The SportBusiness Podcast

SportBusiness

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow. Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast. SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.   Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more. Hosted on Acast. See acast.com/privacy for more information.

  1. 5d ago

    What's Brewing in the $266m MLB jersey patch scene?

    During the week that the Brewers win their first-ever World Series, The SportBusiness Podcast cracks open the latest MLB sponsorship intel and also break news of a potentially game-changing development in the UK broadcast market. THE NEWSROOM: Will the Scottish Premiership tender spell the end of the controversial Saturday 3pm blackout? Also, Fifa's hydration breaks under review, World Snooker looks east and the background to LaLiga’s volatile Chinese broadcast presence as Mbappé crosses a red line. INSIDE THE DEALS: Matthew Williams unpacks the MLB’s $266m jersey patch sector and explains why sponsors are taking big swings in their home markets. AOB: Will anyone watch Africa’s first Youth Olympics? And how to Excel at the World Championships of spreadsheets. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributor: Matthew Williams Editor: Gwen Gourvellec Sources: EXCLUSIVE: SPFL offers end to UK’s 3pm blackoutLaLiga bids to de-escalate China-Mbappé spatWST to go direct with Chinese streaming rightsBidding war brews for US World Cup rightsMLB jersey patch market worth $266m at maturityPODCAST: YOG days are over? Hosted on Acast. See acast.com/privacy for more information.

    What's Brewing in the $266m MLB jersey patch scene?

  2. Oct 22

    The Sportel Digestif live from Larvotto Plage

    This week on The SportBusiness Podcast, Martin Ross, Jonathan Rest, Joseph Perry and Maria Kholodova bring you the Sportel debrief from Larvotto Beach in Monaco. Industry topics from a stormy Principality include: Netflix’s World Cup move in Spain – how much?Surprise F1 bidding alliance in GermanyRelevent’s production move – why?Infront betting on alleviating debtPitch and Qatar at a crossroadsBiennial Afcon U-turn impacts Caf’s endless ITTBetting curbs in Brazil, RussiaBig picture market sentimentDolby’s sound shop-floor car You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributors: Joseph Perry, Maria Kholodova Editor: Gwen Gourvellec Sources: Have you heard? This year’s Sportel gossipEx-HBS pair to lead new Relevent production armBiennial Afcon U-turn set to impact Caf agency huntNetflix Spain in shock 2030 World Cup moveNetflix gives sports architect Bajaria the pushShopee fills Corinthians shirt as betting ban bites Hosted on Acast. See acast.com/privacy for more information.

    The Sportel Digestif live from Larvotto Plage

  3. Oct 15

    For club and country: Relevent gets national team call-up

    This week on The SportBusiness Podcast, we reveal just how much the global sports media market is worth (hint... it's a lot). Plus, Uefa selects its new national teams agency, Netflix's latest football rights move and an unlikely location for cricket's latest franchise league. THE NEWSROOM: A case of déjà vu as Relevent breaks an agency's grip on Uefa business, this time CAA Eleven and national team football. Also, Netflix's Big Event sports strategy takes it to Spain for the 2030 World Cup and commercial upheaval in Brazil amid the betting ban.INSIDE THE DEAL: Media Editor Joseph Perry joins to talk through the SportBusiness Global Media Report 2026. We discuss the properties dominating the table, where the money is heading, a knockout top 10 entrant and which market is on the downturn.AOB: The Rome Gladiators set to enter the arena, a cracking World Conker Championships and a temperature-raising sponsor in Swiss ice hockey. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributors: Joseph Perry Editor: Gwen Gourvellec Sources: Relevent alone lands Uefa national team rights | SportBusinessEXCLUSIVE: CAA Eleven set to lose Uefa contract | SportBusinessNetflix Spain in shock 2030 World Cup move | SportBusinessNetflix, IMG gear up for Women’s World Cup test | SportBusinessShopee fills Corinthians shirt as betting ban bites | SportBusinessBetting firms absent from CazéTV’s WWC line-up | SportBusinessGlobal sports media rights value hits record $65.8bn | SportBusiness MediaPODCAST: High hoops: Netball bids for reach, revenue and relevance | SportBusinessPODCAST: Grand Budapest Intel | SportBusinessPODCAST: Eleven out of Ten(der): Uefa set to move on from CAA era | SportBusiness Hosted on Acast. See acast.com/privacy for more information.

    For club and country: Relevent gets national team call-up

  4. Oct 8

    Gloves are off: Divisive BKB bids for acceptance

    This week on The SportBusiness Podcast, we tackle a bruising sport’s place in the industry, two big European football leagues going to market with domestic media rights and a review of the rage-filled book making headlines. THE NEWSROOM: As Bare Knuckle Boxing mulls an equity sale to a rights-holding broadcaster, we analyse the emergence of the controversial combat sport, its safety and commercial appeal. Plus, different tactics for Ligue 1 and Serie A in impending domestic tenders and ice skating gets its centralised rights agency.INSIDE THE SPIEL: Executive Editor Imran Yusuf joins to cherry pick the sports industry tales in Ari Emanuel’s recently published memoir laden with expletives and almost as many deal numbers.AOB: Sponsorship signage confuses horses at Newbury, a ban on rhythmic jumping in Bochum and Premier Sports outs dodgy stick users. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributor: Imran Yusuf Editor: Gwen Gourvellec Sources: BKB open to stake sale in next media rights dealLigue 1 auction ‘to include’ rights from next seasonFrench 20% pay-TV tax ‘to weigh on sports rights’Serie A presents regulators with gloomy domestic pictureSerie A guidelines OK’d but warning on exclusivityCentralised ISU agency contract for Two CirclesTennent’s Sixes tackle on Premier SportsRoll the Calls: A Memoir by Ari Emanuel Hosted on Acast. See acast.com/privacy for more information.

    Gloves are off: Divisive BKB bids for acceptance

  5. Oct 1

    Plus ça change? Africa's MultiChoice pay-TV test

    In the wake of that Manchester City ruling, Jonathan Rest and Martin Ross are back on The SportBusiness Podcast to discuss the industry’s headline issues and go deep on media rights in a major market. THE NEWSROOM: SportBusiness Sponsorship Editor Ben Cronin joins to talk about the Emirati elephant in the room. Plus, Infront nets ITTF business at a testing time for table tennis and the scale of the LIV threat on DP World Tour media rights returns is revealed.INSIDE THE DEAL: Frank Dunne is back to decipher the pay-TV sector in sub-Saharan Africa after Canal+’s Uefa club rights deal. Now the owner of MultiChoice, is it set for a market monopoly or can a mystery streamer stir new competition?AOB: Bookmakers betting on a political Brazilian legislation U-turn, Wigan gets a deadly new sponsor and juggling AI tech to generate sold-out crowds at empty venues. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin Ross Contributors: Ben Cronin, Frank Dunne Editor: Gwen Gourvellec Sources: City inflated sponsorship with ‘sham’ contractsEtihad considers legal action against EPLBeIN’s Sen succeeds Nivelle at Infront Pan-AsiaInfront nets global WTT sponsorship remitTV rights drop swells PGA Tour’s European Tour sum(PODCAST) In Da Red Zone: Unpacking losses at LIV, European Tour and DAZNCanal+ power shows in sub-Saharan Uefa dealSuperSport lands Afcon, more pay-TV deals comingBrazilian football sets up talks on shock betting banOne final bump on the long road to centralisation?Q4 production tender to kick off Liga Portugal sales Hosted on Acast. See acast.com/privacy for more information.

    Plus ça change? Africa's MultiChoice pay-TV test

  6. Sep 24

    Continental shift: who's up and who's down in the European sponsorship market?

    This week, Ben Cronin and the SportBusiness Sponsorship editorial team host a live recording of the podcast at L’Escargot restaurant in London to mark the launch of the European Sponsorship Report. They discuss: THE SIZE OF THE MARKET: How much was the European sponsorship market worth in 2025 and which two sports accounted for 67% of the overall value?SPONSORSHIP SURVEY: The team reads the mood of the sponsorship industry and unpacks the findings from this year’s reader survey. Which sponsorship categories are expected to grow over the next 12 months and how is AI changing the way people work?TOP PROPERTIES: Which teams and leagues came out on top in our ranking of the biggest sponsorship properties in Europe? You can purchase your copy of the European Sponsorship Report 2026 here. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Ben Cronin Contributors: Matthew Williams, Faaez Samadi, Matthew Glendinning Editor: Gwen Gourvellec Hosted on Acast. See acast.com/privacy for more information.

    Continental shift: who's up and who's down in the European sponsorship market?

  7. Sep 17

    Down Under Dollars: What's NXT for Australia's sports industry?

    This week on The SportBusiness Podcast, with Martin Ross taking a well-earned break, Joseph Perry is back at the microphone to talk through his recent whistle-stop trip to Australia, which coincided with the NFL being in town. THE NEWSROOM: All the top lines from the SportNXT Conference in Melbourne. Plus, we discuss a senior executive reshuffle at DAZN and its latest push for profitability, a landmark decision at World Athletics and record US Open audiences for ESPN.INSIDE THE DEAL: Ahead of the 2026-27 season NBA season, Matthew Glendinning talks through changes to the teams' jersey patch landscape. AI and fintech brands are in vogue, of course, and which agencies are getting the deals done? AOB: Naming ceremony for a Rwandan gorilla, some unfortunate publicity for Hyrox and just how much would you pay to get up close and personal to a David Moyes team talk? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Joseph Perry Contributor: Matthew Glendinning Editor: Gwen Gourvellec Sources: Melbourne trades futures as the NFL comes to town | SportBusinessDelany, Gersh head DAZN hires as Mascia exits Dach | SportBusinessFour investors, one question: why sport? | SportBusiness On the MoneyAthletics history made as Kenya lands Worlds | SportBusinessShelton reels in record US Open audience for ESPN | SportBusinessAI and fintech deals push NBA jersey patch valuesExcel brokers Lakers, Albert patch deal | SportBusinessEuroleague’s SuperCup to launch in Abu Dhabi | SportBusinessHow sport holds squeezed Australia market together Hosted on Acast. See acast.com/privacy for more information.

    Down Under Dollars: What's NXT for Australia's sports industry?

  8. Sep 10

    Hyrox, high returns: Why Infront sold up

    This week on The SportBusiness Podcast and following a frenetic few days of high-profile sales, would-be sales and Chapter 11 proceedings, Jonathan Rest and Martin Ross break down what it all means for the industry. THE NEWSROOM: Infront’s sale of Hyrox – why now, what motivated the deal on both sides and what next? Plus, what anyone acquiring Castore would be buying and IMG tops LIV Golf’s list of unsecured service provider creditors.INSIDE THE DEAL: Ben Cronin is back from IFA Berlin where Chinese consumer electronics powerhouses Haier and Hisense both announced Uefa sponsorship deals. Insight on why the deals were done and how UCL sponsorship sales are tracking for the new cycle.AOB: FIS creates more inventory to sell, American success at US Open boosts ESPN and everything you ever wanted to know about the World Stone Skimming Championships. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube  Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin Ross Contributor: Ben Cronin Editor: Matt Storey Sources: Infront cashes in with Hyrox sale to consortiumCastore founders weigh up sale optionsIMG heads LIV’s unsecured vendor creditor listUCL pact won’t affect club deals, says Haier brand chiefHaier bags standalone Champions League dealHisense reduces inventory with Euro 2028 only dealHyundai ends Champions League car sponsor searchFIS clean sweep for Infront with four-year Worlds deal Hosted on Acast. See acast.com/privacy for more information.

    Hyrox, high returns: Why Infront sold up
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About

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow. Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast. SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.   Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    SportBusiness
  • Years Active
    2025 - 2026
  • Episodes
    91
  • Rating
    Clean
  • Copyright
    © SportBusiness
  • Show Website
    The SportBusiness Podcast

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