The SportBusiness Podcast

SportBusiness
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The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow. Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast. SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.   Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more. Hosted on Acast. See acast.com/privacy for more information.

  1. One-season wonders? Chelsea’s shirt sponsor struggles.

    4D AGO

    One-season wonders? Chelsea’s shirt sponsor struggles.

    Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinning joins Catherine Davies to hone in on Chelsea’s third front-of-shirt sponsorship deal in as many years and why its leading shirt asset has been so hard to shift. Then Martin Ross looks at LaLiga and Serie A international media rights sales as league executives descend on the FT Business of Football Summit in London. We also shine a spotlight on the padel craze hitting Scotland, Olympic TV audiences in Canada and a Sunset+Vine production deal with a long tail.  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Matthew Glendinning, Martin Ross Editor: Lumi Lehmuskallio Sources:  1. Chelsea signs IFS in latest short-term shirt deal  2. EPL clubs face more betting sponsor curbs  3. FPT sleeve deal kickstarts Chelsea’s on-kit sales  4. LaLiga invites media rights bids across the Nordics  5. Peak makes key APAC hire with Amazon’s Edelston  6. Bundesliga return for Fox in Mexico, Central America  Hosted on Acast. See acast.com/privacy for more information.

    30 min
  2. Plane sailing? IMG faces in-flight, in-ship competition

    FEB 20

    Plane sailing? IMG faces in-flight, in-ship competition

    Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.    This week, Martin Ross joins Catherine Davies to discuss Iris’ grab of in-flight and in-ship rights to the Olympics and what it means for a sector long dominated by IMG’s Sport 24 channels but now being disrupted by new tech. Matthew Glendinning digs deep into a proposal put to English Premier League clubs to adopt a central sponsorship model for perimeter advertising sales – and whether they could rival the Uefa Champions League for revenues from the sector. Plus, Olympic ice hockey audiences, and politicians going big on pay TV subscriptions in the halls of power. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.   Host: Catherine Davies  Contributors: Martin Ross, Matthew Glendinning Editor: Lumi Lehmuskallio  Sources:  1. Iris enters in-flight, in-ship space with Olympics deal 2. Formula 1 returns to IMG’s Sport 24 in three-year deal 3. IMG doubles down on Sport 24 business in long-term Panasonic deal 4. EPL clubs mull central sponsorship proposal 5. Uefa club competition revenue hits €4.4bn 6. Uefa women’s football close to €100m sponsorship mark 7. Voumard: TOP sponsor negotiations in good place Hosted on Acast. See acast.com/privacy for more information.

    43 min
  3. Mediapro: ¿Qué pasa?

    FEB 13

    Mediapro: ¿Qué pasa?

    Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Martin Ross and Jonathan Rest join Catherine Davies to break down the latest developments, departures and disclosures at Mediapro, the Spain-based global sports media rights and production agency. Ben Cronin provides an analysis of the Chinese EV industry’s rising influence in the sports sponsorship sector, in the week that Manchester City became BYD’s latest sponsorship interest. Also, a look at TOP sponsor branding and activations at the Milano-Cortina winter Olympics, and a broadside against ‘billion-strong’ audiences for sports events on TV. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies  Contributors: Martin Ross, Jonathan Rest, Ben Cronin Editor: Lumi Lehmuskallio   Sources:  1. NVP lays down local challenge to Mediapro 2.  Heidenreich exit continues Mediapro exodus 3. EXCLUSIVE: Seibert bows out in latest Mediapro exit 4. Chinese EV brands search for affinity, creating big opportunity for sport 5. BYD enters EPL with Man City training kit deal 6. BYD joins Commonwealth Games sponsor line-up 7. TCL sets out on premiumization trail at Milan Cortina  Hosted on Acast. See acast.com/privacy for more information.

    50 min
  4. 2026 Winter Olympics: Faster, Higher, Richer?

    FEB 6

    2026 Winter Olympics: Faster, Higher, Richer?

    Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.    This week, Martin Ross and Jonathan Rest join Catherine Davies to discuss Milan-Cortina 2026 - the TOP sponsor drop-off, media rights sales, OBS broadcast tech and the winter Olympics future in 2030 and beyond. Ben Cronin and Joseph Perry send in their SpoBis insights from a snowy Hamburg, plus LIV Golf changes, the coldest-ever North American football match and how to streamline your ski suit. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.    You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.   Host: Catherine Davies  Contributors: Martin Ross, Jonathan Rest, Ben Cronin, Joseph Perry Editor: Lumi Lehmuskallio    Sources:  1. TCL sets out on premiumization trail at Milan Cortina 2. EBU-Warner Bros. Discovery alliance lands Olympic rights in Europe to 2032 3. Winter sports want IOC over programme tweaks 4. IOC weighs up January winter Olympics amid climate change 5. OBS ups AI usage for Milan-Cortina 2026 6. Hyrox not ready for media rights deals, says CMO  Hosted on Acast. See acast.com/privacy for more information.

    49 min
  5. Definitely, maybe: predicting the future of sports prediction markets

    JAN 30

    Definitely, maybe: predicting the future of sports prediction markets

    Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Matthew Glendinning joins Catherine Davies to talk about the emergence of the predictive market sector as a potential game changer in sports sponsorship. Matthew Williams calls in from Mumbai to report on the latest trends in the Indian sponsorship market, while Jonathan Rest breaks down the latest developments at the Professional Fighters League as it adapts its format, calendar and ownership structure. Plus, a wearable tech spat at the Australian Open. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies  Contributors: Matthew Glendinning, Matthew Williams, Jonathan Rest Editor: Lumi Lehmuskallio   Sources:  1. Polymarket surge continues with MLS deal 2. NCAA calls out college sport prediction markets 3. Kit supply deadline looms for Indian national team 4. Knighthead, 885 up PFL stakes as founder Davis exits 5. Oberlander takes COO role at PFL 6. Tenfield strikes late to net AUF production rights 7. Whoop wearable tech spat hits Australian Open  Hosted on Acast. See acast.com/privacy for more information.

    54 min
  6. DAZN's Belgian conundrum: A no-win scenario

    JAN 23

    DAZN's Belgian conundrum: A no-win scenario

    Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.    This week, Frank Dunne joins Catherine Davies to talk about the crisis engulfing Belgian football as the Pro League’s contract dispute with DAZN leaves all parties in a Catch-22 situation. Martin Ross reveals possible tweaks to European rugby’s Champions Cup and analyses EPCR’s broadcast, event hosting and sponsorship business. Plus, the UCL league phase crescendo, OFC Pro League takes to the (damp) pitch and what sports fans watched on Netflix. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.    Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube  Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.    Host: Catherine Davies  Contributors: Frank Dunne, Martin Ross, Jonathan Rest Editor: Lumi Lehmuskallio    Sources:  1. Catch-22 situations leave Belgian football in a bind 2. DAZN ordered to continue Pro League contract 3. EPCR selling rights in-house as agency deals end 4. OFC appoints TGI Sport to commercial role 5. Netflix ready to go all-cash to seal WBD swoop 6. Matchroom takes darts to Saudi in new hosting deal  Hosted on Acast. See acast.com/privacy for more information.

    1h 2m
  7. Rwanda’s spree in La-La Land takes sports sponsorship layout above $50m a year

    JAN 22

    Rwanda’s spree in La-La Land takes sports sponsorship layout above $50m a year

    Why is Visit Rwanda spending over $20m per year sponsoring two LA-based sports franchises? How do the recent deals with the NBA's Clippers and the NFL’s Rams fit into the country’s wider sports sponsorship strategy? Why did the Premier League’s Arsenal choose not to renew its deal with Visit Rwanda? Why are three central African countries – Rwanda, the Democratic Republic of the Congo and the Republic of the Congo – targeting sport to promote themselves? Matthew Glendinning, European Sponsorship Editor at SportBusiness, discusses these topics – including a full breakdown of the financials of the deals – with Frank Dunne, SportBusiness’s Editor-at-Large. You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music.  Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Host: Frank Dunne Contributors: Matthew Glendinning Editor: Lumi Lehmuskallio Sources: 1 Visit Rwanda commits major spend on LA-based properties | SportBusiness Sponsorship   2 Visit Rwanda enters US with Clippers, Rams | SportBusiness Sponsorship  3 Arsenal opts against renewal with Visit Rwanda | SportBusiness Sponsorship  4 DRC follows Rwanda visibility path with AC Milan and Monaco | SportBusiness Sponsorship  5 Barcelona deal extends DR Congo’s football drive | SportBusiness Sponsorship  6 Congo enters French football with Lyon deal | SportBusiness Sponsorship  7 Tourism sector provides growth for sport in post-Covid boom | SportBusiness Sponsorship Hosted on Acast. See acast.com/privacy for more information.

    33 min
  8. Net gains: Unpacking the Australian Open commercial strategy

    JAN 16

    Net gains: Unpacking the Australian Open commercial strategy

    Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. Maria Kholodova and Martin Ross join Catherine Davies to serve up an Australian Open commercial overview and the innovations driving wider media value for the first grand slam of the year. Jonathan Rest and Catherine then delve into the first-ever media and sponsorship rights auction held by the AUF, Uruguay’s football association, which netted a three-fold increase in revenues, but may deal a lethal blow to the country’s cable industry - an exercise with lessons for the wider sports industry. Also, a look at Fifa World Cup betting rights, what next for Australia’s Big Bash and shopping for streaming subscriptions in the Lidl middle aisle. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Maria Kholodova, Martin Ross, Jonathan Rest Editor: Lumi Lehmuskallio Sources:  1. ANZ adds naming rights in Australian Open renewal 2. Broad appeal, premium feel key to tennis sponsorship growth 3. Cartoon feeds, expanded coverage drive AO’s engagement push 4. EXCLUSIVE: Sony to renew Australian Open in India 5. Wowow nets Australian Open renewal in Japan 6. AUF triples media revenue in tumultuous tender 7. Stats Perform in landmark Fifa betting rights deal Hosted on Acast. See acast.com/privacy for more information.

    54 min
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About

The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow. Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast. SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.   Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    SportBusiness
  • Years Active
    2025 - 2026
  • Episodes
    56
  • Rating
    Clean
  • Copyright
    © SportBusiness
  • Show Website
    The SportBusiness Podcast

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