Torch Talk

Lindsey Chupp
  • 5.0 (1)
  • Business

Torch Talk is the podcast for bold local leaders. Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.

  1. 2d ago

    The Builder's Perspective

    In this episode of Torch Talk, Lindsey Chupp sits down with Les Miller, owner of 89 Homes, to talk about building a business, leading a family company, and navigating growth in the homebuilding industry. Les shares his journey from working in construction to launching his own business during the 2008 housing market downturn before eventually taking ownership of 89 Homes. Along the way, he reflects on the challenges of scaling a company, building the right team, and creating a customer experience centered on transparency and trust. The conversation also explores working alongside family, handing off responsibility as a business grows, and where Les believes the future of homebuilding is headed from smaller, maintenance-free homes to smarter technology and evolving buyer expectations. In this episode, you’ll hear about: • How Les built a homebuilding business during a difficult market • What it takes to grow while maintaining quality • Lessons from working with family every day • Why delegation is essential for business growth • The importance of transparency with homeowners • Where the future of homebuilding is headed • How 89 Homes approaches the building process • Why strong relationships matter in construction This episode offers a practical look at entrepreneurship, leadership, and homebuilding, especially for business owners navigating growth and homeowners considering what it takes to build a custom home.

  2. Aug 11

    Marketing in the Age of AI

    In this episode of Torch Talk, Lindsey Chupp takes a look at the marketing trends shaping 2026 and what business owners need to understand to stay competitive in a rapidly changing landscape. Lindsey breaks down the real-world changes businesses are already experiencing, from AI-powered search and content creation to shifting social media algorithms and evolving consumer behavior. Rather than focusing on predictions alone, the conversation explores what Fierce Creative Solutions is seeing firsthand through client campaigns, website performance, advertising, and content strategy. The episode also examines how businesses can adapt their marketing strategies, strengthen their brands, and create more meaningful connections with customers as technology continues to reshape the industry. In this episode, you’ll hear about: • How AI is changing marketing and search • Why brand voice matters more than ever • The rise of creator-led and personal brand content • What’s working on social media in 2026 • Why omnichannel marketing is becoming essential • The importance of first-party data and CRM systems • How businesses can prepare for future marketing shifts • Why trust and branding are becoming competitive advantages This episode offers a practical look at where marketing is headed and how businesses can position themselves for success in 2027 and beyond.

  3. Aug 4

    Maximize Your Ad Spend

    In this episode of Torch Talk, Lindsey Chupp sits down with Jordan Ray, Digital and Local Sales Manager at WKYC and TEGNA Media, to unpack the rapidly changing world of advertising, streaming television, and data-driven marketing. As media consumption becomes more fragmented, Jordan explains how businesses can navigate the growing number of platforms, target the right audiences, and make smarter marketing investments. From streaming TV and attribution tracking to branding and lead generation, the conversation offers a practical look at how modern marketing strategies are evolving. Jordan also shares insights into how businesses should think about balancing short-term lead generation with long-term brand building, and why understanding your customer journey is more important than ever. In this episode, you’ll hear about: • How streaming television has changed the advertising landscape • The difference between building brand and driving leads • Why audience targeting matters more than ever • How businesses can use data to make smarter marketing decisions • The role attribution plays in measuring campaign success • How AI is helping marketers analyze and optimize performance • Why marketing works best when multiple channels work together • What business owners should consider before investing in advertising This episode offers a practical look at modern marketing strategy, especially for business owners trying to understand where to invest, how to measure success, and how to build a brand that lasts.

  4. Jul 28

    The People Side of Growth

    In this episode of Torch Talk, Lindsey Chupp sits down with Rachel Summers, COO of Fierce Creative Solutions, for an honest conversation about leadership, growth, hiring, and what it takes to build a strong team. Drawing from her experience helping grow Fierce over the last four years, Rachel shares lessons learned from navigating rapid growth, developing company culture, and building systems that support both employees and clients. The conversation explores everything from hiring and team development to career transitions and personal growth. Lindsey and Rachel also discuss what today's workforce needs, what employers are really looking for, and why attitude and coachability often matter more than technical skills. In this episode, you’ll hear about: • Lessons learned through rapid business growth • What makes a strong team culture • Why attitude matters more than skill • How Fierce approaches hiring and development • The importance of coachability and communication • Advice for professionals feeling stuck in their careers • Why growth requires discomfort and hard work This episode offers a practical look at leadership and team development, especially for business owners, managers, and professionals looking to grow, build stronger teams, and navigate change with confidence.

  5. Jul 21

    Leaders Worth Following

    In this episode of Torch Talk, Lindsey Chupp sits down with Suzi Lantz, leadership development consultant and founder of Personal Peak Consulting, for a conversation about leadership growth, team dynamics, and what it takes to build healthy organizational cultures. Drawing from her experience coaching executives and leadership teams, Suzi shares why many leaders get stuck, how self-awareness shapes influence, and why leadership development is about more than just solving problems. The conversation explores the importance of reflection, delegation, change management, and creating environments where people can grow and thrive. Suzi also unpacks the role of executive coaching, how leaders can better understand themselves and their teams, and why curiosity may be one of the most important leadership skills of all. In this episode, you’ll hear about: • Why leadership growth starts with self-awareness • How reflection helps leaders make better decisions • The challenge of leading through constant change • Why delegation is critical for sustainable growth • How to create psychologically safe team cultures • The role coaching plays in unlocking potential • Why curiosity is a powerful leadership tool • How strong leaders develop future leaders This episode offers a practical look at leadership development, especially for business owners, managers, and executives who want to grow their influence, strengthen their teams, and lead with greater intention.

  6. Jul 14

    The Branding Problem

    In this episode of Torch Talk, Lindsey Chupp and Julia Kooser break down what branding actually means in 2026 and why it’s far more than just a logo or color palette. The conversation explores how strong brands create clarity, consistency, and trust across every customer interaction. Lindsey and Julia explain how businesses can build brands that actually stand out in a crowded market, from messaging and mission to customer experience and visual identity. They also discuss the growing importance of storytelling, consistency across platforms, and why businesses need to revisit their branding regularly as they evolve. In this episode, you’ll hear about: • Why branding is more than just visuals • How clarity strengthens your marketing • Why consistency builds trust • How to identify your ideal audience • The role storytelling plays in modern branding • Why businesses should revisit branding every few years • How branding impacts customer experience This episode offers a practical look at branding for modern businesses, especially for leaders trying to create stronger visibility, clearer messaging, and a more consistent customer experience.

  7. Jul 7

    The Secret to Sales Success

    In this episode of Torch Talk, Lindsey Chupp sits down with Rob Robincheck, better known as Cutco Rob, to talk about sales, customer relationships, and what it takes to build a successful career around trust and consistency. After nearly three decades with Cutco, Rob shares how a summer job turned into a lifelong career and how he became the company's top-performing representative worldwide. Along the way, he offers practical insights into relationship-based sales, long-term thinking, and the value of serving customers well. The conversation explores how strong relationships can outperform traditional sales tactics, why persistence matters, and how genuine care for customers creates opportunities that last for years. In this episode, you’ll hear about: • How Rob built a 29-year career with Cutco • What it takes to create lasting customer relationships • Why persistence beats pressure in sales • The role trust plays in long-term success • How to overcome rejection and stay motivated • Why great customer service still stands out • How businesses can use thoughtful gifting to strengthen relationships This episode offers a practical look at sales, service, and relationship building, especially for business owners, sales professionals, and anyone looking to grow through trust rather than transactions.

  8. Jun 30

    The New Rules of SEO

    In this episode of Torch Talk, Lindsey Chupp breaks down what’s changing in search engine optimization and what businesses actually need to pay attention to moving into 2026. As AI continues to reshape how people search, Lindsey explains why relying on Google alone is no longer enough and how businesses need to think about visibility across multiple platforms. The conversation walks through what SEO really is, how to measure whether it’s working, and why long-term strategy matters more than quick wins. Lindsey also highlights common mistakes that hold businesses back from getting real results. In this episode, you’ll hear about: • What SEO actually is and how it works • How AI is impacting search and changing the landscape • Why local SEO should align with where you actually do business • What metrics matter: traffic, conversions, and click-through rates • Why SEO is a long-term strategy, not a quick fix • The role of content, user experience, and Google reviews • Common mistakes like keyword stuffing and poor website performance This episode offers a practical look at SEO today, especially for business owners trying to understand a changing digital landscape and build strategies that actually drive growth.

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About

Torch Talk is the podcast for bold local leaders. Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.

Information

  • Creator
    Lindsey Chupp
  • Years Active
    2025 - 2026
  • Episodes
    59
  • Rating
    Clean
  • Copyright
    © 2026 Torch Talk
  • Show Website
    Torch Talk

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