Future-Proof PT

Dana Strauss, PT, DPT and Alex Bendersky, PT, DPT

Want to stay ahead of the curve in physical therapy? Future Proof PT brings you straight-talking, no-nonsense conversations about what really matters in healthcare today. From dissecting policy risks and opportunities to exploring innovative practice and payment models to practical ways to accelerate your career growth, we're your go-to source for understanding the forces reshaping our profession and the healthcare industry at large. Through candid dialogue and real-world perspectives, we're building a community of forward-thinking professionals working both in and out of direct patient care. They aren't just adapting to change – they're shaping it. Whether you're looking to understand market dynamics or seeking professional growth, each episode delivers actionable insights that will transform how you view the future of healthcare. Come join the conversation!

  1. Sep 28

    Episode 36: | Grown Up and In Demand, with APTA President Kyle Covington

    The momentum behind physical therapists, the payers still holding on to an old picture of PT, and what new grads need to stay in the profession. (subscribe to our YouTube channel here.) Kyle teaches at Duke, spent years in hospital-based care as a board-certified neurologic specialist, and started PT school in 2001, when direct access and the DPT were the new conversation. He's candid about how hard it is to be a clinician right now, and he's optimistic anyway. Here's what you'll hear: You're going to see your physical therapist. When Kyle takes his dog in, he's going to see the veterinarian. He says physical therapists put the "sent for PT" language on ourselves, and it's on us to make clear that patients come to see a clinical expert. He ties it to the century of referral-only, incident-to history the profession is still undoing, even with direct access in every state. Nothing magic happens at minute eight. Dana points out that the eval and re-eval are the only codes for work only a physical therapist can do. The rest of the code set was built for an earlier era of PT education, and it misses the work we do without pay: coordinating care, reassessing, modifying plans, talking with patients between visits, and much more. Kyle's answer is outcomes. The data in your documentation is what moves payment toward value and complexity, and it's why APTA's Value of PT report keeps adding diagnoses as the evidence comes in. Physicians already want their patients to see us. APTA's report on primary care physicians came back positive: they think their patients need physical therapists. They just don't know how to get patients to us. Dana calls it being "aligned with our primary care colleagues," and Kyle says he's stealing the phrase. After decades of turf battles, his message to the profession is "It's got to be a contribution, not a competition." Keep PT in your signature. Kyle names the loan debt and housing costs newer clinicians face that he never did, and Dana gets personal about what it costs to be a PT in northern New Jersey. Kyle wants everyone who moves into other roles like insurance, administration, tech, or city council to introduce themselves as a PT first. Nurses and physicians keep their nursing or physician identity in every leadership role they take, and that's how they get advocates at tables where we're missing. Cash-based practice is evidence. Dana worries that a profession serving only people who can pay out of pocket drifts away from mainstream medicine. Kyle agrees it can't meet society's needs, and he sees something useful in it: proof that people with the means will pay a lot more for what physical therapists do. He wants to use that proof to improve payment in network. PT For Future Me. APTA's consumer campaign pitches physical therapists as the clinicians who keep you active 20 years from now and able to play with your grandkids. Kyle says the public and lawmakers are coming around. Private payers still picture PT as post-surgical care, and he wants a campaign aimed right at them. Tech companies are coming to physical therapists. APTA treats AI as an opportunity and has an AI framework report on the way. Kyle points to the CSM exhibit hall as proof that tech now comes looking for us, and he reminds us the profession has adapted before: when polio disappeared, PTs moved with the technology. Kyle is optimistic, and he backs it up with record years of state advocacy wins, bipartisan standing in Congress, and physicians and tech companies asking for more of us. Keeping that going is everyone's job, member or not. Chapters: 00:00 Welcome, APTA President Kyle Covington 01:22 Where direct access stands now 07:39 The eval, the re-eval, and the work we don't get paid for 11:37 "Sent for PT" and the veterinarian test 12:55 Nothing magic happens at minute eight 16:15 Downstream spend and aligning with primary care 21:13 Burnout, loan debt, and what new grads face 26:23 Why PTs are leaving the clinic 28:20 Cash-based practice and keeping PT in your signature 31:20 PTs as experts in behavior change 33:08 PT For Future Me and public health 34:45 AI and technology 37:23 PT first and the case to private payers 39:27 Bipartisan support and record state wins 41:26 Wrap-up A few quotes from Kyle to listen for: "We've known for a long time that nothing magic happens between minute eight and minute nine, or minute fifteen and minute sixteen. The magic that happens is the exercise prescription and the clinical expertise that we apply." "We need to own that you are coming to the expertise of this clinical expert. You're going to see your physical therapist." "They all think that their patients need us. The misdirect is they don't know how to get their patients to us." "It can't be a competition anymore. It's got to be a contribution." "They face a world outside of PT from a loan burden standpoint, from a cost of buying a house standpoint that I didn't face when I was coming out of PT." "What it is doing in a way that we've never had before is showing that society is willing to pay a lot more for our services." "PT is in my signature. PT is what I was trained to do. And it's because of my PT training that I'm so good at this other role." "We're your provider that's going to keep you active two decades from now. We're your provider that's going to make sure you can play with your grandkids." "It's technology saying, you know what we need? We need physical therapists." "You chose this profession, and it's all of our collective responsibility to grow that fire." Find the full transcript and Kyle's bio here. Follow Kyle on LinkedIn here. Download the APTA's Report "The Economic Value of Physical Therapy in the United States." Linked here. Follow Dana Strauss on Linked In. Follow Alex Bendersky on Linked In. Subscribe to the Future Proof PT Linked In page. Subscribe to the Future Proof PT YouTube Channel. Subscribe to our newsletter and email list. Subscribe to our sister newsletter, Timeless Autonomy, Dana covers health policy insights and career growth tips for healthcare professionals and sends a weekly newsletter (nearly) every Sunday evening. Want information on PT and OT reimbursement and opportunities in policy and advocacy? Read Dana's guest post series for OT Potential here: How OTs and PTs Get Paid and Therapy and Value-Based Care Models.

    Episode 36: | Grown Up and In Demand, with APTA President Kyle Covington
  2. Sep 19

    Episode 35: AI Was the Boogeyman. A Year Later, Everyone Was Using It.

    Chris Hoekstra watched PT's AI panic flip in twelve months at the same annual meeting, and he explains what that reversal says about how this profession actually changes. Chris has been a PT for about 25 years. He also holds a PhD in clinical informatics, teaches organizational behavior at Oregon Health & Science University, and leads clinical transformation work at Therapeutic Associates. He calls himself a sociotechnologist, and that turned out to be the right word for this conversation. We got into why PT has been slow to adopt technology, why most therapists can't tell you what an RVU is when every physician can, the difference between quality and value, and what Chris thinks leadership actually requires. He also tells the story of a quality dashboard rollout that made therapists call in sick. What we cover: → Why the HITECH Act money went to medicine and PT paid its own way → The four levers that decide whether anybody changes anything → The gap between the scope therapists have and the codes they can bill → Quality and value, and why treating them as the same word keeps us stuck → What $800 a day buys in a skilled nursing facility → Why a quality number feels like a verdict on your character → What CMS is signaling in this year's requests for information → The three ingredients that put a clinician in flow Chapters: 00:00 Meet Chris Hoekstra 02:15 Why PT lagged on technology 04:05 What actually forces change 07:13 When patients start acting like consumers 10:29 The four levers behind every decision 12:45 The scope we have and the codes we don't 15:41 "I want an hour with my patients" 16:55 Quality and value are not the same 19:16 $800 a day to walk down the hall 22:09 The patient who wants the ultrasound 24:34 The 10 percent echo chamber 25:30 A failure of leadership 29:26 They have to feel it 31:12 Confident humility and one percent better 32:26 Every physician knows what an RVU is 35:06 AI, second brains, and what it's for 37:45 When AI alone outperformed the doctor 38:28 From boogeyman to ChatGPT in one year 41:56 The dashboard that made PTs call in sick 43:46 What quality even means anymore 46:06 What CMS is signaling in the RFIs 48:31 PT as prevention 50:40 Part of the primary care team 53:29 The recipe for flow 54:36 What every PT should understand A few quotes from Chris during in this episode. Listen for them: "I had more than one PT, the first day we rolled it out, call in sick, because they thought maybe they would be the lowest performing person on that dashboard. That's the amount of fear we have with people when you start to show these." "Historically we've dumbed down PT to say it's visits plus units." "We went from one year boogeyman to the next year put everything in ChatGPT. It just takes a couple of people getting a good outcome from it. And we're lemmings, so we're gonna follow." "We teach our PTs to look at the efficacy of their care in a frame of one, always. What we rarely do is roll those up into populations to say, how am I doing en masse?" "Be confident, but first be humble. Every day step into it saying, I'm not where I need to be. And if I am, I should probably retire." "MIPS has been a travesty in many respects, with an overfocus on process measures that actually don't change care. Everyone's gonna game the system when you throw money at it." Find the full transcript and Chris' bio here. Follow Chris on Linked In here. Hosts: Alex Bendersky and Dana Strauss Follow Dana Strauss on Linked In. Follow Alex Bendersky on Linked In. Subscribe to the Future Proof PT Linked In page. Subscribe to the Future Proof PT YouTube Channel. Subscribe to our newsletter and email list. Subscribe to our sister newsletter, Timeless Autonomy, Dana covers health policy insights and career growth tips for healthcare professionals and sends a weekly newsletter (nearly) every Sunday evening. Want information on PT and OT reimbursement and opportunities in policy and advocacy? Read Dana's guest post series for OT Potential here: How OTs and PTs Get Paid and Therapy and Value-Based Care Models.

    Episode 35: AI Was the Boogeyman. A Year Later, Everyone Was Using It.
  3. Aug 3

    Episode 34: PT Has a Capacity Problem. Hybrid Care is the Answer

    Net Health's Ben Barron on the 12,000-therapist shortage, what CMS' proposed RTM changes would mean for rural practices, and how to create access to physical therapists' expertise starting today. The physical therapy profession is 12,000 therapists short, with no catch-up projected until 2037 at the earliest. Demand is climbing. Filling the schedule is not the problem. We should be focused on how to serve more of the community with the therapists we already have. Ben Barron is a physical therapist, former co-owner of a 23-clinic orthopedic private practice, and an executive at Net Health. He joins Alex and Dana to talk about what therapists can do about capacity right now. Ben said this perfectly: "We're going to be busy. The question is: How do we want to be busy?" The through line is more evaluations, hybrid and tech-supported care paths, remote touchpoints between visits, and care segmented by clinical need rather than by who called first. Besides being ways to address access issues, they're the pre-value-based steps that prepare a practice for what's coming and let therapy meet its physician partners where they already are on their own VBC journey. How? By delivering the thing those partners need most, which is prompt, skilled evaluation and reliable access to care for their patients best managed by physical therapists. In this episode, we cover this and more: • The workforce math that makes hybrid care a necessity rather than a preference • Why the 40-minute one-on-one visit came from the 8-minute rule, not the evidence • Visit frequency dogma, and what the evidence actually supports • Why a wait list is rationing, and why "we're full" isn't a success metric • The eval math: why skewing toward evaluations helps finances and patients • RTM, hybrid visits, and the 166 hours a week you're not with your patient • Why promising cost savings is the argument that loses regulators • What primary care and behavioral health figured out about access first • How to be ready for value-based care before you ever sign a contract Two other quotes from Ben during the episode that we love (listen to hear the context!): "We are incrementally making an imperfect system less imperfect." "We ration care every single day." Chapters: 00:11 — Music intro and welcome 00:42 — Ben Barron’s background in physical therapy and health tech 03:04 — Are technology tools making therapists’ work easier? 07:37 — Workforce shortages, demand, and access to care 10:51 — RTM: reimbursement changes and remote monitoring 18:59 — Why RTM adoption has been slow 26:06 — Rethinking one-on-one care and embracing hybrid models 39:33 — What prevents practices from changing 44:04 — Access, value-based care, and a more sustainable practice model 52:30 — Building a future focused on lives impacted 54:08 — Closing thoughts and thanks Find the full transcript and Ben's bio here. Follow Ben on Linked In here. Hosts: Alex Bendersky and Dana Strauss Want information on PT and OT reimbursement and opportunities in policy and advocacy? Read Dana's guest post series for OT Potential here: "How OTs and PTs Get Paid" and Therapy and Value-Based Care Models. Follow Dana Strauss on Linked In. Follow Alex Bendersky on Linked In. Subscribe to the Future Proof PT Linked In page. Subscribe to the Future Proof PT YouTube Channel. Subscribe to our newsletter and email list. Subscribe to our sister newsletter, Timeless Autonomy, Dana covers health policy insights and career growth tips for healthcare professionals and sends a weekly newsletter (nearly) every Sunday evening.

    Episode 34: PT Has a Capacity Problem. Hybrid Care is the Answer
  4. Jul 25

    Episode 33: How Physical Therapists Prove Their Value in Value-Based Care

    VA Leader Brian Westlake, PT, DPT, Cert MDT on how to impact total cost of care, what it means to control healthcare spending in a fixed budget and how primary care is crucial, outcomes-accountable care, and MSK triage in primary care. After 25 years leading inside the Veterans Administration, Brian Westlake came away certain that future of the physical therapy profession depends on moving upstream, into the primary care team. He saw it firsthand. As an executive overseeing a ~$400 million budget in the Bronx, Brian watched primary care teams do what fragmented, downstream care couldn't do. They keep budgets viable and get patients the right care as early as possible. He has a high conviction that this is a better model for PT and that it's the only way the profession secures its future, steps fully into its role in the healthcare system, and has a bigger impact on patients. He starts off with the story of four patients, all sent to him for evaluations for shoulder pain. Two actually had a neck, not shoulder impairment, and some had already gotten injections and an MRI of the shoulder before anyone screened the spine. It's exactly the wasted downstream spend that earlier PT contact is built to prevent. Dana, Alex, and Brian get into: – Why PTs belong at the front of the system as the MSK triage point of contact – The VA's PACT model, and why MSK should follow behavioral health into primary care – Outcomes-accountable care and the IMC model (25% MSK cost reduction, at risk) – The Choice Act and Mission Act, and how community-care spend exploded – Telehealth that actually scales: e-consults, store-and-forward, video-to-home – Why weak outcomes collection is the thing holding PT back – Speaking the language payers reward: total cost of care and "days at home" Brian's message to the profession: We've earned a seat in the broader healthcare arena, we underestimate our own impact, and we can't afford to wait. We have to demonstrate the impact we can have so it becomes the norm for primary care providers and patients alike. Tune in for the rest of the conversation! Chapters 00:09 — Introduction: Brian Westlake’s VA career and virtual PT practice03:35 — What it means for physical therapy to move “upstream”10:47 — The value of early MSK assessment in primary care13:37 — Building primary-care teams with embedded PT support17:23 — The need for standardized, outcomes-driven PT care18:42 — Integrated MSK Care: accountability, outcomes, and lower downstream costs23:17 — How the VA evolved: outpatient care, the Choice Act, and the Mission Act29:56 — E-consults and telehealth as tools for access and triage36:25 — Why outcomes data matters for PT’s future and AI39:09 — Proving value through total cost of care44:41 — The practical barriers facing independent practices47:28 — Primary care as the path to innovation and scale48:46 — Advocacy, interoperability, and avoiding professional stagnation51:06 — Why Brian is optimistic about PT’s future54:54 — Closing: start small, pilot partnerships, and move forward Find the full transcript and Brian's Bio here. Follow Brian on Linked In.About the show: Future Proof PT is a podcast for physical therapists, physical therapists assistants, and others who want to think beyond the clinic, about policy, payment, identity, and the future of the profession. Hosts: Alex Bendersky and Dana Strauss Want information on PT and OT reimbursement and opportunities in policy and advocacy? Read Dana's guest post series for OT Potential here: "How OTs and PTs Get Paid" and Therapy and Value-Based Care Models. Follow Dana Strauss on Linked In. Follow Alex Bendersky on Linked In. Subscribe to the Future Proof PT Linked In page. Subscribe to the Future Proof PT YouTube Channel. Subscribe to our newsletter and email list. Subscribe to our sister newsletter, Timeless Autonomy, Dana covers health policy insights and career growth tips for healthcare professionals and sends a weekly newsletter (nearly) every Sunday evening.

    Episode 33: How Physical Therapists Prove Their Value in Value-Based Care
  5. Jul 4

    Episode 32: The Physical Therapist, The Big Cycle, and The Age of AI

    Plus, Ray Dalio's framework for how systems break, applied to the profession's financial reckoning and its AI future (note: this episode was published before the CMS 2027 Physician Fee Schedule Proposed Rule was published) Is physical therapy heading toward its own financial reckoning? In Episode 32, Dana and Alex run MSK care through the same systems logic Ray Dalio uses to explain how countries go broke. Here's what you'll hear: How physical therapy goes broke. Large systems are already taking write-offs and defaulting as payers stop feeding operations that don't return what they promised. Alex makes the case that these are the first signs of a two-to-three year restructuring, and that it's predictable if you know the cycle.Your evaluation pays $90. Your treatment pays $30. The system is already telling you where your value is. We get into why that gap exists and what it should change about how you design your day, your team, and your top-of-license time.Your patients are already grading your plan of care with ChatGPT. A time-constrained patient can drop their symptoms and your plan into AI and ask "is this any good?" in thirty seconds. We talk through what that means for how defensible your plans need to be, starting now.The money is moving to primary care (even in fee-for-service), and PT is sitting in the specialty bucket. Advanced Primary Care Management codes, capitation tests in ACO models, and a closed-system reality where dollars flowing to primary care flow away from the rest of us. Dana lays out a four-to-six year forecast and why PTs need to fight into that definition before it hardens.Your discharges might be creating your own return visits. Tissue remodels over months and years. An episode of care runs days and weeks. We unpack that mismatch and why treating to symptom relief (often with unnecessarily high visit frequency) keeps sending patients back through the door.AI is safer than your intuition wants to believe. Iatrogenesis is one of the largest preventable costs in medicine. Bring in the Waymo that has never had a fatality, add the difference between training and tuning these models, and you get a real role for clinicians as the people who tune them.The optimistic close. Done right, AI plus interoperability finally plugs PT into the rest of the medical system and makes the work more individualized, more rewarding, and more visible. Or you can keep your paper charts and your goniometer.Chapters: 00:10 Introduction to Payment Stressors in Healthcare 01:43 The Evolution of Physical Therapy and Payment Reform 05:30 The Impact of AI on Healthcare Delivery 09:53 Revolution vs. Evolution in Healthcare Systems 14:01 The Future of Payment Models and AI Integration 19:30 AI's Role in Healthcare Precision and Transparency 21:05 Access Challenges in Urban vs. Rural Healthcare 22:52 Understanding Access Problems in Healthcare 25:02 AI's Impact on Healthcare Access 26:51 Network Adequacy and AI's Potential 29:08 AI Safety and Bias in Healthcare 31:16 The Future of Physical Therapy with AI 33:48 Embracing Change in Healthcare Delivery Find the full transcript here. Referenced in the episode: Dr. Chad Cook Dr. Trevor Lentz Ray Dalio's books CMS Physician Fee Schedule home page Medicare Shared Savings Program ACO REACH Model LEAD Model ACCESS Model ACCESS Model: landing page for referring and co-managing clinicians (including PTs and OTs) Advanced Primary Care Management services and codes under the Physical Fee Schedule Duke research finding removing financial barriers to physical therapy led to more evidence-based care and cut unnecessary healthcare utilization. "Healthcare Dive's" coverage of the Hinge Health IPO Waymo's March 2026 landing page covering their safety data About the show: Future Proof PT is a podcast for physical therapists, physical therapists assistants, and others who want to think beyond the clinic, about policy, payment, identity, and the future of the profession. Hosts: Alex Bendersky and Dana Strauss Want information on PT and OT reimbursement and opportunities in policy and advocacy? Read Dana's guest post series for OT Potential here: "How OTs and PTs Get Paid" and Therapy and Value-Based Care Models. Follow Dana Strauss on Linked In. Follow Alex Bendersky on Linked In. Subscribe to the Future Proof PT Linked In page. Subscribe to the Future Proof PT YouTube Channel. Subscribe to our newsletter and email list. Subscribe to our sister newsletter, Timeless Autonomy, Dana covers health policy insights and career growth tips for healthcare professionals and sends a weekly newsletter (nearly) every Sunday evening.

    Episode 32: The Physical Therapist, The Big Cycle, and The Age of AI
  6. May 25

    Episode 31: Physical Therapy is the Swiss Army Knife Profession

    Duke's Dr. Chad Cook on the 5 things MSK therapists obsess over, and what we should be doing instead A VA physician once told a colleague of Dr. Chad Cook's that physical therapy isn't really the movement profession, it's the Swiss Army knife profession, because PTs do a little bit of everything. Whenever no one else knows what to do, the patient gets sent to PT to "get it sorted out." Chad isn't sure he disagrees. In this episode, Chad joins Alex and Dana to walk through five sacred cows in MSK physical therapy. These are the things clinicians treat as essential that, in his view, matter far less than the profession believes, and the skills we should be leaning into instead. Chad is a tenured professor at Duke University with appointments in Orthopaedics, Population Health Sciences, and the Duke Clinical Research Institute. He's been a PT for 36 years, a health services researcher for 27, and is one of the most cited voices in our field. What we cover: Why the "movement expert" identity has limited what PT can become, and the cost of letting ourselves be bucketed as specialists when so much of what we do is primary careWhere tissue-specific diagnosis still matters (red-flag screening) and where it really doesn't (the 56 SIJ tests, the rotator cuff special-test rabbit hole)Why treatment specificity often doesn't drive outcomes, and what therapeutic ritual, contextual packaging, and alliance actually doHow the top 10% of clinicians handle session-by-session symptom fluctuation without losing the long-term trajectoryWhy social media arguments about exercise intensity and volume miss the point, and what behavior change should look like instead Plus three threads that emerged outside the five-things framework: The case for training prognosis communication with the same rigor as diagnosis, and why patients are really looking for someone who can tell them what to expectWhat top US psychologists told Chad about the power of physical touch: "You're lucky. You can put your hands on your patients. We don't have that." — and why it's a privilege PTs underuseThe phrase from one of Chad's fibromyalgia patients that frames what he thinks PT actually is: "negotiated behavior change" Dr. Cook shares some uncomfortable numbers that we need to face to address. -75% of PT referrals never initiate, -30% drop off after the first visit, -and MSK patient outcomes have actually gotten worse over the last two decades Plus, where Chad sees AI, digital-first care, and lifestyle medicine fitting in. Chapters 00:00 Introduction to Dr. Chad Cook 02:56 The Identity Crisis in Physical Therapy 05:47 The Role of Physical Therapists in Primary Care 08:33 The Precision Paradox in Treatment 10:51 The Emotional Aspect of Diagnosis 13:29 The Transition to Self-Management 15:41 The Impact of Digital Health Solutions 18:20 The Future of Physical Therapy 28:45 Navigating Uncertainty in Healthcare 30:45 The Digital Transformation of Health Systems 32:08 The Role of AI in Patient Care 36:51 Understanding Patient Recovery Trajectories 39:36 The Importance of Prognosis in Therapy 46:04 Redefining Exercise and Patient Engagement 50:48 The Power of Touch in Therapy 55:22 Negotiating Behavioral Change in Healthcare 59:09 The Future of Physical Therapy Find the full transcript here. Related: Episode 30 with Dr. Trevor Lentz About our Guest: Dr. Chad Cook is a tenured professor at Duke University with appointments in the Department of Orthopaedics, the Duke Clinical Research Institute, and the Department of Population Health Sciences. He is a physical therapist with more than 36 years of clinical experience, an active health services researcher, and a clinical board member for multiple healthcare organizations. Dr. Cook has been involved in securing over $16 million in external funding and has authored more than 450 peer reviewed manuscripts, 46 book chapters, and four textbooks. He has delivered over 100 keynote lectures across 40 countries. Chad’s recent article in Journal of Orthopaedic and Sports Physical Therapy: Many Paths to Recovery: The Case for Treatment Pluralism. About the show: Future Proof PT is a podcast for physical therapists who want to think beyond the clinic, about policy, payment, identity, and the future of the profession. Hosts: Alex Bendersky and Dana Strauss Want information on PT and OT reimbursement and opportunities in policy and advocacy? Read Dana's guest post series for OT Potential here: "How OTs and PTs Get Paid." Follow Dana Strauss on Linked In. Follow Alex Bendersky on Linked In. Subscribe to the Future Proof PT Linked In page. Subscribe to the Future Proof PT YouTube Channel. Subscribe to our newsletter and email list. Subscribe to our sister newsletter, Timeless Autonomy, Dana covers health policy insights and career growth tips for healthcare professionals and sends a weekly newsletter (nearly) every Sunday evening.

    Episode 31: Physical Therapy is the Swiss Army Knife Profession
  7. May 2

    Episode 30: One Bad Experience with PT Loses Patients Forever with Dr. Trevor Lentz, PT, PhD, MPH

    And the active ingredients in PT often aren't even physical "We have the capacity to provide a level of care that nobody else in the healthcare system does. But we're being hamstrung by the payment models." — Dr. Trevor Lentz Dr. Trevor Lentz of Duke University on why patients write off physical therapy after one failed attempt, what the profession is actually selling, and the payment models keeping PT from delivering its real value. In this episode, Alex Bendersky and Dana Strauss sit down with Dr. Trevor Lentz, physical therapist, researcher, and faculty at Duke University, to unpack the structural and identity challenges facing the profession. The conversation moves across patient defection, language and labeling, payment reform, phenotyping, and what it would take to build longitudinal care models that finally pay therapists for outcomes rather than volume. What you'll hear: Why a single bad round of PT loses patients for life, and why the same isn't true for dentistry or primary care.The challenge of fostering critical thinking and comfort with uncertainty in clinical education.Trevor's research on removing copays, what it actually did to costs, and what payers misunderstand about long-term value.The case that PT's active ingredients aren't physical, and why the language we use, from "assistant" to "exercise" to "blown disc," is quietly damaging the profession.How Duke's Joint Health Program built a longitudinal care model before the payment model existed.Phenotyping, tiered care, and what it means for therapists to be the quarterback of a patient's care journey.The AIM-Back trial and the Pain Navigator program, recently published in JAMA Network Open, and what it teaches about scaling non-pharmacologic care. Find the complete transcript and outline here. Chapters: 00:00 Introduction 00:23 Trevor's background and path to research 03:00 Day-to-day at Duke 03:54 Inductive vs. deductive reasoning in clinical practice 05:39 The No-Copay Revolution study 09:30 Horizontal vs. vertical value and the time-horizon problem 12:44 Rethinking incentives and longitudinal care 17:28 Why one bad PT experience ends the relationship forever 20:53 The identity crisis and language problem 26:57 Phenotyping and tiered, personalized care 39:32 The Pain Navigator program and AIMBAC trial 46:23 Navigators in the commercial space 48:14 Closing: the whole-person argument About the guest: Trevor Lentz, PT, PhD, MPH is an Associate Professor in Orthopaedic Surgery at Duke University and a licensed physical therapist. His work focuses on improving outcomes in musculoskeletal care by integrating behavioral and psychological factors, patient-reported outcomes, and real-world data into clinical decision-making. He leads and collaborates on pragmatic and hybrid effectiveness-implementation studies aimed at translating evidence into routine surgical and non-surgical musculoskeletal care. About the show: Future Proof PT is a podcast for physical therapists who want to think beyond the clinic, about policy, payment, identity, and the future of the profession. Hosts: Alex Bendersky and Dana Strauss Want information on PT and OT reimbursement and opportunities in policy and advocacy? Read Dana's guest post series for OT Potential here: "How OTs and PTs Get Paid." Follow Dana Strauss on Linked In. Follow Alex Bendersky on Linked In. Subscribe to the Future Proof PT Linked In page. Subscribe to the Future Proof PT YouTube Channel. Subscribe to our newsletter and email list. Subscribe to our sister newsletter, Timeless Autonomy, Dana covers health policy insights and career growth tips for healthcare professionals and sends a weekly newsletter (nearly) every Sunday evening.

  8. Apr 18

    Episode 29: Build a PT and OT Clinic Where Therapists Want to Work

    Why content follows culture, and practical actions clinic owners can implement within the next 3 months. Find the full episode transcript here. Posting more isn’t a growth strategy. Kylie Williams joins us to break down why “marketing to patients” on social media is getting harder, and why the clinics that win are the ones building culture that therapists actually want to be part of. We talk retention, autonomy, flexibility, benefits that matter, and a simple “side quest” approach to content that does not derail clinical excellence. Kylie is a healthcare professional with 8+ years of experience in physical therapy as a PTA. Now in a non-clinical role, she focuses on industry market analysis and storytelling to help private practices grow, adapt, and stay strong in a change healthcare landscape. Key Topics: -Social media's impact on private practice growth -Creating a strong clinic culture to reduce turnover -Innovative marketing strategies for healthcare providers Chapters: 00:00 Introduction to Kylie Williams 01:36 The Importance of Culture in Physical Therapy 05:05 Defining and Building a Positive Work Culture 09:29 Targeting the Right Audience for Recruitment 18:15 First Principles for Engaging New Clinicians 23:07 The Impact of Social Media on Attention Spans 23:40 Balancing Attention and Depth in Learning 25:20 Navigating the Attention Economy 26:10 Attracting Talent in a Digital Age 27:04 Creating Value in Social Media Content 28:27 The Challenge of Teaching Value in Social Media 30:18 Connecting Social Media to Business Success 32:12 Investing in Marketing Education for Therapists 34:03 Finding Balance in Clinical and Promotional Roles 37:15 The Role of Influencers in Modern Careers 39:07 Empowering Clinicians to Pursue Side Projects 40:47 The Importance of Agency in Clinical Roles 42:36 Shifting Paradigms in Therapy Business Models 44:40 Embracing Creativity and Optimism in Therapy Want information on PT and OT reimbursement and opportunities in policy and advocacy? Read Dana's guest post series for OT Potential here: "How OTs and PTs Get Paid." Follow Dana Strauss on Linked In. Follow Alex Bendersky on Linked In. Subscribe to the Future Proof PT Linked In page. Subscribe to the Future Proof PT YouTube Channel. Subscribe to our newsletter and email list for exclusive content. Subscribe to our sister newsletter, Timeless Autonomy, Dana covers health policy insights and career growth tips for healthcare professionals and sends a weekly newsletter every Sunday evening.

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About

Want to stay ahead of the curve in physical therapy? Future Proof PT brings you straight-talking, no-nonsense conversations about what really matters in healthcare today. From dissecting policy risks and opportunities to exploring innovative practice and payment models to practical ways to accelerate your career growth, we're your go-to source for understanding the forces reshaping our profession and the healthcare industry at large. Through candid dialogue and real-world perspectives, we're building a community of forward-thinking professionals working both in and out of direct patient care. They aren't just adapting to change – they're shaping it. Whether you're looking to understand market dynamics or seeking professional growth, each episode delivers actionable insights that will transform how you view the future of healthcare. Come join the conversation!

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