Elite Trainer Academy

Cole Steininger - Mind Pump

The Elite Trainer Podcast is hosted by Kyle Pullin, a coach mentored by Sal, Adam, and Justin from Mind Pump and now leading the growth of their personal training business. This show is for fitness coaches who want to sharpen their skills, grow a real business, and impact more lives. Whether you're new to training or looking to level up, you'll get proven strategies, honest insights, and the tools to stand out in a crowded industry.

  1. Oct 27

    The Black Belt Coaching Skill: How to Have Direct Conversations Without Being an A**Hole | ETP 74

    The difference between a good trainer and a great one often comes down to a single skill that almost nobody talks about: the ability to have direct, impactful conversations with your clients. In this Elite Trainer Podcast episode, you will learn why the coaching world has drifted too far toward wishy washy, grace giving coaching and why that soft approach is actually doing your clients a disservice. The people who have made the biggest impact on YOUR life were not the ones who always let you off the hook. Your clients deserve the same honesty.If you want clients who are genuinely accountable, who trust you deeply, and who stick around long term, this is the episode for you. The art of direct coaching is one of those small, compounding skills that adds a real percentage point to your effectiveness every single time you use it.0:03 Why Direct Conversations Define Great Coaches0:49 How Coaching Culture Drifted Too Soft2:45 Debunking the Fear of Direct Conversations4:22 The Alex Hormozi Quote That Reframes Everything5:21 Two Situations That Demand a Direct Conversation5:39 Example 1: The Disengaged Online Client8:20 Example 2: The Client Who Won't Let Go of a Habit11:02 Using Direct Honesty as a Sales Advantage12:48 The Permission Framework: How to Deliver Direct Feedback14:55 Why Asking Permission Also Protects the Timing15:48 Step Two: Explain Your Intent Before You Say It19:54 Wrap Up and Elite Trainer Academy InvitationCheck out our Skool Community with a 7-day FREE trial: https://Elitetrainergroup.comGet 1.9 CEU's with our Course ! https://mindpumpfitnesscoaching.comNeed a Personal Trainer ?https://mindpumppersonaltraining.comInstagram:Cole Steininger - @mindpumpcoleKyle Pullin - @mindpumpkyleCorinne Schmiedhauser - @mindpumpcorinneMarcelo Villacis - @mindpumpmarceloMind Pump Fitness Coaching - @elitetraineracademy YouTube:Mind Pump Show - @MindPumpShow Spotify - https://open.spotify.com/show/6i2iSdbEu9PFJ62bYvrj58?si=f66779f77fc7488f

  2. Oct 22

    MASTER THESE 8 Questions & You Will Master Selling Personal Training to Anyone | ETP 73

    If your sales calls feel fragmented, awkward, or like you are just reading off a script, this episode is going to change how you run every single conversation going forward. The team at Mind Pump Fitness Coaching has built a roster of 30 coaches, most at full capacity, and every single one of those calls runs from the same core framework: eight questions. Master these and you handle 95% of the sales process without needing fancy objection scripts or high-pressure tactics.You will hear exactly what each question pulls out of a prospect, why the order matters, and how to go deep enough that by the time you pitch, the person has essentially already sold themselves. From uncovering real emotional drivers behind a fitness goal, to pre-handling the spouse objection before it ever derails your close, these questions build momentum from the very first exchange all the way to commitment.Whether you are brand new to personal training sales or you have done hundreds of calls and still feel like something is off, this episode gives you the specific language, the follow-up mechanics, and the trial close techniques that turn a conversation into a client. These questions are pulled directly from the Elite Trainer Academy course, and this episode is your first look at why they work so well in the real world.0:04 Introduction: The 8-Question Framework1:16 Question 1: Health and Fitness Goals2:52 Going Deep: The Follow-Up Technique3:48 Question 2: Seriousness on a Scale of 1 to 106:53 Question 3: Have You Ever Worked with a Trainer8:59 Question 4: Chronic Pain and Aches12:56 Trial Closes Explained13:37 Question 5: Biggest Barrier to Reaching the Goal17:14 Question 6: Support System and the Spouse Objection20:19 Question 7: Time Frame to Achieve the Goal23:56 Question 8: Days Per Week Commitment27:51 Elite Trainer Academy Course PlugCheck out our School Community with a 7-day FREE trial: https://Elitetrainergroup.comGet 1.9 CEU's with our Course ! https://mindpumpfitnesscoaching.comNeed a Personal Trainer ?https://mindpumppersonaltraining.comInstagram:Cole Steininger - @mindpumpcoleKyle Pullin - @mindpumpkyleCorinne Schmiedhauser - @mindpumpcorinneMarcelo Villacis - @mindpumpmarceloMind Pump Fitness Coaching - @elitetraineracademy YouTube:Mind Pump Show - @MindPumpShow Spotify - https://open.spotify.com/show/6i2iSdbEu9PFJ62bYvrj58?si=f66779f77fc7488f

  3. Oct 19

    Why Personal Trainers Are the Last Line of Defense in a Broken Healthcare System | ETP 72

    The healthcare system is not coming to save your clients. Doctors average seven minutes per patient visit, and the entire model is built around symptom management, not root cause solutions. That means YOU, as a personal trainer, are the real front line of health. In this episode of Elite Trainer Podcast, the conversation gets raw and honest about the enormous responsibility sitting on your shoulders and why that responsibility is actually your greatest opportunity.From the fitness industry's decades of corrupt, low-ticket gimmicks that left people more confused than ever, to the unrealistic "work four hours a day and make 10k a month" messaging that is driving an 80 to 90 percent annual trainer turnover rate, this episode exposes the gap between what personal training is sold as and what it actually demands. You will hear exactly why the market is not oversaturated, why your clients need you more than they need another prescription, and what it genuinely takes to build a career that makes a lasting impact.If you are an aspiring trainer just getting started, a seasoned coach questioning your purpose, or someone already crushing it who wants that fire stoked even hotter, this episode is for you. No fluff, no complex tactics, just a clear-eyed look at the weight of what you are doing and why it matters more than most people realize.0:03 The Real Stakes of Being a Personal Trainer1:11 Personal Trainers as the Healthcare Front Line2:34 The Seven-Minute Doctor Visit Problem3:48 How the Fitness Industry Lost Its Way5:19 Low-Ticket Gimmicks and the Quick-Fix Trap6:56 Trainers as Educators with a Duty to the Public7:34 The Modern Trainer's Knowledge Base10:38 The "Four Hours a Day" Myth Exposed11:22 Building Yourself and Your Business as Assets12:47 The Shocking Turnover Rate in Personal Training15:59 The Market Is Not Oversaturated18:03 The Call to Rise to the TopCheck out our School Community with a 7-day FREE trial: https://Elitetrainergroup.comGet 1.9 CEU's with our Course ! https://mindpumpfitnesscoaching.comNeed a Personal Trainer ?https://mindpumppersonaltraining.comInstagram:Cole Steininger - @mindpumpcoleKyle Pullin - @mindpumpkyleCorinne Schmiedhauser - @mindpumpcorinneMarcelo Villacis - @mindpumpmarceloMind Pump Fitness Coaching - @elitetraineracademy YouTube:Mind Pump Show - @MindPumpShow Spotify - https://open.spotify.com/show/6i2iSdbEu9PFJ62bYvrj58?si=f66779f77fc7488f

  4. Oct 15

    How to Program for Any Client: From the First Session to Long-Term Results | ETP 71

    Most trainers pick exercises because they look cool, because they make clients sweat, or because they simply don't know any better. In this solo episode of the Elite Trainer Podcast, Cole walks you all the way back to session one and shows you exactly how to build a programming framework that actually gets results, no exercise physiology degree required.0:02 Why Most Trainers Pick the Wrong Exercises0:46 Starting From Session One1:20 Why You Should Not Write a Program in Month One2:15 The Four Movement Category Framework3:16 The Mobility Warm-Up Sequence5:14 Squat, Hinge, Push, Pull: Building the Session7:08 Targeting the Right Effort Level14:22 Programming Past Month One16:29 Choosing Your Heavy Anchor Lifts20:21 Using Center of Mass to Choose Exercises24:59 When and How to Rotate Exercises28:18 Join the Elite Trainer School CommunityCheck out our School Community with a 7-day FREE trial: https://Elitetrainergroup.comGet 1.9 CEU's with our Course ! https://mindpumpfitnesscoaching.comNeed a Personal Trainer ?https://mindpumppersonaltraining.comInstagram:Cole Steininger - @mindpumpcoleKyle Pullin - @mindpumpkyleCorinne Schmiedhauser - @mindpumpcorinneMarcelo Villacis - @mindpumpmarceloMind Pump Fitness Coaching - @elitetraineracademy YouTube:Mind Pump Show - @MindPumpShow Spotify - https://open.spotify.com/show/6i2iSdbEu9PFJ62bYvrj58?si=f66779f77fc7488f

  5. Oct 13

    Zero to Six Figures: The Exact Roadmap I'd Follow If I Had to Start Over as a Personal Trainer

    If you want community, weekly education calls, and a group of trainers at every stage of this journey to share ideas with, the show's Skool group is open and waiting for you in the description below.Check out our School Community with a 7-day FREE trial: https://Elitetrainergroup.comGet 1.9 CEU's with our Course ! https://mindpumpfitnesscoaching.comWhat if you could skip the guesswork and follow a step-by-step career map built from nearly $750,000 in personal training sales and leading a team of 30 coaches? In this Elite Trainer Podcast episode, Cole the fitness manager for Mind Pump Media breaks down exactly what he would do if he had to start from zero, no clients, no job, just a fresh certification and a goal to build something real.0:03 Episode Hook and Host Credibility1:05 Step 1: Land a Big Box Gym Job4:15 Become the Mayor of the Gym6:23 Train People for Free to Build Proof9:04 Turn Testimonials Into Facebook Content11:25 Reinvest Income Into Meta Ads12:01 How to Build a Local Video Ad15:56 Fill Your Book and Sit There17:57 Choosing Your Career Path at Full Capacity18:52 Coaching Specialization vs. Management Leadership22:55 When and How to Add Online Coaching25:45 Join the Skool CommunityNeed a Personal Trainer ?https://mindpumppersonaltraining.comInstagram:Cole Steininger - @mindpumpcoleKyle Pullin - @mindpumpkyleCorinne Schmiedhauser - @mindpumpcorinneMarcelo Villacis - @mindpumpmarceloMind Pump Fitness Coaching - @elitetraineracademy YouTube:Mind Pump Show - @MindPumpShow Spotify - https://open.spotify.com/show/6i2iSdbEu9PFJ62bYvrj58?si=f66779f77fc7488f

  6. Oct 8

    How I Sold $117,000 in Personal Training in One Month and What I Learned | ETP #69

    What does it actually take to close that much coaching in a single month?In this episode of the Elite Trainer Academy Podcast brought to you by Mind Pump, we break down the six biggest lessons learned from selling 11.7000 dollars in personal training in one month.From why you should never coach on a sales call to why clients buy on emotion not logic, how to carry momentum through the pitch, and why asking why is the most powerful question you can ask.We also cover why people who pay a little are willing to pay a lot more and why sales is ultimately a transfer of energy.If you got value from this episode make sure to follow or subscribe to the Elite Trainer Academy Podcast so you never miss an episode. Share it with a fellow trainer who needs to hear this.Thanks for listening. We are just getting started.00:00 How I Sold 117K in One Month06:45 Stop Coaching on Sales Calls12:30 Clients Buy on Emotion Not Logic18:00 Keep the Momentum Through the Pitch22:58 The Power of Asking Why29:15 Small Buyers Become Big Buyers35:30 Sales Is a Transfer of EnergyCheck out our School Community with a 7-day FREE trial: https://Elitetrainergroup.comGet 1.9 CEU's with our Course ! https://mindpumpfitnesscoaching.comNeed a Personal Trainer ?https://mindpumppersonaltraining.comInstagram:Cole Steininger - @mindpumpcoleKyle Pullin - @mindpumpkyleCorinne Schmiedhauser - @mindpumpcorinneMarcelo Villacis - @mindpumpmarceloMind Pump Fitness Coaching - @elitetraineracademy YouTube:Mind Pump Show - @MindPumpShow Spotify - https://open.spotify.com/show/6i2iSdbEu9PFJ62bYvrj58?si=f66779f77fc7488f

  7. Oct 6

    The Five Softwares Every Online Coaching Business Actually Needs to Improve | ETP #68

    Are you still running your coaching business on Google Sheets and Venmo?In this episode of the Elite Trainer Academy Podcast brought to you by Mind Pump, we break down the five softwares every online coach needs to run a professional and organized business.From coaching apps and CRMs to call recording, Loom check-ins, and a weekly client checklist, we cover exactly what we use here at Mind Pump Fitness Coaching after scaling from one to thirty coaches.If you want to try our CRM go to EliteTrainerCRM.com/trial and the link will be in the description below.If you got value from this episode make sure to follow or subscribe to the Elite Trainer Academy Podcast so you never miss an episode. Share it with a fellow trainer who needs to hear this.Thanks for listening. We are just getting started.00:00 Why You Need the Right Software03:30 Coaching Software07:00 CRM for Leads and Contacts11:30 Call Recording Software15:00 Loom for Client Check-ins18:00 Weekly Client ChecklistCheck out our School Community with a 7-day FREE trial: https://Elitetrainergroup.comGet 1.9 CEU's with our Course ! https://mindpumpfitnesscoaching.comNeed a Personal Trainer ?https://mindpumppersonaltraining.comInstagram:Cole Steininger - @mindpumpcoleKyle Pullin - @mindpumpkyleCorinne Schmiedhauser - @mindpumpcorinneMarcelo Villacis - @mindpumpmarceloMind Pump Fitness Coaching - @elitetraineracademy YouTube:Mind Pump Show - @MindPumpShow Spotify - https://open.spotify.com/show/6i2iSdbEu9PFJ62bYvrj58?si=f66779f77fc7488f

  8. Oct 1

    Get Your First 10 Clients as a Personal Trainer Without Social Media or Marketing | ETP #67

    Getting your first 10 clients does not have to be as hard as you think.In this episode of the Elite Trainer Academy Podcast brought to you by Mind Pump, we break down the exact step by step process to get your first 10 clients starting with conversations, building rapport, becoming the mayor of your gym, and transitioning relationships into free assessments that actually convert.We also cover the free assessment framework we use here at Mind Pump, why drawing out a plan on paper closes more clients than a pricing sheet, and how to push through imposter syndrome in those first few months.If you got value from this episode make sure to follow or subscribe to the Elite Trainer Academy Podcast so you never miss an episode. Share it with a fellow trainer who needs to hear this.Thanks for listening. We are just getting started.00:00 Why Getting First Clients Is Hard06:30 Become the Mayor of the Gym14:00 How to Transition Into Free Assessments20:00 The Assessment and Prescription Framework24:00 Push Through Imposter SyndromeCheck out our School Community with a 7-day FREE trial: https://Elitetrainergroup.comGet 1.9 CEU's with our Course ! https://mindpumpfitnesscoaching.comNeed a Personal Trainer ?https://mindpumppersonaltraining.comInstagram:Cole Steininger - @mindpumpcoleKyle Pullin - @mindpumpkyleCorinne Schmiedhauser - @mindpumpcorinneMarcelo Villacis - @mindpumpmarceloMind Pump Fitness Coaching - @elitetraineracademy YouTube:Mind Pump Show - @MindPumpShow Spotify - https://open.spotify.com/show/6i2iSdbEu9PFJ62bYvrj58?si=f66779f77fc7488f

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About

The Elite Trainer Podcast is hosted by Kyle Pullin, a coach mentored by Sal, Adam, and Justin from Mind Pump and now leading the growth of their personal training business. This show is for fitness coaches who want to sharpen their skills, grow a real business, and impact more lives. Whether you're new to training or looking to level up, you'll get proven strategies, honest insights, and the tools to stand out in a crowded industry.

Information

  • Creator
    Cole Steininger - Mind Pump
  • Years Active
    2025 - 2026
  • Episodes
    75
  • Rating
    Explicit
  • Copyright
    © Cole Steininger - Mind Pump
  • Show Website
    Elite Trainer Academy

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