Flower Farming in New Zealand

Jo Robinson

Welcome to Flower Farming in NZ—the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa. I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out , or you’re already knee-deep in growing and selling flowers, this podcast is for you. Each episode, we’ll explore different aspects of growing flowers in New Zealand—from practical how-to guides and seasonal tips, to interviews with local growers, florists, and flower lovers across the country. Do join us on our flowery journey.

  1. Classic, Timeless and Romantic: Inside the Search for the Perfect Rose S3 E7

    Jun 22

    Classic, Timeless and Romantic: Inside the Search for the Perfect Rose S3 E7

    In this episode of Flower Farming in NZ, Jo Robinson is joined by Samantha Matthews of Matthews Nurseries, https://www.matthewsroses.co.nz/ a third-generation family business that has been growing roses since 1947. Samantha takes us behind the scenes of modern rose breeding, sharing the science, patience, and passion required to develop new rose varieties that are beautiful, healthy, and suitable for New Zealand gardens and flower farms. From planting 50,000 seeds and selecting just a few hundred seedlings, to years of spray-free trials and evaluation, Samantha explains why developing a new rose can take more than a decade. We discuss: • How rose breeding works • Why it can take up to 12 years to release a new rose • The challenge of breeding fragrance and disease resistance together • Spray-free rose trials and selecting the toughest plants • What flower farmers should look for in a rose • Vase life, stem quality, and picking performance • Current colour and style trends in roses • The story behind the popular rose My Mum • Plant Variety Rights and protecting new varieties • Crab apples for gardens and floristry Whether you're a flower farmer, florist, gardener, or rose enthusiast, this episode offers a fascinating insight into the work that goes into every new rose. Connect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Follow Flower Farming in NZ and let us know your favourite rose variety. To follow Samantha's photography, follow her on Instagram https://www.instagram.com/samanthamatthewsphoto/ • Rose breeding • Flower farming NZ • Growing roses • Cut flower roses • New Zealand roses • Rose breeder • Matthews Nurseries Riverside.fm Music Attributions: Bongo Baby Music licensed through Soundstripe.Code: UNCNNGBIU0XZP00O Elderflower Music licensed through Soundstripe.Code: 8CNVRDVZQKASFMAX

    41 min
  2. Asking “Why Not” to Cultivate Resilience and Innovation in Organic Flower Farming S3 E6

    Jun 6

    Asking “Why Not” to Cultivate Resilience and Innovation in Organic Flower Farming S3 E6

    In this episode, Bronwyn from Seeds of Change in Darfield (Canterbury) shares her inspiring journey from health coach to innovative flower farmer and florist, emphasizing the importance of microclimate management, community support, and creative business models in sustainable farming. Discover how she responds to “No” with “Why Not” as she navigates seasonal challenges, soil health, and market limitations with resilience and forward-thinking strategies. Connect with Bronwyn on Facebook ⁠⁠https://www.facebook.com/bronwyn.adamshooper/⁠⁠⁠⁠ Follow Flower Farming in NZ on Instagram ⁠⁠https://www.instagram.com/flowerfarmingin_nz/⁠⁠ This episode offers valuable insights for small-scale farmers seeking sustainable and resilient practices, as well as creative ways to serve their community through garden-based experiences and diversified crops. Connect with our Sponsors - Fresh Cut Flower Wholesalers⁠. Follow them on Instagram ⁠⁠https://www.instagram.com/freshcutflowerwholesalers/⁠⁠⁠ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:·Advertising in an episode·Sponsoring an episode or a season or you can ·Buy us a Coffee (make a donation) following this link ⁠⁠⁠https://coff.ee/flowerfarmersinnz⁠⁠⁠ Key Topics:• Building resilience through diversified microclimates, tunnel houses, and community networksIntegrating organic principles with community engagement via "pick your own" and experience-based flower eventsThe impact of environmental factors like wind and frost on farm design and crop successStrategies for managing hail damage and the importance of undercover infrastructureCreating a balanced farm with both food and floral production, emphasizing the joy of creating with flowersThe cultural shift needed to foster mentorship, collaboration, and resilience among flower farmers in New ZealandTimestamps: 00:00 - Welcome and episode overview 00:39 - Bronwyn’s background and transition from health to farming 01:43 - Overview of her two-acre, microclimate-diverse property 02:36 - Pushing boundaries with citrus in Canterbury 03:55 - Building microclimates through planting pockets of warmth and thoughtful design 04:41 - Microclimate examples: frost-free zones and house orientation 05:52 - Growing citrus, yuzu, finger limes, and managing the cold 06:37 - Focus on perennial versus annual flowers and incorporating old garden plants 08:00 - Dealing with wind, shelter belts, and the impact of irrigation 10:23 - Water management and hail event experiences 12:26 - Developing resilience through support networks and biodiversity 3:50 - The importance of microclimates and tunnel house design 16:33 - Organic certification, soil health, and reducing chemical use 18:18 - Biodiversity strategies for pest management, beneficials, and crop health 19:22 - Managing tunnel house heat and shading strategies 20:55 - Wind and shelter solutions 22:39 - Studying floristry and health risks associated with chemicals 23:51 - Moving into organic flower farming at a small scale 26:16 - Business model decisions and balancing income with personal joy 28:11 - Community engagement through pick-your-own flower events and space design 29:47 - Creating unique customer experiences and integrating creative spaces like train carriages 32:54 - Learning from challenging seasons to innovate and diversify 33:47 - Using floral experiences as part of business offerings 37:51 - The impact of social media on market competition and resilience 38:38 - Practical tools for organic gardening and weed management 39:08 - The value of woofing and knowledge exchange 40:13 - Future goals: wedding ambitions and mentorship programs 41:48 - The importance of record-keeping and season planning 42:20 - Insights on flowering timing related to seed sowing versus transplanting 44:16 - Final advice: find a real mentor, learn from failures, and stay true to your joy

    47 min
  3. Flower Farming for Beginners in New Zealand: Tools, Selling & Growing Smarter S3E5

    May 24

    Flower Farming for Beginners in New Zealand: Tools, Selling & Growing Smarter S3E5

    Thinking about starting your own flower farm, or trying to scale up your current backyard plots? In this episode, host Jo Robinson sits down with math-teacher and flower farmer Penelope from Martinborough Manor. Together they strip back the glossy Instagram filters and talk about the real, grit-and-graft basics of flower farming. From the exact trays and tools that save your body to the financial pitfalls most new growers ignore, Jo and Penelope cover what it takes to run a profitable floral business. You will learn why local weather data overrides international advice, how to avoid a "seed stash" addiction, and why pulling out blooming plants is sometimes the smartest business decision you can make. TRACK LIST & TIMESTAMPS 00:00 - Weed mat debates and irrigation setups 02:00 - Must-read flower farming books 04:12 - Succession planting explained 05:01 - Seed starting on a budget (Trays vs. blockers) 07:39 - Truth about heat mats, lights, and DIY greenhouses 11:32 - Field tools: Dibblers and Niwashi “choppy chops” 14:12 - Body-saving hacks: Tool pouches and modified tractors 20:50 - Best flower farming courses and networks 23:57 - Tracking expenses: Xero vs. basic spreadsheets 27:05 - Sales psychology: Retail, wholesale, and markets 30:30 - The Martinborough Manor seed planning spreadsheet 37:38 - Planting foliage and scaling with seedlings 41:01 - Taming seed stashes and regional crop failures 47:09 - Ditching Instagram perfectionism and final grower advice Connect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram @freshcutflowerwholesalers⁠ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele WHAT WE COVER IN THIS EPISODE • Infrastructure & Irrigation: The weed matting debate inside beds vs. pathways. • The Ultimate Grower's Reading List: Why textbook-style guides beat coffee table books. • Seed Starting on a Budget: Using simple DIY plastic box “greenhouses”. • Body-Saving Tools: Hand tool pouches, Niwashi weeders, and turning old lawn tractors (ride-on-mowers) into flower trailers. • The Mathematics of Farming: How to track your costs, price your stems, and why you should see an accountant. • Knowing Your Sales Channel: Introverts vs. extroverts at farmer's markets, retail shops, and wholesale math. • The #1 Thing to Stop Doing: Ruthless prioritization and letting go of perfectionism. RESOURCES MENTIONED Martinborough Manor Seed Starting Spreadsheet FloralBusiness Activator Alan Armitage's Plant Biology Books Lisa Mason Ziegler's Cool Flowers Also Lisa Mason Ziegler's other book available from Yvonne (previous guest) at her Garden on The Hill website https://gardenonthehill.co.nz/products/the-cut-flower-handbookFlower Farming for Profit by Lenny Larkin • Martinborough Manor Seed Starting Spreadsheet: Get Penelope’s automated frost-date planning tool for just $50 at Seed Starting Spreadsheet. • Books: Alan Armitage reference books, Cool Flowers by Lisa Mason Ziegler, and Flower Farming for Profit by Lenny Larkin. • Courses/Groups: Three Acre Farm (Laurie Jo Hernandez), Dave Dowling courses, and the Floral Business Activator (FBA) New Zealand network. • Tools: Mitre 10 flower snips, Active Vista soil blockers, and Niwashi weeding tools.

    49 min
  4. Floristry Without Limits: Weddings, Workshops & World Travel with Cerina “The Flower Scout” S3E4

    Apr 26

    Floristry Without Limits: Weddings, Workshops & World Travel with Cerina “The Flower Scout” S3E4

    In this episode of Flower Farming in New Zealand, Jo Robinson sits down with Perth-based florist, writer, and global flower enthusiast Cerina Triglavcanin—also known as The Flower Scout. What started as a frustration with school ball corsages turned into a full-blown floristry career, international travel, and a writing platform documenting flower festivals, workshops, and design inspiration across the globe. Cerina shares how she built her skills from scratch, why she chose events over retail floristry, and how she combines freelancing, travel, and storytelling into a unique and evolving career in flowers. What You’ll Learn in This Episode: Starting a Floristry Career Later in Life Why Cerina skipped retail floristry for events Freelancing in Event Floristry The flexibility (and unpredictability) of freelance work Designing with Intention - Fewer ingredients = higher design pressure and more intentional selection. Cerina’s signature approach: • Monochromatic palettes • “En masse” floral use • Limiting designs to three key ingredients • Sculptural forms and strong line work Cerina shares her experiences attending: • International flower festivals • High-level floral workshops • Large-scale installation events • Why workshops are as much about people as they are about technique From Florist to Writer: Building “The Flower Scout” • How Cerina began writing for Flowers Magazine Australia • Turning travel experiences into published articles • Starting a Substack as a creative outlet and long-term strategy • Using writing as a less physically demanding pathway within floristry Timestamps: 00:00 - Introduction and episode overview 00:41 - Cerina’s background and passion for flowers 01:44 - How she started her floristry journey pre-COVID 02:12 - Her formal training via TAFE during the pandemic 03:32 - Balancing freelance events with personal design style 04:48 - The influence of travel and worldwide workshops 06:09 - The significance of international flower festivals 08:00 - How climate impacts flower choices in Perth 09:12 - Her approach to native Australian flowers and design principles 10:42 - The challenge of sourcing flowers locally & seasonally 12:36 - Her favourite flowers and arrangements 13:40 - Writing as an extension of her floristry passion and her Substack 15:53 - Planning upcoming projects like Subi Blooms and native flora installations 16:38 - Her future goals, including judging and ongoing learning 18:07 - The story behind her publication in Blumenhaus 19:40 - The story of her Substack handle 'The Flower Scout' 21:39 - How she chooses flower festivals and workshops globally 23:09 - Memorable flower festival experiences 25:39 - Insights into international wholesale markets 33:01 - The impact of quarantine laws and imports on local floristry 36:47 - Her outlook on the future of floristry & her evolving roles 44:05 - The potential shift from floristry to writing and sharing stories 46:39 - Her upcoming judging role and exciting plans 47:41 - Closing remarks and future collaborations Resources & Links: • Cerina's Substack - The Flower Scout • Flowers Magazine Australia • Blumenhaus Magazine • Chelsea Flower Show • Madrid Blooms • Waterlily Farm, Margaret River⁠ • https://theflowerscout.substack.com/p/leuca-creek-waterliliesConnect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram @freshcutflowerwholesalers⁠  Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: ·        Advertising in an episode ·        Sponsoring an episode or a season or you can ·       Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele    If You Enjoyed This Episode • Follow / Subscribe for more flower farming insights • Share with a fellow grower or florist • Leave a review to support the podcast

    49 min
  5. The Good, the Bad, and the Bleurgh: Realities from the 2025-26 NZ Flower Farming Season S3E3

    Apr 13

    The Good, the Bad, and the Bleurgh: Realities from the 2025-26 NZ Flower Farming Season S3E3

    In this episode, Jo Robinson shares insights from flower farmers across New Zealand, highlighting what worked, what didn't, and practical lessons for future planning. Whether you're a seasoned flower farmer or just starting out, these real-world experiences offer valuable takeaways to refine your strategies and boost resilience. It was a season of "strange weather," featuring early heatwaves, torrential rain, and unexpected hail. Our thanks to Egmont Seeds for providing some of the images used in this episode. In this episode: • Key factors influencing season outcomes • Common challenges like weather extremes, pests, and crop failures • Successful crop choices and sales channels • Practical tips on crop management, pest control, and planting schedules • Planning for next season based on this year’s lessons • The importance of resilience and adaptability Timestamps: 00:00 - Introduction and season overview for flower growers 01:03 - Astrid’s experience at Gulf Harbour 01:33 - Vicky’s weather extremes in Northland 02:13 - Ellie’s slow start using fertiliser teas for flower production 02:51 - Melanie’s rainy season challenges and landscape-growing approach 03:31 - Daisy’s first year in cut flowers and learning curves 04:00 - Penelope’s season as an experienced grower 04:29 - Sophia’s organic practices and rapid early season growth in Canterbury 04:57 - Insights from Jo in Central Otago on spring flowers 05:36 - Emma’s diverse event work and the impact of weather 05:59 - Bronwyn’s resilience and recovery from hail damage 06:16 - Key activities and crops that thrived this season 07:14 - Successes and struggles 08:48 - Astrid’s experience with dahlias 10:10 - Penelope’s standouts 11:00 - Ellie’s high-density dahlias and airflow strategies 11:43 - Melanie’s marigolds and the early season flowering 12:37 - Sophia’s trial and error with spring blooms and mildew issues 14:07 - Jo’s success with tulips and ranunculus 16:29 - Challenges crops this year 19:14 - The impact of weather on crop quality 20:15 - Emma’s rain and temperature challenges with peonies and dahlia 22:19 - Wet winter and spring effects on planting and flowering timelines 23:54 - Adapting to unpredictable weather and wind damage 25:14 - Sale channels: Facebook Groups, wholesale and local markets 29:58 - How growers plan changes for next season 34:39 - Final thoughts: grow what does well where you are, and plan ahead Key Highlights & Takeaways: • Sales Strategy: Why a $30/$50 price choice model worked • Smart Solutions: Using diatomaceous earth for thrip control on Dahlias • Grow What Works: focus on what thrives in your specific microclimate. • Get the Transcript: Want to read the full breakdown? Leave a comment on this post/video, and we’ll send you the full transcript! • Support the Podcast: If you enjoyed these insights, please Like, Subscribe, and leave a Review! Follow Flower Farming in NZ on Social Media: https://www.instagram.com/flower_farming_in_nz/ Already a flower farmer in NZ? Join the private Facebook group Flower Farming in NZ https://www.facebook.com/groups/3293079974103061 #FlowerFarminginNZ #NZFlowerFarmers #NZCutFlowerGrowers #CutFlowers #LocalFlowers #FlowerFarmingPodcast #FlowerFarminginNZPodcast #SustainableGrowing #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming Connect with Our Sponsors: Freshcut Flower Wholesalers. Follow them on Instagram @freshcutflowerwholesalers https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season · Buy us a Coffee (make a donation) following this link https://coff.ee/flowerfarmersinnz Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele

    30 min
  6. Mastering the Greenhouse Environment: S3 E2

    Mar 24

    Mastering the Greenhouse Environment: S3 E2

    Mastering the Greenhouse Environment Explore the intricacies of horticultural infrastructure and climate-adapted gardening in this conversation with Bruce Thurlow, a seasoned educator and horticulturist from Otago Polytechnic. Bruce shares practical insights on greenhouse management, greenhouse infrastructure, pest control and tools for growing sustainably amid changing climates. In this episode: The different greenhouse types and their environmental control systems, from mist houses to heated benches The significance of environment manipulation—water, airflow, and light control—in plant growth How to leverage technology like Wi-Fi enabled controllers for irrigation and germination chambers The challenges and solutions for pest management in greenhouses, emphasising visual inspections The importance of understanding plant-specific needs Timestamps: 00:00 - Introduction and Bruce's background 04:00 - Greenhouse infrastructure and types 08:00 - Environmental control in greenhouses 12:00 - Pest management strategies 16:00 - Transitioning to dry gardens 20:00 - Principles of dry garden design 24:00 - Water management and irrigation setup 28:00 - Soil and growing media choices 32:00 - Propagation techniques and timing 36:00 - Conclusion and final thoughts Resources & Links: • Otago Polytechnic • Inkbird Temperature Controllers This episode demonstrates that sustainable, climate-adapted horticulture relies on a combination of infrastructure, observation, and ecological understanding. When managing high-tech greenhouses the core principle remains: right plant, right place, right environment. Connect with Our Sponsors: Freshcut Flower Wholesalers. Follow them on Instagram @freshcutflowerwholesalers Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming

    40 min
  7. Mar 8

    Practical Horticulture Meets Smart Market Decisions at Huhu Gardens

    Season 3 Episode 1: In this episode of Flower Farming in New Zealand, Jo Robinson chats with Mike Foster from Huhu Gardens in Huntly, a grower who has built a successful flower business by combining practical horticulture knowledge with smart market decisions.Mike shares his journey from nursery work and dairy farming to commercial flower farming, explains how his unique microclimate influences what he grows, and dives deep into practical production strategies for ranunculus, anemones, hydrangeas, and marigolds.The conversation covers everything from greenhouse design and plant spacing to selling through wholesalers, giving listeners real-world insights into running a profitable flower farm in New Zealand.Whether you're a new grower, an experienced flower farmer, or simply love learning about how flowers are produced, this episode is packed with valuable advice.In This Episode Jo and Mike discuss:How Huhu Gardens got its memorable nameMike’s journey from nursery growing to milking 800 cows to running a flower farmTransitioning from export hydrangeas to selling foliage locallyWhy ranunculus and anemones are valuable early-season cropsThe tunnel house setup that produces longer, high-quality stemsGrowing marigolds for the wholesale marketSelling flowers through wholesalers vs auctionsManaging quality control and reputation in the flower marketWhy foliage can sometimes be more profitable than flowersGrowing in a warm Huntly microclimate (with bananas and citrus!)The importance of volume, consistency, and market demandWhy new flower farmers should talk to wholesalers before plantingLessons learned from 20+ years in the flower industry Episode Chapters00:00 Introduction00:02 Meet Mike Foster from Huhu Gardens02:50 From nursery work to dairy farming to flower farming04:00 Early crops: callas, statice, and hydrangeas05:00 Growing ranunculus and anemones in tunnels07:00 Plant spacing and production volumes10:00 Tunnel house design and microclimate mesh13:00 Seasonal crop schedule at Huhu Gardens15:00 Growing the Coco series marigolds16:40 Hydrangeas: export markets and shifting to foliage19:00 Selling through wholesalers vs auctions21:00 Maintaining quality and grower reputation24:00 Hydrangea production and shade growing28:00 Chiller management and flower storage30:00 Rainfall and climate differences across NZ33:00 Summer weather challenges and storms36:00 Growing gypsophila and amaranthus40:00 Ranunculus production tips and disease management44:00 Using shade cloth in tunnels46:00 Advice for new flower farmers50:00 Lessons from decades in flower farming54:00 Growing lavender and enjoying the farmAbout the PodcastFlower Farming in New Zealand explores the realities of growing flowers commercially across New Zealand’s diverse climates. Hosted by Jo Robinson, the podcast features growers, florists, and industry experts sharing practical advice and real experiences.________________________________________🌷 Follow & ListenIf you enjoy the episode:Follow the podcast on SpotifySubscribe on YouTubeShare with another flower growerConnect with Our Sponsors: Freshcut Flower Wholesalers. Follow them on Instagram https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work!Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:· Advertising in an episode· Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words:#flowerfarminginNZ#nzflowergrowers#nzflorists#sustainablefloristry#sustainableflowerfarming

    48 min
  8. Jan 20

    Melanie The Wild Rose: Season 2 Episode 10

    In this episode of Flower Farming in NZ, Jo sits down with Melanie, a New Zealand flower farmer, florist, and entrepreneur, to explore how a love of gardening grew into multiple successful flower-based businesses. Melanie shares her journey from home gardener to running a commercial flower farm, florist shop, retail stores, and an online gift box business, offering a rare behind-the-scenes look at the realities of scaling in the flower industry. Together, Jo and Melanie discuss the challenges and rewards of flower farming in New Zealand, including working with a unique climate and landscape, plant selection for cut flower production, and the importance of growing flowers that are both beautiful and commercially viable. Drawing on her scientific background and years of hands-on experience, Melanie explains how she approaches flower selection, harvest timing, and sustainability, and why eco-friendly growing practices are essential to the future of floristry. The conversation also highlights Melanie’s strong commitment to community engagement, local charities, and events — and the powerful role flowers play in bringing joy, connection, and meaning to people’s lives. This episode is ideal for: Flower farmers and growers Florists and floral designers Anyone interested in sustainable floristry, flower business models, or growing flowers for picking Takeaways • Explore sustainable practices in flower farming. • Innovative techniques for eco-friendly floristry. • The joy of sharing flowers with the community. • Challenges and rewards of running a flower farm. • Importance of eco-friendly practices in floristry. • Future trends in the floristry industry. • Creative solutions for floral arrangements. • Engaging the community through flowers. • Balancing business and passion in floristry. • Insights into New Zealand's floral industry Chapters • 00:00:13 Introduction to Flower Farming • 00:22:50 Innovative Oasis Alternatives • 00:28:26 Sustainable Practices and Community Engagement • 00:38:18 Future Trends and Challenges in Floristry flower farming sustainable practices eco-friendly floristry community engagement innovative techniques New Zealand flowers floral arrangements gardening horticulture floristry business Community champions Fundraising Joy of flowers cut flower production

    43 min

About

Welcome to Flower Farming in NZ—the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa. I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out , or you’re already knee-deep in growing and selling flowers, this podcast is for you. Each episode, we’ll explore different aspects of growing flowers in New Zealand—from practical how-to guides and seasonal tips, to interviews with local growers, florists, and flower lovers across the country. Do join us on our flowery journey.

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