Pitch to Product

52 Launch
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Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

  1. 2d ago

    Got A Product Idea? Don't Write Another AI Prompt Until You Watch This

    AI can research, render, and even help name your product. But can it get your product manufactured, protected, and profitably to market? In this episode of the Pitch to Product Podcast, 52Launch Co-Founders Dan Gonyea and Peter Drakulich go head-to-head on where AI genuinely helps entrepreneurs and where it can quietly set them up to lose their savings. They dig into the IP trap most people don't see coming (publicly sharing an AI-generated concept can forfeit your ability to patent it), why average client decision timelines jumped from 10 days to 79 days in the AI era, and why "paralysis by analysis" is the new normal for founders drowning in options. Dan and Peter also pull back the curtain on sourcing from China, including how easy it is for "manufacturers" to fake a factory online, and why three decades of vetted relationships still beat any AI search. Topics covered: - AI's IP and ownership blind spots for inventors - Why decision timelines nearly 8x'd since AI adoption - Spotting fake "manufacturer" websites in China sourcing - The Minimal Successful Product, KISS, and MOAT frameworks - What "rented mule" clients get wrong about the product development process - Why 52Launch built its own proprietary AI model instead of using public tools Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  2. 3d ago

    Here's How To Not Waste Thousands On A Product Idea That Doesn't Go Anywhere

    What's the difference between an Original Design Manufacturer (ODM) and an invention help company? And why does it matter if you're trying to bring a product to market? In this episode of the Pitch to Product Podcast, Peter and Bobby break down why so many great ideas never become real products. They explain how ODMs like theirs are built around one core question: Can this actually be manufactured, sold, and turned into a profitable business? Design and patent services often skip that question entirely, leaving inventors with a beautiful concept and no path to market. Topics covered: - What an ODM actually does (and how it differs from design/patent services) - Why margin comes before creativity in product development - The Yeti example: how "better" products create new price points - Why designing for a general market beats designing for outliers - The real cost of skipping manufacturability in the invention process If you're an inventor, founder, or anyone exploring how to turn an idea into a sellable product, this episode is a must-see. Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  3. Jul 23

    Intellectual Property Breakdown: How to Protect Your Brand BEFORE You Launch Your Product

    Most entrepreneurs don't think about trademarks until it's too late. And that mistake can cost them their entire brand. In this episode of Pitch To Product Podcast, Peter sits down with trademark attorneys Kevin Hartley and Derrick Davis from Trust Tree to break down everything inventors and entrepreneurs need to know about protecting their brand before bringing a product to market. During this episode we cover: - Why trademarks can be more valuable than patents or even the product itself - The "distinctiveness spectrum" – Generic, descriptive, suggestive, arbitrary, and fanciful marks - Why chasing the perfect dot-com domain might be the wrong strategy - How Amazon Brand Registry actually works (and why a descriptive mark won't qualify) - Filing a patent vs. trademark – The timelines, deadlines, and disclosure traps that can bar you from protection - How brand names earn (or lose) legal strength over time - What it actually costs to file a trademark & why flat-fee pricing changes the game for early-stage entrepreneurs - How to enforce your trademark on Amazon and social media without filing an expensive lawsuit Whether you're an inventor with an idea, an entrepreneur building your first product, or a founder planning a long-term brand strategy, this conversation lays out exactly when to bring in legal counsel and how to do it without breaking the bank. 🔗 Learn more about Trust Tree: https://52launch.com/trusted-nashville-trademark-attorney-and-52launch Don't delay and start your journey with us today: https://bit.ly/BookCall52Launch

  4. Jul 22

    Trademarks Explained: When to File, What It Costs & How to Protect Your Brand

    In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down with trademark attorney Joey Vitale of Indie Law to break down what a trademark actually protects, when to file, and how it can make or break a brand's ability to sell on Amazon, avoid costly rebrands, and even boost email deliverability. Topics covered include common law vs. registered rights, trademark classes, intent-to-use applications, international filing, enforcement strategy, and the real cost and timeline of getting registered. - What a trademark really is and why it's more than just "claiming" a name - Why most trademark applications get denied and how to avoid it - The difference between the TM symbol and the registered ® symbol - Trademark classes and why the same name can coexist across industries - How Amazon Brand Registry and Google's verified email checkmark both depend on having a registered trademark - Intent-to-use applications and how to file before you launch - What "dead" vs. "live" trademark status actually means - How much trademarks cost and how long registration takes - How to enforce your trademark against copycats, and when it's actually worth it - Why trademarks matter for eventual business exits and valuations Whether you're pre-launch, already selling, or thinking about scaling internationally, this conversation lays out exactly when and how to protect your brand name before someone else does. Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  5. Jul 21

    How to Protect and Monetize Your Product Idea

    Every great product starts with an idea. As that idea moves from concept to prototype to market, protecting the value behind it becomes an important part of the development process. In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down with veteran patent attorney Craige Thompson of Thompson Patent Law. With over 26 years of experience, Craige breaks down why traditional patent searches are broken and introduces his interactive "Lightning Prior Art Search". We also dive deep into the real math behind intellectual property, exploring how to calculate the future value of your patent before you even start selling. Plus, discover how the Amazon Apex program has completely changed the game for e-commerce sellers looking to stop infringers without spending millions in legal fees. Finally, we tackle the reality of AI in product development what it’s good for, where it fails, and why it won’t be replacing patent attorneys or product designers anytime soon. Head over to https://thompsonpatentlaw.com/52launch to claim Craige's "100x ROI Calculator," free training videos, and business planning worksheets. Ready to bring your product to life? Connect with the team at 52 Launch: https://52launch.com

  6. Jul 20

    Why "Easy" Product Launches Can Cost You $300,000+ In Mistakes

    "Your Baby's Ugly" - Peter Drakulich's Brutally Honest Take on Why Product Ideas Fail In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich gets real about the difference between having a product idea and actually starting a business. If you think launching a product is a simple 1-2-3 process, this episode is for you. Peter breaks down why skipping the fundamentals (asking "will this sell," "can we make it," and "is there margin") leads founders into $200K-$300K worth of preventable mistakes. Drawing on 40,000 product ideas reviewed over 15 years and more than 700 products launched, he explains why manufacturers who make it sound easy are the ones you should be most skeptical of. What you'll learn: The three questions every product founder must answer before spending a dollarWhy "too good to be true" pricing and promises are a red flagHow unorganized processes, and not bad ideas, are the real reason products dieWhat true manufacturing partnership looks like and why it's not about the saleWhy minimum order quantities and scaling to 10K-100K units change the business math entirely Common questions this episode answers: Why do most product launches fail?What should I ask a manufacturer before starting production?How much does it really cost to bring a product to market?What's the difference between a manufacturer and a true product partner? If you're an aspiring entrepreneur with a product idea, this conversation will save you from mistakes most people only learn about the hard way. Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch

  7. Jul 16

    Turning an Idea into Reality: Why Building a Dream Takes Real Work

    In this episode of the Pitch to Product Podcast, we are breaking down a hard truth that every inventor, entrepreneur, and business owner needs to hear: building your dream product takes serious work. We are moving past just telling you "how the dream works" and diving deep to dismantle misconceptions so you can start rebuilding and actually reach your goals. We discuss the critical balance between leveraging free tools like AI for your initial market research or sketches and understanding that technology cannot replace human ingenuity, physical testing, or human-centric design. From navigating the "chicken and the egg" dilemma of investor funding to breaking down your product into a Minimal Viable Product (MVP), we share real stories from our daily consultations to help you take that crucial first step smart. Don't let the fear of competition or the discomfort of sales freeze you up. Your dream isn't going to build itself! Video Chapters 00:00 – Welcome to the Pitch to Product Podcast! 01:10 – The Reality Check: You Have to Work at Your Dreams 01:40 – Breaking Down the Business: Knowing Your Competition and Future Audience 02:21 – AI vs. Reality: Using AI Presentations and Sketches effectively 03:40 – The Funding Dilemma: Prototypes, Investors, and Sourcing Expenses 05:25 – Free Work You Can Do Today: Knowledge and Market Surveys 07:06 – Real Cases: DIY Prototypes vs. High-Tech Dreams 09:18 – How Consumers Actually Buy: The Importance of Presentation and Packaging 11:43 – Case Study: The Aura Ring's Capital Growth vs. Starting Small 13:10 – Defining Your Minimal Viable Product (MVP) 15:00 – Understanding the Real Business and Market Share of Your Product 16:22 – Underestimating Big Brands: Richard Branson’s Virgin Cola Lesson 18:42 – Rapid Fire: Raising Capital vs. Doing the Free Work First 20:10 – The Limits of AI: Human Study and Custom Fit Variances 24:10 – Don't Fear the Competition: Finding Your Product Variation 25:46 – What is DFM? (Design for Manufacturing) and the Hardest Last 10% 28:03 – Utilizing Off-the-Shelf Tech vs. Reinventing the Wheel 29:10 – IP, Patents, and What Consumers Actually Care About 31:05 – Working Smart: Leveraging an In-House Team of Professionals 34:00 – The Hardest Work: Managing the Discomfort of Sales and Pre-Sales 35:45 – Wrap Up: Reach Out and Share Your Product Topics! Don't delay and start your journey with 52Launch today: https://bit.ly/BookCall52Launch FOLLOW US▼ ▸Website: https://www.52launch.com ▸Instagram: / 52launch ▸TikTok: http://www.tiktok.com/52_launch ▸Facebook: / 52launch ▸LinkedIn: / 52launch

  8. Jun 17

    When to File a Provisional Patent: A Guide for Inventors

    In this episode, Kevin Prince, a patent law expert, explains the different types of patents, when to file provisional versus non-provisional patents, and how to protect your inventions effectively. Perfect for inventors and entrepreneurs looking to safeguard their innovations and understand the patent process. Chapters: 00:00 Introduction and Overview of Patents 01:12 Types of Patents: Utility vs. Design 04:38 The Importance of Provisional Patents 09:41 When to File a Patent 14:48 Conducting a Patent Search 18:29 Understanding Patentability: Novelty and Non-Obviousness 25:38 Licensing vs. Selling: Strategies for Success

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About

Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

Information

  • Creator
    52 Launch
  • Years Active
    2025 - 2026
  • Episodes
    47
  • Rating
    Clean
  • Copyright
    © 2026 52 Launch
  • Show Website
    Pitch to Product