ServiceTitan Hacks

Bill Brown
  • 5.0 (3)
  • Management

ServiceTitan Hacks is the podcast where innovation meets the home service industry. Join host Bill Brown, a former Inc. 5000 HVAC company owner with 25 years of industry experience and a background in computer programming, as we explore the cutting-edge tools, technologies, and strategies transforming how contractors do business. Each episode features candid conversations with forward-thinking contractors and software founders who are revolutionizing the industry. Drawing from his unique perspective as both a successful contractor and tech enthusiast, Bill uncovers how AI, automation, and smart solutions are helping service professionals save time, reduce costs, and deliver exceptional customer experiences. Whether you’re looking to streamline operations, boost profitability, or stay ahead of industry trends, ServiceTitan Hacks delivers actionable insights you can implement today. From ServiceTitan optimization to emerging tech integrations, we unpack the innovations that give modern contractors their competitive edge. Subscribe now to join thousands of service professionals in the ServiceTitan Hacks community who are working smarter, not harder.

  1. 5d ago

    She Put AI on Her Own Phones. Here’s What Happened to Her CSRs.

    Every contractor who has looked at AI for their phones has had the same private thought and hasn’t said it out loud. What happens to the person answering them right now? Marcelle Flowers has an answer, because she made that call on her own payroll. She owns and runs Armstrong Plumbing in Sacramento. She is also the COO of Broccoli AI, the company that makes the voice agent she put on her own lines. Customer and vendor at the same time. That is on the table in the first two minutes of this episode rather than buried in a disclaimer at the end, so you can weigh everything she says accordingly. She did not want AI anywhere near her business. Two guys knocked on her door and she assumed they were selling chocolate bars for a soccer team. What we get into:  • The five answering services she burned through before any of this, and the $5,000 a month one that turned out to be a bigger mess than the last  • What she paid her own CSRs to cover weekends, and why that broke too  • The CSR who told her straight out “this is scary,” and who still works there today  • Whether anybody got fired, and what actually happened to her headcount  • The one I could not stop chewing on: if AI takes the easy calls, your CSR is left with nothing but hard ones all day, with no easy wins in between to catch her breath. What does that do to a person?  • Why the owners who want to fire everyone and run on AI are usually the ones nobody wants to work for  • What she sees from the vendor side that she could not see when she was only the customer No booking rate stats, no ROI math, no pitch. Just the operator version, including the parts that did not go well. Links in the show notes:  • The AI Voice Vendor Scorecard: score up to three AI phone vendors side by side on 27 questions before you sign, including whether they actually book into ServiceTitan, which a lot of them don’t → https://go.st-hacks.com/scorecard  • Broccoli → https://go.st-hacks.com/broccoli-pod  • The ServiceTitan Hacks community on Facebook → https://go.st-hacks.com/fb-group Broccoli AI is a ServiceTitan Hacks partner. Marcelle Flowers is COO of Broccoli AI and the owner of Armstrong Plumbing, a Broccoli customer

  2. Aug 11 ·  Video

    Stop Paying for Time: How Performance Pay Transforms Your Techs' Results

    In this episode Bill from Service Titan Hacks interviews Ryan Shank of Sharewillow about performance pay for contractors—what it is, how it differs from commission, and why aligning pay with outcomes drives better technician behavior and company metrics. They cover key metrics to include (average ticket, callbacks, tech-generated leads, Google reviews, job time), Sharewillow’s ServiceTitan-powered audit and plan-building process, the Sharewillow app that shows effective hourly rate and leaderboards, and practical tips for rollout and avoiding common pitfalls. Listeners leave with simple best practices for designing performance pay plans, examples of what works for sales techs versus installers, and next steps to request a free audit or demo. Get the free audit here: https://go.st-hacks.com/sharewillow-free-audit

  3. Apr 9

    The $200 Referral Play: How AquaClear uses ReferPRO to turn Customers into Revenue

    Host Bill Brown sits down with JB from AquaClear and the ReferPro team to explain why happy customers and good reviews often don’t produce referrals — and what actually does: automation, easy submission, accurate attribution, and meaningful incentives. The episode covers practical fixes (same-day and drip texts, group handoffs, technician incentives, and store-credit payouts), real results from a $200-per-referral program, and how to set up and measure a program that scales referral revenue.

  4. Mar 25

    From 500 to 2,000 Members: The SmartAC Playbook for Explosive HVAC Growth

    Host Bill Brown sits down with David Hargrove of Kali Refrigeration and Andy from SmartAC to unpack how Kali grew memberships from 500 to nearly 2,000 in about 18 months. The conversation covers practical tactics—phone scripts, CSR incentives, technician spiffs, SmartAC sensors and ServiceTitan integration, credits and tiered plans, virtual monitoring, and measuring customer lifetime value to justify marketing spend. Key takeaway: membership growth is driven by retention and continuity—use technology, operational alignment, and simple incentives to increase lifetime value and compounding revenue over time.

  5. Mar 18

    Putting Prices Online: How One HVAC Company Changed Their Sales

    Bill Brown talks with Jeff from Travis Crawford HVAC about the decision to publish equipment pricing on their website, what they worried about, what they changed, and the results they saw—higher close rates and larger average tickets. The episode covers practical implementation (good/better/best options, minimal data entry, financing links), how CSRs and technicians use online estimates, and how AI and guided e‑commerce are shaping customer research and the buying journey. Listeners will learn best practices for displaying prices, qualifying leads digitally, using financing tools, and preparing for AI agents and chat platforms that increasingly interact with contractor websites.

  6. Jan 13

    Dominating Google Advertising in 2026 with Kyler Sattler at So Good Team

    AI marketing for contractors in 2026 is changing fast. In this episode, Bill Brown and Kyle Sattler break down how Google Maps, YouTube, and AI Mode are reshaping local search visibility for home service businesses 🚀 Kyle shares how SoGood Team helps HVAC, plumbing, roofing, and electrical contractors dominate Google Maps and AI-driven results—without wasting money on outdated SEO tactics. Learn how activity, alignment, and accountability drive real growth through better systems, smarter marketing, and consistent customer experiences. What you’ll learn: • Why most growth problems aren’t lead-related, they’re operational • How to fix misalignment between marketing and customer experience • The role of CSRs, training, and accurate booking data in scaling up • Google Maps strategies that actually move the needle in 2025 • Why YouTube and Google Business Profile are key to AI visibility • What “AI Mode” means for SEO and how to prepare before it replaces blue links • The surprising role Reddit plays in Google’s new ranking system • How to earn better Google reviews that boost authority and conversion 🎧 Guest: Kyle Sattler, Chief Process Engineer at SoGood Team 📍 Website: sogoodteam.com Join the ServiceTitan Hacks Facebook Group 👇 Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you. https://go.st-hacks.cc/servicetitanhacks

  7. 11/18/2025

    How a Legally Blind Master Plumber Built a 40‑Truck Empire with Bob Beall

    ServiceTitan veteran shares 15 years of trade tech evolution and the future of recruiting in plumbing, HVAC, and beyond 🚀💧 Discover how Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh, scaled from 3 trucks to 40 while adapting to ServiceTitan and modernizing recruiting to attract Gen Z talent. In this episode of Home Service Business Hacks, Robert discusses: • The transition from Yellow Pages to PPC and cloud-based software • Lessons from being one of the original ServiceTitan users • Strategies for training, recruiting, and retaining young tradespeople • How technology and AI are reshaping plumbing businesses • His mission to give back through his new “Bob is the Plumber” podcast and training school 🎁 Giveaway: The first few listeners who fill out the form at bobistheplumber.com get a free swag bag! 👉 Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you. Join the ServiceTitan Hacks Facebook Group: https://go.st-hacks.cc/servicetitanhacks Guest: Robert Beall Owner, Mr. Rooter Plumbing of Pittsburgh Website: mrrooter.com/pittsburgh YouTube: Bob is the Plumber Facebook & Instagram: @bobistheplumber

  8. 11/11/2025

    ServiceTitan Field Pro - ServiceMVP Edition with Joe Crisara from ServiceMVP

    AI for Home Service Contractors 🤖 Learn how Joe Crisara’s OptionBuilder AI is transforming HVAC, plumbing, and electrical sales by helping techs build premium repair and replacement options in seconds. Discover how this AI-driven approach can raise average tickets and simplify pricing for your team. In this episode of Home Service Hacks, Bill Brown talks with industry legend Joe Crisara of Service MVP about pure motive service, AI automation, and the new wave of training that fast-tracks techs into six-figure producers. They share real-world stories from the field and discuss how freedom through choice improves sales, customer satisfaction, and retention. Highlights: - The “problem stack” vs. “solution stack” strategy 💡 - Using AI to simplify flat rate pricing and option sheets - The future of virtual sales calls in home services - Balancing repair vs. replacement for maximum profit - Fast-tracking techs with AI training tools Connect with Joe Crisara: ServiceMVP.com Explore OptionBuilder AI: https://optionbuilder.ai/ Join the ServiceTitan Hacks Facebook Group 👇 Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you. https://go.st-hacks.cc/servicetitanhacks

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Ratings & Reviews

5
out of 5
3 Ratings

About

ServiceTitan Hacks is the podcast where innovation meets the home service industry. Join host Bill Brown, a former Inc. 5000 HVAC company owner with 25 years of industry experience and a background in computer programming, as we explore the cutting-edge tools, technologies, and strategies transforming how contractors do business. Each episode features candid conversations with forward-thinking contractors and software founders who are revolutionizing the industry. Drawing from his unique perspective as both a successful contractor and tech enthusiast, Bill uncovers how AI, automation, and smart solutions are helping service professionals save time, reduce costs, and deliver exceptional customer experiences. Whether you’re looking to streamline operations, boost profitability, or stay ahead of industry trends, ServiceTitan Hacks delivers actionable insights you can implement today. From ServiceTitan optimization to emerging tech integrations, we unpack the innovations that give modern contractors their competitive edge. Subscribe now to join thousands of service professionals in the ServiceTitan Hacks community who are working smarter, not harder.

Information

  • Creator
    Bill Brown
  • Years Active
    2025 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    ServiceTitan Hacks

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