Driving Growth: The Go-To-Market Podcast

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Exploring and unpacking the combined sales and marketing motions, tactics and metrics that create results for traditional B2B businesses. Hosted by Steve Whittington and  presented by Roadmap Agency.

  1. 12/17/2025

    Building Revenue Systems with Data, People, and AI — A Conversation with GTM Leader Kirko Papajanis

    In this episode of Driving Growth, Steve Whittington sits down with go-to-market veteran Kirko Papajanis to unpack 25 years of building revenue systems across technology, enterprise sales, and B2B markets. Kirko shares actionable insights on hiring for humility, defining results-based roles, building data-driven GTM motions, and using research-backed ABM strategies to unlock predictable revenue. The conversation also dives into modern AI tools for revenue operations, customer journey audits, and the future of human plus AI sales teams — making this a must-listen for anyone focused on sustainable growth, revenue operations, or GTM leadership. Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    21 min

  2. 12/11/2025 · BONUS

    Bonus Episode: Trade Shows Are The Underrated Strategy for Real Connection

    In this bonus episode of Driving Growth, Steve Whittington, CEO and strategist, shares his insights on the integration of sales and marketing, the importance of trade shows, and the evolving customer journey. He emphasizes the need for alignment within revenue teams and the role of AI in enhancing productivity. The discussion also covers the significance of customer experience and the necessity of validating customer journeys to ensure effective marketing strategies. Our special thanks to Anders Boulanger and the Engaging Personalities podcast. Check it out wherever you get your podcasts. Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    33 min

  3. 12/03/2025

    From Hopecasting to Forecasting: Building a Predictable Revenue Engine

    In this episode of Driving Growth, host Steve Whittington tackles one of the biggest challenges in B2B sales: the difference between forecasting and “hopecasting.” He breaks down how to move from intuition-driven projections to math-based, measurable forecasting systems built on deal velocity, close rates, and retention data. With practical insights on how to map growth from existing accounts and fill pipeline gaps, Steve shares a clear roadmap to turn revenue goals into predictable outcomes. Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    19 min

  4. 11/19/2025

    Customer-Driven Growth in Manufacturing: David Koss on Hunter Wire’s Legacy and Future

    What does it take to grow a manufacturing business across three generations? In this episode of Driving Growth, host Steve Whittington sits down with David Koss, President of Hunter Wire, to explore how customer-centric values, repeatable systems, and account-based growth strategies are shaping the company’s future. David shares lessons from transitioning into leadership, balancing legacy with modernization, and building a value proposition rooted in solutions and relationships. Whether you’re in manufacturing or B2B services, this conversation offers practical insights into scaling with purpose while staying true to your core. Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    20 min

  5. 11/05/2025

    Sales AI 101: Five Essential Plays for B2B Teams

    AI isn’t the future of sales, it’s happening right now. In this solo episode of Driving Growth, host Steve Whittington breaks down the five foundational AI plays every B2B sales team should be using today. From lead profiling and AI-powered call recaps to proposal creation, email drafting, and deal analysis inside CRMs, Steve shares practical ways to accelerate pipelines, reduce workload, and close more deals. If your team hasn’t yet embraced these AI basics, this episode is your blueprint for getting started. Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    17 min

  6. 10/15/2025

    The Art of Sales: Building Trust and Lasting Relationships with Lenny Andrichuk

    In this episode of Driving Growth, Steve Whittington sits down with veteran sales leader Lenny Andrichuk to explore the human side of sales. From his early days selling newspapers to decades of building business development in engineering, Lenny shares timeless lessons on why trust, authenticity, and genuine connection matter more than quick wins. He unpacks how long-term contracts are built on relationships, why retention often beats acquisition, and how to reframe sales as creating impact and value instead of just closing deals. Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    19 min

  7. 10/08/2025

    Bonus episode: How AI and EOS Helped This CEO Build Two Profitable Companies

    Welcome to a special bonus edition of the Driving Growth podcast. In this guest appearance, Steve Whittington talks about growth strategies, go-to-market systems and work life balance with E-coffee with Experts. From riding the dot-com wave (and crash) to running two successful businesses today, Steve breaks down what actually works when it comes to growing a B2B company. He shares why most sales forecasts are just “hope-casts” (you’ll love that term), how to build predictable revenue using math (not magic), and why the gold might already be in your current customer list.  We also get into how he keeps his work-life balance somewhat sane while running two companies — spoiler: EOS and AI play a big role. If you're a founder, growth leader, or just tired of marketing fluff, this convo's got strategy, real talk, and a few laughs too. Oh, and if you're still winging your sales plan… this one's for you. Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    14 min

  8. 10/01/2025

    Building a Demand Generation Map: How to Align Marketing, Sales, and Growth

    In this episode of Driving Growth, host Steve Whittington breaks down the power of a demand generation map and why every B2B company needs one. He explains how mapping your customer journey helps you create, capture, and nurture demand more efficiently while aligning marketing and sales into a single system. From understanding your buyers and reducing leaks in your funnel to tracking the right metrics and shortening deal velocity, Steve shows how a demand generation map becomes the GPS for predictable revenue growth. Download the Revenue Factory Toolkit at weareroadmap.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency

    20 min
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Exploring and unpacking the combined sales and marketing motions, tactics and metrics that create results for traditional B2B businesses. Hosted by Steve Whittington and  presented by Roadmap Agency.

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