Pitch to Product

52 Launch
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Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality.52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option.If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

  1. NOV 25

    Tikkun Lights - The 8-Foot Menorah Tree You NEED to See!

    Send us a text The holidays this year have a new tradition. Tikkun Lights - an 8-foot Menorah Tree was created by Kelley Halpern to bring unity, meaning, and light to families celebrating the holidays, whether it's Hanukkah, Christmas, or both. This beautiful and inspiring holiday centerpiece blends the beauty of a Christmas tree with the sacred tradition of the menorah, creating a powerful symbol for any family - interfaith families, multicultural households, or anyone who wants a more inclusive and meaningful holiday season. Buy your own Tikkun Lights Menorah Tree here: https://tikkunlights.com/ On the Pitch to Product podcast Michelle and Kelley sit down to talk about the story behind the Tikkun Lights Menorah Tree. They discuss, why it was created, how it represents connection, and why people are choosing décor that celebrates both Hanukkah and Christmas. Whether you’re searching for holiday ideas, modern Hanukkah decorations, unique Christmas decorations, and ways to honor both traditions in one.  The Menorah Tree is designed to bring warmth, belonging, and joy into your home. If you're looking for inclusive holiday décor, unique Hanukkah gifts, Hanukkah-meets-Christmas inspiration, or decorations that honor multiple traditions, Tikkun Lights is here to light up your season. Have your own product idea, chat with us here: https://bit.ly/BookCall52Launch Chapters 00:00 - Intro: The Holiday Feeling 15 01:22 - The Centerpiece of the Home 16 03:11 - Converting & Missing the Tree 17 06:43 - The DIY Origins 18 11:00 - Husband’s Reaction to the Tree 19 22:23 - Podcast Start: Meet Kelly 20 25:45 - The "Christmas Envy" Story 21 33:54 - Inventing the Menorah Tree 2222 44:35 - Meaning of "Tikkun" 23 50:32 - How to Assemble Tikkun Lights 24 Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    20 min

  2. NOV 21

    How Elf on the Shelf Inspired a New Hanukkah Tradition: Flora the Menorah

    Send us a text In our latest Pitch to Product podcast, learn how the mischievous elf inspired a new Hanukkah tradition, Flora on the Menorah. Flora on the Menorah is a plush menorah and flower accompanied with a storybook written by the founder to retell the story of Hanukkah for children. Flora isn't just any flower, she's a special visitor to kids during the eight nights of Hanukkah. When it's time to celebrate the traditions of this beloved holiday, Flora visits children around the world to make sure they are helpful, kind, and understand the importance of honoring the history of Hanukkah. Purchase your own Flora on the Menorah here: https://floraonthemenorah.com/ Watch the episode here: youtube.com/watch?v=Agb1aibfNhY&feature=youtu.be Have your own product idea or story you want to tell? Book a FREE consultation with us to pitch your idea: https://bit.ly/BookCall52Launch Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    19 min

  3. NOV 6

    How This Button for Dogs Went From Potty Training to Saving Lives

    Send us a text In this Pitch to Product podcast episode hear the inspiring story of iPupPee and how a simple idea that started out as a potty training device for dogs, ended up also becoming a life-saving emergency push button. iPupPee is a button that dogs (or other trained animals) can push to send a text message straight to your phone to let you know the dog needs to go out to the potty or to be used as an emergency alert. This technology is more than just a safety device, it's a lifeline, a medical alert, and a source of security. Learn how the iPupPee innovation offers peace of mind especially for those who are alone with their dog and might need the alert.  You can purchase an iPupPee at: https://ipuppee.com/  You can also find iPupPee at Snowport Boston: https://www.bostonseaport.xyz/snowport Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    38 min

  4. SEP 11

    When will I Break Even in my Business?

    Send us a text In this episode, we're highlighting the importance of the entrepreneur over the actual product itself. We break down business advice and business tips to aspiring founders, focusing on what truly matters when launching a startup that includes the entrepreneur story and what it takes to keep the business thriving with the way you market yourself as an entrepreneur with your product.. Listen to learn more about the process of creating and how and how to produce quality products with our expertise. 00:00 - 00:30 - Frequently asked questions at 52 Launch 00:55 - 3:00 - How do we get started with a business before breaking even? 3:00 - 6:00 - Always thinking about how to grow and scale 6:00 - 7:00 - Creating your business with design, production branding, marketing 7:00 - 25:00 - Marketing with Google and Social Media/Understanding where your community is for your business  Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    30 min

  5. AUG 26

    Are You Tired of Managing Your Business? Here's How 5ifty Two Capital Can Help YOU.

    Send us a text In this episode of the Pitch to Product podcast, learn how 5ifty Two Capital can be your exit strategy if owning and managing your own business is just too much of a headache. Dan, CEO of 52 Launch and 5ifty Two Capital sits down with Natalia to chat about why both 52 Launch and 5ifty Two Capital was built and how both companies help individuals bring their ideas to revenue through expert guidance. Whether it's creating your product idea with 52 Launch or not wanting to continue to manage the business with 5ifty Two Capital, we are your support system. We provide business advice on the intricacies of scaling from product design to full-scale manufacturing. Listen to learn more about the process of creating and how and how to produce quality products with our business tips, expertise and advice. Look to us as your exit strategy if managing the business gets to be too much work and you'd rather have residuals.  00:00 - 01:27 - Intro  01:27 -  4:45 - What is 5ifty Two Capital? 4:45 - 10:00 - What does the acquiring process look like? 10:00 - 13:40 - Testing Marketing on Products  13:40 - 16:00 - What Industry does 5ifty Two Capital work with? Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    17 min

  6. AUG 19

    How THIS Lunchbox Can Keep Your Food Hot Without Plugging In!

    Send us a text On this episode of Pitch to product we sit down with Natalia to discuss one of our 5ifty Two Capital products Lava Lunch, the lunchbox designed to keep your lunch warm for hours. Lava Lunch is one of our products that went through our 52 Launch program but they decided they didn't want to manage the company anymore. With 5ifty Two Capital, we made it easy to give them an exit strategy. Listen to the episode to learn more about Fifty Two Capital and Lava Lunch -  the perfect back to school lunchbox.  Learn more and purchase your own Lava Lunch:  https://lavalunch.com/ Lava Lunch’s founder is a mom who knew there had to be a better way to make sure her kids had healthy and allergy inclusive meals when they were away from home. For her and her family, home cooked meals were the only option, but none of the lunch boxes on the market were able to keep her meals fresh and warm until lunchtime. Knowing she wasn’t the only parent who had this struggle, with a lot of hard work and warm meals, Lava Lunch was born. The key to Lava Lunch is the “Lava Rocks” that keep your meals warm and ready to eat for lunchtime. They slowly give off heat for up to 5 hours that is then retained in the insulated compartment. Paired with the functional and colorful styles, Lava Lunch is the perfect tote for all members of the family. 00:00 - 00:51 - Intro  00:51 - 1:00 - What is 5ifty Two Capital? 1:00 - 3:00 - What does Natalia do with 5ifty Two Capital? 3:00 - 5:21 - Lava Lunch Acquisition by 5ifty Two Capital  5:21 - 10:52 - What is Lava Lunch? - https://lavalunch.com/ 10:51 - Process of 5ifty Two Capital Acquisition  20:00 - Snowport Holiday Market - https://www.bostonseaport.xyz/holidaymarket  20:38 - 23:15 - Showcasing Lava Lunch  Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    24 min

  7. AUG 12

    Why Your Online Presence with Photo and Video Matters More Than Ever in 2025!

    Send us a text In today's video, we're discussing how to build an online presence for your business. Learn how to use digital marketing and photo and video content to  grow your business and become a successful content creator.  We discuss the importance and difference of both content creation for social media and content for your website. Here at 52 Launch we help get your business started and can help grow your business with our marketing team. If you have a company launched or are looking to start your own product, let 52 Launch help you launch and scale with your social media marketing! Prefer to watch? Click here: https://youtu.be/0uUVZbn_B6s?feature=shared 00:00 - 00: 58 - Episode Intro 00:58 - 4:15 - How did Alex get into photo and video 5:00 - 7:15 -  Editing on the phone 7:15 - 9:00  -  Showing up authentically and differently 9:00 - 11:35 - Influencers as a profession 11:35 - 13:30 - Different uses of content - Long form to short form 13:30 - 19:40 - TikTok Shop and authentic Social Media 19:40 - 27:35 - Balance between posting all the time 27:35 - 34:40 - How content impacts decision to purchase 34:40 - 39:00 - Social Media Companies fighting for attention 39:00 - 46:47 - Photoshoot for Innovo - https://www.52launch.com/innovo? Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    47 min

  8. AUG 6

    What You Should Know About Prototyping your Product

    Send us a text Kyle from Design joins us to discuss all things prototyping and the importance of testing. Avoid perfectionism in the initial stages, focusing instead on iterative development and incorporating user feedback. Remember, the first prototype is rarely the final product, so embrace the process of invention to bring your product and business to life. Have your own product idea don't delay and start your journey with us today: https://bit.ly/BookCall52Launch 00:00 - 00:40 -  Intro 00:40 - 00:58 - What is a prototype? 5:00 - 6:18 - Minimum Viable Product 6:25 - 8:14 - Biggest mistake a client can make  Support the show 🔗 Learn more and book a FREE call with 52 Launch: https://bit.ly/BookCall52Launch Listen to the Pitch to Product Podcast: Spotify: https://open.spotify.com/show/2HORaPMIsb8SR11GFj2NcD?si=sFnNhIy0QLiqG67XoUpw4A Apple: https://podcasts.apple.com/us/podcast/pitch-to-product/id1812053377 YouTube: https://www.youtube.com/@52launch/featured FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook: / 52launch ▸LinkedIn: / 52launch #CreateYourProduct #Entrepreneurship #StartYourOwnBusiness

    25 min
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About

Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality.52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option.If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

Information

  • Creator
    52 Launch
  • Years Active
    2K
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2025 Pitch to Product
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    Pitch to Product