Driving Growth: The Go-To-Market Podcast

Roadmap Agency
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Exploring and unpacking the combined sales and marketing motions, tactics and metrics that create results for traditional B2B businesses. Hosted by Steve Whittington and  presented by Roadmap Agency.

  1. JAN 21

    The Future of B2B Sales: What Must Stop, What’s Coming Back, and How Sellers Win in 2026

    In this special roundtable edition of Driving Growth, host Steve Whittington is joined by three seasoned sales leaders — George Leith (AdCellerant), Leslie Venetz (The Sales-Led GTM Agency), and Robbie Butchart (Blackbook.AI) — to debate the future of B2B selling. Together, they unpack what outdated sales tactics must stop, how buyer expectations are shifting, which “old-school” approaches are making a comeback, and what modern sellers must do to build trust and predictable revenue in 2026. From spammy outbound and misaligned sales processes to multichannel outreach, human connection, and true go-to-market alignment, this episode offers a candid, practical roadmap for professional sellers navigating the next era of B2B growth. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    59 min

  2. JAN 7

    The Five Truths of Driving Growth

    In this special kickoff to Season Two, host Steve Whittington and producer Michael Morreale look back at a full year of conversations with top B2B leaders to uncover the five fundamental truths of go-to-market success. Drawing on insights from founders, CEOs, sales innovators, and industry experts, this retrospective episode explores the themes that consistently drive predictable revenue, including deep customer understanding, specialization, modern sales, team alignment, and people-first leadership. Packed with real examples and audio clips from standout guests, this episode serves as a masterclass in B2B growth strategy, sales excellence, and building a scalable revenue engine. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    33 min

  3. SEASON 2 TRAILER

    Driving Growth Podcast: Season 2 Trailer | From GTM Strategy to Revenue Execution

    Welcome to Season 2 of the Driving Growth Podcast, the show for traditional B2B companies building modern, scalable go-to-market systems. In Season 1, we unpacked the fundamentals of GTM strategy and learned from leaders who shared how their sales and marketing engines matured over time. This season, we’re going deeper and shifting the conversation from plans to performance. You’ll hear practical insights on: - Turning sales and marketing plans into a unified revenue plan - Trade shows, networking, and sales execution that actually work - Using AI to support smarter, more efficient revenue teams - What trends revenue leaders should stop, revive, and double down on We’re kicking things off with a panel of experts discussing what’s changing, and what should change, in how B2B organizations drive growth today. Strap in and get ready for Season 2. Subscribe wherever you get your podcasts and don’t miss an episode! Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    1 min

  4. 12/17/2025

    Building Revenue Systems with Data, People, and AI — A Conversation with GTM Leader Kirko Papajanis

    In this episode of Driving Growth, Steve Whittington sits down with go-to-market veteran Kirko Papajanis to unpack 25 years of building revenue systems across technology, enterprise sales, and B2B markets. Kirko shares actionable insights on hiring for humility, defining results-based roles, building data-driven GTM motions, and using research-backed ABM strategies to unlock predictable revenue. The conversation also dives into modern AI tools for revenue operations, customer journey audits, and the future of human plus AI sales teams — making this a must-listen for anyone focused on sustainable growth, revenue operations, or GTM leadership. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    21 min

  5. 12/11/2025 · BONUS

    Bonus Episode: Trade Shows Are The Underrated Strategy for Real Connection

    In this bonus episode of Driving Growth, Steve Whittington, CEO and strategist, shares his insights on the integration of sales and marketing, the importance of trade shows, and the evolving customer journey. He emphasizes the need for alignment within revenue teams and the role of AI in enhancing productivity. The discussion also covers the significance of customer experience and the necessity of validating customer journeys to ensure effective marketing strategies. Our special thanks to Anders Boulanger and the Engaging Personalities podcast. Check it out wherever you get your podcasts. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    33 min

  6. 12/03/2025

    From Hopecasting to Forecasting: Building a Predictable Revenue Engine

    In this episode of Driving Growth, host Steve Whittington tackles one of the biggest challenges in B2B sales: the difference between forecasting and “hopecasting.” He breaks down how to move from intuition-driven projections to math-based, measurable forecasting systems built on deal velocity, close rates, and retention data. With practical insights on how to map growth from existing accounts and fill pipeline gaps, Steve shares a clear roadmap to turn revenue goals into predictable outcomes. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    19 min

  7. 11/19/2025

    Customer-Driven Growth in Manufacturing: David Koss on Hunter Wire’s Legacy and Future

    What does it take to grow a manufacturing business across three generations? In this episode of Driving Growth, host Steve Whittington sits down with David Koss, President of Hunter Wire, to explore how customer-centric values, repeatable systems, and account-based growth strategies are shaping the company’s future. David shares lessons from transitioning into leadership, balancing legacy with modernization, and building a value proposition rooted in solutions and relationships. Whether you’re in manufacturing or B2B services, this conversation offers practical insights into scaling with purpose while staying true to your core. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    20 min

  8. 11/05/2025

    Sales AI 101: Five Essential Plays for B2B Teams

    AI isn’t the future of sales, it’s happening right now. In this solo episode of Driving Growth, host Steve Whittington breaks down the five foundational AI plays every B2B sales team should be using today. From lead profiling and AI-powered call recaps to proposal creation, email drafting, and deal analysis inside CRMs, Steve shares practical ways to accelerate pipelines, reduce workload, and close more deals. If your team hasn’t yet embraced these AI basics, this episode is your blueprint for getting started. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    17 min
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Exploring and unpacking the combined sales and marketing motions, tactics and metrics that create results for traditional B2B businesses. Hosted by Steve Whittington and  presented by Roadmap Agency.

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