe, whether Elder will ever play Through Zero in its entirety live, The Black Crowes and Clutch playing full albums, ticket prices, and what's coming next on tour.  Through Zero out May 29th — Blues Funeral Recordings. bluesfuneral.com | beholdtheelder.com  The Sonic Road Podcast: thesonicroad.com @thesonicroad on all platforms.  Elder: @elderofficial

    Nick DiSalvo of Elder on Through Zero, 20 Years of Stoner Rock & Life in Germany | Ep. 34

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About

The Sonic Road is the definitive rock podcast — in-depth interviews with the musicians, producers and label heads keeping stoner rock, heavy psych, grunge and independent music alive. Host Beau goes deep on studio secrets, touring life and the records that matter. No clickbait, no drama — just honest talk about authentic heavy music. Guests: Dave Krusen (Pearl Jam), Jay Buchanan (Rival Sons), Ewan Currie (The Sheepdogs), Ben Berdous (Slomosa). For fans of stoner rock, heavy psych, doom metal and desert rock — Black Sabbath to Kyuss to Elder. Listen: https://linktr.ee/thesonicroad

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