Insurance Agency Success

Eddie Price

Welcome to the Insurance Agency Success Podcast — the go-to show for independent insurance agency owners who want to grow their business, streamline operations, and create a business they actually enjoy. Hosted by Eddie Price, founder of Jenesis Software and agency owner with over 30 years of experience, this podcast is packed with proven strategies, success stories, and real-world insights to help you build a high-performing agency that doesn’t burn you out. Eddie got his start in insurance back in 1989. Since then, he’s started, bought, sold, and scaled multiple agencies—and helped hundreds of other owners do the same. In 1999, he founded Jenesis Software, an agency management system designed specifically for independent insurance agents. Built by an agent, for agents, Jenesis helps you save time, simplify your workflows, and scale your business without sacrificing client service or quality of life. Each week on the podcast, you’ll hear from real agency owners and industry experts who are successfully navigating the same challenges you face: staffing, marketing, retention, automation, technology, profitability, and more. Whether you’re a solo agent or leading a growing team, this show is here to equip you with the tools and mindset you need to thrive. If you’ve ever asked yourself… How can I grow my agency without working longer hours? What systems do successful agency owners use to stay organized? How do I get my team to perform consistently? What should I automate vs. outsource? Which agency management system will truly support my goals? ...then you’re in the right place. Eddie’s approach is practical, no-fluff, and focused on helping you make smart, sustainable moves in your agency. His passion is helping agents succeed not just financially, but personally—because you deserve to enjoy the business you’ve built. Want to simplify your operations and scale with confidence? 👉 Visit jenesissoftware.com and click the orange button to book your free demo. See how Jenesis can help you work smarter, serve better, and finally feel in control of your business. Follow the Insurance Agency Success Podcast and get ready to grow your agency, increase your freedom, and build something you’re proud of.

  1. 1d ago ·  Video

    Insurance Agency Transformation: Staying Authentic and Focused While Navigating Growth and Technology | EP 23

    It's easy to compare your agency to someone else's, especially in an industry that's constantly talking about growth, acquisitions, technology, and what's coming next. But success isn't measured by the same yardstick for every agency owner.  In this episode, I sit down with Rick Pierce to talk about what really creates lasting agency success. From building authentic relationships and staying true to your core values to embracing new technology without losing the personal side of the business, this conversation is a reminder that the strongest agencies don't lose sight of who they are while chasing what's next.  Don't Let Someone Else Define Success for Your Agency  Many agency owners feel pressure to chase every new opportunity or compare their progress to what other agencies are doing. But growth is much easier to sustain when it's built around your own strengths, your community, and the kind of agency you actually want to own. Success might mean expanding through acquisitions, opening additional locations, or simply becoming the agency people trust most in your town. The important part is knowing what you're building toward before measuring yourself against someone else.  Relationships remain one of the few competitive advantages that technology can't replace. Business metrics, AI, and operational efficiencies all have an important place in today's insurance industry, but they're most valuable when they strengthen—not replace—the trust you've built with clients, carrier partners, and your team. The agencies that stand the test of time continue investing in people while using innovation to better support them.  Success Means Different Things to Different Agency Owners   Whether you're building a hometown agency or pursuing acquisitions, lasting success comes from staying focused on the relationships and values that define your agency.  (00:08:57) Career journey and industry relationships  (00:11:33) Collaborating with legislative partners  (00:16:10) Career path and insurance journey  (00:17:26) Collaborating with insurance professionals  (00:20:18) Defining business success and values  (00:24:35) Core values in the insurance industry  (00:29:19) Inspecting customer service quality  (00:30:53) Defining modern business success  (00:33:57) Importance of authenticity in marketing  (00:40:51) Agency Purchase Assistance Program  (00:45:13) AI in the future workplace  (00:47:00) Importance of business relationships  Build an Agency People Want to Do Business With  The insurance industry will continue to evolve, and agency owners will always face new challenges, technologies, and opportunities. Through all of that change, the agencies that earn lasting trust are the ones that stay focused on serving people well, measuring what matters, and leading with authenticity.  Growth and innovation don't have to come at the expense of relationships. When your values guide your decisions and your systems support great customer service, your agency is positioned to grow in a way that's sustainable—for your clients, your team, and your community.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware  About Rick Pierce:   Rick Pierce is a respected insurance industry leader with more than 44 years of experience partnering with independent agencies. Throughout his career with Enagon, GMAC Insurance, National General, and Allstate, he has helped agency owners navigate growth, carrier relationships, and operational challenges. Today, he continues to support North Carolina agencies through industry leadership, legislative partnerships, and a people-first approach centered on trust, authenticity, and long-term success.  Connect with Rick and National General:  Email: rick.pierce@ncig.com   Phone: 336-345-9824  Website: https://nationalgeneral.com/

  2. Jul 9 ·  Video

    Raise Your Agency’s Standards and Priorities for Greater Profit and Happier Clients | EP 22

    Every agency owner wants to grow, but growth starts with the standards we set for ourselves and our teams. The little things—returning a phone call, responding to an email, or following through on a commitment—have a bigger impact than we sometimes realize.  In this episode, I share why standards, priorities, and excuses are closely connected, and how improving each one can strengthen your agency. These aren't complicated ideas, but consistently putting them into practice can improve customer service, build stronger relationships, and make running your agency a whole lot more enjoyable.  The Standards You Accept Become the Standards You Deliver  One of the easiest ways to lose trust is by letting small things slide. If clients have to wonder whether you'll return a call or respond to an email, they'll naturally start wondering what else might be slipping through the cracks. High standards aren't about perfection—they're about creating consistency that people can rely on.  The same goes for priorities. Every day presents more work than we can realistically accomplish, so agency owners have to decide what deserves their attention. When we stop making excuses, focus on what's most important, and delegate the rest, it's much easier to build an agency that serves clients well without constantly feeling overwhelmed.  Standards Show Up in the Everyday  The choices you make every day ultimately become the standards your agency is known for.  (00:05:08) The importance of consistency  (00:09:25) Timely communication with clients  (00:11:53) Prioritize effectively for success  (00:15:03) Podcast outro and sponsor message  Better Habits Build Better Agencies  Building a successful insurance agency isn't about trying to do everything. It's about doing the important things consistently. The habits you model become the culture your team follows, and that culture shapes the experience every client has with your agency.  When you commit to higher standards, clearer priorities, and fewer excuses, the results show up in every part of the business. Over time, those daily decisions create an agency that's more efficient, more enjoyable to run, and better equipped for long-term success.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware

  3. Jun 18 ·  Video

    How an Owner’s Personal Development Impacts Growth for an Independent Insurance Agency | EP 21

    Agency ownership has a way of teaching lessons that no sales role can fully prepare you for. The transition from producer to owner comes with new responsibilities, bigger decisions, and a completely different perspective on growth.  In my conversation with Jacob Carroll, we talk about what he's learned over more than a decade of agency ownership and why humility, relationships, and a willingness to keep learning have played such an important role in that journey.  Growth Happens Faster When You Learn From Other People  One of the biggest mistakes agency owners can make is believing they have to figure everything out on their own. Mentorship, networking with other agency owners, coaching, and continuous learning can help you avoid costly mistakes and see opportunities you might otherwise miss.  Reading is another habit that often separates growing agencies from stagnant ones. Whether it's leadership, sales, operations, or personal development, exposing yourself to new ideas creates perspective that can improve decision-making across every area of your agency.  The same principle applies to team building. Strong agency growth often requires investing in people before you're completely comfortable doing so. Developing leaders, creating opportunities for your team, and learning how to delegate are all part of making the transition from working in your agency to working on it.  Lessons That Only Ownership Teaches  The agencies that continue growing are usually led by owners who remain teachable.  (00:05:50) Learning the agency business  (00:09:09) Building relationships with clients  (00:15:25) Reading as mental exercise  (00:22:16) Challenges of being an insurance agent  (00:23:51) Checking in on business challenges  (00:28:05) Juggling work and family roles  (00:31:07) Growth and future planning goals  (00:33:22) Coaching and mentoring leaders  (00:43:10) Being authentic in business  (00:46:10) Sustainable personal authenticity  Relationships Still Drive Long-Term Success  Technology, AI, and changing market conditions continue to reshape the insurance industry, but relationships remain at the center of agency success. Clients, team members, carrier partners, and community connections all thrive on trust, and trust is built through consistency, honesty, and genuine connection.  As your agency grows, authenticity becomes even more important. Trying to imitate someone else's sales style, leadership approach, or agency culture rarely works for long. The most sustainable path is building relationships in a way that reflects who you are and the values you want your agency to represent. Over time, those relationships become the foundation for retention, agency culture, and the legacy you're building for the future.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware  About Jacob Carroll:  Jacob Carroll is an insurance agency owner with more than 13 years of experience serving clients in North Carolina. After entering the industry at age 21 and learning the business at Superior Insurance, he launched his own agency in 2013 and has built a people-first operation focused on long-term relationships and accessible coverage solutions. As part of a network of 25–30 agencies, Jacob Carroll values collaboration, mentorship, and continuous learning. A longtime Jenesis Software user, he embraces technology and operational efficiency while staying committed to helping clients navigate some of life's most challenging circumstances.  Connect with Jacob and Superior Insurance:  Website: https://www.superiorilm.com/  Email: jacob.carroll@superiorilm.com  Phone: (910) 550-3758  Facebook: https://www.facebook.com/SuperiorILM/

  4. Jun 4 ·  Video

    Increase Agency Profits by Delivering Memorable, Unexpected Experiences | EP 20

    Most agencies already know that good customer service matters. One of the biggest challenges insurance agency owners face is figuring out how to truly stand out in a crowded market. In this episode, I talk about why agency differentiation rarely comes from simply offering good service. That’s the expectation. Real growth happens when we create customer experience moments that clients remember long after the policy is written.  Thoughtful, people-first interactions can strengthen client relationships, improve retention, and create the kind of agency growth that compounds over time. The goal is being more intentional about the touchpoints that shape how clients feel every time they engage with your agency.  Designing Client Touchpoints That Build Loyalty  Every interaction—whether it’s a quote request, renewal, policy update, or anniversary check-in—creates an opportunity to shape how clients experience your agency. Mapping those touchpoints helps reveal where thoughtful, unexpected moments can make the biggest impact. That doesn’t require expensive gifts or complicated systems; often, a personalized note, timely follow-up, or small automated gesture through tools like Mailbox Power is enough to create a genuine wow moment.   These experiences scale without losing the personal touch that makes them meaningful. Over time, that consistency strengthens retention, deepens customer engagement, and creates agency differentiation.  Small Moments Create Lasting Impressions  The agencies that consistently prioritize customer experience are often the ones that create the strongest long-term loyalty.  (00:05:53) Creating memorable customer experiences  (00:09:26) Managing customer interactions  (00:11:52) Automating follow-up with Mailbox Power  (00:14:17) Surprising customers with gifts  Creating an Agency Experience Clients Remember  One of the most practical business strategies we can implement is intentionally designing how clients move through our agency. Creating a simple map of client touchpoints helps identify where surprise and delight can naturally fit into your process, whether through anniversary gifts, automated outreach, or personalized follow-up.  The agencies that win long term aren’t always the ones with the biggest marketing budgets. They’re often the ones that make clients feel remembered, appreciated, and genuinely cared for. When customer experience becomes part of your operational strategy, it strengthens client relationships, fuels referrals, and creates the kind of retention that supports sustainable agency growth.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware

  5. May 21 ·  Video

    Why Your Independent Insurance Agency Should Launch a People-First Podcast | EP 19

    Podcasting might feel like one more thing on an already full plate, but when it’s done right, it becomes a practical way to strengthen relationships and stay visible. In my conversation with Virginia Elder, we talk through how agency owners can use podcasting to build credibility, stay connected to clients, and create marketing that feels personal more than polished.  The point here isn’t to just “start a podcast.” It’s understanding how a simple, sustainable content strategy can deepen trust, support retention, and help your agency stand out in a way that feels natural.  Using a Podcast to Strengthen Client Relationships  Podcasting works best when it’s treated as a relationship-building tool, not just another marketing channel.  Trust builds faster when people hear you consistently. A podcast gives prospects and clients a sense of how you think and communicate before they ever meet you.  Authenticity matters more than production quality. You don’t need a studio—clear, helpful conversations go further than overly polished content.  Your format should match your strengths. If you enjoy teaching, solo episodes work well. If you prefer conversations, interviews with clients or local business owners can create strong connections and referrals.  Consistency matters more than frequency. A realistic, steady schedule will outperform an aggressive start that’s hard to maintain.  When you stay consistent, a podcast becomes an extension of the trust you’ve already built in your agency.  Making Marketing Decisions That Fit Your Agency  Marketing only works when it aligns with where your business is right now—not where you think it should be.  (00:04:41) Entering the financial podcast space  (00:07:49) Building trust through podcasting  (00:14:42) The impact of hosting a show  (00:26:49) Creating a podcast for agency growth  (00:31:42) Helping locals through co-marketing  (00:32:50) Creating a local business podcast  (00:38:28) Prioritizing marketing for small businesses  (00:41:37) Considering podcasting in marketing strategy  (00:43:19) Investing for future returns  Where Podcasting Fits Into a Real Agency Marketing Plan  Ultimately, podcasting should support your agency, not pull you away from it. Before you add something new, make sure your core marketing is in place: your website, your online presence, and your reputation in the community. From there, this becomes a tool you can use to stay connected, share what you know, and keep your agency in front of the right people. It doesn’t have to be complicated—you just have to be consistent and intentional about how you use it.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware  About Virginia Elder:  Virginia Elder is the founder of Podcast Abundance, where she helps business owners use podcasting as a practical, relationship-driven marketing tool. Since 2019, she has guided clients through podcast strategy, launch, and production, with a focus on building authority, strengthening client loyalty, and supporting long-term business growth. With a background in financial auditing and project management, Virginia brings a structured, hands-on approach to helping agencies create sustainable, authentic content that connects with their audience and drives results.  Connect with Virginia and Podcast Abundance:  Website: https://podcastabundance.com/  LinkedIn: https://www.linkedin.com/in/virginiaelder/  Instagram: https://www.instagram.com/podcastabundance/  YouTube: https://www.youtube.com/@podcastingforfinancialpros  Podcast: https://www.podcastingforfinancialprofessionals.com

  6. May 7 ·  Video

    Practical Video Strategies Insurance Agency Owners Use to Stand Out and Attract Clients | EP 18

    If you want your agency to stand out online, video is one of the simplest ways to build trust faster, plus you can get started by simply using your phone. In this conversation with Brad Harvey, we dig into how agencies are using video to strengthen client relationships, improve retention, and create a stronger local presence without overcomplicating the process. The biggest takeaway is that video does not have to be polished to be effective. What matters most is showing up consistently, answering real questions, and letting people see the human side of your agency.  Videos That Build Trust, Retention, and Reach  Video works best when it feels useful, visible, and personal. Google says there is a 50x greater chance of being in the top three (business profiles listed) if you have video on your site. Start with simple content people already want. FAQ videos, owner introductions, and short explanations of common coverage questions are easy ways to build trust and improve client communication.  Use testimonials and team content to deepen connection. Client stories create credibility, and culture videos help both prospective clients and future hires understand who you are.  Post where it compounds. YouTube, your agency website, and social media all play different roles, but together they strengthen SEO, increase visibility, and give your content a longer shelf life.  The agencies getting the most out of video are not waiting for perfect production—they are creating consistent content that helps people feel informed and connected.  Showing Up on Camera and Online  Video helps agency owners shift from interruption-based marketing to trust-based marketing, and the strongest results usually come from consistency over polish.  (00:07:07) Push vs Pull marketing shift  (00:17:59) Finding help for customer testimonials  (00:21:29) Importance of video for retention  (00:24:25) Answering FAQs on social media  (00:28:20) Using testimonials to build relationships  (00:32:29) Using video to boost SEO  (00:38:30) Team reactions after acquisition  (00:42:10) Creating company culture content  (00:46:33) Discussing AI and human creativity  (00:48:22) Using influencers to sell  (00:51:04) Connecting with niche communities  Using Video to Make Your Agency More Memorable  The strongest agency video strategy is usually the simplest one: show up, be helpful, and keep going. Clients respond to clarity and authenticity, whether that comes through a quick FAQ video, a testimonial, or a short introduction to your team.  Video also supports more than marketing. It improves retention, strengthens agency branding, helps with recruitment, and gives your website content that continues working long after it is posted. As your agency grows, you can always increase production quality later—but the real advantage comes from getting started and staying visible.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware  Connect with Brad Harvey & Brad Harvey Creative:   Website: https://www.bradharveycreative.com/  Email: BradHarveyCreative@gmail.com  Phone: 419-202-9920  Facebook: https://www.facebook.com/Brad-Harvey-Creative-202528056449463/  LinkedIn: https://www.linkedin.com/in/brad-harvey-599ab240/

  7. Apr 16 ·  Video

    Find, Acquire, and Sell Agencies Like a Pro: Guidance You Didn’t Know Was Available | EP 17

    Building a successful agency doesn’t mean doing everything on your own. There are resources available that most agency owners either overlook or never hear about—and they can make a meaningful difference in how you grow, operate, and plan ahead.  One of those resources is the Small Business Technology Development Center (SBTDC). It offers confidential, no-cost support across marketing, financials, hiring, and even acquisitions. If you’re trying to make better decisions, improve profitability, or prepare for your next move, this is the kind of outside perspective that can sharpen how you run your agency.  Why Most Agencies Overlook Valuable Outside Guidance  Many agency owners rely on their own experience or internal team, but that approach can miss opportunities where outside perspective would save time and money. The reality is, there are experts—often available at no cost—who can help you evaluate financials, refine marketing, and make better growth decisions, yet most agencies overlook them due to lack of awareness or prioritization. Consistent, objective input helps you catch blind spots earlier and improve performance across areas like profitability, client targeting, and operations. The real value isn’t just the advice—it’s having someone challenge your thinking before small issues become costly mistakes.  Lessons From Leveraging External Expertise  Consistent growth comes from making better decisions, not just working harder—and that often requires input beyond your own four walls.  (00:05:12) SBA & SBTDC: Supporting Businesses  (00:08:57) Business Compliance and Commercialization Support  (00:16:33) Agency Startup and Marketing Help  (00:17:32) Journey Guidance & Accountability Partner  (00:21:13) Objective Advice for Business Owners  (00:31:00) Exploring Acquisition Opportunities  (00:33:25) HR, Hiring, Acquisitions in Agencies  (00:41:23) Services for Legal American Businesses  The agencies that improve the fastest are the ones willing to step outside their day-to-day operations and get clear, objective feedback.  Building a Smarter, More Supported Agency  Strong agencies don’t just react to problems—they build systems that help them stay ahead of them. Leveraging outside expertise gives you a clearer view of your financials, your marketing, and your operational gaps before they become costly.  The key is treating this kind of support as part of how you run your business, not something you reach for only when things go wrong. Whether you're refining your current operation, exploring acquisitions, or thinking about long-term value, having consistent, informed input changes the quality of your decisions.  When you combine that perspective with execution, you build an agency that’s more resilient, more efficient, and better positioned for whatever comes next.  Connect with Eddie Price and Jenesis Software:    LinkedIn: https://www.linkedin.com/in/eddierprice/   The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753   Agency Management Software: https://www.jenesissoftware.com/   Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/   YouTube: https://www.youtube.com/@JenesisSoftware   Connect with Joel Harper and SBTDC:  Website: https://sbtdc.org/  Email: jharper@sbtdc.org  **The SBTDC serves North Carolina. However, this is available nationwide. Search for your state’s Small Business Development Center Network online.

  8. Apr 2 ·  Video

    Building From Ground Zero: The Work That Drives Growth | EP 16

    Building a profitable insurance agency today requires more than opening an office and waiting for walk-in traffic. Consumer behavior has changed, marketing has evolved, and the agencies that thrive are the ones willing to adapt.   Focusing on a clearly defined market, building real relationships with clients, and using modern tools to communicate coverage clearly can dramatically improve both retention and closing ratios. As Marty Karriker often says, the formula is simple: “Never give up. Fight.”  Modern Marketing and the New Agency Growth Model  The traditional walk-in model that many agencies relied on decades ago has largely disappeared. Growth now depends on visibility where clients spend their time: search engines, social platforms, and niche communities.  Strong SEO, influencer partnerships, and disciplined digital advertising can create a steady flow of qualified leads. The key is tracking return on investment and adjusting spending based on performance. Agencies that treat marketing like a measurable system—not a guessing game—gain a significant advantage.  Another lesson Marty emphasizes is transparency. Sharing strategies with other agency owners doesn’t create competition—it raises the level of the entire industry. In the end, execution and work ethic matter far more than keeping ideas secret.  Lessons From Building a Specialized Insurance Agency  Agencies that grow consistently combine niche positioning, disciplined marketing, and a willingness to evolve with the industry.  (00:03:52) The Early Expansion of a P&C Agency  (00:13:29) Why Specialization Drives Growth  (00:20:10) Success Comes From Effort, Not Tricks  (00:23:21) The Business Impact of Google Reviews  (00:32:07) Measuring ROI on Marketing Spend  (00:39:00) The Reality of Starting Over After Selling  (00:44:36) Software Built by Insurance Professionals  Building an Agency That Adapts and Endures  A successful insurance agency isn’t built on shortcuts or temporary tactics. It grows through consistent effort, strong client relationships, and the ability to adapt as the industry changes.  Marty’s career illustrates how agencies evolve—from local walk-in operations to digital-first businesses serving specialized markets nationwide. Focusing on a clearly defined market creates authority and attracts better prospects. Pairing that expertise with clear client education and personalized service strengthens retention and referrals.  The larger lesson is simple: agencies that stay curious, measure what works, and outwork the competition continue to grow no matter how the market shifts.  Connect with Eddie Price and Jenesis Software:   LinkedIn: https://www.linkedin.com/in/eddierprice/  The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753  Agency Management Software: https://www.jenesissoftware.com/  Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/  YouTube: https://www.youtube.com/@JenesisSoftware  Connect with Marty Karriker and The RV Insurance Shop:  LinkedIn: https://www.linkedin.com/in/marty-karriker-34433926a/  Website: https://www.rvinsuranceshop.com/about/  Email: marty@rvinsuranceshop.com

About

Welcome to the Insurance Agency Success Podcast — the go-to show for independent insurance agency owners who want to grow their business, streamline operations, and create a business they actually enjoy. Hosted by Eddie Price, founder of Jenesis Software and agency owner with over 30 years of experience, this podcast is packed with proven strategies, success stories, and real-world insights to help you build a high-performing agency that doesn’t burn you out. Eddie got his start in insurance back in 1989. Since then, he’s started, bought, sold, and scaled multiple agencies—and helped hundreds of other owners do the same. In 1999, he founded Jenesis Software, an agency management system designed specifically for independent insurance agents. Built by an agent, for agents, Jenesis helps you save time, simplify your workflows, and scale your business without sacrificing client service or quality of life. Each week on the podcast, you’ll hear from real agency owners and industry experts who are successfully navigating the same challenges you face: staffing, marketing, retention, automation, technology, profitability, and more. Whether you’re a solo agent or leading a growing team, this show is here to equip you with the tools and mindset you need to thrive. If you’ve ever asked yourself… How can I grow my agency without working longer hours? What systems do successful agency owners use to stay organized? How do I get my team to perform consistently? What should I automate vs. outsource? Which agency management system will truly support my goals? ...then you’re in the right place. Eddie’s approach is practical, no-fluff, and focused on helping you make smart, sustainable moves in your agency. His passion is helping agents succeed not just financially, but personally—because you deserve to enjoy the business you’ve built. Want to simplify your operations and scale with confidence? 👉 Visit jenesissoftware.com and click the orange button to book your free demo. See how Jenesis can help you work smarter, serve better, and finally feel in control of your business. Follow the Insurance Agency Success Podcast and get ready to grow your agency, increase your freedom, and build something you’re proud of.

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