Pitch to Product

52 Launch
  • 5.0 (1)
  • Marketing

Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

  1. 10h ago

    Should You Launch Your Product Idea: Inside the 52Launch Venture Program

    Not sure if your product idea is worth pursuing? In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down the 52Launch Venture Program, a validation package built from 10 years and 750+ product launches. It is designed to help early-stage inventors and entrepreneurs answer the biggest question first: should I do this or not? The Venture Program is a live, interactive webpage you can share with friends, family, partners, and investors. It covers whether your product can be made, whether it can be made profitably, who will buy it, and what IP is worth protecting. It costs just under $8,000, and the full amount is credited toward the 52Launch accelerator. What is the 52Launch Venture Program? It is an early-stage validation package that shows whether your product is viable, manufacturable, and profitable before you commit to patents, designers, and prototypes. It includes video input from the 52Launch marketing and production teams, and the team will join calls with your investors. How much does it cost to validate a product idea? Many inventors spend $6,000 on patents and design, then $8,000 to $10,000 on CAD and prototyping, and sometimes $20,000 or more over a year and a half with a local design firm. The Venture Program is under $8,000. What is the difference between a prototype and a pre-production sample? A garage proof of concept or 3D print shows an idea works. A pre-production sample comes from the factory process that will actually mass-produce your product, including the tooling and finishing. What do you need before launching a product? The 7-step checklist covers product confidence, whether it can be made (and made for margin), market, financing and margins, courage, drive, and risk, reward, and regret. In this episode: - How to demonstrate your opportunity to friends, family, and investors - Why AI diagrams can mislead you into unmakeable designs - Why the right manufacturer matters (the titanium spoon problem) - How to validate that a market is willing to buy - Why to define your IP before talking to a patent attorney - Why market price and margins decide whether you can launch - Why licensing deals rarely pay off - Why funding and courage matter as much as the idea Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  2. 2d ago

    Why Your Brand Matters More Than Your Product

    Most founders obsess over the product. The ones who win obsess over the brand. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down the one end goal every product business should be working toward, and why an idea alone will never make you money. Topics covered include: - Why a unique value proposition is the only real end goal - Why your brand outlasts your product (the coffee cup example) - The “brand behind the brand”: Phil Knight and Nike, Flo from Progressive, Jake from State Farm - Telling your story vs. selling your story - Why Shopify and analytics matter for tracking where customers come from - Why fast fulfillment (24 to 48 hours) is a must in an Amazon-trained world - How to raise cart value by adding complementary products you don’t have to manufacture - Content vs. paid ads, and why content is only “free” if you do it right - Why going with professionals builds trust with investors and lenders Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  3. 3d ago

    TAM, SAM, SOM Explained: What Market Research Really Means for Your Business

    Everyone says “the market is a billion dollars and we only need 1%.” In this episode of the Pitch to Product Podcast's 52U Series, 52Launch Co-Founders Dan Gonyea and Peter Drakulich explain why that thinking sinks product ideas, and what to measure instead. Market research can feel abstract, so we break down TAM, SAM, and SOM in plain language and use real products to show how they work. You’ll learn why the smallest, most specific market is usually the one that wins. Topics covered include: - What TAM, SAM, and SOM stand for and how they differ - Why “we just need 1% of the market” is a trap - How Dart Linx narrowed 67 million potential players to a realistic audience - Why a lobster nativity set succeeded despite a tiny TAM - Why general ad spend wastes money on people who will never buy - How a “she shed” or “man cave” audience gives you a specific, findable starting point - The one question behind all market research: who is my customer? Key takeaways: - TAM (total addressable market) proves the industry exists. - SAM (serviceable available market) is the portion of that market you can actually serve. - SOM (serviceable obtainable market) is the slice you can realistically capture given your competition and resources. It tells you if the business is feasible. - A small, specific market beats a big, general one every time. - If you can make one sale, you can make ten, then a hundred. Build in stages. Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  4. 6d ago

    From Pain To Product: How JoeCaddy Went From Garage Prototype to Golf Gadget

    Ever bent over to pick up a golf club and felt your back protest? Inventor Joe Stumpo did something about it. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich sits down with Joe to talk about JoeCaddy, a pocket-sized pickup tool that helps golfers with back pain, knee issues, or limited mobility grab their clubs without bending over. Joe walks through the full journey: spotting the problem on a golf course, building a janky prototype from Home Depot back scratchers, proving the concept, and teaming up with 52Launch to turn it into a finished, manufacturable product. Whether you’re a golfer or an aspiring inventor, you’ll get real lessons on: - Why you should prove your concept before spending serious money - The difference between a designer and a manufacturer, and why it matters - How custom details like the grip, magnet strength, and graphite-shaft attachment make a product feel premium - Why packaging is a first investment in the brand - Handling the “gimmick” haters and winning over skeptics, like a pain doctor who didn’t get it until he held one - Marketing a brand-new product with no direct competitors, including why funny content stops the scroll Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  5. Oct 22

    We Asked AI the Hardest Questions About 52Launch. Here’s What It Got Wrong.

    We asked AI the toughest questions a prospective client could ask about hiring 52Launch, then fact-checked every answer. AI flagged real risks, but it also got some things wrong. In this episode of the Pitch to Product Podcast, 52Launch's Steve Sisto and Peter Drakulich break down what AI tells inventors and entrepreneurs about product development, and what they should be asking instead. Topics covered include: - What is the biggest financial risk of hiring 52Launch, and how do you plan for it? - Do you really own your CAD files, tooling, and IP? - Why a prototype is not a product, and why you need a pre-production sample - Why you should invest in your own tooling instead of amortizing it into the piece price - How the fixed-fee model works vs. commission-based pricing - What happens if you terminate the relationship halfway through - Whether you can move your product to another manufacturer - How AI search and citations are changing how new products get discovered - Wantrepreneur vs. founder: how to know if you’re built for this Questions AI says to ask before hiring a product development company: - Will I own all custom IP and receive every original design and engineering file? - What is the realistic all-in cost through my first production run? - Can I speak with previous clients who developed a similar product? - What happens if I terminate the relationship halfway through? - What objective milestones are you contracted to? - Can I move my product to another manufacturer at any time? Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  6. Oct 21

    Here's Why 52Launch Is Different

    In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero explain the two reasons founders choose to build their products with us: Experience and convenience. Bobby breaks down what a decade of product development really looks like: 750 products, 160 factories sourced from, and plenty of mistakes along the way. Experience isn’t something you get from reading a book. It comes from the bumps and bruises, and it means we catch problems earlier so you don’t have to learn them the hard way. Then there’s convenience. Design, manufacturing, logo work, and more, all handled in-house, so you aren’t juggling five different vendors. Most companies charge more for convenience; we charge less. The result is getting to market in months instead of years. Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  7. Oct 20

    When To File Your Patent: A Timeline For Product Inventors

    Filing a patent too early can leave gaps in your protection. Filing too late can cost you your rights entirely. In this episode of the Pitch to Product Podcast, 52Launch's Jack Dalton sits down with patent attorney Robert McConnell to map out exactly when to file at each stage of product development. Robert walks through the full patent timeline for physical product inventors, covering utility vs. design patents, provisional applications, deadlines you can’t miss, and why design patents are often the most valuable protection for consumer products. Topics covered include: - When to file a provisional patent application, and why it’s optional - When to file the non-provisional utility application - Why design patent drawings should match your final product - How continuations, divisionals, and continuations-in-part let you add new features later - The one-year on-sale and public disclosure bar, and the 6-month and 1-year international filing deadlines - How to protect future versions of your product (V2, V3) in your first application - Why design patents are cheaper, have no maintenance fees, and are powerful on Amazon - When to bring in a patent attorney Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  8. Oct 19

    How Scope Creep Kills Product Development

    Most products don’t fail because of a bad factory or a bad market, but because nobody ever agreed on what they were building. In this episode of the Pitch to Product Podcast's 52U Series, 52Launch's Dan Gonyea and Peter Drakulich break down why an approved scope of work is the single document that prevents almost every downstream disaster in product development: blown budgets, missed timelines, and launches that never happen. Topics covered include: - Why scope creep is never one change, but rather 50 small ones. - Why “a tweak is a tweak” is a myth, and how every change ripples through the whole project - The Goldilocks balance between a Lamborghini vision and a Hyundai budget - How to build an MVP that makes customers say “I want that” - Why a signed document beats a good relationship - Why shrinking a product costs real engineering money, with a real-world example - Why 52Launch is investing in sending two team members to China every month - How a flat-fee model keeps everyone motivated to stay on scope Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

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About

Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

Information

  • Creator
    52 Launch
  • Years Active
    2025 - 2026
  • Episodes
    91
  • Rating
    Explicit
  • Copyright
    © 2026 52 Launch
  • Show Website
    Pitch to Product

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