The Pet Photographers' Journal

Ina J Photography
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Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory. Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

  1. MAR 2

    SEO, UX, and AI: What Pet Photographers Need to Know About Their Website with Alex Vita

    Is your website quietly turning away clients? Most photographers have a website. Far fewer have one that actually converts. In this episode, Ina sits down with Alex Vita, a web designer who works exclusively with photographers and has nearly 20 years of experience helping them get more enquiries through their sites. They cover the most common content and user experience mistakes photographers make, what good SEO actually involves in 2025, and how the rise of AI tools is changing the way potential clients find you. There is a lot of practical, actionable advice in this one whether your website is brand new or years old. Key takeaways: Your homepage has about five seconds to tell someone who you are, where you are, and why they should choose you. A slideshow does not do that. A collage of four strong images with a clear heading, location, and differentiator does.Backlinks still matter more than almost anything else in SEO. Cleaning up your H1 tags is helpful but it will not get you to page one if your competitors have years of quality links behind them. PR and genuine outreach are the longer-term answer.AI tools are already recommending photographers to potential clients. Consistent business details across every platform, an FAQ section on your homepage, testimonials throughout your site, and content that shows your expertise all help you show up in those recommendations.Pricing on your website does not have to be a full price list. It should address investment in some way. Gating it behind a newsletter subscribe might gain you a few subscribers but it reduces conversions and, as Alex puts it, it is a bit icky.Your service page is not just about pricing. It is about the experience of working with you, the benefits, the process, the social proof, and then the investment. All of that together is what converts. About Alex Vita Alex Vita runs Foreground Web, a web design, SEO, and consulting service built specifically for photographers. He started out as a photographer himself before his computer science background pulled him back toward the web. He has worked with hundreds of photographers worldwide and is known for his in-depth articles, courses, and honest, no-fluff approach to helping photographers build websites that actually work. Connect with Alex Instagram: @foregroundweb Website: foregroundweb.com Youtube: https://www.youtube.com/@foregroundweb Useful Links on Alex's Website: Articles: https://www.foregroundweb.com/ai-proof-photography-website/ https://www.foregroundweb.com/displaying-prices/ https://www.foregroundweb.com/seo-obsession/ Sign Up to Alex's Newsletter: https://www.foregroundweb.com/subscribe/ Contact Alex directly via email through his website, he replies to every single one. 💬 Join the Pet Photographers' Collective If you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm. Inside, Ina shares: ✨ Practical marketing tips ✨ Business lessons and mindset shifts ✨ Free resources to help you grow Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it. Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1 ✨ Want to Be Coached Live? Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29 📲 Connect with Ina Instagram: @inaj.thepetphotoceo Email: ina@inajphotography.com Join the Consistent Bookings Program Mentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographers

    59 min

  2. MAR 1

    Why Your Bookings Are Inconsistent (And It's Not What You Think)

    In this solo episode, Ina shares the moment that changed how she thinks about marketing forever. After quitting her six-figure government job to go full time in photography, attending an overseas retreat, and coming home to zero bookings in January and February, she learned the hard way that posting on social media and having a marketing strategy are two very different things. She also introduces her Consistent Ideal Client Method, the three part framework she now teaches to pet photographers who are ready to stop guessing and start building a system. If you're stuck in the feast and famine cycle, this one is for you. Key takeaways: Why posting consistently is not the same as marketingThe difference between passive and active marketingWhy the feast and famine cycle is a structure problem, not a talent problemThe Consistent Ideal Client Method: Magnetic Visibility, Aligned Positioning, and Intentional Client Experience Sign up to The Consistent Bookings Workshop:🌐 Sign up for the Consistent Bookings Workshop or Find out more about the Consistent Bookings Program Connect with Ina📲 Instagram: @inaj.thepetphotoceo 🌐 Mentoring & Coaching: https://www.inajphotography.com/coaching 🌐 Sign up for the Pet Photographers Marketing Reset Free Masterclass 💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm. Inside, Ina shares: Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you grow Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it. Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1 ✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠ If this episode resonated with you, share it with another pet photographer who needs to hear it. And if you haven’t started building your email list yet… this is your sign.

    10 min

  3. FEB 23

    Stop Selling Photos: Sell the Experience with Graham Crichton

    What does it take to transform from photographing 1,000+ weddings to running one of Northern Ireland’s most successful boutique pet photography studios? In this episode of The Pet Photographers’ Journal, we sit down with Graham Crichton of Belfast, Northern Ireland, who has built a premium studio brand with over 400 five-star Google reviews and an average sale of £1,500–£2,000 per client. You’ll learn why photography alone won’t grow your business in today’s AI-driven, competitive market and what actually will. From gift voucher strategies and transparent pricing, to automated client touchpoints, reveal sessions, premium sales techniques, and the psychology behind perceived value, this episode breaks down the full luxury client journey step-by-step. If you want to: Raise your prices with confidenceIncrease your average saleStop attracting price shoppersDeliver a premium client experienceBuild long-term reputation and referrals This episode is your blueprint. Key Topics CoveredWhy you’re not in the photography business — you’re in the service businessBuilding a high-end pet photography studio modelHow to design a complete client journey from first inquiry to product pickupUsing gift vouchers strategically (without attracting time-wasters)Why transparency in pricing increases trustHow to prepare clients for higher investment without “selling”The power of video in pet photographer marketingCreating perceived value through small experience detailsHandling price objections the right wayWhy over-promising and under-delivering destroys trustGetting (and leveraging) 400+ five-star Google reviews Actionable Takeaways for Your Pet Photography Business1. Shift Your Identity: You’re in the Service IndustryStop introducing yourself as “just a photographer.”Think like hospitality, not like an artist.Ask: What does my client experience feel like at every touchpoint? 2. Build a Clear Client Journey (Before Raising Prices)Map every stage: website → inquiry → call → session → reveal → pickup.Remove friction and uncertainty at each step.Repeat key messaging (especially around pricing and products). 3. Use Gift Vouchers StrategicallyAvoid free vouchers that attract non-buyers.Include full pricing transparency in the experience box.Follow up proactively before expiry dates. 4. Implant Product Thinking EarlyUse phrases like “We shoot for product.”Prepare clients before the reveal session.Send questionnaires asking what and where they plan to display artwork. 5. Elevate Perceived Value Without Big CostsOffer premium coffee or small thoughtful touches.Personalise welcome screens with client names.Create an immersive slideshow reveal experience. Small details create big emotional impact. 6. Stop Fearing Price ObjectionsFour out of five people may think you’re expensive — that’s normal.Your job isn’t to convince everyone.It’s to attract and nurture the right clients. 7. Never Over-PromiseUnder-promise and over-deliver.If turnaround is 5 weeks, say 5 — even if it might be 3.Trust builds reputation. Reputation builds premium positioning. About GrahamGraham is a photographer and educator with nearly 20 years of professional experience across multiple genres. For the past decade, he has specialised in high-end pet portraiture and runs one of the very few specialist pet portrait studios in his country. With a boutique studio model focused on client experience over volume, he has built a highly profitable pet photography business, earning over 400 five-star Google reviews and establishing a reputation for exceptional service and premium wall art sales. Let’s Continue the ConversationWhat does your client journey currently look like? Are you relying on your photography to sell… or are you intentionally designing an experience worth investing in? Share your biggest takeaway from this episode inside the community, we’d love to hear what you’re implementing next. If this episode shifted your perspective, send it to another pet photographer who needs to hear it. Connect with Graham📲 Instagram: @theexperienceengine Listen to the Experience Engine on Spotify Website: www.grahamcrichton.com/engine Connect with Ina📲 Instagram: @inaj.thepetphotoceo 🌐 Mentoring & Coaching: https://www.inajphotography.com/coaching 🌐 Sign up for the Consistent Bookings Workshop or Find out more about the Consistent Bookings Program 💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm. Inside, Ina shares: Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you grow Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it. Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1 ✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠ If this episode resonated with you, share it with another pet photographer who needs to hear it. And if you haven’t started building your email list yet… this is your sign.

    1h 6m

  4. FEB 16

    Email Marketing, AI & Visibility: How Pet Photographers Can Stand Out in a Noisy Market with Tarryn Michie

    Marketing can feel overwhelming. Email lists. Social media. SEO. AI. PR. Sub-niching. Ads. Reviews. If you’re a pet photographer wondering where to actually focus your energy, this episode brings clarity. Ina is joined by Tarryn Michie, co-founder of Pet Biz Creatives, a pet-industry marketing agency that partners with ethical, purpose-driven pet brands to help them grow sustainably without burnout. With a background in investment banking, naturopathy, and strategic marketing, Tarryn blends data-driven strategy with meaningful storytelling to help pet businesses get visible and convert. While Tarryn works heavily with pet product brands, the strategies she shares are incredibly relevant for service-based businesses like pet photography, especially when it comes to email marketing, trust-building, and future-proofing your visibility. In This Episode, We Cover:📩 Why email marketing is still one of the highest ROI tools available The real reason you shouldn’t rely on social media aloneWhy inbox fatigue is often just a mindset blockHow often you should email (and what to actually send)What to do if your email list has gone dormantHow to set up a simple welcome sequence that builds trust 🎯 Sub-niching to increase conversions Why speaking to “all pet parents” weakens your messageHow narrowing your audience actually grows your businessExamples of powerful sub-niches for pet photographers 🤝 Case studies, testimonials & reducing buyer anxiety Why pet parents hesitate before bookingHow sharing real client experiences removes fearA simple way to guide clients when asking for reviews 🚀 Getting visible beyond social media Practical ways to approach PR (even without a big budget)How to leverage awards, media mentions, and podcastsWhy backlinks and third-party credibility matter more than ever 🤖 AI, SEO & being found in the future What AEO/GEO really meansHow AI tools decide who to recommendWhy blogs, FAQs, and structured website content still matterHow to position yourself as a trusted authority online 🧠 The mindset piece Imposter syndrome in businessWhy comparison kills momentumFeeding your brain the right inputs as a business owner The Big TakeawayIf you feel overwhelmed by marketing, don’t try to do everything. Start here: ✔️ Build or activate your email list ✔️ Send one value-packed email per month ✔️ Share more of yourself and your story ✔️ Focus on connection before conversion Email is intimate. It builds trust. And trust is what converts pet parents, especially when bookings can take months or even years. Connect with Tarryn🌐 Website: https://petbizcreatives.com 🔗 LinkedIn: Tarryn Michie 🎁 Free lead magnet: Pet Parent Decision Making Matrix Connect with Ina📲 Instagram: @inaj.thepetphotoceo 🌐 Mentoring & Coaching: https://www.inajphotography.com/coaching 🌐 Sign up for the Pet Photographers Marketing Reset Free Masterclass 💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm. Inside, Ina shares: Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you grow Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it. Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1 ✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠ If this episode resonated with you, share it with another pet photographer who needs to hear it. And if you haven’t started building your email list yet… this is your sign. Mentioned in this episode: Free Webinar Ad - Pet Photographers' Marketing Reset Stop doing "random acts of marketing" and start building a repeatable system. I have an upcoming free Masterclass, the Pet Photographers' Marketing reset where I'll cover: - The 3 specific shifts that took me from panicking about bills to consistent bookings - Why consistent posting on social media does NOT equal consistent bookings. - The system I use to stay booked weeks in advance without relying on the algorithm. 👉 Register for the Free Webinar Here: https://www.inajphotography.com.au/webinar-registration-3041

    1h 4m

  5. FEB 9

    From Overwhelmed with Marketing to Fully Booked for Spring with Sharon Canovas

    Do you feel like your marketing is scattered or your marketing reactively instead of proactively? Are you posting on social media just to "post something," hoping it leads to a booking? In this special episode, I’m sitting down with Sharon Canovas, a talented pet and family photographer based in Ontario (and a professional stuntwoman!). Sharon joined my Consistent Bookings Workshop because she was tired of the being overwhelmed with marketing and wanted a clear path forward. We dive deep into how she went from random social media posts to mapping out her entire year of marketing in advance. Sharon shares exactly how implementing a proper marketing strategy took her from uncertainty to being fully booked for the entire Spring season for the first time ever. If you think you don't have time to market your business, you need to hear this. Sharon balances her photography business while working 15-hour days on film sets doing stunts and she still made it happen. In this episode, we cover: The shift from "Scattered" to Strategic: How Sharon stopped posting random "cute dog" photos and started posting with a purpose.Planning 12 Months Out: How mapping out the year eliminated her anxiety about "what to do next".The Power of AI Tools: How Sharon uses the tools from the workshop to brainstorm social media posts and emails in her dogs' voices, saving her hours of work.Passive vs. Active Marketing: Why relying on social media alone isn't enough and how Sharon used pop-up events to drive leads.The "Walk the Talk" Difference: Why it matters to learn from an educator who is still actively shooting and testing strategies in the trenches. Memorable Quote: "I took December off... I just sat down and planned everything out. So now I'm posting on social media with purpose... My Spring is fully booked. It's the first time that this is happening in my business." — Sharon Canovas Connect with Sharon: Sharon is a Hamilton Pet Photographer serving the Hamilton region in Ontario. Sharon balances her work in pet photography with her work as a stuntwoman and stunt coordinator. Since starting her business, she is most proud of having been voted Giggster Top 5 Best Pet Photographer from Hamilton, Ontario and has Won Platinum Award by Hamilton Spectator, Reader's Choice. Additionally, she's a certified pet grief specialist through One Last Network, equipped to better serve her clients in challenging times with End Of Life Pet Photography. Website: https://canovasphotography.com/Instagram: @scanovasphotographyFacebook: Canovas PhotographyIMDB: Sharon Canovas on iMDB Get on the Waitlist for the Consistent Bookings WorkshopWant to map out your year and fill your calendar just like Sharon did? The next Consistent Bookings Workshop launches in March! Be the first to hear when doors open and get early access to the strategies that will take you from scattered and overwhelmed to having a clear plan and system for marketing. 👉 Sign up for the Waitlist here 💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm. Inside, Ina shares: Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you grow Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it. Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1 ✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠ 📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: ina@inajphotography.com Mentoring & Coaching for Pet Photographers: Learn MoreMentioned in this episode: Register for the Pet Photography Marketing Reset Webinar 🎓 Join the Free Pet Photographers’ Marketing Reset Webinar Ready to start booking your dream clients without discounting or social media burnout? https://www.inajphotography.com.au/petphotography-marketing-webinar-register

    44 min

  6. FEB 2

    How to Transform Your Pet Photography Client Experience with Colie James

    Feeling overwhelmed by scattered systems, lost inquiries, and clients who ghost before booking? You're not alone. In this episode, systems strategist Colie James breaks down exactly how to build a client experience that runs on autopilot while still feeling personal and professional. Colie is a Dubsado Certified Specialist, HoneyBook Educator, and the host of Business-First Creatives podcast. After spending 12 years as a family photographer, she discovered her passion for helping creative service providers streamline their businesses through automated systems and workflows. In this comprehensive conversation, we cover the entire journey of building client experience systems that actually work. From deciding when to invest in your first CRM to creating automated workflows that still feel personal, Colie breaks down the exact strategies she's used to help hundreds of photographers book more clients while working less. We dive into the nitty-gritty: which CRM to choose and why, the three microsystems you need to build first, how to create a booking process that converts in minutes instead of days, and the secret to writing client emails that build trust instead of confusion. Colie also shares her 3 P's framework for client communication and explains the "confidence loop" and why keeping clients informed at every step is the key to preventing ghosting and increasing bookings. If you've ever felt like you're drowning in admin work, losing track of where clients are in your process, or watching potential bookings slip away because your systems are too complicated, this episode will give you a clear action plan to fix it. Whether you're just starting out or you've been photographing for years with messy backend systems, you'll walk away knowing exactly what to implement first and how to build a client experience that books itself. Key Takeaways:When to Invest in a CRM The moment you can afford $40/month and have worked with about 5 clients, you should startWhy building systems early prevents overwhelm as your business growsThe hidden cost of scattered information across multiple platforms Choosing the Right CRM Colie's top two recommendations: Dubsado and HoneyBook for photographersHow to decide between platforms based on your business needsWhy starting with something is better than waiting for the "perfect" choice The 5-Minute Booking Process Why making it easy for clients to book quickly dramatically increases conversion ratesThe three essential components: service selection, contract signing, and paymentReal results: clients reporting their fastest bookings ever after implementing this system The Three Essential Microsystems Instant inquiry response: What to include and why it mattersBooking proposal: How to present your offer in a way that builds confidenceConfirmation email: Setting expectations and creating excitement The 3 P's Framework for Client Communication Purpose: Every email should have a clear goalPersonality: Making automated emails sound like you, not a robotPreview: Always tell clients what's coming next to build the confidence loop The Confidence Loop How clear communication builds trust throughout the client journeyWhy uncertainty kills bookings (and how to prevent it)The psychological impact of keeping clients informed at every step Strategic Timing for Testimonials Why asking for reviews at different stages gets you different feedbackHow to balance process reviews with product reviewsUsing video testimonials to capture genuine reactions Getting Started Without Overwhelm Start with your booking process - it gives you the biggest return on investmentYou don't need everything perfect to launch your CRMHow to add systems gradually without disrupting your current client flow Mentioned in This Episode:Business-First Creatives Podcast by Colie JamesEpisode: "The 3 Must-Have Elements for Every Client Communication"Colie's course: Email Like You Mean ItColie's service: Systems In SessionCRM platforms: Dubsado and HoneyBookAnnemie Tonken's "This Can't Be That Hard" podcast About ColieColie James, aka the Systems Professor, helps creative service providers build high-touch, automated client experiences using Dubsado and HoneyBook. As the host of the Business-First Creatives podcast, she teaches how intentional communication and smart systems save time, increase conversions, and elevate the entire client journey. Connect with Colie James:Website: https://coliejames.comPodcast: Business-First CreativesInstagram: @coliejamesEmail Like You Mean It Course: https://coliejames.com/email-like-you-mean-itSystems In Session: https://coliejames.com/systems-in-session Resources:Colie's recommended podcast episode: The 3 Must-Have Elements for Every Client Email CommunicationGet started with Dubsado: Save 20% for your first month or year using the code inajphotographyGet started with HoneyBookColie's Systems In Session (Done-with-you CRM setup)Email Like You Mean It Course Connect with Colie James:Website: https://coliejames.comPodcast: Business-First CreativesInstagram: @coliejames 💬 a...

    1 hr

  7. JAN 25

    Why Knowing What to Do Still Isn’t Getting You Booked

    If you feel like you know what you should be doing in your business...but your calendar is still empty, this episode is for you. In this solo episode, I speaks directly to one of the most common and frustrating patterns I see after coaching pet photographers. You’re not lacking information. You’re stuck between knowing and doing. Between consuming content and seeing results. Between trying “all the things” and still feeling like nothing sticks. I share real conversations from inside my community, reflections from my own journey building my business while working full time, and the uncomfortable truth about the hidden cost of staying stuck. This isn’t about finding a magic strategy. It’s about building a system you can actually follow. If you’ve been stuck consuming content, second guessing yourself, or hoping something will finally click, this episode is your wake up call. You don’t need more information. You need a plan you’ll actually implement. Join the Consistent Bookings WorkshopWHAT'S INSIDE THE WORKSHOP: Workshop 1 (29 Jan): The Foundation We'll identify your ideal client, craft messaging that attracts them, Workshop 2 (5 Feb): The Marketing Pillars Strategic Campaign Planning, pillars and identify which suits your business best Workshop 3 (12 Feb): The System Learn to map out your next 90 days of marketing priorities Plus you get: • Ideal Client Clarity Toolkit with custom ChatGPT bot • Brand Compass Custom GPT for writing in your voice • 12-Month Marketing Calendar Template • 3 Weeks Voxer Access (6 weeks if you join before 9am tomorrow) • Pre-Workshop Prep Kit • Private community access • 30-day money-back guarantee INVESTMENT: $529 USD or $790 AUD Payment plans available: 3 payments of $210 USD or 3 payments of $314 AUD SIGN UP NOW 💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm. Inside, Ina shares: Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you grow Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it. Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1 ✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠ 📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: ina@inajphotography.com Mentoring & Coaching for Pet Photographers: Learn More

    17 min

  8. JAN 19

    The Behind the Scenes Nobody Talks About: Pricing, Outsourcing, Health, and Being a Pet Photographer

    What do you do when you've been in business for 13 years, you can take beautiful photos, but you just can't seem to get the clients? Do you give up, or do you get help? In this honest and vulnerable episode, Sydney-based dog and equine photographer Allira Fontana shares her journey from event photography burnout to building a sustainable private session business. Allira opens up about the moment she nearly threw in the towel, the game-changing decision to invest in business coaching with Mark Rossetto, and why the old "do free sessions for a few months" approach simply doesn't work anymore. If you've ever felt stuck in your business, struggled with marketing, or questioned whether you should keep going, this episode is for you. In This Episode, You'll Learn: How to know when it's time to invest in business coaching (and how to find the right coach for you)Why marketing was the missing piece in Allira's business puzzleThe importance of finding accountability partners in your photography journeyHow to navigate burnout without giving up on your dreamWhy it's okay to pivot, pause, or change direction in your businessThe real timeline for building a profitable pet photography business (spoiler: it's not 3 months) About Allira Fontana: Allira Fontana is a Sydney-based dog and equine photographer with almost 13 years of experience in the industry. After starting with event photography and experiencing significant burnout, Allira pivoted to private sessions and invested in business coaching that transformed her approach to marketing and client acquisition. She's passionate about supporting other photographers on their journey and is an accountability partner to Ina. 🔗 Connect with AlliraInstagram: @allirafontanaphotography Website: https://www.allirafontana.com/ Allira's Social Media Pet Photographers Facebook Group Join the Consistent Bookings WorkshopWHAT'S INSIDE THE WORKSHOP: Workshop 1 (29 Jan): The Foundation We'll identify your ideal client, craft messaging that attracts them, Workshop 2 (5 Feb): The Marketing Pillars Strategic Campaign Planning, pillars and identify which suits your business best Workshop 3 (12 Feb): The System Learn to map out your next 90 days of marketing priorities Plus you get: • Ideal Client Clarity Toolkit with custom ChatGPT bot • Brand Compass Custom GPT for writing in your voice • 12-Month Marketing Calendar Template • 3 Weeks Voxer Access (6 weeks if you join before 9am tomorrow) • Pre-Workshop Prep Kit • Private community access • 30-day money-back guarantee INVESTMENT: $529 USD or $790 AUD Payment plans available: 3 payments of $210 USD or 3 payments of $314 AUD SIGN UP NOW 💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm. Inside, Ina shares: Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you grow Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it. Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1 ✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠ 📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: ina@inajphotography.com Mentoring & Coaching for Pet Photographers: Learn More

    1h 13m
See All (37)

About

Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory. Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

Information

  • Creator
    Ina J Photography
  • Years Active
    2025 - 2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Ina J Photography
  • Show Website
    The Pet Photographers' Journal

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