Driving Growth: The Go-To-Market Podcast

Roadmap Agency
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Exploring and unpacking the combined sales and marketing motions, tactics and metrics that create results for traditional B2B businesses. Hosted by Steve Whittington and  presented by Roadmap Agency.

  1. 1D AGO · BONUS

    Bonus Episode: Steve Whittington on B2B Growth: Why Marketing is Math, Not Magic

    Marketing isn't about doodles and creativity—it's about science, math, and unit economics. In this special bonus episode of Driving Growth, Steve Whittington joins Alyssa Nulty on The Growth Signal to challenge the common 'creative-first' marketing mindset. If you can’t prove your impact in a spreadsheet, you don't have a go-to-market system; you have a wish list. This episode is for B2B leaders, marketing executives, and sales professionals who are tired of 'hope casting' and want to build a predictable revenue engine. Steve breaks down why traditional B2B companies struggle with data and how to shift toward a 'revenue responder' culture where every employee understands their impact on the bottom line. Subscribe to The Growth Signal: https://rss.com/podcasts/thegrowthsignal/ What you’ll learn: • Why unit economics (LTV, CAC, and Churn) must come before creative campaigns. • How to identify your 'Critical Number' (the one domino that makes everything else fall). • The 'three-legged stool' of a reliable forecast: Transaction size, close rate, and deal velocity. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    26 min

  2. MAR 4

    Mastering the Art of Networking

    In this episode of Driving Growth, host Steve Whittington engages with Melanie Whittingham, a master networker, to explore the art of networking and its impact on professional growth. They discuss the importance of viewing networking as a community-building exercise rather than a transactional one, the steps to effectively build a network, and the significance of following up to turn conversations into lasting relationships. Melanie shares her personal journey of rebuilding her network after moving to New Zealand and offers practical tips for anyone looking to enhance their networking skills. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    27 min

  3. FEB 18

    Why Most Sales Plans Fail and How to Build One That Drives Predictable Revenue

    In this episode of Driving Growth, host Steve Whittington breaks down why most B2B sales plans fail and how revenue leaders can build a plan that actually drives predictable, profitable growth. Drawing on real-world go-to-market experience, Steve walks through the six core components of an effective sales plan — from clear revenue targets and ICP definition to sales motions, metrics, resourcing, and team structure — and explains how to replace guesswork with pipeline math and unit economics. If you’re a CEO, VP of Sales, or revenue leader looking to turn hustle into a scalable revenue system, this episode provides a practical framework for building a sales plan that gets used, measured, and improved. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    22 min

  4. FEB 4

    Is Your Go-To-Market Ready to Scale? Inside the 2025 Go-To-Market Readiness Index

    In this episode of Driving Growth, host Steve Whittington is joined by Christie Hewlko, lead researcher behind the 2025 Go-To-Market Readiness Index, to unpack what’s really holding traditional B2B companies back from predictable revenue growth. Drawing on insights from nearly 50 organizations, they explore common go-to-market gaps around ICP definition, sales process documentation, CRM adoption, metrics, customer retention, and sales discipline. This conversation offers practical, low-effort, high-impact actions CEOs and revenue leaders can take right now to build scalable go-to-market systems and turn growth from guesswork into an engineered process. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    19 min

  5. JAN 21

    The Future of B2B Sales: What Must Stop, What’s Coming Back, and How Sellers Win in 2026

    In this special roundtable edition of Driving Growth, host Steve Whittington is joined by three seasoned sales leaders — George Leith (AdCellerant), Leslie Venetz (The Sales-Led GTM Agency), and Robbie Butchart (Blackbook.AI) — to debate the future of B2B selling. Together, they unpack what outdated sales tactics must stop, how buyer expectations are shifting, which “old-school” approaches are making a comeback, and what modern sellers must do to build trust and predictable revenue in 2026. From spammy outbound and misaligned sales processes to multichannel outreach, human connection, and true go-to-market alignment, this episode offers a candid, practical roadmap for professional sellers navigating the next era of B2B growth. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    59 min

  6. JAN 7

    The Five Truths of Driving Growth

    In this special kickoff to Season Two, host Steve Whittington and producer Michael Morreale look back at a full year of conversations with top B2B leaders to uncover the five fundamental truths of go-to-market success. Drawing on insights from founders, CEOs, sales innovators, and industry experts, this retrospective episode explores the themes that consistently drive predictable revenue, including deep customer understanding, specialization, modern sales, team alignment, and people-first leadership. Packed with real examples and audio clips from standout guests, this episode serves as a masterclass in B2B growth strategy, sales excellence, and building a scalable revenue engine. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    33 min

  7. SEASON 2 TRAILER

    Driving Growth Podcast: Season 2 Trailer | From GTM Strategy to Revenue Execution

    Welcome to Season 2 of the Driving Growth Podcast, the show for traditional B2B companies building modern, scalable go-to-market systems. In Season 1, we unpacked the fundamentals of GTM strategy and learned from leaders who shared how their sales and marketing engines matured over time. This season, we’re going deeper and shifting the conversation from plans to performance. You’ll hear practical insights on: - Turning sales and marketing plans into a unified revenue plan - Trade shows, networking, and sales execution that actually work - Using AI to support smarter, more efficient revenue teams - What trends revenue leaders should stop, revive, and double down on We’re kicking things off with a panel of experts discussing what’s changing, and what should change, in how B2B organizations drive growth today. Strap in and get ready for Season 2. Subscribe wherever you get your podcasts and don’t miss an episode! Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    1 min

  8. 12/17/2025

    Building Revenue Systems with Data, People, and AI — A Conversation with GTM Leader Kirko Papajanis

    In this episode of Driving Growth, Steve Whittington sits down with go-to-market veteran Kirko Papajanis to unpack 25 years of building revenue systems across technology, enterprise sales, and B2B markets. Kirko shares actionable insights on hiring for humility, defining results-based roles, building data-driven GTM motions, and using research-backed ABM strategies to unlock predictable revenue. The conversation also dives into modern AI tools for revenue operations, customer journey audits, and the future of human plus AI sales teams — making this a must-listen for anyone focused on sustainable growth, revenue operations, or GTM leadership. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    21 min
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Exploring and unpacking the combined sales and marketing motions, tactics and metrics that create results for traditional B2B businesses. Hosted by Steve Whittington and  presented by Roadmap Agency.

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