Aesthetic AF - MedSpa Marketing & Sales Podcast

Tara Dotson Riley & Sam Varner

The Aesthetic AF Podcast is for med spa owners and industry experts looking to scale, gain visibility, and refine their sales and marketing strategies.Hosted By: Sam Varner: Business Strategist, “The Profit Coach” Tara Dotson Riley: Digital Marketing Expert, Owner of Tara Lynn Media  What You’ll Learn: Proven medspa marketing strategies to attract and retain clientsEffective sales techniques to convert consultations into paying customersSocial media growth tactics to increase visibility and engagementSEO strategies to rank higher in search results and drive more leadsBrand positioning techniques to stand out in a competitive marketReal-world business growth insights from successful medspa owners and industry leaders Why Listen? Stay ahead of the curve with the latest aesthetic industry marketing trendsLearn how to optimize social media, SEO, and paid ads for your medspaGain insights from top-performing medspa owners and business strategistsGet actionable strategies to increase profitability and scale sustainably If you’re a medspa owner, aesthetic injector, or beauty entrepreneur looking to grow your business, build brand authority, and boost revenue, subscribe to the Aesthetic AF Podcast today.

  1. 12/09/2025

    The Truth About Starting Your Own Aesthetic Practice with Holly Seals

    In this episode of Aesthetic AF we sit down with nurse practitioner and aesthetic practice owner Holly Seals to explore her journey from nursing burnout to building her own thriving medspa. Holly shares the bold decisions that shaped her career, the mindset shifts new injectors need, the systems that genuinely grow a practice, and why honest patient education is the key to long term success. This conversation is packed with strategy and inspiration for anyone in the aesthetics world. __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/ Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.  Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa marketing trends ✔️ Learn how to leverage social media, SEO, and paid ads for growth ✔️ Hear from successful medspa owners and industry experts ✔️ Get proven strategies to boost revenue and scale sustainably If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthetic AF Podcast today! Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

    15 min
  2. 12/02/2025

    From ER Nurse to Aesthetic Injector: Braidee Ireland's Leap Into Aesthetics

    If you’re growing your medspa and want marketing that actually works instead of draining your energy and budget, this episode is for you. We sit down with Braidee Ireland, an aesthetic injector at Injections by Braidee, for a real conversation about what it takes to build a business that is profitable, sustainable, and built on strategy rather than hustle. 00:00 – Intro + Meet Braidee Ireland 01:00 – How Braidee Started in Aesthetics 03:20 – Balancing ER Nursing and Injecting 06:00 – What New Injectors Should Know 09:15 – Choosing the Right Practice 12:00 – Training, Safety, and Standards 15:10 – Braidee’s Advice for New Injectors __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/ Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.  Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner and Tara Dotson Riley, each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa marketing trends ✔️ Learn how to leverage social media, SEO, and paid ads for growth ✔️ Hear from successful medspa owners and industry experts ✔️ Get proven strategies to boost revenue and scale sustainably If you're ready to grow your business and stand out in the competitive aesthetic industry, subscribe to the Aesthe Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

    29 min
  3. 11/04/2025

    What the Numbers Say About Your Medspa’s Growth with Stephanie Simkins

    Money talk doesn’t have to be scary. In this episode of the Aesthetic AF Podcast, Sam and Tara sit down with Stephanie Simkins, founder of Harper & Faye Financial, to talk all things numbers — from bookkeeping basics to scaling with confidence. Stephanie breaks down the biggest financial mistakes medspa owners make (hint: your bank balance isn’t your business health), how to actually use your numbers to make smart decisions, and what KPIs to track before expanding your team or opening that second location. If you’ve ever thought “I’ll look at my books later,” this episode will change the way you see your numbers, and your business. __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-... Join Our Community of MedSpa Owners:   / salesandmarketingformedspas  Learn More About The Podcast: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Ly Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

    17 min
  4. 10/29/2025

    The Power of Networking with Heather Leopold: Building Connections that Grow Your Business

    Networking isn’t just mingling — it’s marketing that works. In this episode of the Aesthetic AF Podcast, Sam Varner and Tara Dotson Riley of Bloom Theory Marketing chat with Heather Leopold, owner of DripBar Cinco Ranch, about how showing up, building connections, and collaborating strategically helped her grow a thriving medspa brand. You’ll learn: •How to turn networking into real business growth •Tips for confident 30-second intros •Why consistency + authenticity beat paid ads every time 00:00 – Welcome 01:15 – Meet Heather Leopold 03:00 – Why networking matters for medspas 10:20 – The 30-second commercial mindset 17:30 – Turning connections into collaborations 27:05 – Social media’s role in staying top of mind 36:10 – Final advice for business owners __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/ Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.  Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa marketing trends ✔️ Learn how to leverage social media, SEO, and paid ads for growth ✔️ Hear from successful medspa owners and ind Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

    27 min
  5. 10/21/2025

    Blending Beauty and Dentistry: How Dr. Katya Kulic Is Redefining Patient Care | Aesthetic AF Podcast

    This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Katya Kulic, owner of Le Blanc Dentistry and Aesthetics in Houston, about what it’s really like to blend dentistry and aesthetics under one roof. Dr. Katya shares how her love for smiles and skin turned into a unique dual-practice concept — one that treats beauty from the inside out. She opens up about running two separate marketing strategies, finding the right team, and building trust with patients who value both health and confidence. It’s an insightful, down-to-earth conversation about innovation, balance, and creating a patient experience that feels luxurious, genuine, and personal. 00:00 – Welcome + Meet Dr. Katya Kulic 01:00 – The concept behind Le Blanc Dentistry and Aesthetics 03:00 – Blending dentistry with anti-aging + facial treatments 05:00 – How she markets dental vs. aesthetic services 08:00 – Creating patient trust and the “one-stop-shop” experience 11:00 – What she’s learned about staffing, loyalty, and growth 15:00 – Balancing business, motherhood, and brand building 18:00 – Testing new marketing strategies for the med spa side 22:00 – Education over discounts: why patient understanding matters 25:00 – Final advice for med spa and dental owners __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-to-the-podcast/ Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner –  A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.  Tara Dotson Riley –  CEO of Bloom Theory Markeitng (Previously known as Tara Lynn Media), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailo Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

    36 min
  6. 10/15/2025

    How Dr. Chanique Ecby Turned Fear into a Thriving Med Spa | Aesthetic AF Podcast

    This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Chanique Eby, owner of Face Value Med Spa, about her journey from labor & delivery nurse to med-spa founder. She opens up about starting with zero clients, learning to market authentically, finding confidence in her pricing, and facing the fear of leaving her full-time job. It’s an honest, inspiring convo about growth, balance, and building a business rooted in confidence and care. 00:00 – Intro & Welcome 01:00 – How Dr. Chanique Found Aesthetics 02:30 – Starting with Zero Clients 04:00 – Growing Without Loans 05:30 – Balancing a Full-Time Job 07:00 – Marketing & Authenticity 09:00 – Building Client Trust 13:00 – Knowing Your Worth 17:30 – Facing Fear & Taking the Leap 22:00 – Merging Aesthetics + Women’s Health 26:00 – Closing Thoughts __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-... Join Our Community of MedSpa Owners: Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your meds Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

    27 min
  7. 10/09/2025

    Real Estate Secrets Every Med Spa Owner Should Know | Aesthetic AF Podcast

    In this episode, your host Sam Varner sits down with Todd Stanley, Partner at Practice Real Estate Group, to uncover what every medspa owner should know before choosing, leasing, or expanding their space. Todd shares insider strategies from years in healthcare real estate—so you can stop guessing and start growing smarter. If you're a medspa owner ready to expand with confidence (and keep more profit in your pocket), this episode is packed with expert insights, practical advice, and the kind of real talk you won’t hear from your average broker. 00:00 – Intro & why real estate matters 01:00 – Todd’s background + Practice Companies 04:00 – Startup roadmap: referrals, checklist, team 05:00 – Demographic & competition reports 09:00 – Saturation myths & how to pick the right pocket 12:00 – Leasing workflow: tours, shortlists & multiple LOIs 17:00 – LOI 101: base rent, triple net & annual escalations 21:00 – TI allowances & real buildout costs 34:00 – Retail vs medical office vs office (pros/cons) 39:00 – Timeline reality: shell (~10–12 mo) vs second-gen (~3–4 mo) 44:00 – Wrap & next steps __________________________________ Apply To Be A Guest on The Podcast: https://aestheticafpodcast.com/apply-... Join Our Community of MedSpa Owners: Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

    41 min
  8. Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa - Ep 11

    07/10/2025

    Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa - Ep 11

    Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa In this episode, your hosts Tara Dotson Riley and Sam Varner sit down with DeAnna Maher, MSN, FNP-BC, CANS, owner of Holos Med Spa, to talk all things entrepreneurship, burnout, growth, and marketing in the aesthetics industry. DeAnna shares her real-world journey from working under a plastic surgeon to opening her own thriving practice — and the many lessons learned along the way. If you're a medspa owner, aesthetic provider, or beauty entrepreneur navigating your next big move, this episode is packed with relatable truths and strategic gold. 00:00 Introduction and Guest Welcome 00:17 Inspiration Behind Opening a Med Spa 01:23 Transition from Previous Job to Med Spa Owner 03:16 Challenges and Realities of Running a Med Spa 06:17 Marketing and Social Media Struggles 09:46 Sales and Client Relationships 12:56 Future Plans and Expansion 22:31 Advocacy and Legislative Awareness 26:57 Conclusion and Final Thoughts Whether you're building a new medspa or trying to scale sustainably, DeAnna’s honest perspective will resonate, and inspire you to keep pushing forward. Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/ __________________________________ About The Hosts 🎙 Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies. Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market. __________________________________ Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals. 🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business. ✔️ Stay ahead with the latest medspa...

    27 min

Trailer

About

The Aesthetic AF Podcast is for med spa owners and industry experts looking to scale, gain visibility, and refine their sales and marketing strategies.Hosted By: Sam Varner: Business Strategist, “The Profit Coach” Tara Dotson Riley: Digital Marketing Expert, Owner of Tara Lynn Media  What You’ll Learn: Proven medspa marketing strategies to attract and retain clientsEffective sales techniques to convert consultations into paying customersSocial media growth tactics to increase visibility and engagementSEO strategies to rank higher in search results and drive more leadsBrand positioning techniques to stand out in a competitive marketReal-world business growth insights from successful medspa owners and industry leaders Why Listen? Stay ahead of the curve with the latest aesthetic industry marketing trendsLearn how to optimize social media, SEO, and paid ads for your medspaGain insights from top-performing medspa owners and business strategistsGet actionable strategies to increase profitability and scale sustainably If you’re a medspa owner, aesthetic injector, or beauty entrepreneur looking to grow your business, build brand authority, and boost revenue, subscribe to the Aesthetic AF Podcast today.