Fame-Ready

Knockout Marketing Directive
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated. Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.

  1. 19H AGO

    Your Personal Brand Is a Full-Time Job (What It Really Takes to Build a Profitable Personal Brand)

    In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens shares a behind-the-scenes look at what it really takes to build a profitable personal brand. Recording after two weeks of cross-country travel, speaking engagements, and entrepreneur events, Katrina breaks down the biggest misconception she sees: people love the idea of a personal brand, but underestimate the level of commitment required to make it successful. Katrina walks listeners through her own transition from running a marketing agency to building a six-figure personal brand powered by coaching, speaking, events, and brand partnerships — all while having fewer than 3,000 Instagram followers. She explains why clarity, consistency, and a strong brand through line are essential if you want to turn your personal brand into a real business. If you’ve ever wondered what it actually looks like to grow visibility, monetize your expertise, and build momentum as the face of your brand, this episode offers an honest look at the discipline, strategy, and mindset required to make it happen. In This Episode: Why building a profitable personal brand requires full-time commitmentThe biggest misconceptions about monetizing your personal brandKatrina’s transition from agency owner to six-figure personal brandWhy trying to sell too many services weakens your brand positioningThe importance of a clear brand through line across content, speaking, and offersWhy founders must lead their own social media and personal brand voiceHow in-person networking and events accelerate brand visibilityKatrina’s approach to balancing travel, speaking, and business growthWhy discipline and consistency drive personal brand momentumReal results from clients inside the Fame Ready Entrepreneur programLinks Mentioned: Use code FAMEREADY to save $50 at the link below. Big Brand Energy Live — June 11, 2026 (Surrey, BC Canada): https://katrinaowens.com/events Fame Ready Entrepreneur Program: https://katrinaowens.com Follow Katrina: → Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrina Building a profitable personal brand isn’t about chasing visibility — it’s about committing to the work, staying aligned with your mission, and consistently showing up for the bigger vision you’re creating.

    38 min

  2. MAR 4

    Building a Sustainable Travel & Speaking Schedule

    In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens takes you behind the scenes of her first major travel week of 2026. Recording from a hotel room in Madison, Wisconsin, Katrina shares a candid, real-time look at what it actually takes to maintain your energy, visibility, and business momentum while traveling for speaking engagements and events. From managing flight anxiety to protecting your routines on the road, this episode is your grounded guide to traveling smarter as your personal brand grows. If you’re building a business that requires you to be in more rooms, more cities, and more conversations — this episode will help you do it without burning out. In This Episode: Why travel becomes inevitable as your personal brand growsThe reality of travel days (and how to plan for them)How Katrina structures long travel days to stay productiveWhy longer layovers can actually reduce anxietyThe airport hotel strategy that eliminates stressHow to maintain business momentum while on the roadProtecting your energy during multi-day eventsThe importance of building recovery time into your scheduleWhy rest is sometimes more strategic than networkingMaintaining routines while traveling (supplements, green juice, workouts)How to avoid post-travel burnoutSetting boundaries at events without hurting your visibilityWhy speaking days require different energy managementThe mindset shift from scarcity to discernmentCreating structure that supports your nervous systemWhy your presence matters more than being everywhereHow to set clear intentions before attending any eventManaging expectations around ROI from live eventsWhy relationship-building takes longer than you thinkThe role travel plays in expanding your brand authorityDesigning a travel rhythm that actually supports your growthLinks Mentioned Use code FAMEREADY to save $50 at the link below. Big Brand Energy Live — June 11, 2026 (Surrey, BC Canada): https://katrinaowens.com/events Follow Katrina → Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrina By planning strategically, protecting your energy, and setting clear intentions, you can travel for business and speaking opportunities while growing your personal brand without burning out.

    39 min

  3. FEB 25

    How to Host an Event That ACTUALLY Builds Your Personal Brand

    In this episode of the Fame Ready Podcast, personal branding and PR expert Katrina Owens shares a real-talk breakdown of what it actually takes to host a successful in-person event as a personal brand. From her first 30-person room to scaling toward larger experiences, Katrina walks through the strategy, mindset, and behind-the-scenes decisions that most entrepreneurs overlook. If you’ve been thinking about hosting your own event, this episode will help you do it in a way that builds authority, credibility, and real revenue — without letting ego lead the way. Show Notes: Why in-person events are more powerful than everThe “visibility hangover” no one talks aboutEvents as a new revenue stream (and job)Start smaller than your ego wants toWhy 20–30 people is the ideal first event sizeThe real numbers behind Katrina’s first eventBudgeting when you can’t afford to lose moneyTicket sales vs. sponsor fundingWhy your personal brand sells the roomThe biggest mistake new hosts makeWhat actually makes people buy event ticketsScaling from 30 → 60 → 100 attendeesHow VIP experiences can become coaching containersUnder-promise and over-deliver (always)Why inflated attendance claims hurt your credibilitySponsor expectations you must understandSetting realistic capacity goalsWhy selling an event becomes your full-time jobThe importance of runway and pre-salesUsing local events to fill your own roomBuilding an ecosystem where events feed your offersAligning event content with your core brand messageVisibility that actually drives revenueWhy follower count doesn’t equal ticket salesLinks Mentioned: Use code FAMEREADY to save $50 at the link below. Big Brand Energy Live — June 11, 2026 (Surrey, BC): https://katrinaowens.com/events Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching Follow Katrina: → Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrina If you’ve been thinking about hosting your own event, let this episode be your grounded reminder: Start smaller than your ego wants.Build the brand before the room.And remember — the host is what sells the ticket.

    32 min

  4. FEB 18

    How to Build a Signature Keynote That Sells (Without Memorizing a Script)

    In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens walks you through her real, behind-the-scenes process for creating a powerful keynote — from a blank page to a fully embodied talk. She shares exactly how she builds, practices, memorizes, and emotionally connects to her presentations so they feel authentic, confident, and magnetic on stage. Show Notes: Building a keynote from the heart Why your personal brand sells the talk Vision before slides Pressure creates performance Recording your first rough draft Using AI to refine (not replace) your voice Creating a skeleton script Practicing before polishing Breaking your talk into sequences Memorizing flow, not words Why slides aren’t always needed Reading out loud to build muscle memory Turning scripts into shorthand notes Using movement to create impact Practicing without crutches Letting your talk evolve Trusting your voice on stage Why perfection kills connection The power of riffing Self-trust over performance Speaking as leadershipLinks Mentioned: Use code FAMEREADY to save $50 at the link below.Big Brand Energy Live – June 11, 2026 (Vancouver Area): https://katrinaowens.com/events Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coaching Follow Katrina: → Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrina If you’ve ever felt called to speak, lead, and be seen — but doubted your voice — this episode is your reminder: your presence is the strategy. Your story is the bridge. And your confidence is what truly moves the room.

    37 min

  5. FEB 11

    Navigating Rejection in Personal Branding and Visibility

    In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens pulls back the curtain on the emotional roller coaster of being a highly visible entrepreneur. From sponsorship rejections and missed awards to brand negotiations and unexpected yeses, Katrina shares the behind-the-scenes reality of building a big personal brand. This raw, stream-of-consciousness episode is for the entrepreneur who is putting themselves out there, hearing more “no’s” than expected, and wondering if they’re doing something wrong. Katrina reminds you that rejection isn’t failure — it’s proof that you’re playing big, building momentum, and getting closer to the opportunities meant for you. Show Notes: PR as rejection therapyWhen big opportunities fall throughKnowing when to say noThe stories your insecurities tellWhy rejection stings more when you careFeeling disappointment instead of rushing itBouncing back faster after a setbackAlignment over money in brand dealsClarifying the opportunities you actually wantNetworking softens rejectionThe truth about “overnight success”Volume = more yesesMore pitches = more resultsHow negativity bias impacts your mindsetBoundaries and support protect your growthStaying confident while waitingTurning rejection into momentumLinks Mentioned: Big Brand Energy Sessions – June 2026 (Vancouver Area): https://katrinaowens.com/events Fame-Ready Entrepreneur Program: https://katrinaowens.com/group-coachingFame-Ready VIP Program (her higher-tier program with 1:1 access, quarterly strategy intensives, and full access to Fame Ready):  https://katrinaowens.com/group-coaching (scroll down for access)  Follow Katrina: → Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrina If you’ve been bracing for bad news or questioning your worth, this episode is your reminder: rejection is part of the path — and every no is making space for a bigger yes.

    36 min

  6. FEB 4

    Unpacking the Personal Brand Blocks Keeping You Stuck

    In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens shares a raw, unscripted reflection on what it means to run a visible business in a world that feels heavy, uncertain, and emotionally charged. Katrina opens up about the tension between holding joy and ambition in your business while also acknowledging fear, grief, and collective stress. She explores why continuing to show up, sell, and lead is not tone-deaf — it’s part of the responsibility of having a platform. This episode is for the entrepreneur who feels stuck, muted, or unsure how to use their voice right now — and needs permission to keep going. Show Notes: Why it feels hard to create and sell during global uncertaintyHolding excitement and grief at the same timeWhat leadership looks like when you have a platformWhy you don’t owe the internet your political opinionsHow to decide what belongs in your personal brandWhy confidence matters more than strategyThe early visibility blocks most people faceThe advanced visibility blocks no one warns you aboutWhy boundaries become essential as you growWhy cold pitching is misaligned right nowThe emotional weight of hosting events and big initiativesReframing being copied as a sign of impactWhy reciprocity defines healthy business relationshipsHow entrepreneurship forces constant personal growthLinks Mentioned: Big Brand Energy Sessions – June 11, 2026 (Surrey, BC): https://katrinaowens.com/eventsFame-Ready Entrepreneur Program: https://katrinaowens.com/group-coachingFollow Katrina: → Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrina If you’ve been questioning your voice or your visibility, this episode is your reminder: your mission still matters — and so do you.

    39 min

  7. JAN 28

    Paid PR Isn’t a Scam: How to Use Magazine Features to Drive Real Revenue

    In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens breaks down one of the most misunderstood strategies in the industry: paid public relations and sponsored magazine features. Katrina shares why “pay to play” press isn’t fake, shady, or misleading when done with integrity — and how it can become one of the most powerful promotional touchpoints in your business when used strategically. From debunking common myths to showing you how to connect press to actual revenue, this episode is a behind-the-scenes look at how modern PR really works. If you’ve ever wondered whether paid magazine features are worth the investment — or how to avoid wasting money on press that doesn’t convert — this episode will shift your perspective and show you how to use visibility as a growth tool instead of an ego boost. Show Notes: Why paid PR is no different than influencer marketing or digital adsThe real reason people think sponsored features are “fake”How to use paid magazine placements as a promotional touchpointWhat not to say when sharing a paid press featureWhy “honored to be featured” captions kill engagementHow to use press to support a launch, event, book, or offerThe difference between authority-building and audience growthWhy paid PR should activate your existing audience, not replace marketingHow to spot scam publications vs. legitimate paid featuresWhy contracts and credit cards protect your investmentHow to choose the right publication for your brand levelWhen paid PR becomes an ego move instead of a business moveHow Katrina consistently sees 3X ROI on paid PR placementsWhy strategy matters more than logos and headlinesLinks Mentioned: Fame to Fortune Challenge (5-Day Paid Challenge): https://knockoutdirective.thrivecart.com/fame-to-fortune-challenge-2026/ Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHING Big Brand Energy (2026 Events & Sponsorships): https://knockoutdirective.myflodesk.com/bigbrandenergy Follow Katrina: → Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrina If you’re ready to stop waiting for permission and start using PR as a real revenue strategy, this episode will show you how to turn paid visibility into powerful momentum for your brand.

    31 min

  8. JAN 21

    From Fame to Fortune: The 5 Revenue Streams Behind a Six-Figure Personal Brand

    In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina Owens pulls back the curtain on how she’s turning visibility into real revenue — and how you can do the same in 2026. Katrina breaks down the five core revenue streams that helped her build a six-figure personal brand (with a $500K year in sight), why fame alone isn’t enough, and how to connect PR, events, speaking, and content directly to income. This is a practical, behind-the-scenes look at what actually converts attention into money — without relying on traditional PR agencies or constant client chasing. Show Notes: Why visibility without monetization creates burnout — and how to fix itThe difference between feeling “famous” and building real financial stabilityThe 5 revenue streams behind a profitable personal brand:Coaching & consultingBrand partnerships (including small and mid-sized businesses)Paid & sponsored speaking engagementsHosting events (without needing a massive conference)Podcast monetizationHow to think about ROI when it comes to PR, media, and visibilityWhy traditional PR agencies often fail to connect press to incomeHow to leverage events, speaking, and content you’re already doing to increase baseline revenueThe mindset shift required to talk confidently about money and resultsWhy consistency and ecosystem-building matter more than audience sizeLinks Mentioned: Join the Fame Ready Entrepreneur Program: https://katrinaowens.com/GROUP-COACHINGFame to Fortune Challenge (5-day paid challenge): https://knockoutdirective.thrivecart.com/fame-to-fortune-challenge-2026/Big Brand Energy (2026 events & sponsorships): https://knockoutdirective.myflodesk.com/bigbrandenergyFollow Katrina: → Instagram: https://www.instagram.com/katrinaowenspr/ → Instagram: https://www.instagram.com/getfameready/ → Threads: https://www.threads.com/@katrinaowenspr → LinkedIn: https://ca.linkedin.com/in/owenskatrina If you’re ready to stop treating visibility like a vanity metric and start building a personal brand that actually pays you, this episode will show you what’s possible — and how to move from fame to fortune in 2026.

    45 min
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5
out of 5
2 Ratings

About

Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated. Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.

Information

  • Creator
    Knockout Marketing Directive
  • Years Active
    2025 - 2026
  • Episodes
    66
  • Rating
    Explicit
  • Copyright
    © 2025 Knockout Marketing Directive Inc.
  • Show Website
    Fame-Ready