Feed the Cats Podcast

Coach Tony Holler

When Tony Holler’s name is mentioned, SPEED is the subject… maximum velocity sprinting. Tony Holler is a track coach, most recently the head coach at Plainfield North H.S. Tony retired from teaching chemistry after 38 years in the classroom and has 44 years of coaching experience (football, basketball, and track). Tony Holler is a member of Illinois Track & Field Hall of Fame and Co-director of Track Football Consortium along with Chris Korfist. Holler created the revolutionary "Feed the Cats" in 1999.Tony Holler is the son of 47-year high school and college basketball coach Don Holler. Tony is the father of four, including two successful coaches, Alec Holler (Edwardsville H.S.) and Quinn Holler (Andrew H.S.). Tony Holler has diversified his “Feed the Cats'' message for all sports and the classroom. Tony has consulted with the New York Yankees who started feeding the cats in their 2022 spring training. He’s also consulted with college lacrosse (Princeton, Johns Hopkins, Georgetown, Penn, Arizona State, and Northwestern). Princeton made the NCAA Final Four in 2022 for the first time in 18 years with the battle cry of “Feed the Tigers''. Hundreds of high school football teams now use a FTC approach (also known as “Sprint-Based Football”). At least 12 states have football teams who have won state championships by prioritizing speed over conditioning. Tony also has a Sprint-Based Football Podcast. Tony Holler has presented his content in 30 different states. In addition, he’s done multiple presentations in England, Ireland, and France. Tony is also a frequent presenter at football and lacrosse clinics. In the past year, he's delivered two presentations on "Coaching the Classroom" for teachers. Tony has done several Feed the Cats Seminars which include nine hours of instruction over a 24-hour period. FTC Seminars are usually a one-man clinic. Tony Holler’s Feed the Cats DVD was the #1 best-seller for Championship Production for ALL SPORTS in 2018. It has been the #1 best-seller from 2018 to 2025 in the track and field category. Holler’s most recent content can be found at CoachTube, where he is #2 in sales, all sports, all time. Tony Holler was named as a “Prime Nine Speaker” by Glazier Football Clinics. 

  1. 4d ago

    EP24: Speed Development, Performance Training, Coaching Caleb Williams & More with Coach Danny Schaechter

    Coach Danny Schaechter joins the Feed the Cats Podcast to talk about speed development, performance training, and what it takes to develop elite football players. Coach Schaechter is the current Offensive Coordinator and Speed/Performance Coach at Loyola Academy, one of the top high school football programs in the country. Over the years, he has worked with some of the best young football talent in the game, including NFL quarterback Caleb Williams. Danny also shares how his approach to training has evolved over the past 8+ years. After initially being skeptical of some of the ideas behind Feed the Cats and Sprint-Based Football, he began incorporating many of those principles into his own training and coaching. In this episode, we discuss: • Speed development and maximizing athletic performance • Why football players don't need to be constantly conditioned • Training for maximum outputs instead of accumulating fatigue • Developing elite football talent • The importance of sprinting, speed, recovery, and performance • Building a high-performance culture within top-tier programs • Danny's evolution from skepticism to incorporating Feed the Cats principles • Coaching and developing players at the highest levels of high school football • Lessons learned from working with elite athletes, including Caleb Williams This is a great conversation for coaches, athletes, parents, and anyone interested in developing faster, healthier, and better-performing football players. Join this channel to get access to perks: https://www.youtube.com/channel/UCBPj3-_eDe-42EpKhMt4B7Q/join

  2. Sep 6

    EP23: Speed & Power: How to Build Faster, More Explosive Athletes with Jake Cohen

    In this episode of the Feed the Cats Podcast, we sit down with Jake Cohen, a speed and performance coach and the founder of Jake Cohen Performance. Jake has coached collegiate track & field, including stops at Louisiana Tech and the University of Illinois, and brings a wealth of experience when it comes to developing faster, more powerful athletes. We dive deep into speed and power development, including why speed should be a priority, how to train the central nervous system, and how the weight room can be used to make athletes faster and more explosive. We also discuss: • Speed and power development • Developing faster, more explosive athletes • Training the central nervous system • The role of lifting in speed development • Leg training and lower-body strength • Ballistic lifting and power development • Velocity-Based Training (VBT) • How strength and power training should complement speed • Common mistakes when training athletes • Jake's experience coaching collegiate track & field • The current state of college track & field • How coaches can better develop athletes Whether you're a track coach, strength coach, athlete, or simply interested in speed and athletic performance, this conversation provides plenty of practical ideas for developing speed, strength, and explosiveness. Follow Jake Cohen Performance for more speed & performance content. Subscribe to the Feed the Cats Podcast for more conversations about speed, athletic development, training, and performance. Join this channel to get access to perks: https://www.youtube.com/channel/UCBPj3-_eDe-42EpKhMt4B7Q/join

  3. Aug 21

    EP22: Stop Training to Get Tired: Train for SPEED & POWER with Brian Kula

    What if speed training—not conditioning, grinding, or simply getting tired—should be the foundation of athletic development? In this episode of Feed the Cats, we sit down with elite speed and performance coach Brian Kula to discuss speed development, maximal outputs, power, athleticism, and what it really takes to build high-performance athletes. Brian has trained some of the world's best athletes, including NFL superstar Christian McCaffrey, and we dive into why developing speed was such a priority for Christian—and why speed should be a priority for athletes at every level. We discuss: - Why speed development should be the foundation of athletic training - How speed training can make athletes faster, stronger, and healthier - Why sprint-based football teams can outperform teams focused heavily on conditioning - The connection between speed and long-term health - Why maximal outputs are more valuable than simply making athletes tired - The importance of adequate rest and recovery for high-performance training - Eccentric training and force absorption - Brian Kula's Bounce Fire series - How athletes can improve their ability to produce and absorb force - Why constantly training tired can make athletes slower and more sluggish - The role of sprinting, power, and maximal output in athletic development - How coaches can rethink traditional conditioning and training methods The goal isn't to see how exhausted you can make an athlete. The goal is to develop athletes who can produce high levels of speed, power, and force—and recover well enough to do it again. If you're an athlete, coach, strength coach, or anyone interested in speed training, sprinting, athletic performance, and high-performance training, this episode is packed with ideas worth considering. Follow Feed the Cats for more conversations about speed, athletic development, coaching, and high performance. #SpeedTraining #SpeedDevelopment #AthleticPerformance #FeedTheCats #BrianKula

  4. Aug 11

    EP21: The Speed Revolution Changing High School Football with Coach Cale Sanders

    What happens when a high school football program stops training like everyone else and puts speed first? Learn more about the Feed the Cats Academy powered by Universal Speed Rating: https://feedthecatsacademy.com/ In this episode of Feed the Cats, we sit down with Coach Cale Sanders of Carlsbad High School in New Mexico to talk about the transformation of his football program after adopting a sprint-based, speed-first approach to training. Carlsbad enrolled in the Feed the Cats Academy powered by Universal Speed Rating, giving their coaches a way to regularly test and track speed, jumping ability, power, and other performance metrics. Those results create an overall performance score that allows athletes to measure their progress against teammates and other athletes in programs participating in the Academy. But the biggest changes aren't just happening on the testing numbers. Coach Sanders shares how this approach has helped his athletes become faster, healthier, and more explosive, while reducing the emphasis on traditional conditioning and the constant grind that can leave athletes fatigued and more susceptible to injury. And the results on the field have followed. Carlsbad has seen major improvements in athlete performance, fewer injuries, and more success—including the program's first playoff win in 16 years last season. Now, the program enters the upcoming season highly ranked and looking to build on that momentum. In this conversation, we discuss: • Why Carlsbad made the shift to sprint-based football • The philosophy behind putting speed before conditioning • How regularly testing speed and power changes the way athletes train • Why training athletes to perform at a higher level may be more effective than simply doing more work • The impact on injuries and athlete health • How Carlsbad's athletes have improved their top-end speed • The connection between speed development and winning football games • What other high school coaches can learn from Carlsbad's transformation • Why the traditional approach to football conditioning may be changing Could a speed-first approach be the future of high school football? #FeedTheCats #FootballTraining #SpeedTraining #HighSchoolFootball #SprintTraining #FootballSpeed #FootballConditioning #AthleteDevelopment

  5. Jul 11

    EP20: The Leadership Secrets Behind 70 Straight Wins & 5 State Championships with Steve Jones

    Steve Jones was one of the most successful high school football coaches in America, leading Kimberly High School to 70 consecutive wins, five state championships, and a remarkable 129-9 record. But as you'll hear in this conversation, sustained success isn't about X's and O's—it's about building a championship culture through intentional leadership. - Link to The Twin Thieves - https://amzn.to/4f4kymA In this episode of the Feed the Cats Podcast, Steve shares the leadership principles that helped transform athletes into leaders and teams into champions. Whether you're a coach, teacher, business leader, entrepreneur, or parent, these lessons will help you build stronger relationships, create buy-in, and develop a culture where people thrive. In this episode: - The leadership secrets behind 70 straight wins - How to build a championship culture - Creating trust and accountability within a team - Developing leaders at every level - Coaching beyond wins and losses - Leadership lessons that apply to sports, business, and life 🎙️ About Steve Jones Steve Jones is a leadership coach, keynote speaker, consultant, and best-selling author. As head football coach at Kimberly High School (WI), he led his program to a 129-9 record, 70 consecutive victories, and five state championships. Today, he works with Fortune 500 companies, professional sports organizations, and leaders around the world to help build connected, resilient, high-performing cultures. Join this channel to get access to perks: https://www.youtube.com/channel/UCBPj3-_eDe-42EpKhMt4B7Q/join

  6. May 29

    EP19: How to Develop Athletic Kids: Speed Training, Movement Skills & Multi-Sport Athletes with Jeremy Frisch

    How do you develop athletic kids in today’s youth sports environment? In this episode, Jeremy Frisch joins the podcast to discuss youth speed training, movement skill development, multi-sport athletes, and long-term athletic development. Find more from Jeremy here:  - https://www.instagram.com/jeremy_frisch17 - https://x.com/JeremyFrisch Jeremy specializes in youth athletic development, strength & conditioning, and the Speed Demons program, helping young athletes build athleticism through movement, play, skill development, and smart training practices. We discuss why movement skills and physical literacy should come before early specialization, how multi-sport athletes often develop broader athletic abilities, and why gamification of practice and training can be one of the most effective ways to improve learning, speed, coordination, and athletic performance. In this episode, we cover: - How to develop athletic kids - Youth speed training principles - Movement skills and physical literacy - Multi-sport athletes and athletic development - The problem with early sports specialization - Gamification in practice and sports training - Strength and conditioning for young athletes - Building speed, coordination, and athleticism - Coaching youth athletes for long-term development Whether you’re a coach, parent, trainer, PE teacher, or sports performance professional, this conversation offers practical insights into developing faster, more skilled, and more athletic young athletes. Join this channel to get access to perks: https://www.youtube.com/channel/UCBPj3-_eDe-42EpKhMt4B7Q/join

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About

When Tony Holler’s name is mentioned, SPEED is the subject… maximum velocity sprinting. Tony Holler is a track coach, most recently the head coach at Plainfield North H.S. Tony retired from teaching chemistry after 38 years in the classroom and has 44 years of coaching experience (football, basketball, and track). Tony Holler is a member of Illinois Track & Field Hall of Fame and Co-director of Track Football Consortium along with Chris Korfist. Holler created the revolutionary "Feed the Cats" in 1999.Tony Holler is the son of 47-year high school and college basketball coach Don Holler. Tony is the father of four, including two successful coaches, Alec Holler (Edwardsville H.S.) and Quinn Holler (Andrew H.S.). Tony Holler has diversified his “Feed the Cats'' message for all sports and the classroom. Tony has consulted with the New York Yankees who started feeding the cats in their 2022 spring training. He’s also consulted with college lacrosse (Princeton, Johns Hopkins, Georgetown, Penn, Arizona State, and Northwestern). Princeton made the NCAA Final Four in 2022 for the first time in 18 years with the battle cry of “Feed the Tigers''. Hundreds of high school football teams now use a FTC approach (also known as “Sprint-Based Football”). At least 12 states have football teams who have won state championships by prioritizing speed over conditioning. Tony also has a Sprint-Based Football Podcast. Tony Holler has presented his content in 30 different states. In addition, he’s done multiple presentations in England, Ireland, and France. Tony is also a frequent presenter at football and lacrosse clinics. In the past year, he's delivered two presentations on "Coaching the Classroom" for teachers. Tony has done several Feed the Cats Seminars which include nine hours of instruction over a 24-hour period. FTC Seminars are usually a one-man clinic. Tony Holler’s Feed the Cats DVD was the #1 best-seller for Championship Production for ALL SPORTS in 2018. It has been the #1 best-seller from 2018 to 2025 in the track and field category. Holler’s most recent content can be found at CoachTube, where he is #2 in sales, all sports, all time. Tony Holler was named as a “Prime Nine Speaker” by Glazier Football Clinics. 

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