Pitch to Product

52 Launch
  • 5.0 (1)
  • Marketing

Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

  1. 2d ago

    How to Design a Successful Product | Product Design Tips for Inventors

    What separates a successful product from one that never takes off? In this episode of the Pitch to Product Podcast by 52 Launch, host Jon Ambrose sits down with Kyle Lamson, Head of Design at 52 Launch, to break down the fundamentals of great product design, product development, and what inventors need to know before launching a new product. Book a free call with us to start your product journey here. 00:00 – Intro & Welcome 00:48 – Meet Kyle Lamson, Head of Design at 52 Launch 01:28 – Why Product Design Matters in Product Development 02:20 – Consumer Products vs Military Design Projects 03:18 – What Separates Great Design from Mediocre Design 04:18 – Balancing Product Aesthetics & Functionality 05:31 – How Inventors Should Approach Product Design 06:42 – Solving Real Problems & Finding Product-Market Fit 07:39 – “Oxygen vs Aspirin” Products Explained 08:33 – Why Simplicity Creates Better Products 09:22 – Minimum Viable Product vs Minimum Successful Product 10:00 – Avoiding Feature Overload in Product Development 11:01 – Traits of Successful Inventors & Entrepreneurs 12:20 – Why Flexibility & Iteration Matter in Design 13:06 – Inside the 52 Launch Product Development Process 14:27 – Favorite Examples of Great Product Design 15:32 – The Best Uses of AI in Product Design 17:09 – Why AI Is a Tool, Not a Replacement for Designers 18:04 – Advice for Inventors Working with Product Designers 19:05 – Trusting the Product Development Process 19:54 – Final Thoughts & Outro

    18 min

  2. May 21

    AI for Inventors: What to Use It For (And What NOT To Do)

    In this episode of the Pitch to Product Podcast, 52 Launch CEO Dan Gonyea sits down with Client Success Manager Richard to break down how inventors should actually be using AI during the product development process. From logo creation and trademarks to product design, manufacturing, and market research, they discuss where AI is incredibly useful—and where it can lead inventors down the wrong path. If you're using ChatGPT, logo generators, or AI design tools to launch your product idea, this episode could save you time, money, and costly mistakes. 00:00 Podcast bloopers & behind the scenes 01:20 Introducing the topic: AI in product development 03:00 Is AI replacing jobs—or just a tool? 04:15 The dangers of AI-generated logos & trademarks 07:00 Why vague prompts create bad product ideas 08:00 Why human experience still matters 09:20 Best ways inventors should use AI 10:45 Why AI struggles with manufacturing & DFM 13:00 AI doesn’t understand taste or good design 15:15 The problem with blindly trusting AI outputs 17:00 Common mistakes inventors make with AI-generated products 18:40 Smart ways to use AI for market research 20:30 Final advice for inventors using AI Want help bringing a product idea to market? Give us a call: https://52launch.com/contact?request_token=7251cf19-649f-4635-9027-2b3f93f46c76

    13 min

  3. May 19

    How to Pitch Your Product Idea the RIGHT Way

    In this episode of the Pitch to Product Podcast, the team at 52 Launch breaks down the reality of bringing a product to market. From overcoming fear and protecting your idea to understanding manufacturing, margins, prototyping, and what manufacturers actually look for when evaluating inventors. 00:00 – Introduction to the Pitch to Product Podcast 01:05 – Why Your Product Idea Is a Business 02:20 – What 52 Launch Looks for in Inventors 04:40 – Product Ideas That Usually Don’t Work 09:25 – Learning How to Pitch Your Product 10:35 – What Inventors Should Bring to Meetings 11:45 – Finding Market Gaps & Solving Real Problems 13:00 – Prototype vs Proof of Concept Explained 15:15 – Avoiding Expensive Manufacturing Mistakes 16:35 – Why the 52 Launch Accelerator Works 18:00 – Building Confidence Through the Process 24:00 – Why Product Development Takes Collaboration 25:40 – Product Changes, Iterations & Scaling 28:00 – Preparing for Professional Product Meetings 29:20 – Why 52 Launch Focuses on Long-Term Partnerships

    35 min

  4. May 12

    How to Avoid Falsities in the Invention Marketplace

    The episode goes into falsities in the marketplace, differentiation of 52Launch from competitors, the A to Z approach and value proposition, the challenge of product launch, the flat fee pricing model, minimum successful products and iterative development, industrial design, marketing, and manufacturing, relationships with factories and overseas manufacturing, the hard way and making the right choice, client proactiveness, and the education of 52Launch. 00:00 – Intro & Podcast Welcome 01:05 – Are Product Development Companies Scams? 02:10 – What Makes 52 Launch Different 03:15 – Why Most Inventors Get Stuck 04:30 – The Hidden Costs of Piecing Services Together 05:40 – The Flat Fee Model Explained 08:00 – Why Marketing Comes Before Manufacturing 09:30 – Packaging Mistakes Inventors Make 10:15 – The 3 Core Areas: Design, Marketing & Manufacturing 14:50 – How Product Iteration Really Works 16:00 – Managing Scope Changes & Client Expectations 18:00 – Building Trust with Clients 19:00 – Overseas Manufacturing & Factory Relationships 21:00 – Quality Control & Working with Factories 24:15 – Advice for Inventors Choosing a Product Company 25:10 – Why Inventors Must Be Their Own Champion

    24 min

  5. May 6

    The Reality of Bringing Products to Life

    Welcome to the Pitch to Product Podcast, featuring Dan Gonyea and our new senior idea consultant, Bobby Quintero! Bobby brings extensive experience in inventions, with his background at InventHelp and experience in the manufacturing process; we're ready to help you with your business ideas. This episode offers real-life insights for anyone exploring small-business ideas and product development.  Chapters: 00:00 Introduction and Bobby Background 01:08 Why Bobby Left InventHelp After 23 Years 02:05 The Value of Full-Service Manufacturing 03:12 Differences in Business Models: Manufacturing vs Licensing 04:36 Challenges of Licensing Deals and Success Rates 05:50 Controlling Your Product and Margins 07:15 The Entrepreneurial Journey and Control 08:46 Success Rates of Licensing Companies 09:50 The Benefits of Owning Your Product 12:41 What Every Inventor Should Know 13:43 The Journey of Building a Business 16:36 The Difference in Company Philosophy 17:48 The Origin of 52Launch 19:46 Continuous Improvement and Company Growth 20:52 Partnerships and Integrity in Business 21:36 Encouragement for Entrepreneurs and Next Steps Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured  FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram:   / 52launch   ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook:   / 52launch   ▸LinkedIn:   / 52launch

    23 min

  6. 11/25/2025

    Tikkun Lights | The 8-Foot Menorah Tree You NEED to See!

    Send us Fan Mail The holidays this year have a new tradition. Tikkun Lights - an 8-foot Menorah Tree was created by Kelley Halpern to bring unity, meaning, and light to families celebrating the holidays, whether it's Hanukkah, Christmas, or both. This beautiful and inspiring holiday centerpiece blends the beauty of a Christmas tree with the sacred tradition of the menorah, creating a powerful symbol for any family - interfaith families, multicultural households, or anyone who wants a more inclusive and meaningful holiday season. Buy your own Tikkun Lights Menorah Tree here: https://tikkunlights.com/ On the Pitch to Product podcast Michelle and Kelley sit down to talk about the story behind the Tikkun Lights Menorah Tree. They discuss, why it was created, how it represents connection, and why people are choosing décor that celebrates both Hanukkah and Christmas. Whether you’re searching for holiday ideas, modern Hanukkah decorations, unique Christmas decorations, and ways to honor both traditions in one.  If you're looking for inclusive holiday décor, unique Hanukkah gifts, Hanukkah-meets-Christmas inspiration, or decorations that honor multiple traditions, Tikkun Lights is here to light up your season. Have your own product idea, chat with us here: https://bit.ly/BookCall52Launch Chapters 00:00 - Intro: The Holiday Feeling 15 01:22 - The Centerpiece of the Home 16 03:11 - Converting & Missing the Tree 17 06:43 - The DIY Origins 18 11:00 - Husband’s Reaction to the Tree 19 22:23 - Podcast Start: Meet Kelly 20 25:45 - The "Christmas Envy" Story 21 33:54 - Inventing the Menorah Tree 2222 44:35 - Meaning of "Tikkun" 23 50:32 - How to Assemble Tikkun Lights 24 Support the show Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured  FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram:   / 52launch   ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook:   / 52launch   ▸LinkedIn:   / 52launch

    20 min

  7. 11/21/2025

    How Elf on the Shelf Inspired a New Hanukkah Tradition: Flora the Menorah

    Send us Fan Mail In our latest Pitch to Product podcast, learn how the mischievous elf inspired a new Hanukkah tradition, Flora on the Menorah. Flora on the Menorah is a plush menorah and flower accompanied with a storybook written by the founder to retell the story of Hanukkah for children. Flora isn't just any flower, she's a special visitor to kids during the eight nights of Hanukkah. When it's time to celebrate the traditions of this beloved holiday, Flora visits children around the world to make sure they are helpful, kind, and understand the importance of honoring the history of Hanukkah. Purchase your own Flora on the Menorah here: https://floraonthemenorah.com/ Watch the episode here: youtube.com/watch?v=Agb1aibfNhY&feature=youtu.be Have your own product idea or story you want to tell? Book a FREE consultation with us to pitch your idea: https://bit.ly/BookCall52Launch Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured  FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram:   / 52launch   ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook:   / 52launch   ▸LinkedIn:   / 52launch   #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    19 min

  8. 11/06/2025

    How This Button for Dogs Went From Potty Training to Saving Lives

    Send us Fan Mail In this Pitch to Product podcast episode hear the inspiring story of iPupPee and how a simple idea that started out as a potty training device for dogs, ended up also becoming a life-saving emergency push button. iPupPee is a button that dogs (or other trained animals) can push to send a text message straight to your phone to let you know the dog needs to go out to the potty or to be used as an emergency alert. This technology is more than just a safety device, it's a lifeline, a medical alert, and a source of security. Learn how the iPupPee innovation offers peace of mind especially for those who are alone with their dog and might need the alert.  You can purchase an iPupPee at: https://ipuppee.com/  You can also find iPupPee at Snowport Boston: https://www.bostonseaport.xyz/snowport Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured  FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram:   / 52launch   ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook:   / 52launch   ▸LinkedIn:   / 52launch   #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    38 min
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About

Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

Information

  • Creator
    52 Launch
  • Years Active
    2025 - 2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © 2026 52 Launch
  • Show Website
    Pitch to Product