Pitch to Product

52 Launch
  • 5.0 (1)
  • Marketing

Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

  1. 2d ago

    Why It's 5x More Expensive To Manufacture In America

    Everyone says we should make more products in America. So why doesn't it happen? In this episode of the Pitch to Product Podcast, 52Launch's Dan Gonyea and Peter Drakulich walk through a real domestic quote for a molded silicone component, one of the simplest parts you can make. The numbers: - Piece price: $0.60 overseas vs. $3.19 domestic (for a 2,000-unit order) - Tooling: roughly $2,500 overseas (stainless steel, built for up to a million pieces) vs. $17,774 domestic (aluminum, good for maybe 100,000 to 200,000 parts) The domestic price for this one component is more than the entire finished product costs to make overseas, and that product retails for $19.99 Dan and Peter explain why they've seen this about 50 times this year, why tariffs and freight still don't close the gap, why you should always own your own tooling (it's an asset, it protects your IP, and it goes with the brand if you sell), and why margins are what keep a product business alive. This episode of the Pitch to Product Podcast is sponsored by ArmGlide. Get yours today: https://armglide.com/ Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  2. 6d ago

    What Is A Product Accelerator? + The Other Questions Your Need To Ask Before Hiring Anyone

    Most inventors don't read the contract. In Episode 2 of the Pitch to Product Podcast's 52U Series, 52Launch's Dan Gonyea and Peter Drakulich break down exactly what happens inside a product accelerator and why the process is split into two phases. Phase one (the Accelerator) is about truth: real costs, real samples, real pricing, and a brand built around a market you've actually researched. Phase two (the MSA) is about scaling, sourcing, and launching production. The bridge meeting is the checkpoint between them, where you decide with real numbers instead of hope. Topics covered include: - What "accelerator" actually means (taking an idea to market launch on a 52-week timeline) - The six spokes of the accelerator and how they build to the bridge meeting - Why the bridge meeting is the "Super Bowl" for clients and the team - The three objectives: the bridge meeting, physically producing the product, and launching it - Why prototypes aren't a substitute for production-ready design (DFM) - Approved scope, scope creep, and why one design change can cost 1 to 8 weeks - Why you should ask for "the quote," not "a quote" - The margin conversation most founders miss - Why golden samples and pre-production samples require a production order and finished tooling - What happens after the bridge meeting: how many clients move to production within 30 days, and what happens for those who need more time to fund Check out "The 7 Questions To Ask Before You Bring Any Product To Market" here: https://youtu.be/L5f3miKw5AY Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  3. Sep 25

    This Entrepreneur Is Sitting On Gold But Will Fail Because They Won't Pivot

    In this episode of the Pitch to Product Podcast, 52Launch's Dan Gonyea and Peter Drakulich break down a real conversation with a golf product inventor who has a great product, but is stuck chasing funding, Kickstarter campaigns, and "broader strategic visions" instead of focusing on what really matters: manufacturing and selling. Topics covered include: - Why "design freeze" is a myth that stalls real progress - The difference between "sourcing is largely established" and actually having it established - Why Kickstarter in 2026 isn't the golden ticket most founders think it is - How pre-orders and audience engagement beat a pitch deck when raising capital - Why hiring a team beats hiring one individual for product development - The real first step: sell your first thousand units, not scale to a million If you've got a product idea people are excited about but haven't gotten to market, this episode is for you. Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  4. Sep 24

    The Goldilocks Method: How to Budget for Launching a Business

    Launching a product without knowing your numbers is the fastest way to run out of runway. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down how to build a realistic product budget by working backwards from your retail price, and how to use the "Goldilocks method" to find the cost point that is just right. Key topics covered: - The two parts of every finance conversation: what you need to invest vs. what you can expect to earn - Why business plans rarely play out as written, and how "change orders" show up in product development - The retail-to-wholesale-to-manufacturing formula ($100 retail, $50 wholesale, $25 unit cost) - How to run the Goldilocks conversation: what happens if unit cost rises to $30, wholesale to $60, and retail to $120? - Why small first runs (like 1,000 units) often cost 20 to 25 percent more than you'd expect - What to do when you can't afford the ideal product: scale back to a core product and build from there - Why entrepreneurs with limited capital should build an audience in their category before building the product Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  5. Sep 23

    Why A Good Idea Doesn't Guarantee A Good Business

    In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down the one truth every inventor avoids: The business matters a whole lot more than the idea. They dig into why "will this sell" beats "is this a good idea" every time, how to spot the difference between a product that gets bought once versus one that earns repeat customers, and why chasing a value proposition matters more than chasing originality. Topics covered include: - Why "making the product" is the easy part - the business decisions are what actually determine success - How to evaluate your product the way you'd judge anything sitting in your own kitchen drawer - The "market share takeaway" strategy - why competing in an already-proven market beats trying to invent something revolutionary - How Harry's Razors broke into a two-brand market by solving a distribution problem, not a product problem - Why your brand name matters as much as the product itself - The difference between a "wantrepreneur" and someone who actually ships If you've got a product idea that won't leave you alone, this episode is the reality check you need before you build anything. Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  6. Sep 22

    Guerilla Marketing: How to Hustle Your Way into Building an Audience

    "I had to go talk to my grandmother to say: I need a check for $1,200." In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down what guerilla marketing means using a story from his own past. Topics covered include: - Why guerrilla marketing is really about hustle, not just tactics - How to reach an audience when there's no traditional way to get to them - Bartering services to get exposure without a budget - How going all-in and being on the hook to other people makes failure not an option - How the same mindset applies to marketing on the cheap today, when the internet gives you far more tools than a stack of cards Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  7. Sep 21

    Is Your Product Ready To Become A Business?

    An idea has no customer, no price, and no decision behind it. A business has all three. In Day 1 of the Pitch to Product Podcast's 52U Series, Peter Drakulich and Dan Gonyea break down the four gates that turn a product idea into a real business, so you can answer them before you spend a dollar or make a single call. The 4 Gates: - The Customer Gate: Who is this product for? - The Price Gate: What will people actually pay? Ask 6 to 12 real potential buyers. - The Make Gate: What will it cost to make? This number matters more than the price, because you need margin. - The Commitment Gate: Are you willing to get uncomfortable and make tough decisions? You'll also hear: - Why the real barriers are almost always fear or finances - Why you can't ask Aunt Jenny if you should start a business (and who to ask instead) - Why you don't need perfect answers, just honest ones - Why "movement beats perfection" - How to spot fake clocks, the activities that feel like progress but have no launch date attached Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  8. Sep 18

    Afraid To Launch Your Business? Watch This.

    Scared to turn your product idea into a real business? The first step is just a conversation. In this episode of the Pitch to Product Podcast,52Launch's Peter Drakulich and Bobby Quintero break down how to walk into a product development meeting without fear of budgets, what it takes to make and launch a product, and why "see it, believe it, achieve it" is the mindset that gets products to market. Topics covered include: - Why your first meeting is a conversation, not a jump off a bridge - Why you shouldn't fear talking about budgets - Why "I'm not in it for the money" is a red flag for a product launch - What success means: proving you can take an idea from concept to shelf - Why there's almost nothing that can't be manufactured - The difference between "can we make it?" and "will it sell?" - The "see it, believe it, achieve it" framework for starting a venture you don't fully understand yet

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About

Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

Information

  • Creator
    52 Launch
  • Years Active
    2025 - 2026
  • Episodes
    75
  • Rating
    Clean
  • Copyright
    © 2026 52 Launch
  • Show Website
    Pitch to Product